• Asia Marketing Journal
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• 제25권3호
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• 한국인지과학회:학술대회논문집
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• 한국인지과학회 2002년도 춘계학술대회
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• pp.85-91
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• 2002

This study was conducted to investigate the interaction effects of various presentation types of graphics and the individual differences in need for cognition on comprehension, interestingness, and motivation. The depiction of the operation of a bicycle tire pump was presented in one of the following conditions, (a) simultaneous presentation, (b) successive presentation, (c) self-pace presentation, (d) animation. For younger students, animated graphics are rated more enjoyable and motivating only when they are low in NFC. If they are high in NFC, animated graphics are not more effective than static graphics in terms of comprehension, interest, and motivation. On the other hand, for older students, self-paced static graphics are more interesting and enjoyable than the animated graphics regardless of their NFC score. These results suggest that the animated graphics are not always beneficial for loaming and motivation.

• 한국콘텐츠학회논문지
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• 제18권7호
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• pp.207-220
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• 2018

본 연구는 여성들의 내현적자기애와 셀카 중독경향성 간의 관계에서 자기대상화 및 자기제시동기의 매개효과를 검증하고자 한다. 연구대상은 성인여성 286명이었으며, 평균 연령은 23.78세(SD=4.34)였다. 분석 결과, 첫째, 내현적 자기애와 자기대상화, 자기제시동기는 각각 셀카 중독경향성과 유의한 정적 상관을 보였다. 둘째, 내현적 자기애와 자기대상화, 자기제시동기는 셀카 중독경향성에 유의한 예언변인이었으며, 이 세 가지 변인들은 셀카 중독경향성의 변량을 25.7% 설명하였다. 특히 셀카 중독경향성에 대한 설명력은 자기제시동기가 가장 높았다. 셋째, 내현적 자기애와 셀카 중독경향성 사이에서 자기대상화가 부분매개 하는 것으로 나타났으며, 자기제시동기 또한 내현적 자기애와 셀카 중독경향성 사이에서 부분매개를 하였다. 본 연구는 셀카 중독경향성의 개념을 정의 내리고 이를 유의하게 설명하는 심리적 변인들을 파악할 수 있다는 점에서 의의가 있다. 마지막으로 본 연구의 제한점을 제시하고 후속연구를 위한 제언을 하였다.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• International Journal of Advanced Culture Technology
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• 제12권1호
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• pp.20-25
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• 2024

The qualitative effect of class is influenced by the instructor's class design and operation method, but it comes from motivating students to actively participate in class and utilizing potential qualities that lead to student-centered learning. Students' activities and the quality development of class participation can be utilized in presentation-based classes. This could be confirmed through the presentation classes in English language curriculum applied to English major students in Korea. In other words, with presentations conducted in language-theoretic classes such as phonetics/phonology, and syntax, it turned out that immersion in learning, concentration on class, and motivation for learning can be improved, developing systematic self-directed learning ability and cooperative mutual communication ability. Instructors need to lead the direction and design of the classes, but the actual educational effect depends on how students accept the academic tasks, how well they understand the learning contents, and how well they can systematically transmit them to others. In this respect, this study aims to investigate that learner-centered presentation classes contribute to making learners develop their competencies in class design, data utilization, imparting knowledge, and communication, which would bring about the improvement of learning quality and educational effects.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권3호
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• pp.1429-1441
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• 2016

While Facebook and Twitter get worldwide attention, these popular SNSs are not available in China. As the leading local SNS, Sina Weibo has garnered much of the attention in China. The purpose of the study was to explore why Chinese college students use Sina Weibo and if gender differences exist in the motivations for using it. The results from a survey of 360 respondents show that Chinese students used Sina Weibo mainly for information-gathering, followed by accessibility to celebrity, social connection, self-presentation and entertainment. Among them the most dominant reason for using Sina Weibo was found to be information-gathering. This finding suggests that Sina Weibo functions as a platform to search for information on social issues and interests. The study also found that these motivations were significantly different between male and female users. Interestingly, female respondents used Sina Weibo much more broadly than male counterparts, accessing it to satisfy all needs such as information gathering, accessibility to celebrity, social connection, self-presentation and entertainment. Based on these findings limitations and direction for future studies are discussed.

• 수산해양교육연구
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• 제28권6호
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• pp.1834-1847
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• 2016

Main objectives of the this study are: to develop a model of "Flipped Leaning" that is designed to enhance self-directed learning, learning motivation and self-control, and to verify its effectiveness-in higher education. The verification process initially concentrated on the feasibility study of the model with a thorough literature review and case analyses; then, its general and practical applicability were tested with a field study. As a result, first, the CHANGE Class Model, specifically designed for effective and efficient "Flipped Learning", was developed. It is thus named for the stages that the learning process takes place in the model-i.e., (1) Check ${\rightarrow}$ (2) Ask ${\rightarrow}$ (3) Notice ${\rightarrow}$ (4) Group presentation ${\rightarrow}$ (5) Evaluation, and it emphasizes the dynamic, questions centered (i.e. back and forth between the students and the instructor as well as between the students) learning process. Second, the Model was instrumental in enhancing self-directed learning, learning motivation and self-control; thus, as a result, it significantly improved the effectiveness, the level of concentration and the attractiveness of the learning process. The value of this study lies in pointing to a clear plan to allow a student in higher learning to set-up a self-directed learning plan, to be able to control it while being continuously motivated to complete it.

