• Human Ecology Research
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• 제56권1호
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• pp.15-32
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• 2018

This study analyzes difference in consumers' and front-line workers' perceptions on 'consumer complaint behavior with hateful intentions' though the Co-orientation Model in three dimensions. In addition, we seek to contribute to reducing the conflict between consumers and front-line workers in the service contact point by finding factors that affect the difference in perception between two parties. This study findings and implications are as follows. First, Taking a look at the mutual orientation between consumers and front-line workers, mutual perceptions have been found to match in agreement but with a significant difference in perceived agreement (congruence), which indicates that the internal perceptions of both consumers and front-line workers do not match. The findings confirm that consumers and front-line workers have different perspectives on consumer complaint behavior with hateful intentions and therefore raise a need for efforts and institutional devices for improvement. Second, the study has found that consumers' economic responsibility as part of their social responsibilities and front-line workers' perceptions on consumers' civic responsibility affect the perception difference between these two groups and suggest a need for educating consumers about economic responsibility. Meanwhile, unlike consumers, front-line workers view consumers' complaint behavior with hateful intentions from an ethical point of view, raising a need for a transition of perspectives on complaint behavior with hateful intentions.

• 복식문화연구
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• 제23권3호
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• pp.523-536
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• 2015

Corporate association-which refers to consumers' beliefs, knowledge, perceptions, and evaluations of a corporation -can affect consumers' purchasing intentions. Corporate association consists of corporate ability association and corporate social responsibility association. Corporate ability association refers to a company's product quality, corporate innovation, productivity, consumer orientation, and after service. Corporate social responsibility association, which refers to the social perspective a company has of its responsibility to society, can affect corporate image and consumers' purchasing intentions. Eco-labeling for protecting and sustaining the environment is one of the important green marketing strategies in the fashion business that can influence corporate association and consumers' purchasing intentions. The purpose of this study was to investigate the effect of consumers' eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products. Questionnaires were distributed to consumers. The 263 usable questionnaires that were returned were analyzed by descriptive statistics, Cronbach's alpha, factor analysis, regression analysis, and t-test. The results were as follows: There was a significant effect of eco-label recognition on corporate association (ability association and social responsibility association). Eco-label recognition and corporate association were found to significantly affect consumers' purchasing intentions. Regarding the eco-friendly fashion product buying experience, there was no significant difference on corporate association and buying intention, but there was significant difference on eco-label recognition.

• 한국전자통신학회논문지
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• 제7권2호
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• pp.357-364
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• 2012

본 연구는 고객이 부동산중개서비스 품질요인을 어떻게 평가하며, 중요한 품질요인으로 선호하는지에 관해 연구한 내용이다. 부동산중개서비스 품질요인으로 중개업자의 전문지식, 중개업자의 영업능력, 중개업자의 책임의식, 중개사무소의 입지, 프랜차이즈 가맹여부를 선정하였다. 연구결과를 살펴보면, 고객들은 다섯 가지 부동산중개서비스 품질요인 중 중개업자의 책임의식을 가장 중요한 품질요인으로 선호하는 것으로 분석되었으며, 그 다음으로 중개업자의 전문지식, 중개업자의 영업능력, 중개사무소의 입지, 프랜차이즈 가맹여부 순으로 분석되었다. 본 연구의 결과에서 보듯 중개업자는 중개업자로서의 책임의식과 전문지식을 향상시키는 데 노력해야 하며, 친절한 서비스와 적극적 중개행위로 영업능력을 향상시켜야 할 것이다. 중개사무소의 입지는 지속적인 홍보가 중요하다고 보여 지며, 프랜차이즈 가맹업소의 효율적인 활용을 위해서는 인터넷 정보망의 개선이 필요하다고 보여 진다. 본 논문은 부동산중개 계약을 경험한 고객들이 어떤 서비스를 필요로 하는지를 알아보기 위해 직접 면담을 통해 얻은 자료를 실증적으로 분석한 결과이다. 따라서 국토해양부의 업무관련부서와 중개협회에서는 본 자료를 참고하여 대책을 강구하는데 조금이나마 기여하였으면 한다. 아울러 중개업계와 중개업자들 스스로 경쟁에 치우쳐 한 치 앞만 보지 말고 중개업의 발전을 위해 지속적으로 노력하여야 할 것이다.

• 대한안전경영과학회지
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• 제12권3호
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• pp.303-313
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• 2010

As more and more the social environment change, the companies try to improve industrial structure. The role of enterprise changed direction from position power to communication power. Social contributed activity - representative of social responsible activities in companies - is means of communication with the community and new marketing strategy. The most important element of successful social contributed activity is member's volunteering minds. Volunteer mind based on practical behavioral philosophy. This is right people for company. In this paper, we discussed company social responsibility and suggested standard guide line for voluntary record reflection when the company hire new employees.

• 보건행정학회지
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• 제32권1호
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• pp.1-2
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• 2022

With the rising attention dedicated to research ethics, the responsibility of researchers to comply with research ethics is also highlighted. Among a number of research ethics obligations that researchers should abide by, an institutional review board (IRB) review is the most essential step to be taken before launching research. As the health service research field grapples with human subjects, it closely aligns with IRB deliberation. However, it seems that researchers still do not fully understand their obligations of IRB reviews. Due to the nature of health services research, there are many cases that are exempt from IRB reviews, which often elicits confusion in the research field. On that note, we aim to explore the issues regarding IRB reviews that health service researchers need to know.

