• 한국콘텐츠학회논문지
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• 제7권9호
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• pp.183-193
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• 2007

본 연구는 기업의 시장 지향성 노력이 궁극적으로 고객만족과 더불어 고객의 충성도 향상을 가져오는가를 조사하고자 서울지역의 특급호텔의 레스토랑에 근무하는 임직원을 대상으로 하였다. 실증분석 결과를 하면 첫째, 시장 지향성이 높을수록 서비스 품질이 높아지는 것으로 나타났다. 둘째, 고객만족이 높을수록 고객 충성도는 높아지는 것으로 나타났다. 끝으로 본 연구의 이론적 공헌, 시사점, 한계점, 그리고 미래 연구방향을 제시하였다.

• 품질경영학회지
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• 제37권3호
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• pp.102-122
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• 2009

In this study, we will conduct an empirical study to see how the 3PL firm's logistics service quality and relationship orientation affects the supply chain performance. To examine the research model and hypotheses, we have used an empirical method based on the field survey in which most of measurements used and verified in previous studies are selected as measurements. The results of our empirical study can be summarized as follows: First, it can be shown that higher level of logistics service quality not only affects satisfaction and relationship orientation positively, but also improves supply chain performance. Second, it can be also shown that satisfaction for logistics service quality affects relationship orientation between shipper and 3PL firm positively. Finally, it can be shown that relationship orientation affects supply chain performance positively. This paper presents much implications both theoretical and practical side.

• 유통과학연구
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• 제15권2호
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• pp.37-46
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• 2017

Purpose - This research investigates whether e-service quality has the influence on long-term orientation, consumer commitment, and satisfaction. Research design, data, and methodology - Data collection took place for 30 days from October 1, 2015 to October 31, 2015. 315 copies had been analyzed. Covariance structure analysis with credibility and factor analysis was conducted to verify this research hypotheses. Results - First, the lower dimension concepts of e-service quality, reliability, and tangibility had a significant influence on customer commitment, and responsiveness had a significant negative influence. However, aesthetics did not have a significant influence on that. Secondly, aesthetics had a significant influence on long-term orientation, but reliability, tangibility, and responsiveness did not have a significant influence. Thirdly, reliability, tangibility, and aesthetics had a positive influence on customer satisfaction. However, responsiveness had a negative influence. Fourthly, customer commitment had a significant and positive influence on customer satisfaction, but customer commitment and customer satisfaction had a negative influence on long-term orientation. Conclusions - This research verifies the influencing relationship between e-service quality of a franchise coffee shop application with customer commitment, customer satisfaction, and long term orientation. By the results of this research, possibility of application and expansion of theory has been proven.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.544-560
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• 2022

본 연구는 사회서비스 종사자의 임파워먼트가 서비스지향성에 미치는 영향에 대한 직업존중감의 매개효과를 검증하고자 충청북도 지역자율형 사회서비스투자사업 제공인력 대상으로 설문조사하여 329부의 자료를 분석하였다. 주요 연구결과는, 임파워먼트 하위요인 중에서 업무수행 관계와 개인적 업무지향이 직업존중감에 유의미한 영향을 미치며, 업무환경 통제 임파워먼트가 서비스지향성 하위요인 모두(신뢰지향, 성실지향, 유형지향)에 유의미한 영향을 미치는 것으로 나타났다. 또한 개인적 업무지향 임파워먼트는 서비스지향성 하위요인 중 성실지향과 유형지향에 유의미한 영향을 미치는 것으로 나타났으며, 사회서비스 종사자의 임파워먼트는 직업존중감을 매개로 서비스지향성에 긍정적 영향을 미치는 것으로 확인되었다. 매개변수인 직업존중감은 서비스지향성의 하위변인인 성실지향과 유형지향에 영향을 미치는 것으로 확인하였다. 이에 사회서비스 종사자의 서비스지향성 제고를 위해 명확한 업무이해를 위한 매뉴얼 개발과 종사자 스스로 능력을 개발할 수 있도록 지속적이고 실질적인 보수교육이 필요하며, 서비스 전달자로서 다양한 이용자를 대상으로 서비스지향적 태도를 가질 수 있도록 제도적, 정책적 보완이 필요함을 제안하였다.

• 한국조리학회지
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• 제13권1호
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• pp.166-178
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• 2007

A review of literature relating to the research topic and a survey method have been implemented in order to analyze effects of service orientation. For data analysis, a reliability analysis was performed to test the reliability of the construct and a series of an exploratory factor analysis was used for the validity test. The findings of the study were as follows: Classified into sex, service leadership factor and service skill factor showed meaningful difference between groups. Classified with age, service training factor, service leadership factor, service standardization factor, service technology factor, and service compensation factor showed meaningful difference between groups. Classified with scholarship, service compensation factor showed meaningful difference. Classified into working year, employees' discretion factor showed meaningful difference. Classified into work department, service training factor and employees' right factor showed meaningful difference. In addition, classified into monthly average incomes, employees' discretion factor showed meaningful difference.

