• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.4
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• pp.95-111
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• 2015

This purpose of this study is to academically define what "luxury products" mean, and to clarify the cognitive structural relationship between product attributes and "luxuriousness" in relation to the determinant of luxuriousness that eventually affects the purchase intention of consumers. This study is also written under the theory that luxuriousness leads to benefits such as functional benefit, experiential benefit, symbolic benefit, and exclusive benefit; which all provide core values to consumers and serve as effect factors that influence the psychological satisfaction of consumers. The commonly discussed measure of the determinant of luxuriousness has often failed to adequately describe the reasons to why the consumers prefer luxury products. This study also aims to suggest a new path in how and what the consumers perceive as luxury products, and to conceptualize what luxuriousness means in the marketing perspectives on the background of a previous theory. The part of product attributes are divided in the following sections: the quality and design of functional cues and brands of symbolic cues, as well as prices. The part of the determinant of luxuriousness is divided in sections of superiority, scarcity, differentiation, and traditionality. Therefore, this study used the theoretical concept used in such common measures as well as 282 examples to empirically analyze the relationship between product attributes and luxuriousness of luxury products, and how such affect the purchase intentions of consumers. The survey used to aid this study targeted luxury product consumers regarding "B" brand of automobiles. Using the analysis through a structural equation model, the study draws a conclusion that in a relationship between product attributes and luxuriousness, quality(which is one of the functional cues) affects the facts of superiority, differentiation in a significant way, and design affects the factors of scarcity in a significant way. And brand(one of the symbolic cues) significantly affects the factors of traditionality within the luxuriousness factors, and price appeared to affect superiority and scarcity. Additionally, the brand of product attributes significantly affects purchase intention, and superiority and scarcity of luxuriousness affects purchase intention in a significant way. The structural concept of luxury and luxuriousness suggested in the study will provide the theoretical basis for building a new case study, and the determinants of luxuriousness in the marketing perspective will be a practical help for checking the consumers' psychological reasons for purchase.

• Journal of Korean Society of Transportation
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• v.27 no.2
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• pp.199-206
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• 2009

In relation with economical efficiency analysis on investment evaluation of transportation system, among vehicle operating cost saving benefit that is applied to general preliminary assessment guidelines and investment evaluation guidelines, oil expense calculated data which concentrated and analyze on the relationship between oil consumption amount on running state and running speed. For uninterrupted flow which does not have stopped delay due to traffic signal, consideration for reduction benefit is possible due to the changes of running speed and travel time however, for interrupted flow which the stopping occurs due to signal control on actual signal intersection has no consideration for stopping delay time reduction and stopping rate improvement thus reflection of reality on improved effect analysis is difficult. Therefore, this research makes a framework to analyze benefits that reflects the features of signalized intersections by benefits associated with decrease of stopping delay time with existing research and developing vehicle operating cost calculation model formula. Vehicle operating cost has been redefined considering the stopping delay time by applying the oil consumption amount at idling and the economical benefit between conventional model and newly developed model when applied for the optimization of traffic signal system on the two roads in Seosan city has been analyzed comparative. While the importance of traffic system maintenance is being emphasized due to the increase of congested areas on roads, it is expected to assist in more realistic economical analysis which reflect the delay improvement through the presentation of an economic analysis model that considers the features of signalized intersections in signal optimization system improvements and effect analysis of congestion improvement projects`.

• Journal of Preventive Medicine and Public Health
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• v.38 no.1
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• pp.82-92
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• 2005

Objective : To evaluate the relationships among sociodemographic characteristics, health behaviors, levels of pros and cons and stages of change in Pap testing for uterine cervical cancer. Methods : A questionnaire survey was performed on 560 randomly sampled people who were assigned to participate in a Pap testing program by the National Cancer Screening Project in 2003' between 25 September and 10 October in Gyeonggi, Korea. Data about the behaviors and intentions of Pap testing, sociodemographic characteristics, health behaviors, and levels of acknowledged benefit (pros) and barrier (cons) for Pap testing was collected. The stages of change were grouped according to behaviors and intentions of Pap testing as passive, active, and relapse. Results : Logistic analysis between the passive and active groups showed that city dwellers, 'high' and 'middle' groups in terms of the individual s health belief, those who had undergone a health examination within the past 2 years, and those who had undergone hormone replacement therapy had a higher odds ratios to be in the active group. As the 'benefit' scores increased and the 'Unnecessity' scores decreased, the probabilities to be in the active group increased. According to the logistic analysis results between the active and relapse groups, those who were 60 years or older, members of the National Heath Insurance, and those who had not undergone a health examination within the past 2 years had a higher odds ratio to be in the relapse group. The 'Benefit' scores were not significant in this relationship. The probabilities of being in the relapse group increased as the Unnecessity and 'Shamefulness' scores increased. Conclusions : In conclusion, health planners should inform women in the passive group of the benefits and necessity of Pap testing. It would be better to reduce the barriers to the active group of undergoing Pap smear. This study might be a useful guide for future planning of Pap testing program.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.2062-2073
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• 2014

