• Title/Summary/Keyword: SNA분석

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Research Trend Analysis of 'International Commerce and Information Review' Using SNA-based Keyword Network Analysis (SNA 기반 키워드 네트워크 분석을 활용한 '통상정보연구'의 연구동향 분석)

  • Yang, Kunwoo
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.23-42
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    • 2017
  • International Commerce and Information Review has been playing an important role of disseminating the outstanding research results in the fields such as trade information and systems, e-trade, regional studies, e-commerce, service trade, trade laws since 1999. This paper aims to find the research trends and distinguished characteristics in the field of trade information by analyzing research keywords of the research papers published in this journal using a social network analysis method. Research keyword data collected from the homepage of the academic society were cleaned and transformed into the co-occurrence network data, which are suitable for social network analysis. NodeXL Pro was used to analyze and visualize the pre-processed data. Through clustering analysis, the most important subject fields or interests were identified as well as those which worked as intermediaries for interdisciplinary researches.

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A Study on Changes in the Centrality Movement of Coastal Shipping Passengers Utilizing the SNA Method (SNA 방법을 통한 연안해운 승객 중심성 이동변화 분석)

  • PARK, Sung-hun;JU, Dong-young;OH, Jae-gyun;NAM, Tae-hyun;YEO, Gi-tae
    • The Journal of shipping and logistics
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    • v.34 no.4
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    • pp.527-544
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    • 2018
  • In this study, SNA analysis was conducted to examine changes in passenger movements in domestic coastal shipping. The validity of derivation of centrality rankings was enhanced by using the connection centrality that reflected weights, which had not been applied in previous research. The results of the connection centrality analysis indicated that the network composition ratio of the South Sea region was high, and the results of analysis of betweenness centrality indicated that ports belonging to the South Sea region recorded high ranks. Jeju Island, which acts as a gateway to the West Sea and the South Sea, Mokpo, which acts as a gateway between the land and islands, those ports that are geographically close to the land, and those ports that are smoothly connected to small ports, were shown to have betweenness centrality. Meanwhile, in the results of analysis of eigenvector centrality, not only ports in the South Sea region but also many ports in the West Sea region were included in the high ranked ones. Using these results, the port authority can identify major ports in domestic coastal shipping, determine the priorities support, identify the current situation of the port connection relations, and establish strategies for management of key development areas. As future studies, studies in the aspect of economy that separate general passengers and island passengers and utilize data such as fares, distances, and time are necessary.

A Study on Research Trend in Field of Busan Port by Social Network Analysis (SNA를 활용한 부산항 연구동향 분석에 관한 연구)

  • Kim, Mi-Jin;Park, Sung-Hoon;Kim, Yu-Na;Lee, Hae-Chan;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.19 no.2
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    • pp.117-133
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    • 2021
  • This study aimed to identify its research trends using social network analysis(SNA). The results of the analysis showed that, for degree centrality, Busan Port(0.223) was the keyword that had the highest centrality, followed by DEA(0.060), AHP(0.056), and container terminal and port competitiveness(0.049). Busan Port(0.245) also had the highest betweenness centrality, followed by DEA(0.048), container terminal(0.044), AHP(0.039), and Busan New Port(0.032). The trend analysis inferred that efficiency analysis(DEA), strategy selection, and competition analysis(AHP) were the keywords with a high centrality for Busan Port to gain a competitive edge with global ports. However, research on the Fourth Industrial Revolution, which is emerging as a key issue, was insufficient. In the future, research using social data, such as mass media and social networks, is necessary.

A Study on the Factors Affecting Continuous Use of AI Speaker Using SNA (SNA를 이용한 AI 스피커 지속적 사용에 영향을 미치는 요인 분석 연구: 아마존 에코 리뷰 중심으로)

