• Journal of Advanced Navigation Technology
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• v.14 no.5
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• pp.737-744
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• 2010

A Social Network Service(SNS) is the best attracting internet business model and serviced in the several countries. The Facebook is the most popular SNS in a foreign country and the Cyworld is most popular one in Korea. In this paper, after investing and analyzing the existing Social Network Services, I present a new OpenU Social Network Service based on Web 2.0 concepts. This is a next generation internet platform which can be communicated with real-time chatting and share d data and talked during seeing data by collaboration functions OpenU's main characteristics and functions by screen design and implementations are explained. And also OpenU's excellence by comparing with other SNSs system is presented.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.333-342
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• 2014

As for the dimensions of service quality, reliability, responsiveness, assurance, empathy, and tangibles are the main factors that determine the company's service quality. To improve quality of service, companies emphasize the balance among the dimensions of service quality. These emphases improve definitely customer satisfaction and intention of reusing service, while communication at customer encounters give direct affects in customer satisfaction and intention of reusing service. This study shows how communications at customer encounters affect intention of reusing service and be affected by the dimensions of service quality. It especially analyzes how IT-based communications, one of physical one, such as phones, emails, messengers, and SNSs affect and be affected. In addition, it analyzes car repair service. This research uses a factor of communications at service encounter as for intermediate parameter and analyzes how it relates to dimensions of service quality and intention of reusing service. With following research model, it will analyze how IT-based communication affects intention of reusing service and be also affected by dimensions of service quality.

• Journal of Information Technology Applications and Management
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• v.24 no.1
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• pp.11-24
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• 2017

Due to development of smart and network technologies, social network service (SNS) has become popular in daily life. With increasing use of SNS, the scope of communication has been widened. Lots of activities can be easily shared daily on SNS. Differing with opinions about more activated communication on SNSs, some people have viewpoints that, in some cases, communications may be decreased among SNS users. This research is to investigate whether there may be the differences among generations in the social network age. Major concerns of study are as follows. First, there may be differences in age related to the decrease of communication activities. On the other hand, there may be differences among generations related to the increase of communication. Two research steps have been adopted that the FGI (focus group interview) was to understand. Defining actual communication status was the first step, and an empirical approach, a survey to verify hypotheses, was performed as the second step. Key findings of the study were that older generations perceived communication has been decreased. Research results can provide implications regarding characteristics of SNS communication.

• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.215-227
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• 2017

The development of information technology are leading to the rapid evolution of SNS (Social Networking Services) in various directions and industries. Initially, SNS have been used as the form of networking between user's groups. Currently SNS has been developed towards multiple purposes and platforms such as the promotion and the advertising of a company. There are many SNSs including QQ, Weibo, and Wechat and so on in China. However, the use of companies in terms of advertising and information sharing with the customers do not meet the trend in China. Especially, there were little researches for Chinese travel agencies how to utilize SNS for attracting new customers and making them contribute to the firm's performance. In this study, we try to investigate the impact of the firm's characteristics and the usage of SNS on the performance of Chinese travel agencies. Based on Top 100 China travel agencies in 2009, we analyzed the relationships between firm's characteristics and the usage of SNS, and firm's performances in 2013. We expect that our study can contribute to the increasing academic and practical needs on the empirical evidence of the impacts of the SNS utilizations on the firm's performance.

• Journal of Information Technology Applications and Management
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• v.27 no.5
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• pp.69-80
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• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• Fashion, Industry and Education
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• v.15 no.1
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• pp.1-11
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• 2017

