• 품질경영학회지
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• 제32권4호
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• pp.30-47
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• 2004

The tremendous growth of the Internet, particularly world wide web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. E-commerce has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of digital economy. The purpose of this study is to identify logistic!; service quality elements about internet shopping mall customers and examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. To do so, prior studies on logistics service quality, customer satisfaction, relationship qualify and repurchase intentions were broadly reviewed and the relationship among those four concepts was empirically tested.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2002년도 하계종합학술대회 논문집(1)
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• pp.53-56
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• 2002

In this paper, we study the network structure that can guarantee the end-to-end quality of service in the Explicit multicast network. In order to guarantee the end-to-end quality of service, we adopt the end-to-end measurement based admission control (EMBAC) scheme. For the effective measurement of the network state and minimum influence on the current data traffic, the queue structure, which the drop precedence in assured forwarding (AF) Per hop behavior (PHB) of the differentiated service (Diffserv) is applied to, is proposed. Through a simulation, we show that EMBAC can make tile controlled load service in tile AF PHB applied Xcast network, and the qualify of the admitted traffic is guaranteed. In addition, the performance of the EMBAC is changing according to the selling parameter of AF PHB.

• 한국경영과학회지
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• 제29권2호
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• pp.1-18
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• 2004

Due to the change to the digital environments, the offer of services on the on-tine differs from one on the on-line. This paper Identifies what functions internet business organizations should fulfill to provide on-line services of good qualify and analyzes whether these functions lead effectively to the expected performance of Internet business firms. The components of service orientation in the Internet business organizations appear to be the servant leadership, customer treatment from the Internet service encounter, Internet service failure prevention and recovery, Internet service standards communication, Internet service training, and internet service rewards. Therefore, these determinants should be incorporated in the practices, Procedures, end routines of Internet business organizations in order to create and provide excellent Internet services. Furthermore, it is demonstrated that Internet service orientation has a significant effect on satisfaction by employees and customers, the value and quality of Internet service, and the firm's performance. This implies that the service orientation is an Important factor In the on-line service organizations and that the internet business can be successful when the service orientation is diffused throughout the firm's organizations. It is also shown that the important factors, which connect Internet service orientation and its performance, are the service quality, value of Internet service and customer satisfaction. That is, the service orientation can ultimately lead to the corporate performance when customers are satisfied after confirming the value and quality of Internet service by visiting the web site.

• 정보처리학회논문지D
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• 제14D권3호
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• pp.319-328
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• 2007

웹 서비스의 활용 범위가 커지고 실제적인 구현사례가 늘어감에 따라, 웹 서비스 품질모델을 현실적으로 적용할 수 있는 방법에 대한 중요성이 커지고 있다. 웹 서비스 품질을 일관성있게 유지하기 위해서는 웹 서비스 품질보증에 대한 방안이 연구되어야만 한다. 웹 서비스 보증이란 웹 서비스의 품질수준을 일정수준이상으로 유지하기 위한 행위들의 총체를 의미하며, 이를 위해 웹 서비스 품질보증자란 새로운 개념의 관계자가 국제기구에서 웹 서비스 표준으로 새롭게 제시되었다. 웹 서비스 품질보증자는 웹 서비스 사용자들의 품질요구사항을 수렴하여, 웹 서비스 제공자가 일정 품질수준이상의 웹 서비스를 제공할 수 있도록 감시한다. 웹 서비스 제공자와 사용자 그리고, 품질보증자는 웹 서비스 수준을 관리하기 위해 서비스 수준을 측정하여 그 결과에 따라 페널티와 인센티브를 부여하는 SLA(Service Level Agreement) 방식을 적용할 수 있다. 하지만, SLA에서는 서비스 사용자와 제공자가 같은 서비스 항목에 대해 일대일로 대응한다는 전제를 가지고 있어서, 다수사용자와 공공성, 그리고 제3자 관리와 같은 웹 서비스 프레임워크에는 적합하지 않은 점들이 존재한다. 따라서, 웹 서비스에 SLA를 적용하기 위해서는 웹 서비스의 이러한 특성들을 반영한 새로운 보증기법이 필요하다. 본 논문에서는 품질 기대수준을 표현하기 위해 웹 서비스 품질 위탁보증수준이라는 새로운 개념을 제시하고자 한다. 이는 각 사용자의 각 품질항목별 품질기대수준의 최대치라 할 수 있으며, 웹 서비스 품질관계자에게 일관성있는 품질 뷰를 제공한다. 본 논문에서는 이를 이용해 각 품질관계자가 보다 쉽게 일정 수준이상의 품질수준을 유지할 수 있는 방안에 대해 제시하고자 한다.

• 품질경영학회지
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• 제29권4호
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• pp.170-178
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• 2001

The objectives of this paper are to introduce some characteristics of two-dimensional concept of quality and to find out the possibility of the application of two-dimensional quality concept for improving the service quality. The concept was applied to small & medium-sized foreign language Institute. In order to select some service quality dimensions and decide attractive qualify factors among numerous factors, factor analysis and frequently analysis were used. The result. is that all quality factors in empathy dimension are identified as attractive quality factors. This implies that customization program is necessary in small & medium-sized foreign language institutes for improving their competitiveness. However, all quality factors in tangibles dimension are identified as must-be quality factors.

