• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.5
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• pp.533-544
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• 2003

The purpose of this study was to provide practical information to design woolen fabrics in terms of structural and surface characteristics, which produce texture images of fabrics. The relationship among structural, surface characteristics and texture images, and preference and purchase intention were analyzed. To evaluate the texture images of the fabrics subjectively, 7 rank＇s semantic differential scale questionnaires were developed with thirty adjective pairs. Blind and non-blind test were performed with 320 female subjects who were in their 20-30＇s. Commercially available 48 woolen fabrics were used as specimens. Results showed that five factors were obtained: classic, elegance, warmth, natural and casual. These factors were closely related to fiber type, weave type, fabric counts, and finishes.

• Proceedings of the Korean Society of Rural Planning Conference
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• 1998.10a
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• pp.28-30
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• 1998

The purpose of this study is to find the adjective check list for rural stream landscape evaluation. The methods used in this study were to make the adjective check list suitable for stream landscape, to measure the adjective check list by the method of semantic differential scale, and to find the adjective check list suitable for evaluation of stream landscape. The adjective check list suggested in this study can guarantee objectivity of evaluation in improving or restoring stream landscape.

• Journal of the Ergonomics Society of Korea
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• v.25 no.2
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• pp.187-196
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• 2006

This study aims to develop luxuriousness models based on both users' subjective feelings and objective material characteristics of automobile crash pad using Kansei engineering approach. Based on the results of literature survey and FGI, 12 Kansei variables describing look-and-feel and touch feel and crash pad design variables were extracted for systematically developing both a conceptual model of luxuriousness and a questionnaire for Kansei evaluation. A total of 41 various crash pad samples and 60 participants(customers: 30, designers: 30) were employed to evaluate the crash pad samples using the questionnaire with 9-point semantic differential scale and 100-point modified magnitude estimate scale. Based on the survey results, luxuriousness models were developed by using regression and quantification I method. In addition, they were compared and contrasted with respect to the relative importance of Kansei variables. Consequently, the developed luxurious model could suggest the preferred combination of material properties of crash pad.

• Journal of Korean Society of Rural Planning
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• v.18 no.4
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• pp.61-67
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• 2012

Recently, brick walls are being widely introduced in rural areas. Walls are a very important design element of space. However, most brick wall works do not consider the human psychological characteristics. The purpose of this study was to investigate psychological characteristics on brick wall bonds such as the stack bond, running bond, english bond, flemish bond, america bond. The results of the research can be summarized as follows: 1)There is no statistical difference of psychological evaluation results among student groups using the semantic differential scale method using 10 adjectives. 2)Stack bonds have an uninspiring, artificial, simple, restful, boring and ordered psychological characteristic. Running bonds have an uninspiring, restful and ordered psychological characteristic. America bonds have a unique and modernistic psychological characteristic. English bonds have a unique, modernistic, complex and chaotic psychological characteristic. Flemish bonds have no critical psychological characteristics. 3)The running bond earned the highest score in preference, while the stack bond scored the lowest. Employment of brick wall bonds on this study was not highly preferred, hence it is necessary to develop a new brick wall bond design. 4)In conclusion, the proper selection of brick wall bonds is very important and we should consider human psychological characteristics in the design of rural areas.

• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.162-170
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• 2013

Although vision has been considered as a top sensory organ in the Western culture until modern times, the significance of space experience that communicates with a body via complex perceptions has recently garnered attention. This study criticizes the limitations of a vision-centered space and has the goal of empirically examining the sensibility characteristics in a haptic space through post-structuralism views leading up to Gilles Deleuze's philosophical ideas. This study will explore the flow of senses from the philosophical and artistic standpoint and the sensibility characteristics in a haptic space by examining the theories on haptic perceptions in connection with a space. In order to test the existing theories and identify the differences in sensibilities depending on perceptual method, the sensibilities of participants were compared using SD method (Semantic Differential scale method) and a validity test was conducted using a statistical program SPSS. The research has revealed that the average sensitivity scale of complex haptic perception was higher than single perception that only relies on vision. In addition, there was a correlation between perceptual method based on various sensory organs and human sensitivities. This study is meaningful in that it can serve a foundation for empirical research on sensibility, since it has reexamined the relationship between space and participants and demonstrated and analyzed their sensitivities through an experiment.

