• The International Journal of Costume Culture
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• v.5 no.1
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• pp.58-66
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• 2002

The objectives of this study are to develope sensibility image scales for Korean traditional motifs by quantitatively measuring their images and preference and to classify them into clusters. Data were collected via a questionnaire from seven hundred twenty five Korean undergraduate students. Re experimental materials were forty eight stimuli of Korean traditional motifs with different categories, interpretation types, composition types, and application objects. The instruments consisted of 7-point polar semantic differential scales of twenty three bipolar adjectives including preference. Data were analyzed by correspondence analysis, cluster analysis, ANOVA and Duncan's multiple range test. Re major results are as follows; image scales for textile patterns and dress designs using Korean traditional motifs were constructed. The axes of sensibility image scales for both textile patterns and dress designs were defined by quality level and degree of simplicity. Second, four clusters on the scale of textile patterns and two clusters on the scale dress designs were identified. Third, in the case of textile Patterns, the preferred cluster had high-quality and classical images, while the cluster that was not preferred had a complex image. In the case of dress designs, the preferred cluster had simple and high-quality images, while the cluster that was not preferred had complex and low-quality images.

• Korean Journal of Human Ecology
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• v.13 no.4
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• pp.609-616
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• 2004

The purpose of this study is to examine the difference of judge's gender and age groups in preference of S/S men's suit fabrics, and to analyze the relationship between the preference and the texture by gender and age group. For this study, 60 types of S/S men's suit fabrics were used with variously-composed fibers, such as wool, wool-blended, and PET, thickness, and weight. To evaluate the texture and the preference subjectively, nine ranks' semantic differential scale questions of 22 texture adjectives and preference of 4 apparel items were developed, Through the factor analysis, texture adjectives were classified into 7 categories: "stiffness," "elasticity," "bulkiness," "coolness," "smoothness," and "drapability." Depending on gender and age groups of judges, statistically significant differences on texture factors and the preference were observed. Especially, men under 30 years of age showed a higher grade of stiffness and a lower preference on pants than other groups. The relationship between the texture and the preference was different by gender and age group: Women evaluated a preference of men's suit fabrics in relation to stiffness and smoothness, whereas men did so in relation to stiffness, smoothness, coolness, and drapability. A young age group put more importance on drapability for preference of men's suit fabric.

• Journal of the Korean Society of Costume
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• v.54 no.6
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.4
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• pp.80-86
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• 1999

The purpose of this study was to suggest a case study and anlaysis of the visual impact in dam construction through visual impact assessment method in Dong-sang river. The results can be summarized as follows; 1) For the evaluation of the visual impact of dam construction, five steps such as field analysis of visual status, finding visual sensitivity area and visual control point, making visual simulation material and evaluation, and visual impact analysis and assessment were suggested as desirable. 2) In the case study, the visual impact of dam construction was evaluated to be simple, unique, modern, static, cool and unfamiliar. 3) There was a few difference between the pre-construction and post-construction in statistical test. Especially, The dam in Man-Jee area was evaluated to be artificial, unique and destroyed in statistical difference, and then we design dam structure with visual friendliness. 4) In conclusion, there was high correlation between pre-construction landscape and post-construction landscape through semantic differential scale method using eleven adjectives. Therefore, we state that there is no visual impact for the dam construction for the moment.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.4
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• pp.105-118
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• 2007

The purpose of this study is not only to compare between 'Opened Landscape' and 'Filtered Landscape' image and preference but also to suggests a guide line of planting design for progressive realization. For this, the image structures of photo-sketch simulation for parallax landscape have been investigated by Semantic Differential scale(S.D. scale) and the Factor analysis. The results could be summarized as follows. The results of S.D. scale values for landscape through parallax were greater than non-parallax landscape. The scenes through parallax were better preferred to direct view. Thus the results of photo-sketch simulation test support the expected hypothesis that the visual environment of complexity and variety is closely correlated with the parallax effect and monotonous or non-parallax environment, and parallax effect on close view more bigger than the distant view. Factors covering the spatial image of parallax landscape were found to be seven and Total values were 60.35 %. The most important factors determining the parallax effect were Factors I 'depth of space' and VI 'expectation of space and interest'. An outstanding view must be handled properly to be preserved or accentuated. In this sense, the parallax spatial beauty with tree could be improved through the visual aspects of plan arrangements and the progressive realization appeared to be one effective design technique for landscape planning and design.

• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.162-170
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• 2013

Although vision has been considered as a top sensory organ in the Western culture until modern times, the significance of space experience that communicates with a body via complex perceptions has recently garnered attention. This study criticizes the limitations of a vision-centered space and has the goal of empirically examining the sensibility characteristics in a haptic space through post-structuralism views leading up to Gilles Deleuze's philosophical ideas. This study will explore the flow of senses from the philosophical and artistic standpoint and the sensibility characteristics in a haptic space by examining the theories on haptic perceptions in connection with a space. In order to test the existing theories and identify the differences in sensibilities depending on perceptual method, the sensibilities of participants were compared using SD method (Semantic Differential scale method) and a validity test was conducted using a statistical program SPSS. The research has revealed that the average sensitivity scale of complex haptic perception was higher than single perception that only relies on vision. In addition, there was a correlation between perceptual method based on various sensory organs and human sensitivities. This study is meaningful in that it can serve a foundation for empirical research on sensibility, since it has reexamined the relationship between space and participants and demonstrated and analyzed their sensitivities through an experiment.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.460-471
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• 2004

The purpose of this study is to investigate the effect of hair-style (straight and wave), hair-length(short, medium, and long), and type of hat design (no-hat, beret, cloche, bowler, and capeline) on impression formation. The experimental materials developed for this study were a set of stimulus and response scales. The 7-point semantic differential response scales were designed. Thirty stimuli color pictures of various combination of hair length, hair style, and type of hat design were manipulated by computer drawing. The subjects were 360 undergraduates living in Seoul, Kyunggi and Kyungnam. The experimental design was composed of 3 factorial designs. The result of the study can be summarized as follows; Impression factor of the stimulus consisted of the 5 different dimensions (attractiveness, gracefulness, activity, concentration of attention, cuteness). Hair style greatly affected gracefulness. On the other hand, hair length made remarkable effects on attractiveness, concentration of attention, and cuteness. In addition, it has been found that the type of hat design significantly influenced on all the factors except attractiveness as independent variables. In regarding the effect of interaction between each variable, the combination of hair style and hair length had significant effects on gracefulness. In the impression formation of cuteness, the combination of hair length and type of hat design were more significant.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.2 no.4
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• pp.9-15
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• 1999

The purpose of this study was to investigate factors and variables which have significant effects on visual preference of urban stream in Taejon city and to suggest design & management information for urban stream. These works consist of two phases. First, we tested the Hyechon college students' visual preference for 36 spots of urban stream slide and then selected 10 spots slide by the Sturges' formula. Second, we analyzed factors and variables of visual preference of urban stream using the semantic differential scale method and then processed using descriptive analysis, factor analysis and multiple linear regression analysis. The major findings of this study can be summarized as follows. 1. The difference of landscape adjectives between the highest score of visual preference slide (No.10) and the lowest score of visual preference slide (No.2) was cleanness. 2. Three factors, the nature, the cleanness and the movement, were derived from the factor analysis. 3. Factors covering the visual preference of urban stream have been found to be the landscape of urban stream, the nature, the cleanness, and the movement. The visual preference factors of urban stream need to be considered in creating or restoring the ecological urban stream landscape.

• Journal of Fashion Business
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• v.15 no.2
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• pp.96-106
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• 2011

The purpose of this study is to analyze the style of swimsuits shown in collections from 2007 to 2010 and to extract main expressional words for the development of semantic differential scales of visual images according to the change in the style of swimsuits. The results of this study are as follows: 1) 1171 swimsuits shown in collections were composed of 569 bikini, 400 one piece and 202 monokini swimsuits. 2) The design types according to changes in the shoulder strap of the one piece swimsuits are ranked in the order of 300 two straps, 59 strapless and 41 one strap. The bikini swimsuits are ranked in the order of 444 two straps, 116 strapless and 9 one strap. And the monokini swimsuits are ranked in the order of 161 two straps, 23 one strap and 18 strapless. 3) Main expressional words of visual images for swimsuits differ greatly depending on the style of swimsuit. The visual images for one piece swimsuits are ranked in the order of 'stuffy', 'making shoulders look wide', 'simple', 'plain', 'neat', 'basic', 'making legs look long', 'boring' and 'dull'. The visual images for bikini swimsuits are ranked in the order of 'hot', 'underwear-like' 'refreshing', 'making legs look long', 'gaudy', 'basic', 'looking slim', 'cute', 'plain'. The visual images for monokini swimsuits are ranked in the order of 'gaudy', 'hot', 'underwear-like', 'making legs look long', 'embarrassed' 'scanty' 'looking slim', 'awkward', 'making waist look slim'.

• Journal of the Korean Society of School Health
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• v.25 no.1
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• pp.14-21
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• 2012

Purpose: This study was to investigate the attitudes of elementary school students on health curriculum. Methods: Based on the literary considerations and advanced research, a survey was conducted on Osgood's semantic differential scales on 329 fifth and sixth grade students in 6 elementary schools located in U metropolitan city regarding the attitudes towards health curriculum. Data were analyzed using t-test and multiple regression with the SPSS/WIN 18.0 program. Results: The overall attitude average grade was 3.46 in 26 factors, slightly exceeding the standard (3 points) which showed that students had a positive attitude towards health curriculums and thought health curriculums were valuable, necessary, and important classes. For each grade, the fifth grade believed health curriculums were more interesting, new, easy, necessary and valuable classes than compared to the sixth grade, and there were no differences between gender. The variables which affected attitudes in health curriculums included good feelings for health teacher, subject health status, and satisfaction in using the school health room. Conclusion: Because the better they think of health teacher, the higher the positive attitude towards health curriculums, a strategy which can build trust between student meetings not only during class time but also through operating a school health room will be necessary.