• 경영과학
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• 제23권1호
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• pp.115-133
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• 2006

From early 1999 years, the mobile telecommunication companies have introduced the mobile telecommunication membership program to attract more customers. However, the severe competition in the mobile telecommunication market has made the mobile telecommunication membership program to be faced with the matured mobile telecommunication market and the mobile number portability. Wain focus of this study is to find what are the core elements of service qualify of the mobile telecommunication membership program. To achieve research objective, we conceptualized the service quality of mobile telecommunication membership program. We also derived hypotheses regarding the relationships between service quality of the program, customer satisfaction, and customer loyalty and examined it by using the empirical research methodology. We suggest new marketing strategies of the mobile telecommunication membership program which can be applied to improve the corporate competitiveness.

• 품질경영학회지
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• 제37권1호
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• pp.20-28
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• 2009

This study was designed to examine the existing studies on Balanced Score Card(BSC) which is being spot-lighted as the performance system in hotel industries. In addition, this study also examines the effects of BSC on service qualities when applied in service industries. Services business have different features from other manufacturing industries and also highly value the importance of service quality as a factor which can directly affect the performance in service industries. Therefore, the performance system measuring service Qualify need to be developed in terms of BSC. This study is to prove the need of strategic approach to achieve improvements in service quality using BSC. For this study, Statistical similarities were used to prove the interrelationship between service quality and four factor in BSC. However, there was a limit on the statistical and study model. To overcome the problems, more related studies need to be followed up for a general use.

• 복식
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• 제51권1호
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• pp.61-74
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• 2001

This study is designed to examine the consumer behaviors affected by the product quality and the service quality in the garment industry. First of all, it is researched to recognize the differences in the mean of perceived product quality variables and the service quality variables in apparel stores. Secondly, the variables of the product quality and the service qualify are also investigated to see the casual effects in the consumer satisfaction and consumer repurchase intention, respectively. The 522 data, surveyed from the female college students, were analaysed with SPSS 8.0 version. Cronbach $\alpha$Frequency, Factor analysis, one-way ANOVA, Scheffe test, stepwise regression were applied. In conclusion, there are significant differences in the mean of the product quality variables and the service quality variables in the apparel stores. They are the product quality variables such as physical attribute and instrumental performances and the service quality variables regarding sales staff, VMD, store policy, and customer convenience in the apparel stores. The variables of the product quality and the service quality directly have leverage in the consumer satisfaction and repurchase intention.

• 한국컴퓨터정보학회논문지
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• 제12권5호
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• pp.263-271
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• 2007

21세기에는 세계적으로 서비스산업의 비중이 커지고 있는 경향에 발맞추어 국내에서도 제조산업 위주의 경제환경에서 서비스산업으로의 경제구조로 바뀌고 있다. 따라서 서비스품질은 조직의 성공여부에 중요한 요인으로 작용하고 있다. 본 연구는 PZB(Parasuraman, Zeithaml and Berry)의 SERVQUAL모형에서 서비스품질속성들인 유형성, 신뢰성 대응성, 확신성 및 공감성 등의 5가지 차원들을 이용하여 서비스산업의 일종인 패스트푸드업에서 고객만족에 영향을 미치는 서비스품질속성들을 규명하며, 최종적으로 구매 후의 고객 행동에 미치는 영향을 분석하였다. 그러므로 본 연구는 패스트푸드 서비스 산업에서 고객 만족에 영향을 주는 서비스품질 요인들의 개선 대상을 발견하도록 도와주는데 그 목적이 있다.

• 한국컴퓨터정보학회논문지
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• 제14권3호
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• pp.121-131
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• 2009

BcN은 방송과 통신 컨버전스 서비스와 같은 광범위한 종류의 고품질 멀티미디어 서비스를 제공하지만 다수의 통신사업자망을 통해 서비스가 제공될 때 품질저하가 발생하는 것을 알 수 있다. 본 논문에서는 망 전반에 대해 객관적으로 품질관련 정보를 측정하고 관리할 수 있는 QoS 관리시스템을 제안한다. 제안된 시스템은 BcN 시범망에서 시범 이용자를 대상으로 상용 영상전화서비스를 통해 음성 및 영상 품질을 측정하였다 시험결과로서 이용자와 사업자간 서비스 품질정보는 에이전트가 수집한 정보로부터 파악이 가능하였으며, 사업자간 연동 서비스의 경우는 사업자간 품질저하에 따른 책임소재를 명확히 하기 위하여 프로브가 수집한 서비스별 트래픽 품질정보를 활용할 수 있음이 확인되었다. 따라서 본 논문에서 제시한 QoS 관리시스템은 향후 BcN망에서 서비스 품질저하에 따른 이용자와 사업자간 또는 사업자간에 발생할 수 있는 품질분쟁 문제의 해결 도구로 사용할 수 있을 것이다.