• Journal of Information Technology Applications and Management
• /
• 제19권4호
• /
• pp.213-225
• /
• 2012

The identified research result can be outlined more specifically as follows: first, informativeness of SNS was giving positive impact to some degree on the user satisfaction; second, connectivity of SNS was giving very positive impact on the user satisfaction; third, accessibility was giving very positive impact on the user satisfaction; forth, usability of SNS was giving very positive impact on the user satisfaction; fifth, amusement of SNS was giving very positive impact on the user satisfaction; the satisfaction level of SNS users gave positive impact on the further intention of SNS users. It was identified, however, that interactiveness of SNS was the factor that did not give much impact on the user satisfaction. This result comes from the analysis that SNS is convenient to actively explore and get further information that users wish to find, while they are insufficient in function to provide the information other users require or exchange information among users through the SNS.

• 한국정보시스템학회지:정보시스템연구
• /
• 제25권2호
• /
• pp.111-129
• /
• 2016

Purpose Today, world-wide societies share their daily life and many communities exchange their information through the explosive developed SNS and the social media systems. However, many SNS fatigue related factors forced the discontinuance of SNS. This paper is aim to examine effect of SNS feature and negative emotion to figure out the reason of SNS discontinuance. This is verifying the effect of maintenance of SNS, security concern and psychological concern on SNS fatigue and the effect of upward/lateral comparison on negative emotion. Moreover, the effect of SNS fatigue and negative concern on the SNS discontinuance intention was examined. Design/methodology/approach This research used to the survey method to test its hypotheses and the survey population is Facebook SNS users. A software tool called AMOS 18 is used to analyze the structural equation model. Findings The results showed that maintenance of SNS, security concern and psychological concern had a positive effect on SNS fatigue respectively and upward/lateral comparison did on negative emotion. In addition, SNS fatigue and negative emotion had significant effect on discontinuance intention.

• 한국융합학회논문지
• /
• 제11권11호
• /
• pp.155-163
• /
• 2020

본 연구는 SNS 광고에 있어 SNS 이용동기 및 이용강도에 따라 광고속성 요인들이 광고호감도와 구매의도에 어떠한 영향을 미치고 있는지에 대한 실험연구를 수행하였다. 연구결과, 우선 SNS 이용동기에 따라 차이를 보여 인간관계 관리의 이용동기 이용자에서는 광고내용의 신뢰성이 가장 크게 영향을 미치고 있고 광고의 흥미적 요소인 오락성도 중요 요인으로 영향을 미치고 있다. 관심사 정보공유의 이용동기 이용자에서는 SNS 이용에 대한 광고의 방해성이 가장 크게 부정적인 영향을 미치고 있는 상황에서 광고의 정보제공력을 나타내는 정보성이 긍정적인 중요 요인으로 영향을 미치고 있다. 그리고 이용강도에 따라서도 차이를 보여 높은 이용강도의 이용자에서는 광고내용의 신뢰성과 정보성이 보다 크게 영향을 미치고 있다. 낮은 이용강도의 이용자에서는 광고의 방해성이 가장 크게 부정적인 영향을 미치며 나머지 요인들은 작게 영향을 미치고 있다. 이러한 결과는 SNS의 이용행태 특성에 따른 효과적인 SNS 광고의 중요 요소를 설명할 수 있는 정보를 제공할 수 있다는데 의의가 있다.

• 디지털산업정보학회논문지
• /
• 제11권2호
• /
• pp.181-192
• /
• 2015

A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

• 디지털콘텐츠학회 논문지
• /
• 제19권8호
• /
• pp.1535-1544
• /
• 2018

본 연구는 SNS채널속성에 따라 검색의도가 구매행동에 미치는 관계를 분석하고자 SNS채널을 최근 1년 이내에 상품을 구매한 사용자를 대상으로 하여 구매행동을 설문조사하였다. 이를 바탕으로 분석한 연구결과는 SNS채널속성에서 정보제공성과 정보상호작용성은 검색의도에 영향을 주는 것으로 분석되었다. 그러나 정보의 신뢰성은 검색의도에 유의적인 영향을 주지 않는 것으로 분석되었다. SNS채널의 이용자를 통해 구매행동을 높이기 위해서는 정보신뢰성과 정보제공성도 주요시되고 있으나 그 보다도 더 중요한 것은 SNS채널 검색의도라고 볼 수 있다. 검색의도는 정보신뢰성과 정보제공성을 높이는 조절효과를 함으로 단순히 SNS채널의 속성을 높이는데 이어 정보제공성과 정보상호작용을 높여 검색의도를 높이는 것도 중요하다고 볼 수 있다.

