DOI QR코드

DOI QR Code

A Study on the User Experience of Smart Speaker in China - Focused on Tmall Genie and Mi AI Speaker -

중국 인공지능 스피커 사용자 경험에 관한 연구 - 티몰 지니와 샤오미 스마트 스피커를 중심으로 -

  • Xiao, Xin-Ting (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies) ;
  • Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
  • 소신정 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 김승인 (홍익대학교 국제디자인전문대학원)
  • Received : 2018.06.11
  • Accepted : 2018.10.20
  • Published : 2018.10.28

Abstract

In China, the usage of smart speaker is continuously increasing. In this study, it is aimed to research on the user experience of the Chinese smart speaker. Therefore, we did literature research followed with theoretical background of smart speaker, and did case study of worldwide popular smart speaker brands. On this basis, we conducted in-depth interview with 8 users who have experienced with the top-selling Chinese smart speaker product "Tmall Genie" and "Mi AI speaker". The interview is based on 7 principles named Honeycomb model, which created by Peter Morville. As a result, users' discomfort was found in the functional part and the usability part of the smart speaker. Furthermore, the users were highly unsatisfied with the smart speaker in the credibility part. Accordingly, Chinese smart speaker should consider the user experience aspects to complement functional and usability parts for user.

최근 중국의 스마트 스피커 사용량이 지속해서 증가하고 있다. 본 연구는 중국 스마트 스피커 사용자의 사용자 경험을 조사하는 것에 목적이 있다. 따라서 본 연구는 스마트 스피커의 이론적 배경에 관한 문헌 연구와 세계적으로 인기있는 스마트 스피커 브랜드에 대한 사례 연구를 하였다. 이에 따라 중국에서 가장 많이 팔린 스마트 스피커 제품인 티몰지니와 샤오미 스마트 스피커 사용자 8명을 심층 인터뷰하였다. 인터뷰는 피터 모빌의 허니콤 모델의 7가지 원칙에 바탕으로 문제를 설정했다. 그 결과, 스마트 스피커의 유용성과 사용성에서 사용자들의 불편함을 알 수 있었다. 또한, 신뢰성에서는 사용자들이 스마트 스피커를 이용하면서 큰 불만을 느끼는 것을 확인할 수 있었다. 따라서 향후 스마트 스피커 사용자들에게 기능성과 사용성을 보완하기 위해 사용자 경험 측면을 고려해야 할 것이다.

Keywords

References

  1. R. H. Wang. (2004). The Progress of Standardization for Chinese speech Interactive Technology. Information Technology& Standardization
  2. Carolina Milanesi. (2016). Voice Assistant Anyone? Yes please, but not in public!. Creative Strategies(online). http://creativesstrategies.com/voice-assistant-anyone-yes-please-but-not-in-public/
  3. (2017). Research Report of Amazon Echo in 2017. Woshipm(online). http://www.woshipm.com/evaluating/781540.html
  4. (2018). Seven Predictions of Smart Speaker in 2018: Will it Become a Hot Item or Maintain the Status. Zhidx(online). http://zhidx.com/p/104936.html
  5. Wikipedia. Smart Speaker. https://en.wikipedia.org/wiki/Smart_speaker
  6. Y. O. (2018). Process of Voice Interaction. 36kr(online). http://36kr.com/p/5114712.html
  7. C. F. (2018). The current position of Smart Speaker in China in 2017. Analyse(online). https://www.analysys.cn/analysis/trade/detail/1000830/
  8. Technology Supports of Smart Speaker. https://blog.csdn.net/jackytintin/article/details/62040823
  9. Kriti Mishra. (2018). What is Amazon Echo?. Nimbuzz(online). http://www.nimbuzz.com/et/articles/technology/what-is-amazon-echo-817
  10. (2017). Research on Smart Life : Smart Speaker Industry. Baijiahao(online). http://baijiahao.baidu.com/s?id=1583655448655151997&wfr=spider&for=pc
  11. (2017). Music is another way to go. Apple HomePod is not going to compete with Amazon Echo. Baijiahao(online). http://baijiahao.baidu.com/s?id=1569457828496388&wfr=spider&for=pc
  12. Q. H. Zhao. (2017). Apple released the smart speaker, HomePod, without comparing it to the Amazon Echo. Leiphone(online). https://www.leiphone.com/news/201706/0kTzBmaVKTr5pS1o.html
  13. How to evaluate HomePod? Zhihu(online). https://www.zhihu.com/question/60727115
  14. G. Y. Yang. (2017). Tmall Genie: To Lead a New Round of Human-computer Interaction Revolution with High Starting Point and Strong Ecology. Baijiahao(online). http://baijiahao.baidu.com/s?id=1572359990224005&wfr=spider&for=pc
  15. (2017). Lei jun announced that xiaomi has become the world's largest intelligent hardware IoT platform. Huanqiu(online). http://tech.huanqiu.com/it/2017-11/11407780.html
  16. Q. W. Fei. (2017). Mi AI Speaker is a 17-year-old Girl with Red Hair. DoNews(online). https://news.znds.com/article/news/26128.html