• Title/Summary/Keyword: Shopping Pattern

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A Study of Impulse Buying and Psychological Characteristics of College Women by Their Clothing Shopping Orientation (쇼핑성향에 따른 여대생의 충동구매와 심리적 특성에 관한 연구)

  • 강경자
    • The Research Journal of the Costume Culture
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    • v.7 no.4
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    • pp.127-138
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    • 1999
  • The college students selected by random sampling were classified into several groups by their impulse buying pattern and the psychological characteristics that cause them. Their life styles, fashion leadership, self-confidence and self-image in clothing were the subjects of comparative analysis. The results of this research can be summarized as follows. 1. The college women students could be classified into several groups by their impulse buying orientations. 2. The student life styles were different by their shopping orientations. The high shopping involved shopping type and the leisure pursuit shopping type attached great importance to material life and modern life style. The economic shopping type took the intellectual self-image seriously, and the low shopping involved type thought much of the traditional life style. 3. The high shopping involved type and the leisure pursuit shopping type were more impulse buying oriented. They showed the tendencies to the fashion innovativeness and fashion opinion leadership. But the economic shopping involved shopping type and low shopping involved shopping type showed quite different tendencies. The high shopping involved shopping type and low shopping involved shopping type were contrast in their self-confidence in shopping. The former showed the highest self-confidence and the latter showed the lowest self-confidence. 4. The high shopping involved shopping type were more extroversive, dominant, sensitive and pioneering. These psychological characteristics were supposed to contribute to their impulse buying. 5. The high shopping involved shopping type and the leisure pursuit shopping type perceived themselves as more sophisticated, modern, creative and sociable. They thought they had diverse life styles. These two groups were more impulse buying oriented, and their self-images were different from economic shopping type and low shopping involved shopping type.

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Improvement of Item-Based Collaborative Filtering by Applying Each Customer's Purchase Patterns in Offline Shopping Malls (오프라인 쇼핑몰에서 고객의 과거 구매 패턴을 활용한 아이템 기반 협업필터링 성능 개선에 관한 연구)

  • Jeong, Seok Bong
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.1-12
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    • 2017
  • Item-based collaborative filtering (IBCF) is an important technology that is widely used in recommender system of online shopping malls. It uses historical information to compute item-item similarity and make predictions. However, in offline shopping each customer's purchasing pattern can be occurred continuously and repeatedly due to time and space constraints contrast to online shopping. Those facts can make IBCF to have limitations from being applied to offline shopping malls directly. In order to improve the quality of recommendations made by IBCF in offline shopping mall, we propose an ensemble approach that considers both item-item similarity of IBCF and each customer's purchasing patterns which are modeled by item networks. Our experimental results show that this approach produces recommendation results superior to those of existing works such as pure IBCF or bestseller approaches.

The Effects of Elderly(Senior) Buying Factors and Satisfaction on Retailer's Online Shopping

  • Kim, Jong-Jin
    • Journal of Distribution Science
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    • v.15 no.7
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    • pp.43-52
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    • 2017
  • Purpose - This study investigates shopping behaviors and effects focusing on the seniors in 50s and 60s based on their buying satisfaction in online shopping. The study investigated causal relation between effects having influence upon online shopping behavior to give theoretical base on the use of online shopping. The study gave implications of consumption attitude of silver generation as well as senior consumers in aging society. Research design, data, and methodology - The subject was senior consumers who have experienced online shopping to be sensitive to the fashion and to have active and reasonable consumption pattern and to be active and to have positive value. Results - This study investigated the mediating effect on purchase satisfaction of the 50s and the 60s upon online shopping to examine online shopping use and effects. The subject was the ones in their 50s and 60s in Gyeonggi and Chungnam who had experienced online shopping. All of hypotheses of models at PLS analysis were supported. Conclusions - Both information innovation and self-satisfaction showed positive influence upon the ease of and also access of the use. In addition, the access to the use had positive influence upon the purchase intention in retailers' online shopping.

