• Annual Conference of KIPS
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• 2013.11a
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• pp.1139-1142
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• 2013

SNS(Social Network Service)를 사용하는 인구가 급증함으로 인해 개인의 생각이나 많은 자료들을 SNS 공간을 통해 공유함으로써 많은 문제들도 같이 발생하고 있는 추세이다. 대부분의 SNS는 자신의 공간에 게재된 정보에 대한 접근권한 만을 설정할 수 있고 자신이 타인의 공간에 게재한 게시물에 대해서는 접근 권한 설정에 대한 자격을 부여하지 않는다. 이를 통해 원치 않은 사용자들에게까지 자신의 개인 정보가 노출되는데, 이는 SNS 안에서의 문제만이 아니라 2차적인 문제도 만들어 낼 수 있다. 따라서 본 논문에서는 SNS 환경에서의 프라이버시 보호를 위한 태그 정보 접근 방법을 제안한다. 본 제안사항은 사용자의 태그정보에 대한 접근권한 설정을 통해 원치 않는 사용자가 2차적인 문제를 발생하지 않도록 제어할 수 있다.

• Journal of Digital Contents Society
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• v.16 no.2
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• pp.325-334
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• 2015

In this paper, we had tried to study advertising method of local industry in cooperation with SNS (Social Network Service). In particular, This paper analyzes the Facebook Page trying to find a way to take advantage of the local advertising. To analyse the Facebook page, I had created three Facebook pages such as at Hongik UNIV., Gangwon National UNIV., and specialities in Cuncheon cities. While I was managing the three pages, I had analyzed the results of quantities of activities, and in addition, had used NodeXL for the analysis of the network for the each page. After the analysis of the data of each page, I had found the possibility of the promotion for the successful the local advertizement associated with SNS. To verify and develop the results of my study, I had designed the " real time local advertising APP which is connected with SNS like Facebook, had created server program based on PHP, Android APP. In the future, I have found that there must be a lot of possibilities for the successful and various the local advertising methodologies by using SNS like Facebook, the operational data of the App.

• The Korean Journal of Food And Nutrition
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• v.29 no.6
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• pp.1050-1057
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• 2016

SNS (Social network service) characteristics are perceived to simplify use. We carried out empirical studies on these parameters to observe the impact on the image of catering SNS online by word-of-mouth. The subjects of the study were as follows: 32.3% (392 persons) 19 years old, 67.7% (821 persons) over 19 years, 51.0% (619 persons) in their 20s, 22.1% (268 persons) in their 30s, 17.6% in their 50s, and 9.3% (112 persons) over 50 years. After verifying the hypothesis proposed that SNS characteristics perceived the ease of use, the significant factor identified in usability were connectivity Speed (${\beta}=0.213$), playfulness (${\beta}=0.246$), information (${\beta}=0.115$), and reciprocity (${\beta}=0.357$). Dual reciprocity had the most impact. It was observed that a longer impact of these significant factors improved the feel and fun of use. If SNS companies cater to, quick and easy, diverse, reliable and latest information, they can increase the ease of use, and availability, depending on the goals. Also, significant factors in the SNS features and online word of mouth was playfulness (${\beta}=0.312$), information (${\beta}=0.207$), reciprocity (${\beta}=0.066$) and perceived ease of use, and usefulness (${\beta}=0.293$), double playfulness had the maximum impact. These features provided more fun, reliable information, and could quickly deliver the latest information. The more the perceived usefulness, and ease of use, higher was the online word-of-mouth effect. SNS usage characteristics of connectivity Speed did not show any statistical significance in online word-of-mouth. Thus, catering businesses need to find ways to increase the ease of use, make the usefulness multifaceted, constantly checking the catering information on the SNS and ensuring to get the latest information is from diverse and reliable sources. This would increase the fun for the customer making the SNS to actively be utilized as a marketing tool.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.111-130
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• 2013

As the number of online social networking service (SNS) users is increasing, various efforts are being deployed to take advantage of SNS from the perspective of business and management. Especially, researches in the field of marketing such as word-of-mouth (WOM) effect have been actively conducted. This paper examined the impact of the SNS messages of users' friends on the users' attitude and the moderating effect of the friends' opinion leadership on the WOM effect. Fifty-one Facebook users responded to the questions on their four friends each. Regression analyses showed that there existed WOM effect under the SNS environment and the opinion leadership of the message creators positively moderated the WOM effect. We discussed the contributions and implications of this study.