  • Kim, Young Bum;Cha, Kyung Jin
    • The Journal of Society for e-Business Studies
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    • v.26 no.4
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    • pp.95-118
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    • 2021
  • As the AI speaker business has risen significantly in recent years, the potential for numerous uses of AI speakers has gotten a lot of attention. Consumers have created an environment in which they can express and share their experiences with products through various channels, resulting in a large number of reviews that leave consumers with a variety of candid opinions about their experiences, which can be said to be very useful in analyzing consumers' thoughts. Using this review data, this study aimed to examine the factors driving the continued use of AI speakers. Above all, it was determined whether the seven characteristics associated with the intention to adopt AI identified in prior studies appear in consumer reviews. Based on customer review data on Amazon.com, text mining and social network analysis were utilized to examine Amazon eco-products. CONCOR analysis was used to classify words with similar connectivity locations, and Connection centrality analysis was used to classify the factors influencing the continuous use of AI speakers, focusing on the connectivity between words derived by classifying review data into positive and negative reviews. Consumers regarded personality and closeness as the most essential characteristics impacting the continued usage of AI speakers as a result of the favorable review survey. These two parameters had a strong correlation with other variables, and connectedness, in addition to the components established from prior studies, was a significant factor. Furthermore, additional negative review research revealed that recognition failures and compatibility are important problems that deter consumers from utilizing AI speakers. This study will give specific solutions for consumers to continue to utilize Amazon eco products based on the findings of the research.

Analysis of Reliability Network in Construction Organizations Using SNA (사회연결망분석을 이용한 건축공사 현장조직의 신뢰도네트워크 분석)

  • Park, Yong-Kyu;Kim, Jae-Yeob
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2013.05a
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    • pp.199-201
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    • 2013
  • In a construction project in which cooperation among project members gets its importance, trust among construction site members should be foundation to enhance team spirit and achievement. This study analyzes the trust network among staff by using social network analysis (SNA) theory for organizations in apartment complex construction sites in Korea. The analysis illustrates higher level of trust for those positioning in the higher positions in hierarchy and having greater experiences. It might be attributable to own features of construction works where skills are acquired by site experience.

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A Study on the Characteristics of Tourism Flow of Independent Tourists from China to South Korea Based on Tourists' Digital Footprint (디지털 여행기록 기반 중국 개별 관광객의 한국 관광경로 특성 분석)

  • Wang, Chun-Yan;Jang, Phil-sik;Kim, Hyung-Ho
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.111-119
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    • 2020
  • This study takes Chinese independent tourists to South Korea as the research object, mines the data of tourists' digital footprints from online travel notes, and analyzes the characteristics of the tourism flow of Chinese independent tourists to South Korea by using the method of quantitative statistics and social network analysis(SNA). The results show that Seoul, Jeju Island, Busan and Daegu are the important tourist destinations for Chinese independent tourists entering South Korea. In addition, Qingdao, Tianjin, Shenyang, Hong Kong, Foshan and Macao are crucial hubs for Chinese independent tourists to visit South Korea. In future studies, the number of sample data should be increased. The time span of data collection should be extended for studying the annual variation characteristics of tourism flow and the trend of tourism hot spots.

An Analysis of the Cruise Courses Network in Asian Regions Using Social Network Analysis (SNA를 이용한 아시아 지역 크루즈 항로의 네트워크 분석에 관한 연구)

  • Jeon, Jun-Woo;Cha, Young-Doo;Yeo, Gi-Tae
    • Journal of Korea Port Economic Association
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    • v.32 no.1
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    • pp.17-28
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    • 2016
  • This study examines the cruise course network structure in the Asian regions and the centrality of ports using social network analysis (SNA). For network analysis of Asian cruise courses, a data network of cruise courses was constructed using data on courses of cruise ships operating in Asian ports collected from the reports of the Cruise Lines International Associations.There are 249 nodes or ports of ship companies that provide cruise courses to Asia between from October 2015 to June 2016, and these nodes connect 545 ports. Density analysis based on ports where cruise ship companies operated cruise ships showed that, from October 2015 to June 2016, the density was 0.009, which was lower than the average of global port network density (2006 to 2011) and railroad network density. In addition, was calculated to be, which means that connection with all ports was possible through 2,180 steps. In the analysis of the Asian cruise course network centrality, Singapore ranked first in both out-degree and in-degree in connection centrality, followed by Hong Kong, Shanghai, Ho Chi Minh, and Keelung. Singapore also ranked first in the result betweenness centrality analysis, followed by Penang, Dubai, and Hong Kong. From October 2015 to June 2016, the port with the highest Eigenvector centrality was Hong Kong, followed by Ho Chi Minh, Singapore, Shanghai, and Danang. In the case of the domestic ports Incheon, Busan, and Jeju, connection centrality, betweenness centrality, and Eigenvector centrality all ranked lower than their competitor Chinese ports.

