• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.190-197
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• 2022

The purpose of this study is to investigate the effect of consumer's authenticity perception on brand repurchase intention and word-of-mouth intention through customer satisfaction and brand attachment. For this purpose, a structural equation model was established based on previous studies and an empirical study was conducted. The survey was conducted offline and online, and samples were collected using a convenient sampling method. A total of 267 questionnaires were sampled, and 255 questionnaires were used as final valid samples, except for 12 questionnaires with errors. For the final data, SPSS Win ver. 23.0 and AMOS 20.0 statistical programs were used to analyze the personal characteristics of the subjects, verify the research model, and confirm the reliability and validity of the measurement model and the suitability of the research model.As a result, all six hypotheses were adopted, and the correlation between each factor was observed in the research model.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.343-356
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• 1997

Many empiric research findings have supported that the characteristics and strength of Organization Culture(OC) is closely related with organizational performance(absenteeism, job satisfaction, cohesiveness and turnover etc.). The first purpose of this study is to review the relationship between OC and turnover as a performance factor, and the second and primary purpose is to test the moderating effects of personal factors(sex, educational career, rank, occupation, marital status, job switching, age, company tenure and job tenure) between OC and turnover. For the analytical purpose of this article, OC type is categorized as Maintainable Culture(MC), Affiliation Culture(AC), Progressive Culture(PC) and Rational Culture(RC) based on Quinn(1985). The empirical results are as followings: Moderating effects are found in sex(with MC and RC), educational career(with MC, PC and RC), job switching(with MC and RC).

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.5 no.2
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• pp.150-160
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• 2004

This study investigates the influential factors for the user's satisfaction in usage of PDA in Korea Postal Services. This is the case of user's acceptance of information technology that organization mandatorily implements for the sake of employee's productivity. The factors examined in this study include system quality, information quality, perceived usefulness, user satisfaction, and compatibility with work. All these factors were found significant for users satisfaction. Especially, we notice the close relationship between compatibility with work, perceived usefulness, and user satisfaction in case of nonvolitional IT usage.

• The Journal of Information Systems
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• v.33 no.3
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• pp.251-286
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• 2024

Purpose The purpose of this study is to identify various consumer groups by analyzing the consumer's DISC behavior type targeting consumers who have used chatbots in online shopping malls. By analyzing the relationship between DISC behavior type, chatbot information delivery method, and chatbot satisfaction, we want to reveal how the information delivery method by chatbots affects consumer satisfaction. Design/methodology/approach This study constructed a research model based on previous studies focusing on chatbot's information delivery method, consumer satisfaction with chatbot, and DISC behavior type. Findings According to the results of the empirical analysis, this study confirmed that there is a privacy concern in the form through the perceived privacy risk derived from the tendency to value privacy. In addition, this study confirmed that the behavior of Internet users involved in providing personal information is caused by perceived benefits that contradict privacy concerns.

• The Journal of Korean Institute for Practical Engineering Education
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• v.2 no.1
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• pp.135-145
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• 2010

The purpose of this research is to know the relationship between job satisfaction and ego-identity with psychological well-being, and it will provide a basic information for The Office workers' psychological counseling through this research. To verify it, each level of job satisfaction, ego-identity, and psychological well-being has been measured from 264 office workers in Seoul, Gyunggi, and Incheon, and correlation analysis, regression analysis using SPSS 12.0 has been done. The result of this research is as follows. First, job satisfaction had shown slightly higher correlation with positive relationship with others of psychological well-being and objective orientation of ego-identity, and all the variables of ego-identity except for initiatives had shown a static correlation with psychological well-being. Second, job satisfaction had exercised influence over Positive relation with others, self-acceptance, purpose in life and personal growth but not over autonomy and environmental mastery. Third, initiatives among the sub-ordinate variables of ego-identity had exercised a negative influence over Positive relation with others among the sub-ordinate variables of psychological well-being. Fourth, objective orientation among the sub-ordinate variables of ego-identity had exercised a static influence over job satisfaction but identity confusion had exercised a negative impact. Fifth, as a result of observing an impact job satisfaction and ego-identity had exercised over psychological well-being, it had shown a high impact in general and in particular, purpose in life among the sub-ordinate variables was valued highly. Through these results, it could be expected that job satisfaction and ego-identity would be influenced to increase their objective orientation.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.587-598
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• 2013

This study is to examine (the) effects of self-control, parent-adolescent communication, and school life satisfaction on smart-phone addiction for middle school students. The 127 students who were classified as smart-phone addicts among first to third grade at two middle schools located in Gyunggido were sampled with a survey. T-tests, ANOVA, Pearson's correlation, and multiple regression analysis were used. The results of study were as follows. First, smart-phone addiction make no difference according to adolescent's sex and grade. Second, the relations between smart-phone addiction and the factors included self-control, parent-adolescent communication, and school life satisfaction were negatively correlated. As a result, the higher self-control, parent-adolescent communication, and school life satisfaction were, the lower smart -phone addiction was. Third, it is significant as variable that adverse effect, low rank class of parent-adolescent communication and personal relationship, same class as the former of school life satisfaction exert influence on smart phone addiction.