• 한국정보처리학회:학술대회논문집
• /
• 한국정보처리학회 2013년도 추계학술발표대회
• /
• pp.90-93
• /
• 2013

최근 IT Service 에는 SNS 즉, Social Network Service가 주를 이루고 있다. Facebook, Twitter 등 자신의 일상을 친구들과 공유하는 웹 기반 Service가 사람들에게 많이 이용되고 인기를 끌고 있다. SNS system이 일반화되어 가면서, 보다 전문적이고 국소적인 분야에 특성화되어 발전되어 나갈 것으로 보이며, 이러한 SNS 시스템을 최적화 하기 위해 SNS 프로토타입을 직접 개발해 볼 필요가 있다. 본 논문에서는 학교 캠퍼스 정도 규모의 서비스를 위한 웹 기반의 SNS들이 어떠한 구조로 이루어져 있으며, 어떠한 원리로 동작하는지 알아보고, Server, DataBase, PHP 를 이용하여 웹 기반 SNS 시스템을 직접 구현하고 시연해 봄으로써 SNS System에 대한 이해를 해보고, SNS system에 대한 향후 방향을 모색해 보도록 한다.

• 대한치위생과학회지
• /
• 제5권2호
• /
• pp.35-44
• /
• 2022

Background: This study was aimed at investigating the perception of social network service (SNS) users regarding dental office visits and determining the proportion of dental SNS users among general SNS users. Methods: We surveyed 177 adults using SNSs. Dental SNS characteristics were classified into information provision, interaction, recency, reliability, and interest, and the recognition level of each area was surveyed on a 5-point scale. The total number of items was 17, including three information provision, three interaction, four recency, four reliability, and three interest items. Results: Among the five domains, the recognition level was the highest for reliability (3.51 points) and the lowest for interest (2.94 points). Among the 17 items, the recognition level was the highest for "Educational information provided by dental SNS is valuable" at 3.60 points, "Dental SNS educational video is useful for information sharing and dental knowledge improvement" at 3.53 points, and "The perceived educational information of dental SNS is reliable" at 3.51 points. Participants in their 20s and 30s had higher scores for being up-to-date (3.33 and 2.88 points, respectively) and reliability (3.59 and 3.09 points, respectively) than those in their 40s or older. The recognition level of all areas of dental SNS characteristics was significantly higher for experienced dental SNS users than for nonexperienced ones. Conclusions: The results of this study suggested that dental institutions should consider ways to utilize SNS for patient management and education and that dental SNS-related contents should contain educational and reliable information to help SNS users manage their oral health.

• Journal of Information Technology Applications and Management
• /
• 제23권2호
• /
• pp.207-224
• /
• 2016

Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

• 품질경영학회지
• /
• 제46권2호
• /
• pp.339-350
• /
• 2018

Purpose: The purpose of this study is to propose useful suggestions by analyzing the impact of SNS quality and the pressure which comes from SNS usage objectives on SNS discontinuance intention. Methods: We developed a SNS user's discontinuance intention model in terms of SNS quality and pressure of SNS usage. Survey data of SNS users was analyzed using multi-regression analysis for testing hypotheses. Results: We found that information quality plays an important role in lowering the SNS discontinuance intention. In addition, it was founded that pressure of social networking and information processing are positively related with the SNS discontinuance intention. Conclusion: We expect that this research can provide theoretical and practical implications. As for theoretical, this study can suggest the insight on conceptualization of SNS fatigue in the further study. Regarding practical implication, service providers can make their service strategies based on understanding our analysis.

• 경영정보학연구
• /
• 제19권2호
• /
• pp.37-56
• /
• 2017

최근 소셜 네트워킹 서비스(Social Networking Service, SNS)를 통해 소통하고자 하는 개인들이 급격히 증대하고 있다. 이러한 현상은 SNS 상에서 막대한 정보생성을 이끌었고, 이에 따라 SNS 이용자들은 관심 부족을 느끼고 이를 극복하기 위해 보다 자극적이고, 과장된 정보를 생성하고 있다. 본 연구는 이러한 현상을 이용과 충족이론의 관점에서 관심에 대한 욕구를 충족시키기 위한 SNS 이용자들의 이용행태를 살펴보고자 한다. 또한 SNS 이용행태 연구들을 살펴보면, 성별에 따른 차이가 있는 것으로 나타났다. 이에 따라 본 연구는 관광객의 관심욕구가 SNS 몰입(순응, 동일시, 내재화)과 관광경험 공유 행위에 미치는 영향을 파악하고자 하였으며, 성별에 따른 조절효과를 살펴보고자 하였다. 분석 결과, 관심욕구는 SNS 몰입 수준에서 순응과 동일시를 매개로 관광경험 공유에 영향을 미치는 것으로 나타났다. 또한 순응과 동일시가 영향을 미치는데 있어 성별에 따른 차이가 있는 것으로 나타났다. 이러한 연구결과를 바탕으로 본 연구는 학술적, 실무적 시사점을 제공한다.