• Journal of Service Research and Studies
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• v.14 no.4
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• pp.95-112
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• 2024

The Gangneung Danoje Festival, recognized as a UNESCO Intangible Cultural Heritage of Humanity, is one of Korea's largest cultural festivals, featuring various citizen-participation events and a nationwide marketplace. Notably, it attracts over 600,000 visitors annually as of 2023, without relying on popular musical performances typically seen in other regional festivals. Given the significant impact of the festival on local communities and economies, as well as the necessity of sustaining its long-term growth, the importance of researching festival service quality is evident. Although previous studies on festivals exist, further in-depth research on the service quality of the Gangneung Danoje Festival is necessary to address the limitations of regional festivals and the intangible nature of cultural festivals. Furthermore, festival visitor behavior and experiences tend to vary depending on their companions, necessitating a comparative analysis of how service quality differs by companion type. This study primarily aims to analyze the impact of festival service quality on festival satisfaction among attendees of the 2023 Gangneung Danoje Festival. Secondarily, it conducts a comparative analysis of the aforementioned relationship based on companion type. The results indicate that, for the overall group, festival programs and safety management significantly influence visitor satisfaction. More specifically, for visitors accompanied by family or relatives, event guidance and safety management were significant factors in satisfaction, while festival programs were key factors for those attending with friends, acquaintances, or colleagues. Based on these findings, a discussion of the results and their implications are presented in the conclusion.

• Journal of Agricultural Extension & Community Development
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• v.19 no.2
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• pp.409-434
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• 2012

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor's satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor's satisfaction and behavioral intention. Second, visitor's satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor's satisfaction and behavioral intention in local festival.

• Journal of Environmental Science International
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• v.14 no.3
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• pp.259-264
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• 2005

The purposes of this study were to investigate visitors' environmental attitudes of educational tourism, environmental preservation, and regional economic benefits satisfaction through the Chunsuman Bay Birdwatching Festival. The results of this study were as follows: First, the degree of educational satisfaction was high and this festival provided environmental preservation mind for visitors and local residents as well. The festival participants had a positive attitude toward migratory birds. Especially, the residents who had negative perceptions toward migratory birds due to physical harms of agricultural crops was positively changed after visiting this festival. So there should be prepared for more strategic approaches for residents' visiting and participating this birdwatching festival. Second, while the number of tourists was increased, it did not make a practical contribution to residents' income Particularly, farmers' satisfaction was low. So there should be more strategic programs to improve residents' economic rewards for sustainable development.

• Journal of Environmental Impact Assessment
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• v.22 no.4
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• pp.291-302
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• 2013

The aim of this study is to assess the social value of Ham-Pyung Butterfly Festival in the year of 2011. The tool for the assesment is the zonal travel cost method. The result of the study can be summed up as follows; First, the average individual consumer's surplus measures approximately from 29,700 to 30,100 Won. Second, the total consumer's surplus, that is the social value of the festival, ranges approximately from 7.6 to 7.7 billion Won. The most beneficiary of the event is turned up to be the people who are living in the outside of Ham-Pyung and go on a tour there. For that reason, the central government looks to have the obligation to support and to sponsor the festival.

• Journal of the Korean association of regional geographers
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• v.18 no.2
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• pp.141-160
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• 2012

This paper evaluates the governance of the Andong International Mask Dance Festival. The evaluation focuses on mutual cross-assessment of agents engaging in governance relating to four elements: social justification, reliability, professionalism and transparency. Governance based on co-operative partnership was the essential factor leading to the mask festival's success. Governance of the Andong International Mask Dance Festival in 2011 was privately initiated governance having horizontal and open partnership among festival specialists, civil society organizations, regional business organizations, volunteers and local government, with the Andong Festival Tourism Foundation as the central figure. Three of governance elements were successfully carried through; the exception was transparency. The agents who gave more positive evaluations were those who played leading roles in planning and conducting events, as well as in assessing those events. The reasons for positively assessing the elements are the significance of the festival and the guarantee of agents' participation in social justification; the ability of agents, as well as cognitional and institutional trust in reliability; expert knowledge, capacity to suggest alternatives and duality of business in professionalism; and effective communication, the guarantee of opening of information and information sharing in transparency. To improve the effectiveness of governance, the system for allowing passive agents to contribute usefully should be strengthened. Mutual communication and sharing of information among agents, as well as between agents and residents, also should be more strongly reinforced.

• Journal of the Korean association of regional geographers
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• v.18 no.4
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• pp.433-444
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• 2012

This study aims to examine the effect of tourists' participative motivation of a festival on satisfaction and behavior intention in terms of satisfaction, revisit intention, and recommendation based on Baekjae Cultural Festival. For this study, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis were made. The survey was conducted among 287 samples for the study. The results are as follows: According to the factor analysis, five factors were drawn such as new experience, deviation from daily life, family harmony, amusement & novelty, cultural tour of Baekjae, and sociability. Festival satisfaction was affected by amusement & novelty, new experience & deviation from daily life, and cultural tour of Baekjae, while revisit intention was influenced by cultural tour of Baekjae, amusement & novelty, family harmony, and new experience & deviation from daily life respectively. On the other hand, recommendation was affected by cultural tour of Baekjae, sociability, amusement & novelty, and family harmony respectively.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.328-341
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• 2008

This study is to analyze impacts of a newly developed festival based on place attachment and involvement theories using SEM. The results are that there are positive relationships between festival involvement and festival impacts, but there are negative relationships between place attachment and the impacts. The results mean that residents may have not enough interaction with the newly developed festival. Therefore, the findings suggest that organizers and managers are need to make efforts to communicate with citizens and to enlarge place attachments with the festival.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.25 no.1
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• pp.397-420
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• 2014

This study investigates the importance of records management for local festivals by focusing on the Chunhyang Festival, one of Korea's oldest regional festival still in existence. This study analyzes the current conditions of records management to indicate problems and offer measures of importance. The results of this study showed the following problems. First, the absence of public-private partnerships and the lack of a stable commission. Second, the absence of ordinances for festival public records management. Third, the absence of systematic document management. Finally, absence of an expert records researcher and the absence of a records archive. Therefore, the study floated for an overall management method for the Chunhyang Festival records.

• Journal of the Health Care and Life Science
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• v.11 no.2
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• pp.253-260
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• 2023

The purpose of the study is to be interested in medical tourism after the COVID-19 endemic. In particular, it aims to present a revitalization plan through the analysis of the current status of tourism festivals, one of the forms of tourism for healing. In this life, festivals are becoming an important valuable activity, and more systematic structural relationships of festivals should be analyzed. As a result, it provided very important implications in that the factors influencing regional development by hosting festivals related to healing were empirically presented through verification affecting festival quality, festival trust, festival satisfaction, and word of mouth effects.

• Proceedings of the Korea Contents Association Conference
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• 2005.11a
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• pp.81-87
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• 2005

Ecotourism is defined as a responsible form of tourism which provide minimum influence on the environment and regional society and maximizes economic benefits and satisfies tourists. So the goal of ecotourism are provide tourism, generate environmental conservation, and residents' economic benefits. The purposes of this study were to emamine visitors' characteristics and ecotourism goals which are providing tourism, environmental conservation, and regional economic benefits through 'Bonghwa Pine Mushroom Festival'.