• Journal of Fashion Business
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• v.5 no.3
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• pp.73-84
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• 2001

The purpose of this study is to apply fundamental data of impression formation research by analysing and observing the various facial image that can be effected from hair style as well as be helpful for choosing suitable hair style for T.P.O in modern society. This study targeted 305 college women in Daegu and Gyung-book area. Hair Style Image Scale(HSIS)was used the scale of seven point modified the S-D(Semantic Differential) method. The analysis of impression formation effect of hair style using SPSS WIN package have completed from the principal component analysis by Varimax perpendicular rotation method and ANOVA was used to recognize the difference in impression formation according to hair style change. In the case of statistical difference was appeared, LSD post-verification was applied for that. The conclusions of this study is as followed ; 1. The factors of impression formation effected by hair style were classified as goodwill factor, refinement factor, elegance factor and individuality factor. 2. In terms of goodwill factor, long hair style showed highest level and short cut hair, bobbed hair in an order. In refinement factor, there was no difference between short cut hair and bobbed hair and both of them was higher than long hair. In elegance factor, long hair was highest and bobbed hair was lowest. In individuality factor, short cut hair and bobbed hair higher than long hair and no difference between short cut hair and bobbed hair.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.2
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• pp.318-327
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• 2005

The purpose of this study was to analyze the image perception of modern fashion according to erotic expressions ans erotic levels. The research methods werea quasi-experimental research. The experimental materials developed for the study were a set of stimuli and a responsse scale. The stimuli was consisted of 15 photographs according to erotic expressions and erotic levels. The reponse scale consisted of semantic differential scales. The subjects consisted of 254 male and 260 female undergraduate students of Chungnam National University by a convenient sampling method. The data were analyzed by factor analysis, ANOVA, Duncan's multiple range test and t-test. Result were as follows ; 1) The fashion image of erotic experessions and levels, were categorized into 3 images factors : sexy-potency, modesty, attractiveness. 2) The erotic expressions significantly affected on three image factors 3) The erotic levels showed significant differences in three image dimensions and stronger erotic levels pressented more sexy-potency, less models and attractive images. 4) The erotic expressions showed interaction effects with the erotic levels in three image dimensions. 5) Subject's gender had a significant difference on fashion image perception : male subjects perceived the fashion photographs more attractive than female subjects did.

• Journal of Korean Society of Rural Planning
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• v.18 no.3
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• pp.67-76
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• 2012

The purpose of this study is to analyze the landscape preference and landscape images of the Agricultural Aqueduct Bridges(AAB) by several different criteria. Semantic Differential Scale(SD scale) with landscape adjectives and landscape preference are used to estimate the alternatives of the AAB. The statistic methods such as descriptive analysis, t-test, factor analysis and regression, cluster analysis, are operated. The landscape preference of the alternatives is generally positive, 3.977 out of 7.000. The gate type is the most preferred, but the road-along type is the worst, by the location types. The simple repair type is the worst preferred, but total remodeling is the most, by the repair types. The characteristics of the AAB are analyzed and 4 factors of visual landscape are contracted; interest, orderliness, naturality and spatiality. Cumulative factor loading of these factors is about 65%, which is quite high. The higher and bigger AAB's are preferred, and the advanced finishing materials are also preferred, such as aluminum or wood panels. The long span is also preferred and the high repair cost would be preferred. But in this study, the cost-benefit analysis is not included, so it is recommended to research further, considering the cost variable with the visual factors.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.16 no.8 s.113
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• pp.797-805
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• 2006

The sound quality characteristics of refrigerator noise in an anechoic chamber and in a real living environment for 30 models of refrigerators were investigated. Subjective evaluation experiments were conducted to determine subjective tolerance level for refrigerator noise. Refrigerator noise was played from a loudspeaker at the position normally occupied by a refrigerator in a real living environment. A nine-point scale was used to measure subjective satisfaction of the sound pressure levels for refrigerator noise. Point 3 on the scale corresponded to a sound pressure level of about 30 dB(A). Seventy percent of the participants were satisfied with this level of refrigerator noise. A semantic differential test was also conducted to evaluate the sound quality of refrigerator noise. From the results of correlation and multiple regression analyses on the psychoacoustical parameters and subjective evaluations of 30 refrigerators, sound quality indices which predict the subjective rating score were proposed.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.33 no.4
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• pp.1-9
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• 2015

This study is conducted to prove a hypothesis that Dokdo Island has "National Landscape Image," being a region with special meaning for Korean people. University students(51 Koreans and 44 foreigners) were surveyed on landscape images of Dokdo Island, and the statistical analysis of the survey responses was performed subsequently. The findings showed no substantial difference between the opinions of Korean men and women: Especially the photo of whole Dokdo was highly rated by Korean respondents as "considerably or very valuable and impressive, but also mysterious and symbolic at the same time." These are unique images of Dokdo Island, which are not found in responses to natural landscape of other national parks. Meanwhile, there were significant contrasts between the responses of Koreans and foreigners in every variables. Some landscape adjectives used as semantic differential scale demonstrate remarkable differences between Korean and foreign respondents, particularly on the photo of whole Dokdo: impressive(1.41), mysterious(1.25), symbolic (1.00), valuable(0.98), intimate(0.95), beautiful(0.93), interesting(0.85). There were substantial differences in responses between Korean and foreigners on two rock islands, which have names related with some national image: The Korean Peninsula Rock(0.57) and Independence Gate Rock(0.51). Finally, three primary factors drawn from the factor analysis were (1) national landscape image, (2) natural characteristics of Dokdo Island, and (3) spatiality of Dokdo Island.