• Journal of Industrial Convergence
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• v.16 no.1
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• pp.27-33
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• 2018

Today, each company focuses on maximizing customer satisfaction by providing the best service. This study examined the effect of coffee shop on customer satisfaction. In addition, we examined the effect of customer satisfaction on revisit intention and word of mouth. The results of this study are as follows: First, in order to investigate the satisfaction of customers using coffee specialty shops, data were gathered through questionnaires and 142 customers were analyzed using statistical analysis, It is important to have a positive image of the company and to influence the decision to repurchase, and should not overlook the role of generating new customers through word of mouth. Second, customers tend to be price-oriented, practical and reasonable. To meet these customers' needs, it is important to attract a large number of products at the same time to attract customers.

• Journal of Information Technology Services
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• v.21 no.2
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• pp.27-41
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• 2022

In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.27-39
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• 2022

The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

• Korean Chemical Engineering Research
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• v.56 no.4
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• pp.568-576
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• 2018

In order to investigate the adsorption characteristics of the antibiotics trimethoprim (TMP) by activated carbon (WCAC) prepared from waste citrus peel, the effects of operating parameters on the TMP adsorption were investigated by using a response surface methodology (RSM). Batch experiments were carried out according to a four-factor Box-Behnken experimental design with four input parameters : concentration ($X_1$: 50-150 mg/L), pH ($X_2$: 4-10), temperature ($X_3$: 293-323 K), adsorbent dose ($X_4$: 0.05-0.15 g). The experimental data were fitted to a second-order polynomial equation by the multiple regression analysis and examined using statistical methods. The significance of the independent variables and their interactions was assessed by ANOVA and t-test statistical techniques. Statistical results showed that concentration of TMP was the most effective parameter in comparison with others. The adsorption process can be well described by the pseudo-second order kinetic model. The experimental data of isotherm followed the Langmuir isotherm model. The maximum adsorption amount of TMP by WCAC calculated from the Langmuir isotherm model was 144.9 mg/g at 293 K.

• 한국체육학회지인문사회과학편
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• v.55 no.3
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• pp.349-363
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• 2016

The purpose of this study was to perceived interactivity about experience of using dance video contents and intention to use. This study was examine an adaptive model of Technology Acceptance Model and focused on YouTube. In order to achieve the purpose of this study, total 350 questionnaires were surveyed and 311 data were finally analyzed. All data were processed through SPSS for Windows 20.0 version and AMOS 18.0. For the analysis of data, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, model evaluation, and structural equation modeling techniques. The results were as follows. first. Perceived Interactivity had not affect on perceived usefulness but two-way communication, user control among the sub-factor in perceived Interactivity had a positive effect on perceived ease of use. second, perceived ease of use had a positive effect on perceived usefulness. Lastly, Perceived usefulness had not affect intention to use, but perceived ease of use had a positive effect on intention use.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.423-429
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• 2024

Recently, the beauty industry has become very competitive, so providing high-quality personal service has been raised as an important factor in maintaining a competitive edge and attracting customers. Therefore, this study aimed to investigate the effect of personal service quality of beauty workers on customer empathy and intention to revisit beauty shops. To this end, a total of 238 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 27.0. The results of the study were as follows: First, among the components of personal service quality of beauty workers, sincerity and professionalism had a significant effect on emotional empathy, but reliability did not have a significant effect. Second, reliability, sincerity, and professionalism all had a significant effect on cognitive empathy. Third, emotional empathy and cognitive empathy had a significant effect on intention to revisit. Accordingly, in order to increase intention to revisit beauty shops, it seems necessary to provide education on words and actions that can give trust to beauty workers, genuine service, and professional skills. In the future, it is thought that research on customer empathy and revisit intentions should be conducted through the human service quality of beauty professionals and other variables differentiated from this study.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.40 no.3
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• pp.59-65
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• 2017

