• 동아시아식생활학회지
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• 제21권2호
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• pp.298-309
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• 2011

The purpose of this study was to test whether sales promotions of strategic alliances affected brand switching intention and brand loyalty in family restaurants. The types of sales promotions included monetary benefits/non-monetary benefits, and immediate benefit (benefits immediately after consumers agreed to accept promotion)/delayed benefits (benefits received at a later time). For this purpose, a questionnaire survey was completed by 355 customers of family restaurants in Daegu between December 15, of 2009 and January 31, 2010. The study-findings indicated that (1) monetary benefits (application opportunity for gift certificate benefits and price discount benefits) were found to affect brand switching intention and brand loyalty; (2) brand switching intention was partly affected by non-monetary benefits (mileages accumulations benefits, presents benefits, and samples benefits), and (3) brand loyalty was partly influenced by non-monetary benefits (mileages accumulations benefits, presents benefits and electronic newsletter benefits). This study also found that (1) brand switching intention and brand loyalty were partly affected by immediate benefits (sample benefits, presents benefits, and price discount benefits; (2) brand switching intention was partly influenced by delayed benefits (application opportunity for gift certificate benefits and mileages accumulations benefits), and (3) brand loyalty was affected by delayed benefits (application opportunity for gift certificate benefits, mileages accumulations benefits, and electronic newsletter benefits). Based on these findings, family restaurants should use sales promotions as a tool for decreasing brand switching intention and increasing brand loyalty.

• 한국콘텐츠학회논문지
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• 제22권1호
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• pp.261-273
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• 2022

본 연구는 역사 내·외부 연계시설이 개별 임대 매장들이 집적된 역사 내부 상업공간의 활성화에 영향을 주는지를 분석하였다. 활성화 판단 요인을 매출을 대체할 수 있는 임대료로 하였다. 판매, 문화, 업무/주거, 공공기관, 교통의 연계시설 변수 외 역사의 입지 요인인 일일 승하차 인원과 역사 내부 상업공간의 가장 많은 업종수를 차지하는 상품 판매업을 독립변수로 선정하였다. 회귀분석 결과, 임대료는 상품 판매업, 연계된 판매, 교통시설 그리고 승하차 인원에 영향이 있다는 것을 증명하였다. 이러한 결과는 역사 내 상업공간 활성화에 구매력을 높일 수 있는 판매 상품 구성과 역사 내부로 유입인구를 증가시킬 수 있는 시설 연계 방향이 필요함이 도출된 것이다. 정책적인 관리 방안으로 활성화가 위축되어 공실 발생률이 높은 역사는 일상생활과 주민 편익을 위한 생활밀착형 생활 SOC 설치를 제언하였다.

• 유통과학연구
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• 제15권8호
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• pp.5-14
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• 2017

Purpose - This study empirically analyses the sale changes in large retail stores directly resulting from increased controls on those stores. More specifically, we discuss the economic impacts on Korean regulations that restrict trading hours and mandate statutory store closure 'holidays' twice per month. Research design, data and methodology - we attempt to empirically analyse the economic effects of trading hours regulations through quantitative analysis of the sales revenue data of large retail stores. We introduce the data and methods of empirical analysis used to analyse the economic effects of trading-hour regulations on large retail stores. We use a panel regression to analyse the sales losses of large retail stores caused by the new constraints on business hours. Results - The results of this study show that the sales of large retail stores fell by the average of 3.4% per month during the regulation periods. However, regulations affecting large retail stores have various economic impacts, including variations in sales, changes in consumption patterns, and influences on consumer welfare and national economy. Conclusions - Such changes may also be captured by other metrics: accordingly, further researches are needed to measure the impact of regulations on economic indicators such as employment and GDP.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2008년도 춘계학술대회
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• pp.454-471
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• 2008

This study suggests the dynamic pricing model which reveals the organic relationship between ASP (Application Service Provider) price and the related factors, using system dynamics methodology. Basically, we applied the law of supply and demand for analyzing price changes. Then, we deducted ASP price, focusing on fixed cost and variable cost. We also researched the customer's buying behavior according to version differentiation policy. In the version policy, we set up the proposition about customer's satisfaction and willingness-to-pay, using option system. As a result, this research designed the simulation model which analyzes the changes of the sales according to version differentiations and customer's willingness-to-pay. Through this research, we can find effective version differentiation strategies. This paper also found that the larger the number of package, the greater the demand and customer's willingness-to-pay. The increase of the number of package causes the increase of the sales. The increase of the sale is not exactly relative to the number of package. Drawing S-curve, the sales was increased. This dynamic pricing model suggests the ground that the ASP price changes based on the existing version differentiation theory and the demand of customers can affect the changes of the sales. We expect that this model suggests a clear standard of ASP pricing by combining real cases.