Pattern of Pusan Station Shopping District(II) (부산역(釜山驛) 상점가(商店街)의 패턴(II))

  • Kim, Won-Kyung
    • Journal of the Korean association of regional geographers
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    • v.5 no.2
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    • pp.47-117
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    • 1999
  • This study concern with the pattern of Pusan Station shopping district within Pusan City, Korea, one of the special functioned shopping district within Pusan City. This paper will serve as a part of series studies which attempt to clarify the internal structure of Pusan as a whole. Part(II) of this study deals with the functions including living related, restaurants and others. The pattern of floors, size of shops, street corners and widths of streets were also analysed. The results are as follows: 1. In terms of numbers of firms in living related function, Pusan Station shopping district is the $7{\sim}8th$ ranked central place among nine the highest centers within Pusan City. Pusan Station shopping district has not much promoted vertical spatial differentiation comparatively, and also it's intensity of land use is the lower among nine the highest centers. It is presented that intimate relationship between intensity of vertical land use and classes of central places within the city. The ratio of inns and hotels in Pusan Station shopping district is third ranked in Pusan City. And the size of inns and hotels in this area is the most largest among the nine highest ranked central places within Pusan City. These presented that the traditional characteristics of station area as a special functioned shopping district. Inns and hotels mainly located along the narrower and back street. And it forms agglomerated areas or 'an alley of inns' at the inner parts of blocks, some like a 'hidden flower'. In Korea, 'alley' means that an area of specialization gains the prestige, traditionally. 2. Restaurants mainly locate along the narrower and back streets. And agglomerated areas of restaurants coincide with the agglomerated area of drinking places. It shows that these two kinds of functions need the same locational conditions. The ratio of Chinese restaurants is the highest in the Pusan Station shopping district. It's due to the agglomerated area these kinds of restaurants at the 'China town'. 3. Pusan Station shopping district has been formed along the streets within the residential areas. It's means that this shopping district now at the initial or middle growth era in development stage of shopping areas. 4. In general, wholesales and light manufacturing are located at peripheries within shopping district. But in Pusan Station shopping district, it dose not appear these spatial pattern. It shows that this area is lower ranked central place and not much progressed in spatial differentiation. 5. Particular firms which customers and workers have stayed more longer period of time are located at the far from the first floor. This vertical spatial differentiation is similar to the horizontal sequences. 6. Firms which have more ability of rental payment are located at street comers such as banks and pharmacies. In Pusan Station shopping district commercial facilities could not invade into the second third floors at narrower streets and first floor of back streets, still now.

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네스티드로짓모형을 이용한 쇼핑통행의 형태분석에 관한 연구

  • 이현구;조동래
    • Journal of Korean Society of Transportation
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    • v.7 no.1
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    • pp.19-34
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    • 1989
  • In general, Shopping centers are located in the center of transportation, which induce more traffic concentration than other facilities. As a result, it becomes to one of the aggravating factors of urban & transportation problem such as traffic conjestion, parking problems. Thus, in planning shopping-center, it is desirable that consumer\`s trip pattern is should lie more carefully analyzed in order to alleviate the above problems. This study is aimed at finding the characteristics of shopping tripes and analyzing the choice behavior of shopping center and mode-to-shop. This study has developed a nested logit model in which consumers choose shopping center and mode-to-shop with a sequential structure. The model was estimated using household data from the 1989 May, Seoul metropolitan area and the 18 alternatives of shopping center and 5 mode alternatives. The estimated model have been evaluated and it may be concluded that this model for shopping trips is effective and fesible. The conclusion of this study are as fellows. 1. Out-of-vehicle travel time is more important factor affecting behavior of mode choice than in-vehicle travel time. 2. All of direct-elasticities for mode with respect to the travel time is more elastic than travel cost. 3. Accessibility to shop is more important factor affecting the choice of shopping center than parking space. 4. The value of out-of-vehicle travel time exceeds the value of in-vesicle travel time by 1.64 times.