Relationship learning is very important to grow and develop interorganization. Greatly to ours regret, relationship learning study have left unexplored with regard to interfirm's relationship. The purpose of this study is to analyze the effects of relationship benefits on relationship learning and cooperation of buyer-seller in food material industries. We collected statistically usable data from 228 questionnaire respondents who deal with food firms and analyzed them with SPSS 20.0 and Amos to achieve research's goals. Analysis results revealed that, first, relational benefits of economical benefits and psychological benefit had impacts on relationship learning between buyer and seller in food material channel market. Second, the survey found that relationship learning has impact on collaboration. Third, on the other hand, relationship benefits of social benefits had no effect relationship learning. Summary and strategy implication will be mention in conclusion.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.157-175
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• 2022

At this moment, a paradigm shift is taking place across all sectors of society for the transition movements to the digital economy. Various movements are taking place in the global agricultural industry to achieve innovative growth using big data which is a key resource of the 4th industrial revolution. Although the government is making various attempts to promote the use of big data, the movement of the agricultural industry as a key player in the use of big data, is still insufficient. Therefore, in this study, effects of performance expectations, effort expectations, social impact, facilitation conditions, based on the Unified Theory of Acceptance and Use of Technology(UTAUT), and innovation tendencies on the acceptance intention of big data were analyzed using the economic and practical benefits that can be obtained from the use of big data for agricultural-related companies as moderating variables. 333 questionnaires collected from agricultural-related companies were used for empirical analysis. The analysis results using SPSS v22.0 and Process macro v3.4 were found to have a significant positive (+) effect on the intention to accept big data by effort expectations, social impact, facilitation conditions, and innovation tendencies. However, it was found that the effect of performance expectations on acceptance intention was insignificant, with social impact having the greatest influence on acceptance intention and innovation tendency the least. Moderating effects of economic benefit and practical benefit between effort expectation and acceptance intention, moderating effect of practical benefit between social impact and acceptance intention, and moderating effect of economic benefit and practical benefit between facilitation condition and acceptance intention were found to be significant. On the other hand, it was found that economic benefits and practical benefits did not moderate the magnitude of the influence of performance expectations and innovation tendency on acceptance intention. These results suggest the following implications. First, in order to promote the use of big data by companies, the government needs to establish a policy to support the use of big data tailored to companies. Significant results can only be achieved when corporate members form a correct understanding and consensus on the use of big data. Second, it is necessary to establish and implement a platform specialized for agricultural data which can support standardized linkage between diverse agricultural big data, and support for a unified path for data access. Building such a platform will be able to advance the industry by forming an independent cooperative relationship between companies. Finally, the limitations of this study and follow-up tasks are presented.

• Journal of Korean Society of Transportation
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• v.34 no.1
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• pp.43-54
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• 2016

Although there are continuous demands for activating BSSs(Bicycle Sharing Systems) due to the convenience and positive health effects, it is difficult to make a decision to support the existing systems and build more systems because of the deficit resulting from the operation of BSSs. Consequently, this study estimated the economic effects(WTP; Willingness to Pay) of BSS and analyzed the impact factors of WTP to support the above decision making in Daejeon. For this, we conducted a survey and collected 668 samples from the users and non-users of TASHU that is the BSS operated in Daejeon. Also, we used CVM(Contingent Valuation Method) for the estimation of WTP. The results show that the number of bicycle uses is a determinant factor having a positive relationship with WTP and car ownership and age are also determinant factors having a negative relationship with WTP. On the other hand, income and sex have no significant statistical relationship with WTP. Also, the economic benefit of TASHU was estimated as much as 49.9 billion KRW to 63.6 billion KRW. Considering the operation cost of 2.5 billion KRW, it is quite big benefit. Based on the results, it needs to support TASHU from a user perspective for the efficient operation of the system.