• 한국컴퓨터정보학회논문지
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• 제27권6호
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• pp.181-188
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• 2022

본 연구는 소프트웨어 창의 나눔 수업을 통한 나눔 활동의 효과성을 분석하고, 관련 활동이 지속해서 이루어질 수 있는 위한 방안을 모색하고자 하는 데 목적을 두고 있다. 본 연구를 위해 충남 소재 4년제 대학생 25명을 대상으로 자아존중감과 책임감, 공동체 의식 변화에 관한 사전･사후 설문을 시행하였다. 수집된 자료는 SPSS 24를 사용하여 분석을 시행하였다. 본 연구를 통해 도출된 결과는 다음과 같다. 첫째, 소프트웨어 창의 나눔 수업 사전과 비교해 사후에서 자아존중감이 유의하게 높게 나타났다. 둘째, 소프트웨어 창의 나눔 수업 사전과 비교해 사후에서 책임감이 유의하게 높게 나타났다. 셋째, 소프트웨어 창의 나눔 수업 사전과 비교해 사후에서 공동체 의식이 유의하게 높게 나타났다. 따라서 소프트웨어 창의 나눔 수업이 자아존중감, 책임감, 공동체의식에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 자료를 기초로 재능 나눔에 지속적 참여를 확대할 수 있는 방법을 제언하였다.

• 디지털융복합연구
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• 제4권1호
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• pp.55-71
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• 2006

The Public Service Charter is one of the administrative reform programs introduced to promote customer oriented administration. It's main purpose is to achieve citizens' confidence in the government by satisfying them with elevated quality of the public services. This study focuses on analyzing current conditions and achievements of the Public Service Charter in the Republic of Korea and proposing it's development plan. Since it was introduced to Korea in 1998, the Public Service Charter has been disseminated and contributed to the spreading of the citizens' understandings of the government's initiatives for customer satisfaction plans. Still, it has several problems as follows; A lot of public servants and citizens lack in understandings of this program. CEOs don't have enough concern in it. Evaluation is not organically connected to performance management. The correction and compensation procedure are not well operated. To solve these problems, the government needs to set up an institutional foundation establishing a legal base, uplifting CFO' concerns, and building a department with full responsibility, and to promote employees and citizens' participation through education and PR. It's also important to enhance post management by efficient evaluation and performance management, substantial correction and compensation procedure.

• 보건행정학회지
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• 제6권2호
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• pp.131-148
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• 1996

This study was carried out by using questionnaires with 200 general doctors serving as the director of health subcenter in Kyongsangbuk-do Province as of January 1995. The results are summarized as follows. It was shown that the general characteristics consisted of 53 directors in the lst year(26.5%), 85 in the 2nd year(42.5%) and 62 in the 3rd year(31.0%). The percentage spent on their medical service showed that 73.0% of those directors spent more than 90% on their medical service. Based on their general service attitiude, 0% answered that the director of the health subcenter completes the given duties as the director, and 24.5% did that the director has the sense of responsibility and duty. Multiple answers concerning inconvenience and difficulties of the health subcenter director showed that less monthly salary accounted for 75.5%, no administrative power for 50.0%, insufficient medical instruments for 35.5%, insufficient budget for 30.0%, respect. In conclusion, in order for the health subcenter to meet the function as the primary medical clinic, it is required to arange the plans to inspire the public health doctors' service desire to that they can give the medical service as good as the private primary medical clinics, to convert existing concept of the public health doctors' placement in Myon administrative district into new concept in Gun by breaking from a uniform placement, and to consider an intensive placement according to the relevant projects so that preventive health activities can be planned and carried out.

• 한국컴퓨터정보학회논문지
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• 제26권11호
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• pp.255-261
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• 2021

우리나라에는 7개 분야에서 총 8 곳의 유네스코가 선정한 창의도시가 존재한다. 유네스코 창의도시는 문화예술 분야에서 국제수준의 경험이나 지식, 전문기술을 가진 창의도시간 네트워크를 의미한다. 본 연구는 유네스코 창의도시 대구를 중심으로 대구의 창의도시에 대한 전문가들의 만족도 조사를 PCSI 2.0모델을 기반으로 연구하고자 하였다. 서비스 품질, 사회적책임, 불일치, 만족도와 성과로 변수를 구성하였으며, 서비스 품질은 상품 품질, 전달 품질, 환경품질 세 가지로 구분하여 측정하고자 하였다. 따라서 본 연구는 세 개의 품질과 사회적 책임 및 불일치가 만족도에 영향을 미치고, 만족도는 성과에 영향을 미친다는 것을 검증하였다. 연구결과, 3개 서비스 품질은 만족도에 직접적인 영향을 미치기 보다는 불일치를 통해 만족도에 영향을 미치는 것으로 나타났다. 그래서 총 10개의 가설 중 3개의 가설이 기각되었다.

• 대한안전경영과학회지
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• 제11권3호
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• pp.199-207
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• 2009

IP Telephony service was restricted to an outgoing call and low quality since the trust domestic IP Telephony service launch of Saerome co. Ltd, in Jan. 2000. However, Interest of IP Telephony service, which is substituted for PSTN, has been highly elated because of the developed equipment softswitch and new technology. This kind of importance and marketing of VoIP are recognized to telecommunication providers. With this trend, they try to administrate customer satisfaction and invest R&D to survive in this hard competition and unexpected change. To achieve this objective, they should try to realize the searching process of the quality decision attribution (QDA). However, there is little research on the aspect of service quality of Internet telephony so far. For this, the investigator established the tangibles, the reliability, the responsibility, the assurance, the empathy, the charge with information sources as core elements. In order to examine the influence of IP Telephony service upon the attitudes toward a brand and the purchase intention.