• Korea Trade Review
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• 제45권2호
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• pp.103-119
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• 2020

As the easy payment service is popularized and the competition in the service market is fierce, research on factors affecting users' continuous use of the easy payment service is becoming increasingly important. However, in the existing studies, the discussion of the continuous intention to use the consumer's simple payment service has not been sufficiently conducted. Existing research remains on the way of listing technology and consumer characteristics. To bridge this research gap, this study aims to integrate and modify ECM and UTAUT to consider factors influencing the continuous use of easy payment services. The user's expectations and the confirmation were considered as important factors to decide. For empirical analysis, a survey was conducted for 236 users who had experience with domestic easy payment service. As a result, it was verified that confirmation, performance expectancy, effort expectancy, social influence, and habit in regard to easy payment services are important for continuous use intention. Through this study, it is expected that the consumer's technology acceptance mechanism on the continuous use of simple payment will be grasped in more detail to develop academic discussions in the field. Implications from the results as well as limitations of the study are presented.

• The Korean Journal of Food & Health Convergence
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• 제10권4호
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• pp.9-19
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• 2024

This qualitative study explores the impact of online food delivery platform attributes on customer satisfaction and repurchase intentions. Employing a phenomenological approach, we conducted in-depth interviews and focus group discussions with 15 participants to gain rich insights into user experiences. Thematic analysis revealed key factors influencing satisfaction and loyalty: service quality dimensions (efficiency, reliability, fulfillment, privacy), expectation disconfirmation, perceived usefulness and ease of use, multi-level customer value, relationship quality, electronic word-of-mouth, value co-creation, and phased loyalty formation. Our findings extend customer behavior theory in digital platforms, offering a comprehensive framework for understanding the complex mechanisms underlying user satisfaction and repurchase decisions. The study provides valuable implications for platform operators, highlighting the importance of exceeding customer expectations, enhancing user experience, building trust, leveraging user-generated content, and fostering co-creation processes. Methodologically, we demonstrate the efficacy of qualitative approaches in uncovering nuanced insights in digital service contexts. While acknowledging limitations in generalizability, this research establishes a solid foundation for future investigations into the rapidly evolving domain of online food delivery services. The integrated theoretical approach offers a robust model for analyzing customer behavior in emerging digital service environments, contributing significantly to both academic understanding and practical application in the field of digital service provision and platform management.

• The Journal of Korean Institute of Communications and Information Sciences
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• 제29권3B호
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• pp.314-324
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• 2004

Recently, high-speed internet subscribers have grown continuously, and reached up to 10 millions. But existing network management that is responsible only for user access is confronted with many difficulties, since user access network(xDSL, Cable, B-WILL, and so on) has diversified and value added wired/wireless contents service has developed. In this paper propose the Agent based Inter Networking platform as object-oriented hierarchical system that can provide various service such as access QoS(Quality of Service), customized application service and security service according to user on demand. This system has divided into two parts(user agent and agent management system ＆ local and central management systems). Management system periodically receive status information such as bandwidth, download speed, delay, current service, and so on, and process them, then build a policy based on processed information. According to personal user profile that is generated by this policy, the customized service can be provided for users. And This system adopt the object-oriented modeling in case that system migration and integration, and implement a system that is robust and stable for security through hierarchical server system.

• Journal of Convergence Society for SMB
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• 제2권2호
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• pp.35-41
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• 2012

The rapid development of cloud computing and mobile internet service changes to an mobile cloud service environment that can serve and pay computing source that users want anywhere and anytime. But when user misses mobile device, the respond to any threat like user's personal information exposal is insufficient. This paper proposes cloud service access control model to provide secure service for mobile cloud users to other level users. The proposed role-based model performs access authority when performs user certification to adapt various access security policy. Also, the proposed model uses user's attribute information and processes before user certification therefore it lowers communication overhead and service delay. As a result, packet certification delay time is increased 3.7% and throughput of certification server is increased 10.5%.

• Journal of the Korean Operations Research and Management Science Society
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• 제33권2호
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• pp.45-73
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• 2008

Quality has long been considered as an important factor in creating competitive advantage, and researches on quality have not been limited to off-line products but actively extended to e-services and information goods. However, given the nature of multi-dimensional aspect of quality, the systematic study on the quality of online service is still in its early stage. Especially, studies on the quality of ASP services have been rare in academic and professional journals despite the growth of ASP industry in its size and the rapid expansion in the range of application. In this paper we clarified the multi-dimensional quality aspects of the ASP service using a Garvin's framework (1984) which encompasses the service aspects of Products, and developed a measurement model for ASP service qualify. Then we empirically tested the effects of ASP service quality on user satisfaction and perceived firm performance using the data from 240 Korean small firms with less than 50 employees that had experienced the ASP service. Our results show that there are positive relationships among ASP service quality and personal performance, user satisfaction and perceived firm performance, and that product and service-related aspects of ASP service exert differential effects on performance measures so that the product-related aspects of the ASP service such as performance, features, reliability and conformance are considered to be more important in evaluating benefits from ASP services. Contrary to the approaches In literature where only the quality of online services is evaluated, our results emphasize the importance of differentiating Product and service-related aspects of ASP service and provide a basis for more comprehensive evaluation of ASP service quality.