• 한국유통학회지:유통연구
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• 제13권1호
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• pp.79-96
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• 2008

본 연구는 최근에 마케팅분야에서 주목받고 있는 연구영역인 시장지향성이 판매조직의 성과에 긍정적인 영향을 미치는 이유에 대한 설명을 하기 위하여 기업의 시장지향성이 판매원관련 변수들(고객지향성, 직무만족, 그리고 조직몰입)과 고객관련 변수들(서비스품질, 서비스가치, 고객만족, 그리고 고객충성도)을 매개로 하여 성과로 나타남을 설명할 목적으로 수행되었다. 백화점에서 영업활동을 하는 다양한 매장의 점포관리자들을 대상으로 하여 설문조사를 한 결과, 기업의 시장지향성은 판매직원을 통해 고객에게 전해지며, 기업의 시장지향성을 통해 긍정적으로 증가된 판매원관련 변수들이 고객에게 전해지는 서비스품질, 고객만족, 그리고 고객충성도를 증가시킴으로써 성과를 향상시킴을 밝혔다. 또한, 지금까지 판매원관련 변수들과 고객관련 변수들의 순서나 인과관제에 대한 명확한 모형이 존재하지 않았는데, 본 연구를 통하여 판매원관련 변수들과 고객관련 변수들 내에서의 각각의 관제뿐만 아니라 두 집단변수들 간의 연결고리를 명확하게 제시한 이론적 공헌을 갖는다. 지금까지 선행연구의 결과와 같이 본 연구결과를 통해서도 시장지향성은 성과에 긍정적인 영향을 주는 것이 명확한 것으로 나타났고, 이 과정에서 판매원관련 변수들과 고객관련 변수들이 어떻게 영향을 주는지를 명확하게 밝힌 점을 참고로 하여, 앞으로 기업들은 시장지향성을 더욱 강조하고 이와 관련된 판매원관련 변수들과 고개관련 변수들의 작용을 이해함으로써 더 높은 성과를 얻을 수 있을 것이다.

• 복식문화연구
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• 제23권3호
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• pp.484-497
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• 2015

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.

• 복식문화연구
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• 제22권1호
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• pp.28-41
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• 2014

The study focuses on verifying the effects of service education and empowerment on job satisfaction, job performance, and customer orientation. 290 salespeople working for fashion companies participated by completing a survey. The collected data was then analyzed with SPSS 16.0 and AMOS 7.0. Structural equation modeling was used to examine the goodness of fit. Looking at the results of this study, the service education of salespersons in fashion companies was shown to affect their level of satisfaction with their compensation, whereas empowerment affected their psychological satisfaction. These findings indicate that the service training and empowerment as experienced by salespersons working for fashion companies affect their customer orientation and job performance. Specifically, psychological satisfaction as part of the overall level of job satisfaction was found directly to affect their customer orientation, whereas their satisfaction with their compensation did not affect their customer orientation. Customer-orientation as influenced by service education and empowerment was revealed to have direct effect on job performance. The results of this study indicate that the service education of salesperson working for fashion companies and their level of empowerment create job satisfaction and customer orientation in these individuals. This study will be a valuable source of information for those who create salesperson empowerment programs and salesperson management strategies for fashion companies. Such programs and management strategies can facilitate efficient job performance by salespersons working for fashion companies and increase their level of job satisfaction.

• 한국항공운항학회지
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• 제26권2호
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• pp.98-107
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• 2018

Recently, the airline industry has grown tremendously, and competition among airlines has intensified. Therefore, the importance of airline's service quality has been greatly emphasized. The human service provided by the airline is the biggest service the customer feels, so the customer orientation of the flight attendant is very important. The aim of this study was to identify the mediating effects of organizational commitment on the relationship among transformational leadership and customer orientation. As a results of the study, transformational leadership had positive significant effects on organizational commitment and job customer orientation. The results of this study imply that the organizational commitment play significant mediating role between transformational leadership and customer orientation.

• 한국조리학회지
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• 제23권5호
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• pp.140-150
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• 2017

The purpose of the study was to provide useful implications for management of dessert cafe by discovering selection attributes for product satisfaction and long-term orientation. Using SPSS 22.0 and AMOS 220 Version, the collected data from customers of dessert cafe in Seoul and metropolitan areas were analyzed for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, and covariance structure analysis. As results of hypothesis verification, firstly, service standard and product diversity had a significant effect on product satisfaction of dessert cafe. Secondly, tastes and nutrients influenced positively long-term orientation of dessert cafe. Meanwhile, service standard, mood, and product diversity did not have a significant effect on long-term orientation. Thirdly, product satisfaction affected positively long-term orientation. The results of the study provided useful implications for management of dessert cafe.