• Journal of the Korean Dietetic Association
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• v.21 no.4
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• pp.261-279
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• 2015

This study aimed to investigate the effects of job satisfaction and self-esteem on psychological burnout in dietitians at a geriatric hospital in Busan. The survey was conducted from July 8 to August 31, 2014, and the data were analyzed using the SPSS program. The age group of over 36 years showed higher job satisfaction than the 'Under 25' group. Subjects that worked less than 2 years at their present jobs showed lower job satisfaction in job-itself than the 'Over 4 years' group did, and those who worked less than 1 year showed lower job satisfaction in terms of communication, appraisal compensation, and co-workers than did the other groups. Those who worked in '100~149 bed' hospitals showed higher job satisfaction than those in the 'Under 100 bed' group did. 'Over 200 bed' hospital dietitians showed higher satisfaction in supervision of superiors than did the other groups. Their experience of psychological burnout turned out to be 2.39 out of 5. Psychological burnout had a negative relationship with job satisfaction and self-esteem. Higher emotional exhaustion correlated with lower satisfaction in job-itself, less communication, and less supervision of superiors. Dehumanization correlated with lower satisfaction in job-itself, lower self-esteem, and worse communication, and while decreased personal achievement correlated with lower self-esteem, worse co-workers, lower satisfaction in job-itself, worse appraisal compensation, and worse communication. These results suggest that it would be effective for prevention and management of psychological burnout to mediate factors of job-itself, communication, supervision of superiors, co-worker, and appraisal compensation of dietitians in geriatric hospitals.

• The Korean Journal of Emergency Medical Services
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• v.8 no.1
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• pp.71-86
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• 2004

This study selected emergency medical technicians at 24 fire police boxes in Jeonnam in order to examine the relationship between job stress, fatigue and job satisfaction of 119 emergency medical technicians. Data were collected from Apr. 10 to May 9, 2004, questionnaires were mailed and returned by mail. Total 109 questionnaires were distributed and 89 questionnaires were collected and 80 except 9 omitting answers and showing inappropriate answers were used for final analysis. The results of this study are as follows. A. The total mean of areas composing job stress in the degree of job stress of 119 emergency medical technicians was over the average as 2.54 (SD .44) of 4 full marks. According to the degree of job stress by each area, the highest area of job stress was crisis situation (2.98), followed by role conflict as professional job (2.58), social factors (2.57), involvement in organization (2.55). To the contrary, the areas of the lowest job stress were professional knowledge and technique (2.35), psychological burden of medical limitation (2.38), conflicts in personal relationship and services (2.45) and improper treatment (2.53). B. The degree of fatigue of 119 emergency medical technicians by areas was over mean as 2.09(SD .49) of 4 full scores and physical fatigue was highest (2.18), followed by mental fatigue (2.11) and neurosensory fatigue (1.99). C. The degree of job satisfaction of 119 emergency medical technicians was 2.71 of 5 full scores and working condition area (3.70) showed the highest job satisfaction, followed by requirement of organization (2.85) and the lowest job satisfaction area was job itself (2.18), followed by desire for job (2.49). D. According to differences in demographical characteristics of 119 emergency medical technicians, there was no variable of statistical difference at job stress and job satisfaction in significance level .05, but fatigue showed statistical difference at final education (F=2.393, p=.046). E. According to differences related to job characteristics of 119 emergency medical technicians, job stress showed statistical differences at motif of current services (F=4.935, p=.003), fatigue showed those at health conditions (F=2.732, p=.008), job satisfaction at overtime (F=3.038, p.034) and the greatest reason of having job (F=3.217, p=.017), F. As a result of analyzing correlations between job stress. fatigue and job satisfaction of the subject, job stress showed positive correlations (r=.411, p=.000) with fatigue and negative correlation (r=-.267, p=.008) with job satisfaction. Fatigue showed negative correlation (r=-.287, p=.005) with job satisfaction. Therefore, the hypothesis of this study. "There will be relationship between degree of stress, fatigue and job satisfaction of subjects." was supported.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.169-181
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• 2003

As growth of the web-based applications, the requirements of the users who have been very familiar to the web-based user interfaces and customer-oriented services on the Internet would become more knowledge-intensive and higher technology involved in a more convenient and polite way of service delivery. Therefore, the service quality of information system department should be considered as a very important factor influencing success of information systems. The objective of this study is to provide the relationship between service quality of IS department and its impacts such as use, user satisfaction and job performance. For this purpose, we provide a research model for it and test it empirically for the users of the corporate portal in one of main telecommunication service providers in Korea. In result, our model with satisfiable validity and reliability shows not only importance of IS departments' service quality but also two-faced characteristics of service quality. That is, while technical competence which means with knowledge and expertise of IS department staffs is more related with user satisfaction on information systems, personal service which means the way and manner of service delivery is more related with use of it.