• Journal of Korean Society for Quality Management
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• 제43권2호
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• pp.185-200
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• 2015

Purpose: Present study was designed to examine the casual relationships among tourism information service quality, value, user satisfaction, and reuse intention in social network service(SNS). Also, we intended to testify the mediating role of value in causal model. We applied path analysis model in order to test the hypotheses and research model. Methods: Survey tool, that is, questionnaire has obtained validity through literature survey, exploratory survey and pretest and sample 272 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors(ease of understanding and structure) have an effect on user satisfaction and reuse intention, and we found that value played a significant and important role in causal relationship. Therefore, value was empirically confirmed as t he import ant fact or preceding user satisfaction and reuse intention. Conclusion: Present study shows that two factors(ease of understanding and structure) in via of value, were important factors that related business companies have to emphasize to raise performance. However, present study has some limitations to additionally research in the future.

• Journal of Korea Society of Digital Industry and Information Management
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• 제7권1호
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• pp.31-39
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• 2011

VoIP service uses packet network of ip-based because that has eavesdropping, interception, illegal user as vulnerable elements. In addition, PSTN of existing telephone network is subordinate line but VoIP service using the ip packet provide mobility. so The user authentication and VoIP user's account service using VoIP has emerged as a problem. To solve the vulnerability of SIP, when you use VoIP services with SIP, this paper has made it possible to authenticate user's terminal by using proxy server and proxy server by using authentication server. In conclusion, sender and receiver are mutually authenticated. In the mutual authentication process, the new session key is distributed after exchanging for the key between sender and receiver. It is proposed to minimize of service delay while the additional authentication. The new session key is able to authenticate about abnormal messages on the phone. This paper has made it possible to solve the vulnerability of existing SIP authentication by using mutual authentication between user and proxy server and suggest efficient VoIP service which simplify authentication procedures through key distribution after authentication.

• Journal of Software Engineering Society
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• 제27권1호
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• pp.8-14
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• 2018

As cloud computing has emerged as a hot trend in the IT industry, various types of cloud services have emerged. In addition, cloud service broker (CSB) technology has emerged to alleviate the complexity of the process of selecting the desired service that user wants among the various cloud services. One of the key features of the CSB is to recommend the best cloud services to users. In general, CSB can use a method to evaluate a service by receiving feedback about a service from users in order to recommend a cloud service. However, since each user has different criteria for giving a rating, there is a problem that reliability of service evaluation can be low when the rating is only used. In this paper, a method is proposed to supplement evaluation of rating based service by applying machine learning based sentiment analysis to cloud service user's review. In addition, the CSB prototype is implemented based on proposed method. Further, the results of comparing the performance of various learning algorithms is proposed that can be used for sentiment analysis through experiments using actual cloud service review as learning data. The proposed service evaluation method complements the disadvantages of the existing rating-based service evaluation and can reflect the service quality in terms of user experience.

• Journal of Korean Library and Information Science Society
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• 제35권4호
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• pp.423-449
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• 2004

In the knowledge society the main resource is knowledge, and the role of library to manage knowledge and information is very important. Therefore it is necessary to knowledge and information management that provides on demand service to user. The purpose of this research is to design model for web-based help-desk knowledge management system. This study used Qualitative methods as interviews and surveys through BBS and e-mail on information service in the university libraries. Here the investigated component factors are followings Q/A service user's education service to use the library, user's online reference service, e-mail service, FAQ service electronic service(BBS), lecture and research service for faculty, my library, SDI service, and open data service. This study was financially supported by Chonnam National University in the program, Post-Doc. 2002.

• IEMEK Journal of Embedded Systems and Applications
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• 제5권3호
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• pp.144-151
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• 2010

Ubiquitous computing which is providing various convenient services to user will prevail in future. To realize ubiquitous service, analyzing technical and information factors for service implementation is necessary. This paper defines ubiquitous service model to satisfy user demands and we analyze technical and information factors in order to realize services. Based on the factors, we extracts and classifies common compositions of ubiquitous services to suggest guidelines of service design.