• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.551-559
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• 2017

This study was to find out recognition of customers on association between necessity of Hospital Brand Identity and service value, to suggest efficiency contents of public relations(PR) for give shape to positive emotion or emotional empathy about hospital. The result of study, necessity of Brand Identity in hospital PR contents was recognized to order facility environment specialized sector of medical service scale of hospital reputation of doctor, recognized to higher necessity of Hospital Brand Identity in case lower to use of practical hospital. In association between necessity of Brand Identity and service value of Hospital Brand Identity was confirmed to be higher recognize service value if more higher recognize necessity about scale and reputation of doctor. Accordingly, to suggest PR contents for give shape to positive and emotional empathy in relation of customers, small and medium hospitals will important finding process a specific character in each other hospitals, the value will be consider for efficiency marketing to reflect opinions of customers.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.427-437
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• 2014

This research has analyzed the influence of Yeosu Expo's service quality on emotion, perceived value and satisfaction. First of all, the Yeosu Expo's service quality scale was composed with five types of levels : exhibition contents, quality of performance, human service, approach convenience and necessary expense. As the result of influence analysis, exhibition contents, quality of performance and necessary expense had significant influence on attendee's positive emotion. Exhibition contents, necessary expense and approach convenience to approach showed significant influence in perceived value, and necessary expense related to the expo had the highest influence among the three values. Also, the attendee's positive emotion and perceived value towards service from expo was analyzed to have satisfactorily significant influence.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.465-472
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• 2019

Although there are various cultural events and cultural contents produced in the region, there is a lack of distribution and spread of regional information to expand related economic consumption. This study combined local advertising by local advertisers with the knowledge search method in question and answer format from a location-based service perspective for the purpose of spreading and using local cultural information. The approach looked at domestic and international cases of knowledge search based on region and location-based advertising research, presented community model of location inquiry based information service and revenue model of local advertisement. Through this, this study designed a question and answer based community and operational structure model of local advertising, and developed an information service system in the form of prototyping. By extending the distribution of question and answer data among users to location information, it is meaningful that a business service model was presented that combines local cultural content information and the demand for user access with the revenue model of local advertising.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.1
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• pp.153-161
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• 2022

This paper analyzes the economic effects when platform provider including CP contributes to broadband universal service and uses broadband bandwidth providing high quality network service. In this model, the contribution rate of broadband universal service is determined by ISP and platform provider sets its price of contents. The main results are as follows. First, the traffic usages is less than social optimum when the market of contents is monopoly. The sum of contribution fee and network usage rate must be less than marginal cost of network operation to get social optimum traffic. Second, the rate set by ISP is equal to social optimum when the market of contents is competitive. Third, when platform provider does not charge contents provided, ISP sets social optimum prices and the network usage rate for contents user is decreasing as advertisement revenue becomes larger. These results suggest that the platform provider should contribute to universal service funding to encourage the network investment of ISP.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.238-247
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• 2005

The development of IT related technology has made it possible to offer 'Any Time, Any Where, Any Service' to the users and internet-based service became accessible while on the move through wireless internet service. Moreover, the development of various wireless contents has been provided diverse ioy and convenience to life. However, the existing wireless contents had been subordinate to the wireless internet platform because it had not been set up for a standardized environment. Therefore, repeated developments of contents have been causing waste of resource, time and manpower. This paper aims at suggesting WIPI-bases artificial reefs search contents which have become independent from platform by using JAVA. Artificial reefs facilities are a government project for increasing the revenue of fishermen but only few fishermen know the information about the location of artificial reefs and most of them are not aware of the location of these facilities. There(ore this thesis plans to develop WIPI-bases artificial reefs search contents to provide information such as the location, the depth, and the bottom material to anglers and those fishermen who do not know the location of artificial reefs so that the fishermen can have the opportunity to increase their revenue and also the opportunity to catch a big fish for anglers.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.124-137
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• 2018

The OTT service in Korea is not as popular as that in the U. S. This study argues that one of the major reasons of poor performance of OTT in Korea is that the OTT service providers did not acquire attracting contents, thus failing to appeal to Korean users. The other reason is Korean users are not willing to use OTT services because of high telecommunications fees to use OTT services. That is why most OTT users are using OTT services in WiFi zones, such as house, workplace, or school. This study investigated the popular OTT contents in recent three years, and how these popular OTT contents are provided in OTT service platforms, and how these contents are used in different places. The results of this study may provide several implications for OTT service providers' strategies in the future, and propose policy implications for the development of OTT services in Korea.

• Journal of Digital Contents Society
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• v.6 no.1
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• pp.1-5
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• 2005

This paper describes the main characteristics of Grid Services based on OGSA and a Grid service for aggregating service data element(SDE)s. In order to build a Grid Service, it needs to consider a systematic building approach from the high-level software architecture that represents the main system components and their interactions. The purpose of this paper is to design and implement an extended service data aggregator service in which SDE is a basic unit for collecting resource information. A GT3 based service data aggregator service is extended to apply the multiple collections based storage scheme for maintaining persistently SDEs with a XML DBMS Xindice. To provide efficient aggregating service for service data elements, which is running under wide area environment like Internet, the aggregator service is asynchronously operated by notification mechanism.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.428-439
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• 2011

This study show the service value and the service quality influence on the satisfaction of the participants in exhibition. Previous studies, from the general service quality to customer satisfaction research, begin to focus on the importance of service quality and customer satisfaction, so focus on the service value that explains revisiting behavior and loyalty as an important variable. This study mainly attempted integrated approach of various concepts between relationship. This point the service value did not sufficiently consider tries to evaluate the role of customer value in existing service quality and satisfaction. As a result, service quality and service value were identified to causal relationships that service value rather than service quality has an effect on satisfaction.

• Proceedings of the KIEE Conference
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• 2006.10c
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• pp.503-505
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• 2006

In this paper we introduce a design and implementation of an agent for multimedia retrieval and personalized broadcasting service. It is compliant with TV Anytime Forum specifications and supports searching location resolving, storing and streaming of remote multimedia contents. For this service, we implemented a contents server, a 메타데이터 database server, a location resolution server and a client terminal is implemented The Client terminal gathers content information by SOAP of operation, and it has a user preference module and usage history module that make user information. The personalize service agent recommends suitable contents to user by similarity algorithm.

• Journal of Korean Library and Information Science Society
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• v.44 no.2
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• pp.117-136
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• 2013

This study was intended to seek ways to be social of 'My shelf' service functions based on book reviews and tags that have recently been adopted into the academic library OPAC. To that end, this study conducted case examinations of 'My self' services in the local and overseas organizations and the component elements of contents and systems functions were analyzed from the 'My shelf' service models. Thereby 9 contents information areas were set up for 'My shelf' services.