• Journal of Information Technology Applications and Management
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• v.27 no.1
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• pp.173-186
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• 2020

This study examines the effect of congruity between product and TV reality show on purchase intention of Chinese consumers. A total of 110 respondents from Chinese consumers were collected using online surveys. The results were analyzed by SPSS 22.0. Multiple Linear Regression and process analysis were used to test the hypotheses. This article found that congruity between product and TV reality show, attitude toward product placement and recall of product affected consumers' purchase intention. In addition, the frequency of consumer watching TV reality show and familiarity of product moderated the attitude toward product placement and recall of product. This study provides useful implications for sponsors to select product placement as one of their marketing promotion tool.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1648-1654
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• 2007

The purpose of this study is to understand how the reality show program spread into global with a variety effects on social and cultural phenomenon, and textual analysis of TV reality show program 'Scandals' with a specific status. As a result of this study shows that TV reality show program 'Scandals' involves in a characteristic and a diversity of TV genre. On the other hand, textual analysis of TV reality show program 'Scandals' is about understanding the situation which create meaning in TV industry with a negative aspects of phenomenon. More over, TV industry creates lower cultural aspects of situation relate in someway to the target audiences to whom they are aimed.

• The Journal of the Korea Contents Association
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• v.12 no.6
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• pp.120-131
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• 2012

This study has attempted to explore the way to construct the reality and its implication of the narrative elements in TV Audition Reality Show. According to the study results, first of all, two audition reality show has added the special tasks to characters based on the competition and has developed the dramatic events sequentially. And they has suggested the course of way between survival and fail, that is, inclusion and exclusion. As that results, audiences has be immersed in the process of the justification of the star(hero) myth and the dealings of musical elements to see dramatized show of narrative. And they knew audition reality show as non-real fiction, so they enjoyed the pleasure spontaneously. These means that the empowered media reproduced the illusion like star(hero) with the purpose of the commercial and political aim and one of the ideology to acquiesce in the appropriateness of the competition.

• Korean journal of communication and information
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• v.72
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• pp.92-120
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• 2015

The objective of this study is to find out how reality game shows, the relatively new television genre, produce a sense of reality and what differences we can find from the reality they produce in compared to that of traditional reality television shows. The researchers anaylized , aired in 2013and 2014 by tvN, with focus on the show's studio setting and characters in the show. During this process, the 'game elements' and 'reality factor' were considered to be the key words. Finally, the reality produces was examined from two aspects: the production and reception. As a result, we found that the reality it produces is more than just a imitation of the real world. It shuttles between the game world and real world, and encourages audiences to recognize the plural realities in our postmodern society. We hope this study stimulates further researches on reality game show genre, which had rarely gained academic attention.

• The Journal of Information Systems
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• v.20 no.2
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• pp.177-206
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• 2011

The purpose of this research is to explore the causality of autonomy, competence, and relatedness which are major variables in self-determination theory. This study examines factors affecting intrinsic motivation, which also influences reality, flow, trust, and loyalty. The results firstly indicates that competence and relatedness positively influence reality and autonomy positively influences flow. Secondly, competence significantly influences reality and doesn't significantly influences flow. Thirdly, relatedness significantly influences reality and doesn't significantly influenced flow. Fourthly, reality doesn't significantly influences trust. Fifthly, flow significantly influences trust. Also, above results show that reality influences flow, and reality doesn't directly influence trust and loyalty. However, loyalty significantly influences flow.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.97-108
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• 2014

The purpose of this study was to investigate the factors behind the popularity of Superstar K, a reality show, among the viewers. For that purpose, the study conducted an in-depth interview with six viewers that watched the show in the first round and eight more in the second round. The interview results show that the show's fun elements include program "formation," "organization," "edition," "hosting style," and "appeal factors," which differentiated it from other shows. Superstar K made the viewers enjoy the show by thoroughly planning and providing a range of fun elements from program planning to edition and transmission.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.109-114
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• 2008

