• 농촌계획
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• 제14권4호
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• pp.87-95
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• 2008

The purpose of this study is to analyze city residents' preference to experiencing activities for Green Tourism. A Questionnaire survey was conducted in fall, 2006. The sum of 515 copies was analyzed. Residents of Daegu city preferred 'health/leports experience' and 'traditional food experience', among theme experiential activities. While present providing experience programs are rural-life experiences, which are convenient for provider aspect. By the result of cross-table analysis, there are many differences between groups by gender & age. Men preferred 'health/leports experience', while women preferred 'traditional food experience'. The mean values of preference by 14 experiencing activities showed high at 'health experience', 'traditional food experience', 'leports experience', which represents health & wellbeing trends. By the result of t-test & ANOVA, there also are many differences between groups by gender & age. Especially significant differences were shown by age group. Three factors were categorized. 'traditional/wellbeing/health experience', 'nature-play experience' and 'life-culture experience' were those.

• 농촌지도와개발
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• 제16권3호
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• pp.587-614
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• 2009

This research focuses on rural interpreter's behaviors and needs in rural tourism village around country. Although it happens that many farm tourism guides are accomplished in rural tourism village, but significant interest on this topic has not been identified yet. Therefore the primary objective of this study lies in identifying rural interpreter's behaviors and needs who is active play in rural tourism village. The study was conducted in a small rural community where tourism is still at its emerging stage. It was found that rural interpreter played active role by studying about rural culture and farm interpret for himself. But they was pointed out multifarious activities with various rural experience guide, and they used reality in the process of the interpret, but not village history. farm tourism guides demanded their expertise or special ability.

• 한국농촌건축학회논문집
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• 제8권1호
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• pp.90-100
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• 2006

The purpose of this study is to suggest a actual conditions and expert's role on the green tourism in rural community. There are four types of green tourism in rural villages. It is an alternative tourism that has naturalism and sustainability, not mass tourism. I can find it is a one of the new rural development method in a point of view of rural people's income. Green tourism requires a participation of village peoples. So, management hang on not government office, but village people themselves. By surveying green tourism villages in the case of this study, I propose a few results as follow; firstly, green tourism of Korea will give an innovation to stagnant rural society. Secondly, rural people themselves must participate directly in development and guidance, when every programs are advanced. Thirdly, through this project of green tourism, we expect that urban and rural symbiosisically have a network.

• 농촌지도와개발
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• 제31권1호
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• pp.1-11
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• 2024

This study segmented the market of senior rural tourists and analyzed their characteristics. A two-stage cluster analysis was used to analyze the types of senior rural tourists, and the difference in general characteristics and behavioral intention by segmented market was identified. In this study, data from the fact-finding survey on rural tourism 2022 were used, and 487 cases of senior with rural tourism experience in the past year were used for analysis. A total of three types of senior rural tourists were derived based on the motivation for rural tourism, annual expenditure for rural tourism, experience living in rural areas, and relationship with rural area. The segmentation market of senior rural tourists was found to be 'rural attachment type', 'rural curiosity type', and 'rural indifference type'. The results of this study suggest that the general characteristics and behavioral intentions of senior rural tourists differ according to the segment. The results of this study will be useful information in establishing effective marketing strategies targeting senior rural tourists.

• 농촌지도와개발
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• 제17권4호
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• pp.851-875
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• 2010

Rural Experiential Tourism is the medium that connect a town and country. Through the form of these Rural Experiential Tourism people live in country sell indigenous products and tourism services. Both people maintain friendly relations with their friendship based on mutual trust. The aim of space planing for experience and development of experience program is make visitors learn many valuable lessons in countryside. So, Two things must discussed closely related. Also it is necessary to mention people to conduct in there. Visitors who live in Gyonggi and Chungcheong province come to frequently Geumgang Nongbau village for a day. They enjoy going for a swimming and fishing in Geumgang. In order to activate specialized experience program, it is necessary to increase the number of those exclusively responsible for that experience program and organization visitors make stay overnight in village. Also to enhancing village people's income must have agricultural stand and activate village internet site.

• 한국지역지리학회지
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• 제14권4호
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• pp.418-435
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• 2008

본 연구는 최근 증가하고 있는 농촌체험관광마을을 대상으로 장소자산의 관점에서 지역 발전의 주체인 지역주민의 참여와 역할에 대한 이론적 고찰을 통해 농촌체험관광마을을 유형화하고 유형기준에 따라 경기도 4개 지역을 분석하였다. 연구 결과 농촌체험관광마을은 개별적 조직화형, 공동체적 조직화형, 개별적 통합형, 공동체적 통합형으로 유형화하였고 공동체적 조직화형으로 발전하도록 지역사회 공동체성에 대한 인식을 환기하고 접근방법의 근본적 전환이 요구됨을 제안하였다.