The proliferation of social media has given rise to the new consumer group, namely, social consumers. This study identified the distinct characteristics of social consumers (i.e., online social search, online social navigation, online social connection) and examined the impacts of social consumer attributes on the engagement with fashion brands via brands' SNSs (BSNSs). A sample of 141 U.S. consumers who had browsed and/or participated in a fashion brand's BSNS (i.e., the Facebook page for fashion brands) was used to examine hypothesized relationships. The analyses involved running a confirmatory factor analysis and a structural equation modeling. The result indicates that the impacts of the social consumer attributes on the benefits of BSNSs (i.e., experiential and functional benefits) as perceived by consumers were significant, except the link between online social connection and functional benefits. In addition, consumers' existing relationship with a brand served as a moderating variable, strengthening the impacts of social consumer attributes on BSNS benefits. The perceived benefits of BSNSs positively affected perceived relationship investment which in turn influenced brand loyalty. Practical marketing suggestions are provided for fashion brands.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.8
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• pp.601-605
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• 2009

Recently, photo sharing and publishing based Social Network Sites(SNSs) are increasingly attracting the attention of academic and industry researches. Millions of users have integrated these sites into their daily practices to communicate with online people. In this paper, we propose an efficient face annotation and retrieval system under SNS. Since the system needs to deal with a huge database which consists of an increasing users and images, both effectiveness and efficiency are required, In order to deal with this problem, we propose a face annotation classifier which adopts an online learning and social decomposition approach. The proposed method is shown to have comparable accuracy and better efficiency than that of the widely used Support Vector Machine. Consequently, the proposed framework can reduce the user's tedious efforts to annotate face images and provides a fast response to millions of users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2019.05a
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• pp.504-506
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• 2019

The text and diary data of many SNSs around the world are uploaded, but it does not go beyond sharing and recording the data. In general, social big data is used to identify taste and interests. However, there is a need for a system that analyzes and displays their status and information. Therefore, in this paper, the happiness diary system deals with the design of the system that can record the data of the SNS and its own diary, store them in the big data system, and express the happiness through their diary and SNS data using emotional analysis.

• Architectural research
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• v.24 no.2
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• pp.41-52
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• 2022

The purpose of this study is to grasp the understanding of smart cities and to review whether the common perception of smart cities, as people understand it, is changing over time. This study analyzes keywords related to smart cities used in social network services (SNSs) in 2011, 2016, and 2020 respectively through semantic network analysis. Smart city discussions appearing on SNS in 2011 mainly focused on technology, and the results of 2016 were generally similar to those of 2011. We can also find policy or business-oriented characteristics in emerging countries in 2020. We highlight that all the results of 2011, 2016, and 2020 have some correlation with each other through QAP(Quadratic Assignment Procedure) correlation analysis, and among them, the correlation between 2011 and 2016 is analyzed the most. The results of the frequency analysis, centrality analysis, and CONCOR(CONvergence of interaction CORrelation) analysis support these results. The results of this study help establish policies that reflect the needs and opinions of citizens in planning smart cities by identifying trends and paradigm transitions expressed by people in SNS. Furthermore, it is expected to help emerging countries by enhancing the understanding of the essence and trend of smart cities and to contribute by suggesting the direction of more sustainable technology development in future smart city policies for leading countries.

• Asia pacific journal of information systems
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• v.32 no.3
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• pp.601-629
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• 2022

Social networking sites (SNSs) have become an essential part of people's lives. It is thus crucial to understand how individuals use these platforms. Previous literature has divided usage into numerous activities and then grouped them into dimensions to avoid excessive granularity. However, these categories have not been derived from a uniform theoretical background; consequently, these dimensions are dispersed, overlapping, and disconnected from each other. This study argues that "SNS usage" is a complex phenomenon consisting of multiple activities that can be grouped into dimensions under the umbrella of communication theories and these dimensions are related to each other in a particular multi-dimensional architecture. "SNS usage" is conceptualized as a third-order construct formed by "producing," "consuming," and "communicating." "Producing," in turn, is proposed as a second-order construct manifested by "commenting," "general information sharing," and "self-disclosure." The proposed model was assessed with data collected from 414 USA adult users and PLS-SEM technique. The results show empirical support for the theorized model. SNS providers now have this architecture that clarifies the role of each dimension of use, which will allow them to design effective strategies to encourage the use of these networks.