• 농촌계획
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• 제26권4호
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• pp.27-39
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• 2020

With the COVID-19 pandemic, the global economy has stagnated and our daily lives have changed. The rural economy is also experiencing damage, such as an average of 65% or more decrease in the number of visitors to rural experience resort villages due to the spread of COVID-19. In order to minimize the damage arising from the prolonged coronavirus, a hospitality system in response to changes in rural tourism behavior and consumer demand is needed to revitalize rural areas and maintain continuous economic independence. Therefore, this study attempted to find ways to utilize landscape resources such as education, culture, history, and ecology in order to complement the existing experience programs in connection with local resources and local environment. Wibong Village, which is the subject of the study, attempted to revitalize the village using the resources through the "Creative village creation" project in 2015. Due to poor management of historical resources, difficulty in operating experience programs, and response to changes in the natural environment, the rate of implementation of the project plan was very low. Currently, the demand for experience is also decreasing due to the COVID-19 effect, so it was judged that it was necessary to develop an experience village program suitable for the needs of experienced visitors by discovering additional local resources for the continuous operation of the experience village. In order to solve the problem of the use of landscape resources and the spatial composition of the study site, additional investigations of local resources were made, and an experience program course that could be operated by theme was proposed by configuring a space suitable for the use of landscape resources. By dividing the additionally investigated landscape resources into history, ecology, and region, an experiential course was created to separate the traffic lines, and the space composition for large-scale experienced visitors that had been previously operated was constructed in a form suitable for the post-corona era. In addition, at least two experiential tour courses that can be operated by period were proposed to maintain economic effects. Starting with this study, if further research on the creation and spatial composition of a rural experience village centered on the connection with the region, it will be used as research results that can be referenced in projects such as village creation, rural space planning, and living area analysis. It is expected that it will be able to effectively cope with the construction of a rural area suitable for the post-corona era, where demand is expected to increase in the future.

• 한국농촌건축학회논문집
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• 제13권4호
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• pp.43-50
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• 2011

Activation of conventional market in small town is important in the reinvigoration of local economy as an economical center. The revitalization of local economy is closely related to the fosterage of conventional market. So the local government is trying to activate the market. However, the projects for the activation of conventional market are mostly centered on the modernization of facilities which is carried out at urban districts. Those facilities-centered plans, being carried out at urban district, lack the consideration of the peculiarities of rural districts and the regional conditions of the conventional market in small towns. And some projects for the modernization of facilities produce negative results. Especially the conventional market in small town shows a spatial structure of a five-day market and a market place and it was influenced by the spatial relationship between the permanent market and periodic market. So analyses on the spatial lay-out and form, store facilities, spatial distribution of types of business, spatial utilization on market place are needed to improve the physical environment of the conventional market. In this context, the study analyzed systematically the space of an old and lagged Hongseong conventional market located in central district of a small town. And It is expected that the results use as a basic data to establish effective space improvement plan for conventional market in small town.

• 한국농공학회논문집
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• 제50권6호
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• pp.83-91
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• 2008

This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.

• 농촌계획
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• 제27권2호
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• pp.13-22
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• 2021

As the measures for solving problems of modern city and farming & fishing villages through mutual cooperation and complementation, this study aims to present an integrated rural area development model by changing the farming & fishing villages from a food production-focused space to a service space for the whole nation including urban residents, into the direction of creating new vitality and jobs in farming & fishing villages. In order to establish a service space that could increase the life quality and happiness of the people, this study presented the K-FARM framework types that would integrate and arrange total four themes such as rental farm, experience farm, stay farm, and management farm. In case when this K-FARM framework is applied to rural areas adjacent to cities, especially farming & fishing villages around innovative cities, there would be great effects such as expansion of exchanges between public institutions and local residents of innovative cities. Especially, the theme model classified into four types could be applied suitable for the characteristics of farming & fishing village development project district that is currently operated. Meanwhile, to realize the construction of K-FARM framework, on top of demand analysis of rental farm, it would be also necessary to additionally analyze the urban residents' demand for experience farm and management farm.