• 한국농공학회논문집
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• 제63권4호
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• pp.43-53
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• 2021

The purpose of this study is to analyze the factor influencing in order to increase the intention to revisit rural experience tourism. 181 men and women who had experienced rural experience tourism were surveyed in a Self-Assessment Questionnaire. Some farming experience, life experience, cultural experience, and leisure experience were set as independent variables as representative programs of rural experience tourism, satisfaction and trust as mediated variables, and relationships as dependent variables. Here, the relationship is regarded as a variable representing the intention to revisit. When performing multi-group path analysis by separating men and women, both men and women had a statistically significant positive (+) effect in the Leisure experience→Satisfaction path and the Trust→Relation path. In addition, the paths that were statistically significant for women were not statistically significant, but were statistically significant only for men were Farm experience→Satisfaction path, Farm experience→Relation path, and Leisure experience→Relation path. In addition, the paths that were not statistically significant for men, but statistically significant for women were Culture experience→Satisfaction and Trust→Satisfaction. According to this study, in order to increase the intention to revisit, both men and women should consider leisure experience. And men should emphasize farming experience, while women should emphasize cultural experience. It is considered that there is a need to further subdivide leisure experience, farming experience and cultural experience for the region. This study has a limitation of only 181 people. More large-scale research will be possible in the future.

• 농촌계획
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• 제10권4호
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• pp.39-44
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• 2004

This study aims to suggest new development strategy for rural villages considering their tourism income. In order to select the several study villages, the present study surveyed roughly the outline for resource characteristics about green-tourism of 83 rural tourist villages introduced on the internet. On the five rural villages, which are Moondang-ri, Yangsoo-ri, Molwoon-ri(Tomato-village), Yongsan-ri(Yongbayi-gol), and Kaya-ri(Ogam-village) located on Chungnam, Kyunggi, Kangwon, Chungbuk, and Kyunggi province, this study surveyed detailed data on the tourism income. The results show that the food sales business in the village makes about 50% of the total village income per year from the tourist, and followed by agricultural products sale, stay in farmhouses, and experience activity in the villages. The average total income of the five villages was estimated 93 million won per year and the average income per household was 1.5 million won in the study villages. The study suggests new strategy with the three kinds of important components for the rural village development considering the analysis results such as the bringing up of human resources for the village management and developing experience program for tourist, the characterization of agricultural products in the village, and the remodeling of village amenity environment for tourists.

• 농촌계획
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• 제13권3호
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• pp.73-82
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• 2007

Recently, plans to revitalize rural areas in addition to farming are actively having been groped since given agricultural conditions destituted. One of the plan is the 'Rural Tourism' which to sell to urbanites by merchandising rural and pleasant characteristics possessed by rural areas. As a part of the rural-urban exchange, analyzed the features of the experience programs operated by each village by selecting 152 rural-mountain villages where is supporting and presented results by synthesizing above conclusion. The results acquired through such research are as following. Currently, villages operate mainly with the experience program related to general agricultural life styles by synthesizing special features of experience programs with high frequency in operations as the present status of the rural-mountain villages and showed negative trends dependant to the existing natural resources and easy in operations. Moreover, the operation of the experience which are expected to publicize the village and create large incomes were insufficient, analyzed not to be stimulate purchasing activities by lack of connections among experience programs and only simple staged experiences are mainly operated due to low operation frequency of experience programs which can be operated with special interests or professional characteristics.

• 한국농공학회논문집
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• 제50권6호
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• pp.83-91
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• 2008

This study grasped problems and properties of rural tourism through Cooperative Tourism Development Model Project, so it provided to develop network program and to indicate long-term development direction. This study area was Gubyung-Areum village in Boeun-gun, Chungcheongbuk-do. This village has superior natural landscape and rich area theme. Also, this village was chosen in Areum Village Revitalization Project in 2002, infrastructure full equipment was achieved. Gubyung-Areum village is administering buckwheat flower festival and experience program by Bo-Eun County Office help to change the farm stay village to the rural experience village. But, there were some problems to operate in experience program. So that Chungcheongbuk-do Provincial Government Republic of Korea is propelling Cooperative Tourism Development Model Project for coping these problems from 2007.12.31 to 2008.9.30. This study is going to develop tourism network program that take advantage of enough area resources grasping problem of Gubyung-Areum village through propulsion of Cooperative Tourism Development Model Project. This study present Developing Strategies for Gubyung-Areum village through investigation, analysis and operation process.