• Culinary science and hospitality research
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• v.22 no.8
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• pp.39-52
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• 2016

Present study was performed to identify the effects of SNS WOM characteristics on attitude and purchase intention as perceived in restaurant participants and to confirm the moderating effect according to SNS receivers' characteristics on formulated model. Survey method was employed to consumers who are using SNS to find restaurant foods through convenience sampling method in Seoul area. A total of 250 surveys were distributed and 230 were used for analysis, after excluding missing and unusual data. The results from this study are as follows. First, vividness of SNS WOM characteristics had a greater effect on attitude of restaurant food than timeliness, but the consensus and neutrality of SNS WOM characteristics have no significant effect on attitude of restaurant food. Second, SNS receivers characteristics found to moderate the relationships between vividness and timeliness of SNS WOM characteristics and attitude. However, SNS receivers characteristics did not have a moderating role relationships between consensus and neutrality of SNS WOM characteristics and attitude. Third, attitude of restaurant food had a significant effect on purchase intention.

• The Journal of Information Systems
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• v.24 no.3
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• pp.21-46
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• 2015

Purpose Social Network Service (SNS) users feel fatigue in process of using open type of SNS like Facebook and Twitter. Compared to the open SNS, the closed SNS takes an closed form to prevent privacy exposure, and they are more practical and advantageous to form deeper social relationships. This study attempt to examine the effects of the mobile closed SNS characteristics (such as usefulness, playfulness, perceived security, psychological privacy, social influence, and belonging) on the users' continuous SNS usage intention. Design/methodology/approach This study used a mixed methodology combining in-depth interviews and empirical validation to investigate the effects of the mobile closed SNS characteristics on the continuous SNS usage intention of users. Findings Analytical results from a survey of 210 mobile closed SNS users showed that except perceived security, the effects of the five SNS characteristics on continuous SNS usage intention were significant. These findings contribute to improving the quality of mobile closed SNS services and suggesting SNS related marketing strategies.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.5
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• pp.344-354
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• 2013

In this paper, In order to solve the traffic of the SNS to be executed on smartphone, we propose the design of the SNS integrated gateway server. Also, we capture the payload size in a variety of methods to send the MQTT protocol and QoS level of MQTT protocol for communication between the client and the Gateway. And we present the results and analysis of packet loss and end-to-end delay. By using analysis proposed, we present the results of the integrated SNS Gateway push notification protocol design.

• Annual Conference of KIPS
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• 2011.11a
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• pp.1564-1567
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• 2011

SNG(social network game)은 최근 보편화된 SNS(social network service)를 기반으로 하는 게임으로 단순한 인터페이스와 진행방법을 제공하는 캐주얼 게임 위주로 서비스되고 있다. 본 논문에서는 네트워크를 통해 인적관계를 형성시켜주는 SNS 의 정의 및 SNS 에서 발전된 게임모델인 SNG 를 정의하고, SNS 와 SNG 의 결합모델을 3 가지로 분류하고 각각의 사례에 대해 분석한다. SNS 기반 SNG 서비스 모델로, SNS 서비스 1 위 업체인 Facebook 을 중심으로 소개하였으며, SNS 서비스를 이용하는 사용자 규모 및 서비스되고 있는 SNG 의 진행방식 및 특징을 설명한다. 다른 결합유형으로, 기존 온라인 게임 기반의 SNS 서비스 및 신규 SNS/신규 SNG 모델을 소개하고 각각의 예를 소개하였다.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.395-403
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• 2016

This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.

• Journal of Broadcast Engineering
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• v.12 no.5
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• pp.452-459
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• 2007

The Internet is encountering a new turning point owing to the raising Web 2.0. A user Just receives the information and service provided by a service provider in the existing web 2.0, but a user can create a new service for himself using an application program and data provided in web 2.0. The digital content market is producing a new service according to Web 2.0. The specific service among them is User Created Contents(UCC) and it is leading to the participation and interesting of user SecondLife also which is the type as Social Network Service(SNS) and VR, is placing as a new service type. This paper defines Web 2.0 environment and classifies as UCC, SNS and Virtual Reality(VR) and defines a variety services shown in new environment. It also analyzes shortcomings and then prospect a new type of service which will be shown in the future.

• Management & Information Systems Review
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• v.38 no.3
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• pp.97-112
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• 2019

Currently, in China, mobile live broadcasts are more popular compared to online live broadcasts. Accordingly, this research focused on Wanghong, SNS's flagship live broadcasting app. In other words, Wanghong refers to an internet celebrity who acts online on social network services (SNS) influencing many other people. This study specifically focused on one social network service and conducted a study on live app users. The study first analyzed the quality factors of an SNS to users using China's live app. Secondly, the research investigated in finding out the impact of quality on the satisfaction of live app users and how this affects the live app user's satisfaction on their intention of continuous use. Studies have shown that information quality, system quality, and social quality among SNS quality have a positive influence on live app user satisfaction. However, the quality of service and the quality of emotion was rejected by the hypothesis. Throughout this study, we hope to create an app that allows users to share more satisfying mobile images, thereby establishing various episodes holding beautiful places of their life on a real-time basis. It is hoped that live broadcasting businesses will spread a significant impact around the world. Finally, in the future, research on the study of collective comparison between Korea and China on SNS is believed to be meaningful.

• Therapeutic Science for Rehabilitation
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• v.13 no.3
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• pp.23-36
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• 2024

Objective : This study investigated the mediating effect of social networks on the relationship between social networking service (SNS) dependence and healthy lifestyle among university students. Methods : Data from 374 university students were collected via online surveys. Sociodemographic data, SNS dependence, social networks, and healthy lifestyle were assessed. Mediation analysis using bootstrapping was conducted to examine the mediating effect of social networks on the relationship between SNS dependence and healthy lifestyle. Results : A total of 374 university students participated in this study. The average age of the participants was 21.8 years (standard deviation = 2.1), and 70.3% were females. Mediation analysis revealed that SNS dependence had a direct effect on healthy lifestyle (β = -.078, standard error [SE] = .052, p = .128), which was not statistically significant. However, a statistically significant indirect effect was observed through social networks (β = -.052, SE = .020, p = .011). The total effect of SNS dependence on a healthy lifestyle was significant (β = -.130, SE = .053, p = .014). Conclusion : Social networks play a critical role in promoting a healthy lifestyle. Health professionals should prioritize interventions to address SNS dependence and leverage social networks to encourage healthier behaviors.

• Convergence Security Journal
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• v.23 no.4
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• pp.53-59
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• 2023

Various problems are occurring as teachers and student's parents communicate directly through mobile phones. In this study, a service model was proposed that allows teachers and student's parents to communicate through SNS platforms without knowing each other's mobile phone numbers. In the civil complaint communication service model proposed in this study provides, communication key sets are provided as public data, and a commonly used SNS platform uses the relevant relationship information to implement communication. This model also has expandability that can be applied not only to teachers, but also to ① officers who need to communicate with the parents of soldiers, ② nursing, health and nursing care personnel who frequently contact patient caregivers, and ③ welfare officials.

• International Journal of Internet, Broadcasting and Communication
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• v.8 no.3
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• pp.1-11
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• 2016

This study investigates whether different SNS with different characteristics have different impacts on participatory social capital in Korea. At least in Korea, SNS are categorized into five types (community, blog, micro-blog, profile-based service and instant message service), and participatory social capital is specified by three types (off-line political participation, on-line political participation, on-line civic engagement). Using Nielsen KoreanClick's web-based survey data, our regression analysis shows that SNS which are more open and focused on information sharing contribute more to participatory social capital.