In this paper, we propose CAMAR Core Platform as a framework for context-aware mobile augmented reality system development after brief introduction of limitations in the previous mobile augmented reality (AR). There have been many research activities on mobile AR due to recent enhancement of functionalities of mobile devices and development of relevant technologies to mobile augmented reality. In order to be used in ubiquitous computing environment, however, mobile AR systems should be able to utilize available contextual information, augment personalized contents, and share the augmented contents with other users. Thus, the proposed CAMAR Core Platform can provide such functionalities to those who want to develop CAMAR systems. To show the feasibility of the proposed framework, we show several applications based on the framework.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.5
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• pp.1584-1596
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• 2022

According to a survey published in an authoritative journal in January 2020, the globalincidence rate of mental illness is 8.3% for men and 10.6% for women, which indicates thatmental illness has become a globally recognized obstacle. Therefore, specific psychotherapy including mental illness will become an important research topic. It is very effective forpatients with special mental diseases, such as mental illness, to reduce their mental reaction byexposure therapy; the system uses the virtual reality system of medical images processed by learningalgorithm to reproduce the effect of virtual reality exposure method of the high scene of transparent ladder. Compared with the old invasive exposure scene, the results show that theimprovement of both conditions has obvious effect, and the effect of human treatment underthe two conditions is not good. There are obvious differences, which show that virtual reality model will gradually replace the on-the-spot feeling. Finally, with more and more researchers have put forward a variety of other virtual reality image processing models, the research of image processing has gradually become more and more interested.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.21 no.6
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• pp.571-578
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• 2008

Ubiquitous has spotlighted in the industry in these days, and automotive industry has tried to build ubiquitous environment like as 'intelligent driver assistance system' in BMW Inc. even though in shipbuilding industry. As the part of Ubiquitous Technology for visualization, Mixed Reality has been adopted in this paper. Augmented reality, a part of mixed reality, could show the mixed real world, overlapping virtual objects. Therefore, it is more realistic than virtual reality that all generated by computer and it is very useful for displaying information. For this reason, we tried to apply augmented reality to inspect marine structure and we developed the inspection assistance system based on mixed reality

• Child Health Nursing Research
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• v.7 no.3
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• pp.342-358
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• 2001

The purpose of the study is both to develope the group counseling program applying Reality Therapy, by which positive body image could be conceived by adolescent women, by helping them identify their bodies as what they are, and then admit their real bodies, and also find out some practical methodologies of self-esteem, and to verify the program to show how effectively this program can be applied to them. Data were collected by self-reported questionnaires(body image and depression) from 59 high school girls in Seoul who were selected by criteria of this study, from the 1st of September to 10th of November, 2000. The experimental group participated in the group counseling by applying Reality Therapy with 8 sessions for 4 weeks. Descriptive statistics, homogeneity test, hypothesis testing, reliability were performed statistically by utilizing SAS pc program, and additionally the reaction due to the change of body image by adolescent women was also analyzed. The results drawn through the present study are as follows: 1. A hypothesis that 'adolescent women who participated in the group counseling program by applying Reality Therapy may get higher points on body image than adolescent women who did not participated' has been adopted (t=6.73, p=.000). 2. A hypothesis that 'adolescent women who participated in the group counseling program by applying Reality Therapy may get lower points on depression than adolescent women who did not participated' has been adopted (t=5.28, p=.000). 3. After applying the group counseling program, the degree of depression for upper group who obtained higher preliminary points on depression has decreased rather meaningfully more than that for lower group who obtained higher preliminary points(t=5.58, p=.000). 4. Reactions associated with positive change in body image of adolescent women who participated in the group counseling program by applying Reality Therapy has been shown to be body acceptance, enhancement of self-esteem, and change of value judgment of beauty. 5. The difference in the motivation and attitude of each group has been observed, by analyzing the reactions obtained from those who show the highest change of body image and those who show the lowest change of body image through the group counseling program by applying Reality Therapy. According to the present studies, it can be concluded that the group counseling program by applying Reality Therapy has turned out as an effective strategy for nursing intervention for adolescent women, by helping them form positive body images and reducing depression.