A Study on the Estimation of Character Value in Media Works: Based on Network Centralities and Web-Search Data (미디어 작품 캐릭터 가치 측정 연구: 네트워크 중심성 척도와 검색 데이터를 활용하여)

  • Cho, Seonghyun;Lee, Minhyung;Choi, HanByeol Stella;Lee, Heeseok
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.1-26
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    • 2021
  • Measuring the intangible asset has been vigorously studied for its importance. Especially, the value of character in media industry is difficult to quantitatively evaluate in spite of the industry's rapid growth. Recently, the Social Network Analysis (i.e., SNA) has been actively applied to understand human usage patterns in a media field. By using SNA methodology, this study attempts to investigate how the character network characteristics of media works are linked to human search behaviors. Our analysis reveals the positive correlation and causality between character network centralities and character search data. This result implies that the character network can be used as a clue for the valuation of character assets.

Resolving the 'Gray sheep' Problem Using Social Network Analysis (SNA) in Collaborative Filtering (CF) Recommender Systems (소셜 네트워크 분석 기법을 활용한 협업필터링의 특이취향 사용자(Gray Sheep) 문제 해결)

  • Kim, Minsung;Im, Il
    • Journal of Intelligence and Information Systems
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    • v.20 no.2
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    • pp.137-148
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    • 2014
  • Recommender system has become one of the most important technologies in e-commerce in these days. The ultimate reason to shop online, for many consumers, is to reduce the efforts for information search and purchase. Recommender system is a key technology to serve these needs. Many of the past studies about recommender systems have been devoted to developing and improving recommendation algorithms and collaborative filtering (CF) is known to be the most successful one. Despite its success, however, CF has several shortcomings such as cold-start, sparsity, gray sheep problems. In order to be able to generate recommendations, ordinary CF algorithms require evaluations or preference information directly from users. For new users who do not have any evaluations or preference information, therefore, CF cannot come up with recommendations (Cold-star problem). As the numbers of products and customers increase, the scale of the data increases exponentially and most of the data cells are empty. This sparse dataset makes computation for recommendation extremely hard (Sparsity problem). Since CF is based on the assumption that there are groups of users sharing common preferences or tastes, CF becomes inaccurate if there are many users with rare and unique tastes (Gray sheep problem). This study proposes a new algorithm that utilizes Social Network Analysis (SNA) techniques to resolve the gray sheep problem. We utilize 'degree centrality' in SNA to identify users with unique preferences (gray sheep). Degree centrality in SNA refers to the number of direct links to and from a node. In a network of users who are connected through common preferences or tastes, those with unique tastes have fewer links to other users (nodes) and they are isolated from other users. Therefore, gray sheep can be identified by calculating degree centrality of each node. We divide the dataset into two, gray sheep and others, based on the degree centrality of the users. Then, different similarity measures and recommendation methods are applied to these two datasets. More detail algorithm is as follows: Step 1: Convert the initial data which is a two-mode network (user to item) into an one-mode network (user to user). Step 2: Calculate degree centrality of each node and separate those nodes having degree centrality values lower than the pre-set threshold. The threshold value is determined by simulations such that the accuracy of CF for the remaining dataset is maximized. Step 3: Ordinary CF algorithm is applied to the remaining dataset. Step 4: Since the separated dataset consist of users with unique tastes, an ordinary CF algorithm cannot generate recommendations for them. A 'popular item' method is used to generate recommendations for these users. The F measures of the two datasets are weighted by the numbers of nodes and summed to be used as the final performance metric. In order to test performance improvement by this new algorithm, an empirical study was conducted using a publically available dataset - the MovieLens data by GroupLens research team. We used 100,000 evaluations by 943 users on 1,682 movies. The proposed algorithm was compared with an ordinary CF algorithm utilizing 'Best-N-neighbors' and 'Cosine' similarity method. The empirical results show that F measure was improved about 11% on average when the proposed algorithm was used

    . Past studies to improve CF performance typically used additional information other than users' evaluations such as demographic data. Some studies applied SNA techniques as a new similarity metric. This study is novel in that it used SNA to separate dataset. This study shows that performance of CF can be improved, without any additional information, when SNA techniques are used as proposed. This study has several theoretical and practical implications. This study empirically shows that the characteristics of dataset can affect the performance of CF recommender systems. This helps researchers understand factors affecting performance of CF. This study also opens a door for future studies in the area of applying SNA to CF to analyze characteristics of dataset. In practice, this study provides guidelines to improve performance of CF recommender systems with a simple modification.


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