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A Qualitative Research about the Purchase Behavior of Internet Shoppers (인터넷 쇼핑몰 이용자의 구매행동에 관한 질적연구)

  • 고은주;김성은
    • Journal of the Korean Home Economics Association
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    • v.42 no.1
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    • pp.153-166
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    • 2004
  • The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

Prediction of the Corona 19's Domestic Internet and Mobile Shopping Transaction Amount

  • JEONG, Dong-Bin
    • The Journal of Economics, Marketing and Management
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    • v.9 no.2
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    • pp.1-10
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    • 2021
  • Purpose: In this work, we examine several time series models to predict internet and mobile transaction amount in South Korea, whereas Jeong (2020) has obtained the optimal forecasts for online shopping transaction amount by using time series models. Additionally, optimal forecasts based on the model considered can be calculated and applied to the Corona 19 situation. Research design, data, and methodology: The data are extracted from the online shopping trend survey of the National Statistical Office, and homogeneous and comparable in size based on 46 realizations sampled from January 2007 to October 2020. To achieve the goal of this work, both multiplicative ARIMA model and Holt-Winters Multiplicative seasonality method are taken into account. In addition, goodness-of-fit measures are used as crucial tools of the appropriate construction of forecasting model. Results: All of the optimal forecasts for the next 12 months for two online shopping transactions maintain a pattern in which the slope increases linearly and steadily with a fixed seasonal change that has been subjected to seasonal fluctuations. Conclusions: It can be confirmed that the mobile shopping transactions is much larger than the internet shopping transactions for the increase in trend and seasonality in the future.

An Evaluation of the internet shopping mall with regard to consumer's behaviors (소비자의 구매행태측면에서 인터넷 쇼핑몰의 평가)

  • 제종식;이상도
    • Journal of the Korea Society of Computer and Information
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    • v.6 no.2
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    • pp.152-156
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    • 2001
  • Internet shopping mall is growing the new paradigm of a next generation commerce. And, the primary goal of a shopping mall web site is to facilitate economic action. Therefore. it is important in designing the shopping mall to support consumer's behaviors characteristics of a traditional commerce, This paper analyzed and evaluated two shopping mall with regard to consumer's behaviors characteristics. It is used the method of a user's performance and a subjective evaluation. It was shown that the user prefered the shopping mall web site to analogy with the traditional commerce pattern. Also, the database of an anatomic data and the development of a 3D virtual environment are suggested.

Research on Consumer's Food Purchasing Intentions through Internet Shopping Mall (인터넷 쇼핑몰 이용 소비자의 식품 구매 의도 분석)

  • Kim, Sung-Hee;Joo, Na-Mi
    • Journal of the Korean Society of Food Culture
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    • v.22 no.6
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    • pp.705-712
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    • 2007
  • In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little position in total sales of Internet shopping mall, the food group's sales in cyber shopping mall in 2006 have increased 678.1% over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of women's work participation rate. The wind of change like these will become the foundation on which cyber food industry will be developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analyzed by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in order.

A Post-Analysis of Decision Tree to Detect the Change of Customer Behavior on Internet Shopping Mall

  • Kim, Jae kyeong;Song, Hee-Seok;Kim, Tae-Sung
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2001.01a
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    • pp.456-463
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    • 2001
  • Understanding and adapting to changes of customer behavior in internet shopping mall is an important aspect to survive in continuously changing environment. This paper develops a methodology based on decision tree algorithms to detect changes of customer behavior automatically from customer profiles and sales data at different time snapshots. We first define three types of changes as emerging pattern, unexpected change and the added/perished rule. Then, it is developed similarity and difference measures for rule matching to detect all types of change. Finally, the degree of change is developed to evaluate the amount of change. A Korean internet shopping mall case is evaluated to represent the performance of our methodology. And practical business implications for this methodology are also provided.

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