The purpose of this study is to investigate the factors and effects of job stress of construction workers on construction accidents and turnover intention in order to improve the field work environment of construction industry which shows higher industrial accidents than other industries. To this end, research models and hypotheses were established based on previous research, and the questionnaire was distributed to 10 construction companies in Daejeon, Sejong, and Chungcheong provinces. The 301 data collected were performed statistical analysis such as basic statistical analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, and logistic regression analysis using the statistical package (IBM SPSS 22). The results of this study are summarized as follows. First, job stress has a significant effect on accident occurrence. Among the sub-factors of job stress, there was positive (+) influence on work culture and relationship conflict between peers, and organizational system had negative influence. Job demands, compensation incompetence, and job instability were not statistically significant. Therefore, it is necessary to concentrate on the factors of work culture, organizational system, and relationship conflict in the construction site. Second, job stress has positive effect on turnover intention. Job stress, inadequacy of compensation, and work culture were positively related to turnover intention. Third, job demands have a slightly greater impact than compensatory inadequacies. The factors that make the job turnover more important are the excessive job burdens such as respect, internal motivation, responsibility rather than expectation non-conformity, time pressure, increase of work load. Therefore, in order to reduce the turnover intention of the construction worker, it is necessary to pay attention to improvement of the job requirement. Fourth, the worker's job stress could overcome by exercise and fatigue elimination, work environment management, and self-opening for others. It is necessary to establish a work environment management system for counseling and intimacy formation to open up the exercise and fatigue relief program of the workers at the construction site and to open themselves between the workers and the supervisors.

• Korean Journal of Human Ecology
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• v.20 no.6
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• pp.1199-1212
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• 2011

The purpose of this study is to examine how the mother's educational aspirations and household's characteristics have an effect on the likelihood of private educational expenditures and the amount of private educational expenditures. Factor analysis, probit and tobit analyses were used. The main findings can be summarized as the following: The mother's educational aspirations for intrinsic values is higher than for extrinsic values. The mother's educational aspirations for extrinsic values, household's assets, and residing in Seoul rather than residing in Incheon had significant positive effects on the likelihood of private educational expenditures. However, the child's birth order had a significant negative effect on the likelihood of private educational expenditures. The mother's educational aspirations for extrinsic values, the mother's education level, household's income, household's assets, and residing in Seoul rather than residing in Incheon had significant positive effects on the amount of private educational expenditures. However, the child's birth order had a significant negative effect on the amount of private educational expenditures. Findings from this study offer several implications. First, the mother's educational aspirations for extrinsic values rather than for intrinsic values has an effect on private educational expenditures. Unless the mother's educational aspirations have been changed to pursuing intrinsic values, the private educational expenditures cannot be reduced. Second, the polarization of the household's income and assets could bring about the polarization of private educational expenditures, which can lead to the intergenerational income polarization.

• Journal of Navigation and Port Research
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• v.36 no.10
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• pp.889-893
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• 2012

The growth of Chinese logistics market has brought many logistics enterprises enter into the chinese market. The purpose of this study is to suggest some alternatives for activating enter into chinese market for smaller-sized korean logistics enterprise. First of all, in order to achieve such a purpose, factors for activation through literature survey and previous studies are analyzed. After that, questionnaire survey are carried out. Also factor analysis and reliability test based on the questionnaire results are performed. Main findings are suggested as followings. First, in order to activate entering the chinese market, it is drawn out that possessing of logistics infrastructure and understanding of culture of chinese relationship are most important. Second, market information and reform of management system, inspection and customs clearance are suggested as less important.

• Korean Journal of Construction Engineering and Management
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• v.16 no.1
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• pp.44-51
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• 2015

In recent years, the domestic construction business is continuously stagnated caused by housing depression, global financial crisis etc. To overcome these difficulties, the construction companies should reinforce the internal marketing like the service business. However, it is not easy to conduct active internal marketing reinforcement since the companies do not directly receive customers under special situation like construction. Therefore, it is necessary to resolve the urgent issue by selecting order of priority among internal marketing factors. To address this issue, the objective of this study is to analyze the internal marking factors by using Analytic Hierarchy Process. As a result, the first and second factor represents the internal communication and working condition and environment respectively. The findings of this study will contribute to apply the internal marketing into construction industry.