• 농촌계획
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• 제28권4호
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• pp.55-67
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• 2022

In this study, the village development promotion system was reorganized for Gimhae-si, and improvement plans and post-operation management plans were prepared through expert surveys. Through the Village Development Project, the landscape and environment of the village were improved, and the village and residents were positively changed. The Village Development Project laid the foundation for regional revitalization, giving the next generation hope for the sustainable development of the village. While maintaining the framework of the existing Rural Development Projects guidelines through case analysis of other regions, we operate educational programs for each stage by reflecting regional characteristics, and utilize and communicate with intermediate support organizations, systematically operate, and actively intervene by Eup·Myeon administration. In addition, as a follow-up management program, various follow-up management programs were being operated, such as support for capacity building such as consulting, as well as facility maintenance and support for village managers. As a result of the expert survey to review the adequacy of the improvement plan, the improvement plan derived from the overall average of 4.28 points and the standard deviation of 0 to 0.94 points for the process is judged to be appropriate. In particular, the item of 'self-reliance stage follow-up management' was very important as all experts responded with 5 points. By establishing the village development performance goals, we tried to check whether the qualitative/quantitative goals were achieved by year, and to secure quantified status data in response to changes such as resetting performance goals or adding new performance indicators. In this study, in order to improve the capacity to achieve regional development in response to the rural agreement, we prepared our own sustainable village development promotion system, governance establishment, and follow-up management plan. In addition, it is expected to be used as a reference material for the selection of new districts and the follow-up management of completed districts by establishing the village development goals.

• 농촌계획
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• 제18권2호
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• pp.47-56
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• 2012

Recently urban areas have been advanced in the aspects of convenience, traffic, and cultural environments, but they have faced various problems including environmental issues, traffic congestion, and increasing stress. In contrast, rural areas are in charge of various functions, conservations of natural environments and traditional cultures. Rural life style may be beneficial to urbanites. As urbanites are increasingly interested in leisure activities, such as experiences of tradition cultures and education, safe foods and rural tourism are gaining attention as alternative ways of satisfying their desires. In other words, the rural tourism not only provides urbanites with leisure spaces by playing a role in relations between urban and rural areas, but also acts as a nonfarm income to the rural residents. With the changes of time, the number of current rural experience tourism on a nationwide is increasing and competition among locations is getting intensive. Particularly, despite various rural tourism villages in operation, there is not a standard in the dice for experience cost and accommodation costs. Accordingly, the aim of the study was to estimate urbanites' willingness to pay(WTP) for rural experience tourism and to provide basic data for qualitative growth and revitalization with regard to the tours. The estimated WTP for rural experience tourism was found to be 5,600won for experience, 5,600won for food, 42,000won for accommodation, and 13,000won for purchasing farm products, respectively. This trend could be similarly found (there were slight differences in food cost) on all analyses, such as the research of the current situations of rural tourism villages in Gyeongnam province, the pilot survey and the estimation depending on whether or not urbanites experienced the tours. In other words, the WTP for urban hands-on experience tours estimated by this study is considered highly significant in terms with possibility of its application in the sites. It is concluded that the urbanites' WTP for rural experience tourism obtained by this study will contribute to the setup of standard index of rural tourism, the qualitative development of rural hands-on experiences, and the raise of nonfarm income.

• 농촌계획
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• 제29권3호
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• pp.39-52
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• 2023

There is a clear need to enhance the attractiveness of rural areas by leveraging their core assets to respond to emerging mega-trends. This paper analyzes the progress of the direct payment program that has been implemented to preserve agricultural landscapes in rural areas, using spatial information data. The study identified the planting characteristics of landscape crops, spatial utilization characteristics of the system, and utilization characteristics of the system by the beneficiaries. According to the analysis, the spatial utilization characteristics of the system could be classified into eight types: tourism resources and nearby agricultural areas, designation across the entire rural area, agricultural areas around villages, large-scale agricultural areas, small-scale agricultural areas, scattered and dispersed areas, independent parcels of land, and ranches. Based on the characteristics and limitations of the landscape preservation direct payment system, this study provides directions for future rural specialized zones. The landscape preservation direct payment system focuses on income support for farmers and providing agricultural benefits in terms of public interest. Meanwhile, the landscape agricultural zone serves as a rural specialized zone, highlighting the need to explore the direction of integrated rural landscape management. It is important for farmers, as the key stakeholders, to preserve the agricultural landscape in rural areas. Forming community-level cooperatives and engaging in relevant activities are crucial for achieving this goal. In order to actively preserve the agricultural landscape, it is necessary to consider the resumption of financial support for village landscape preservation activities, along with the designation of landscape agricultural zones. There is a need to conduct a specific review and explore measures to accommodate the designated landscape complexes at the local government level. The higher the ratio of designated landscape complexes, the more agricultural landscape management based on public value has been carried out. The designation of such landscape complexes can be seen as a demand for voluntary utilization of agricultural landscapes in the region. Moreover, as the ratio of designated landscape complexes increases, it becomes evident that farmers at the village level actively participate in agricultural landscape preservation and contribute to providing public value or utilize it as a tourism resource. This highlights the need for managing agricultural landscapes at the village level within the appropriate context.