• Informatization Policy
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• v.19 no.2
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• pp.3-20
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• 2012

This study examines the trend and issues of sociological studies of social network service(SNS). For this purpose, the studies were classified into three types. The first type of study concerns spatial characteristics of SNS. It deals with the impact of such SNS usage on individual attitudes and behaviors. The second type of the study focuses on the formation process of interrelationship among users. It is based on sociological concepts such as trust and social capital. The last type of study emphasizes the impact of SNS on society. The study includes the issues of social movement and political participation. In the future study of SNS, more diverse sociological subjects, such as social integration, exclusion, public welfare, and affective support need to be dealt with.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.587-594
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• 2014

Owing to supply of smart phones and the diffusion of SNS, the number of peoples who are living, linked with us, is incomparably more than in the past. The continuous communication is essential in maintaining good relationship, so peoples have no choice but to seek for most efficient communication method in order to maintain good relationship. This thesis intended to advise how to construct next generation immersive multi-media system, using augmented reality and MPEG-V that have come to the fore recently. In addition, the SNS platform service of new type was suggested in this thesis, in connection with the pairing service. Now, we can create a town in a specific space like the real world, if we utilize the augmented reality that became possible by SNS service and we can talk and exchange informations in that space. This system would provide various services peoples wish to have, interlocking experiences through five senses like sense of vision, sense of hearing, sense of touch and etc..

• KIPS Transactions on Computer and Communication Systems
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• v.5 no.9
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• pp.229-236
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• 2016

In the past, crime prediction methods utilized previous records to accurately predict crime occurrences. Yet these crime prediction models had difficulty in updating immense data. To enhance the crime prediction methods, some approaches used social network service (SNS) data in crime prediction studies, but the relationship between SNS data and crime records has not been studied thoroughly. Hence, in this paper, we analyze the relationship between SNS data and criminal occurrences in the perspective of crime prediction. Using Latent Dirichlet Allocation (LDA), we extract tweets that included any words regarding criminal occurrences and analyze the changes in tweet frequency according to the crime records. We then calculate the number of tweets including crime related words and investigate accordingly depending on crime occurrences. Our experimental results demonstrate that there is a difference in crime related tweet occurrences when criminal activity occurs. Moreover, our results show that SNS data analysis will be helpful in crime prediction model as there are certain patterns in tweet occurrences before and after the crime.

• Journal of The Korean Association of Information Education
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• v.17 no.1
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• pp.1-8
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• 2013

SNS is a social networking service that removes the barrier between cyber spaces and the real world and helps people who have common interests to have a two-way communication, manage their interpersonal relationships and share information. The domestic and international SNS markets have attained a steady growth, and their growth is being more accelerated in recent days. However, studies on SNS have just examined adults, and it's required to research the use of SNS and cyber behaviors via SNS among elementary and middle school students. This study attempted to analyze the relationship of the use of SNS, motivation of using SNS, the use of active SNS functions, SNS-dependent tendency and SNS awareness to cyber behaviors via SNS among elementary and middle school students. As a result, regardless of gender and grade, stealing private information was the most frequent activity and the frequency of 'contacting strangers' activity increased most rapidly with the usage time and grade. SNS dependency turned out to be the most highly correlated with the negative cyber behavior. Moreover, the difference of gender was not significant to the overall negative cyber behavior, whereas that of grade was.

• Journal of Internet Computing and Services
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• v.17 no.1
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• pp.109-118
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• 2016

As Internet technology further develops, a social networking service (SNS) also develops. But most studies on SNS are not appropriate for business purposes since they mainly focus on personal characteristics. Unlike previous studies, however, this study tries to understand the effect of SNS on performance in the perspective of business. As the result of analysis, SNSE(Social Networking Service Engagement) appears to have positive effect on TMC(Transactive Memory Capability) and PER(Performance), and TMC also seems to affect PER. On the assumption that there should be some parameters between SNSE and PER that earlier studies did not consider, this study has proved that a new way of memories, or TMC, forms the bridge between SNS and PER. It also found out that the time spent on SNS is positively controlled when SNSE affects TMC. These results are different from those of the previous studies arguing that SNS has nothing to do with PER.

• Korean journal of communication and information
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• v.60
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• pp.150-171
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• 2012

According to the result of the online survey of SNS users, SNS users' use motivations consist of 'information', 'participation', and 'interaction'. SNS use motivations explain characteristics of an individual SNS very well. SNS users that aim to collect information use much more the SNS for communication like 'Twitter' and 'Me2day' than other SNS. SNS users that aim to participate in communication through SNS use much more 'Cyworld' that is joined by the most subscriber. And SNS users that aim to interact with other users use much more the SNS for network like 'Facebook' and 'Cyworld'. This tendency can also be seen in the use hours and access times of SNS by SNS use motivations. Meanwhile, the SNS Users that aim to collect information and interact with other users positively rate SNS messages. On the other hand, the SNS Users that aim to participate in communication through SNS negatively rate those. This confirms that SNS use motivations affect SNS users' recognition of SNS messages.