• 과학교육연구지
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• 제35권2호
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• pp.295-306
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• 2011

자기주도적 학습 능력의 중요성은 날로 증가하고 있다. 전통적 교수자 주도의 강의, 세미나, 토론 수업 모두 학습자의 자기주도적 학습 능력 향상에 일정한 한계를 드러내고 있다. 이러한 문제의 해결을 위해 역동적 복합 수업 모형(dynamic complex instruction model, DCIM)이 오순애(2010)에 의해 개발되었다. 본 연구에서는 DCIM을 대학원 생물 교과에 적용하였을 때, 대학원생의 자기주도적 학습 능력 향상 여부를 살펴보고자 하였다. 자기주도적 학습 능력 측정 검사 도구로는 유귀옥(1997)이 번안한 West & Bentley(1990)의 자기주도적 학습 준비도 척도를, 자기주도적 학습 능력의 하위 요인인 학습 동기 척도 측정에는 오순애(2001)가 번안한 Hayamizu (1997)의 척도를 사용하였다. 대구광역시 소재 K 대학교 2010년 1학기 2개 대학원생 생물 수업을 대상으로 DCIM이 적용되었으며, 수업 전 후에 척도를 이용한 검사가 이루어졌다. 연구 결과, 교수자 주도의 일방적 강의 수업을 실시한 통제 집단에 비해 DCIM 적용 수업이 자기주도적 학습 능력이 유의미하게 향상되었음을 확인할 수 있었다. 반면 학습 동기는 통제 집단과 실험 집단 사이에 유의미한 차이를 나타내지는 않았다. 본 연구는 대학원 수업에 DCIM의 적용이 대학원생들의 자기주도적 학습 능력 향상에 효과가 있음을 보여주는 의미 있는 결과라고 판단된다.

• International journal of advanced smart convergence
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• 제11권2호
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• pp.194-204
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• 2022

This study is a one-group pretest-posttest design to evaluate the effect of problem-based learning (PBL) for patient safety on self-leadership, patient safety competencies, and reflective thinking of nursing students. The research was conducted from March 2 to April 15, 2022, in which 57 nursing students participated. PBL for patient safety was examined in a total of 8 sessions in the order of motivation, problem identification, task performance planning, problem-solving methods, summary and solution, presentation, and evaluation. The following topics of patient safety were selected for each team: nursing records, high-alert medication, medication error and intravenous fluid regulation, blood transfusion care, fall, bedsore, infection control, and pain management. We provided feedback on the learning process and outcomes of nursing students. According to the results, self-leadership showed a statistically significant improvement in self-expectations (t=2.60, p=0.01), goal setting (t=2.84, p<0.01), self-reward (t=3.32, p<0.01), and self-criticism (t=2.32, p=0.02). Patient safety competencies showed a statistically significant improvement in patient safety knowledge (t=13.05, p<0.001) and patient safety skills (t=4.87, p<0.001) but not in reflective thinking. The results prove that PBL for patient safety is an effective teaching-learning strategy to improve self-leadership and patient safety competencies. Future studies must develop and validate specific and long-term teaching-learning methods to improve reflective thinking.

• 한국게임학회 논문지
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• 제15권4호
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• pp.7-18
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• 2015

소셜 네트워크 게임(SNG)은 기존의 경영 시뮬레이션 장르에 소셜 네트워크의 접목으로 특히 많은 여성 유저에게 환영받고 있다. 따라서 SNG의 플레이 동기나 구체적인 몰입 요소, 특히 게임 속 공간 꾸미기 콘텐츠에 초점을 맞춘 연구의 필요성이 대두되었다. 본 연구는 SNG의 공간 꾸미기 콘텐츠 이용 경험과 구체적 이용 동기에 관한 연구이다. SNG를 이용하는 유저의 태도를 관찰하고, 이를 Q 방법론을 통해 유형화하였다. 또한 SNG의 공간 꾸미기를 이용하는 유저의 구체적 동기를 분석하였다. 연구 결과, 대다수의 유저들이 SNG의 사회적 교류 요소보다도 공간 꾸미기 콘텐츠에 몰입하며 게임의 지속적 이용에 영향을 미치는 것으로 확인되었다. 이런 몰입 현상은 유저의 자기표현 욕구와 관련되어 있다는 사실을 증명하였다.