• 농촌계획
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• 제23권4호
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• pp.91-98
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• 2017

The purpose of this study is to analyze the actual condition of the already established rural theme park, draw the weak and strong points, and come up with an efficient performance plan for Changwon Persimmon Theme Park through the benchmarking of the best overseas case. According to the analysis, it is necessary to introduce a facility and a program for family customers as a plan for promoting Changwon Persimmon Theme Park. It is required to secure safety through public operation and management, improve scalability of the facility through the establishment of multi-functional complex facility, and come up with a plan for operating a special program associated with local resources. Therefore, this study drew three activation factors: the establishment of operation and management system, the development of operation contents by facility, and the establishment of operation in each area. First, to establish the operation and management system, it is necessary to classify the organization of the theme park into the operation business area and into operation & management area by job function. Secondly, it is necessary to establish a special program in consideration of space and facility, suggest a differentiated plan for operation contents, and create a facility operation plan and program for Changwon Persimmon Theme Park. Lastly, to operate and manage Changwon Persimmon Theme Park smoothly, it is necessary to set the theme park space as open collaboration space which the local residents can share and participate in by avoiding the conventional administration-based business performance and operation. This study suggested the plan for establishing an operation and management system for Changwon Persimmon Theme Park and its operation, the establishment of a special program, a business performance strategy, and the use of internal and external spaces of the theme park.

• 예술경영연구
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• 제56호
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• pp.275-304
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• 2020

본 연구는 최근 증가하는 농촌 문화예술공간의 수와 농촌의 문화적 잠재력 확대에 주목하여, 장소자산의 활용을 통해 농촌 문화예술공간의 콘텐츠를 차별화하고 경쟁력을 높이는 방안에 관해 논의하였다. 우선 농촌 문화예술공간의 현황과 역할을 파악하고, 장소 자산에 관한 이론적 논의를 검토하였다. 이를 토대로 사례연구를 진행하였으며 물리적 요소, 인적 요소, 상징적 요소로 장소자산을 분류하여 사례에 적용하였다. 연구 대상은 아미 미술관과 감자꽃 스튜디오로 선정하였으며, 분석을 위해 현장조사와 관계자 심층인터뷰를 진행하였다. 분석 결과 두 사례지는 물리적 장소 자산 중의 하나인 농촌의 폐교를 활용하고 있다는 공통점이 있으나, 그 밖의 장소자산 요소 활용에서는 차이를 보였으며 이는 서로 다른 유형의 콘텐츠 차별화 방안으로 귀결되었다. 사례 분석을 통해 농촌의 문화예술공간을 주민 친화형, 아티스트 친화형, 관광 친화형의 세 가지 유형으로 도출할 수 있었으며, 각 유형에 따라 차별화된 장소 자산의 활용과 콘텐츠 개발 방안을 제시하였다. 본 연구는 농촌이라는 환경에서 문화예술공간의 지속가능성을 모색하고자 하였고, 나아가 농촌 문화예술공간 활성화를 통한 농촌 지역의 문화적 재생을 도모했다는 점에서 의의가 있다.

• 한국산학기술학회논문지
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• 제17권3호
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• pp.560-570
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• 2016

랜드마크는 지역을 대표하는 이미지로서, 그 곳을 방문하는 관광객에게 지역의 특징을 인식시키기 때문에, 각 지방자치단체에서는 상징적인 랜드마크 개발이 필요하다. 본 연구는 지역 활성화를 위한 랜드마크 개발에 대한 사례를 연구함으로써, 향후 랜드마크를 개발하고 이를 통해 새로운 관광 상품 및 관광 진흥 정책을 개발을 위한 기본지침으로 활용되기를 기대한다. 본 연구를 위해서 현지조사지로서 일본 아오모리 현을 대상하였고, 현지조사와 문헌조사가 병용되었다. 일본은 오래전부터 다양한 관광정책의 수립을 통하여 지방의 국제화 및 활성화를 모색해 왔다. 특히, 아오모리 현은 개발이 늦어진 농촌지역의 관광산업을 발전시키기 위하여 랜드마크를 중심으로 관광 상품과 문화 공간 개발을 통한 지역 활성화를 꾀하였다. 아오모리 현의 사례를 바탕으로, 성공적인 랜드마크 개발을 위한 조건을 정리하면 다음과 같다. 첫째, 랜드마크의 상징성이나 디자인을 결정함에 있어서 해당 지역에 대한 충분한 이해와 조사가 실행되어야 하며, 시간과 비용을 투자해야 한다. 둘째, 랜드마크로의 접근성을 고려해야 하며, 주변 환경이 랜드마크와 더불어 관광요소로 작용될 수 있어야 한다. 셋째, 랜드마크의 방문가치를 높이기 위해서 편의시설 및 다양한 프로그램의 지속적인 운영 및 관리를 통해 랜드마크 내 외부에서 다양한 즐길거리, 볼거리를 제공하는 것이 중요하다.