• Journal of Distribution Research
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• v.11 no.3
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• pp.55-78
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• 2006

In business-to-business setting, dyadic relationships between firms are of paramount interest. Recent developments in business practice strongly suggest that to understand these business relationships, greater attention must be directed to the embedded context within which dyadic business relationships take place. As a result, it is important to develop an understanding which is to move from dyadic business relationship to business networks. The purpose of the current study is (1) to identify types of network benefits: information acquisition, access to tangible resources, cooperative support from network members, (2) to model network benefit efforts on a customer orientation for customer firm, (3) to examine the relationship between network characteristics and network benefits. Adopting resource-based view and social capital theory, the conceptual model is proposed. In order to develop and test a model, this paper was empirically to examine how network characteristics can reinforce network benefits leading to focal firm's customer orientation using 123 firms. Through structural equation modeling, this research found that (1) density influences information acquisition, access to tangible resources, cooperative support from network members, (2) centrality increases information acquisition, access to tangible resources. We also find that information acquisition, access to tangible resources, cooperative support from network members enhances focal firm's customer orientation. Finally, We discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.275-291
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• 2014

The focus of this study was to investigate the relationships of blog's reliability, perceived benefit, perceived risk and words of mouth by online readers. Data were collected by a total of 228 persons reading actively gourmet blogs. The survey was carried out from August 1 to 15, 2014. Total 228 questionnaires were used for final analysis. Frequency analysis, descriptive statistics, exploratory factor analysis, and reliability analysis were conducted through SPSS 18.0 for final analysis, and regression analysis was conducted through AMOS 18.0 for verification of hypothesis. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The study results are like below. First, The reliability of the Gourmet blog could be confirmed again very important variable in the fields of food industry like the previous studies. Second, The reliability of the Gourmet blogs affected on the positive (+)relationship to the perceived benefits, and the negative (-)relationship to the perceived risk. Third, Reliability and perceived benefits in relation to the impact on the online word-of-mouth was positive(+). However, perceived risk was found not to affect on it. Finally, perceived benefits for the reliability of the blog have been identified as the key parameters on the online word-of-mouth. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.

• Journal of Korean society of Dental Hygiene
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• v.8 no.4
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• pp.205-217
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• 2008

The purpose of this study was to provide information on the development of an oral-health promotion program geared toward office workers. The subjects in this study were 240 employees at the headquarters of S construction company. After a survey was conducted in July and August 2008, the answer sheets from 208 respondents were gathered, and 191 answer sheets were analyzed except 17 unanalyzable ones. The findings of the study were as follows: 1. In regard to subjective oral health status, the largest number of the participants that accounted for 37.2% found their mouth to be neither healthy nor unhealthy. The greatest number of them that represented 58.1% had never visited a dentist's office to receive preventive treatment. 2. Regarding relationship between toothbrushing education experience and toothbrushing frequency, the most common toothbrushing frequency was three times a day( 46.5%) among the company employees who had ever received that education. In the event of the office workers without that experience, the most prevalent frequency was three times(63.6%). The toothbrushing frequency was statistically significantly different according to the toothbrushing education experience(p<0.05). As to the relationship of toothbrushing education experience to tooth- brushing method, the largest number(48.2%) of those who had ever received that education brushed their upper and lower teeth along with the gums by rotating the toothbrush downward from the top and upward from the bottom respectively. In the event of the office workers without that experience, 49.4 percent brushed their teeth and gums by rotating the toothbrush up and down. Thus, whether they had ever received education about toothbrushing made a statistically significant difference to their toothbrushing method(p<0.05). 3. As a result of evaluating their oral health belief by utilizing a five-point scale, they got a mean of 2.95. In each area of oral health belief, they got the best marks in benefit(3.66), salience(3.42), barrier(2.84), susceptility(2.58) and seriousness(2.23). Given the above-mentioned finding of the study, two sorts of oral health beliefs, which are benefit and salience, should be stressed in the development of oral health education programs that cater to company employees. And sustained research efforts should be channeled into finding out the relationship between oral health and actual oral health care.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.45-51
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• 2022

This study aims to provide basic data on socioeconomic and social activities from the point of view that disability or disease accompanying the suffering of industrial accident subjects is directly related to individual socioeconomic activity and is a major variable affecting current health and daily life satisfaction. The purpose of this study is to investigate the relationship between pain and life satisfaction and to suggest basic data for economic and psychological rehabilitation of industrial accident insurance beneficiaries by linking factors affecting life satisfaction with industrial accident services. As a result of the study, it was found that workers' compensation insurance benefit recipients had an effect on their daily life satisfaction after becoming an industrial accident patient due to industrial accident pain. There was a positive(+) relationship between rehabilitation services and medical counseling services. Occupational accident pain lowers self-esteem, which is a characteristic of an individual, and even if current health improves, satisfaction with daily life decreases. The importance of industrial accident-related services can be seen in that the satisfaction of daily life is increased through rehabilitation services and medical consultation services. In addition, it was indirectly confirmed that satisfaction with rehabilitation services and health can be improved as a result of continuing attempts to improve self-esteem suitable for patients in various problems and situations after an industrial accident.