• 한국관광식음료학회지:관광식음료경영연구
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• 제16권2호
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• pp.153-173
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• 2005

The purpose of a study was the present condition comparative analysis by the case of Bakery in Hotels. The sample was selected first grade hotels in seoul. The method of research was In-depth interview. The questionee were mamagers and chefs each hotel bakery. Interview was accomplished average 45minutes. The period of the research was from 1th of Februrary, 2002 to 28th of February, 2002. The survay was composed of product operation, employee operation, equipment operation, customer operation, sales and bakery characteristics. the data was analyized by SPSS10.0 mean, maximum value and minimum value were salected. Recently, as it is getting higher of importance of bakery in the food service market and many major companies run into a bakery industry, the researches about bakery have advanced, however in fact, materials or researches about hotel bakery are fewer than franchise, in-store bakery and mass production enterprise. Especially, each hotel exchanges their information through benchmarking but data analysis - accurate materials, sales, the present condition equipment is not easy to perform. The purpose of this study was to be helpful for studying hotel bakery for others by analysis. The data was analyzed by each hotel characteristics, employee, equipment, sales, productions and the present condition sales.

• 대한산업공학회지
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• 제1권1호
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• pp.41-56
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• 1975

In the past the pattern of business down-trend usually appeared in the form of, first, decrease in facility investment, then decrease in inventory level, followed by reduced level of consumption. But the pattern nowadays is becoming just the opposite, that is, first, consumption decrease, then inventory level increase, followed by restriction of facility investment. Also in the past, the greater effort was placed in strengthening of hardware areas through optimization and modernization of production means on the premise of sales. But lately software areas take most of the main effort to establish production mean with sales as its objective. Under these circumstances one of the real problems facing production activities today is the conflicting relationship between sales and production functions. This occurs due to differences of their view points. Then, in order to achieve maximum profit at the least cost, which is the ultimate objective of a production activity, the need arises to effectively coordinate sales demand and plant production capacity. For this purpose strong control means and function must be devised. In our case study example we illustrate a management technique for a combined planning function, of optimal coordination of product mixes utilizing a computerized linear programming model as control means of attaining maximum profit. It is hoped that this example help achieve some of corporate objectives.

• Journal of Information Technology Applications and Management
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• 제23권2호
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• pp.81-95
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• 2016

Software export is very important for developing the domain software industry. Up to now, the study related in this issue is not enough even if exports are not activated. In our study, we treated and analyzed the three SME cases that have each successful record in recent years focusing to sales channels establishment and product localization. This study was done by interviewing the marketing directors mainly, and applied email exchanges, phones, and document analyses. Some implications can be addressed for the potential SME software exports. In the perspectives of sales channels building, the trust for product and firm itself is needed to have a good offshore partners. These are required to make the good relationship with partners, brand value's diffusion, and technical competency. As for product localization, the customization is important to meet the needs for local users effectively. So it is desirable to accept the advisory suggestions from the local consulting experts or representative customers. And the joint export strategy using the platform by linking some related products is effective for SME's software product's export.

• 대한예방한의학회지
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• 제15권2호
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• pp.145-155
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• 2011

The purpose of this paper is to review the profitability of sixteen university hospitals of oriental medicine during 2007~2009. Data was collected from 16 hospitals that reveal financial statements to the public and the hospitals were classified into 7 groups. Net sales and COGS per 100 beds of the 7 groups were analyzed to measure profitability and as a percentage of net sales, the rates of personnel expenses, maintenance costs, and material costs were evaluated. The results showed that six groups had consecutively recorded net loss in medical services and differences in profitability among 7 groups were substantial. The analysis showed the profitability was significant for medium-sized hospitals. The rates of personnel expenses in net sales were above 50% in 6 groups with net loss and one group with net profit was 45%. This result indicate the rate of personnel expenses in net sales could be the main factor affecting profitability and further studies are recommended to analyze the determinants of profitability in oriental medical hospitals.

• 자연과학논문집
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• 제9권1호
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• pp.145-152
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• 1997

백화점에서 의복을 판매하고 있는 샵마스터와 판매원들의 인구통계적 특성과 역할의 차이, 직업만족도, 교육의 필요성에 대해 연구하였다. 샵마스터가 판매원보다 연령, 판매경력, 그리고 월수입에서 높은 것으로 나타났으며, 직무상의 차이점에서는 전문적인 역할 분담은 없고, 샵마스터가 매장 디스플레이, 의류교체 제안 및 의류주문, 전반적인 매장관리의 역할을 더 많이 수행하는 것으로 나타났다. 직업에 대한 보람과 긍지 면에서는 샵마스터가 판매원보다 높았으며, 교육에 대한 필요성은 모두 높은 수치를 나타냈다.

• 정보학연구
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• 제5권3호
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• pp.169-179
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• 2002

국내시장과는 환경과 여건이 판이한 해외시장을 표적시장(target market)으로 하는 국제마케팅은 시장자체의 형태가 천차만별일 뿐만 아니라 그 시장을 형성하는 상황, 시장구조 등이 전혀 다르며 다이나믹하게 급변하고 있다. 이러한 시장을 유지, 확대, 개척한다는 것은 효율적인 교역촉진의 수행 없이는 매우 어렵다. 보다 진보적이고 마케팅 정보를 토대로 하여 보다 세분화되고 구체화된 마케팅믹스 전략을 수행하는 것이 궁극적 목표이다.