• Title/Summary/Keyword: Rapport

Search Result 122, Processing Time 0.022 seconds

The Moderate Roles of Social Rapport and Friendship in Relationship Marketing (관계마케팅에서 사회적 라포와 프렌드십의 조절적 역할)

  • Ahn, Jinwoo;Kim, Youn-Hwan;Kang, Myong Ju
    • Management & Information Systems Review
    • /
    • v.31 no.4
    • /
    • pp.139-165
    • /
    • 2012
  • This paper examine the roles of social rapport and friendship which are the representative variables of strong emotional bonds between customers and firms in service relationship marketing. As results, social rapport and friendship were confirmed as positive moderators between a relational antecedent variable and a relational mediator variable. In other words, emotional bonds, such as social rapport and friendship, stimulated relationship development in service relationship marketing. Meanwhile, customer-firm emotional bonds seemed to be a negative effect on the stage of a relational mediator variable and a relational outcome variable. This meant that relational mediator variable and emotional bond variables(social rapport and friendship) individually had an positive effect on a relational outcome variable. If emotional bonds between customers and firms had already built, they could have positive influence on the relational outcome, regardless of relational mediator variables. Conclusively, firms' relational efforts focus on the building the emotional bonds with customers, not on the process of relational antecedents, mediators, and consequences.

  • PDF

Effects of Service Provider's Interaction and Customer's Participation on Relationship Beliefs: A Mediation Role of Rapport in Service Delivery (고객이 인지한 서비스제공자의 상호작용성과 고객참여가 관계신념에 미치는 영향 -레포의 매개역할을 중심으로-)

  • Oh, Chang-Ho;Park, Dae-Sub
    • Management & Information Systems Review
    • /
    • v.31 no.4
    • /
    • pp.445-467
    • /
    • 2012
  • Service is delivered to customers through interactions between service personnel and customer that will influence encounter outcomes. During service encounter, physical, psychological, emotional elements will be put into the service delivery. Thus, the purpose of this paper was to understand the rapport in hospitality & service encounter and examine the relationship between service provider's interaction, customer's participation and relationship belief. The research findings indicated that service provider's interaction and customer's participation were positively related to rapport. Furthermore, rapport which a customer feels from employee was found to contribute greatly to successful relationship beliefs with customers.

  • PDF

The Impact of Emotional Labor according to Rapport on Job Burnout, and Organizational Satisfaction as perceived by Five-Star Hotel Chefs in Seoul (서울 소재 특1급 호텔 조리사가 라포르(Rapport)에 따른 감정노동이 직무소진과 조직만족에 미치는 영향)

  • Kim, Hee-Yeon
    • Culinary science and hospitality research
    • /
    • v.22 no.5
    • /
    • pp.339-351
    • /
    • 2016
  • Current study conducted to verify the impact of emotional labor by Rapport on job burnout and organizational satisfaction from five-star hotel chefs located in Seoul. Survey distributed to employees who are working for department of foodservice from ten five-star hotels, and total 257 respondents were employed for data analysis. The Rapport was tested by using two sub-variables: enjoy relationship and personal bond, the emotional labor were measured by three sub-dimensions: surface behavior, emotional behavior, and inner behavior. Results found that enjoy relationships and personal bonds have significant influence on surface behavior, but the rapport have not significant impact on emotional behavior. In addition, only personal bond of rapport has significant influence on personal bon in present study. Furthermore, all elements of emotional behavior except surface behavior were significant predictors of job burnout, and organizational satisfaction. Hence, this study contributed to provide various practical implication as well as theoretical implications to managers or organizers of five-star hotels especially for foodservice employees.

Bedtime Routine Management for Babies at 4-6 Months Based IoT Service (4-6개월 아기의 수면의식 관리를 위한 IoT기반 서비스)

  • Kim, Rokbeum;Park, Hyunjeong;Kim, Hyerin;Jeong, Solbee;Park, Su e;Park, Jung Kyu
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2017.10a
    • /
    • pp.205-207
    • /
    • 2017
  • This paper introduces the IoT-based service 'RapportRapport' using arduino and mobile application that focuses on consistency and repetition to manage bedtime routine - the core part of sleep education. It is necessary for baby's better sleep outcomes, including deep sleep and long sleep duration. 'RapportRapport' provides Arduino dolls with sensors attached to provoke sleep association to baby, and to help user's bedtime routine efficiently at the same time. Arduino and mobile application exchange data by communicating via bluetooth.

  • PDF

The Effect of the Instructor's Communication Type on Rapport and Class Satisfaction in Beauty Design Education (뷰티디자인 교육에서 교수자의 커뮤니케이션 유형이 라포 및 수업 만족에 미치는 영향)

  • Sun-Ju Park
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.26 no.2
    • /
    • pp.45-56
    • /
    • 2024
  • The purpose of this study is to verify the effects of the instructor's communication type on class satisfaction. To this end, a survey was conducted on 204 people taking classes related to beauty design, and regression analysis was conducted on the collected data using SPSS 25.0. It was found that the instructor's communication type had a significant effect on the formation of rapport with learners and class satisfaction. As the instructor's verbal and non-verbal communication positively affects the formation of rapport and enhances class satisfaction, efforts are be needed to improve these aspects. In addition, it can be seen that the instructor's communication type is a variable that positively affects class satisfaction through the formation of rapport. Therefore, instructors need to use appropriate communication types, and the effect of class satisfaction with learners can be enhanced through non-verbal cues, such as exchanging gazes, while having a natural posture, and smiling.

Effects of Dental Personnels' Relationship Orientation on Rapport and Loyalty (치과종사자의 관계지향성이 레포와 충성도에 미치는 영향)

  • Lee, Eun-Ju
    • Journal of dental hygiene science
    • /
    • v.9 no.3
    • /
    • pp.265-270
    • /
    • 2009
  • This research provides the point of view by operating SPSS(14.0) about effective management and marketing focusing on customer by comparing and analyzing the effect which affects loyalty for the dental clinic and the rapport occurring when the dental worker communicates affirmatively with customers. The data was gathered from 300 customers visiting to a private dental clinic through the self-administered questionnaire in Jinju, Gyeng-nam. The communication(.017) and value property(.006) of service provider affects the rapport significantly. Last, the trust(.000), value property(.023) and the rapport(.000) affect the loyalty-a result variable-significantly.

  • PDF

Experiences and Process of Patients' Healing Relation with Nurses (환자-간호사간의 치유적 관계형성 경험과 과정)

  • Kang, Byung-Ok;Chi, Sung-Ai
    • Journal of Korean Academy of Nursing Administration
    • /
    • v.1 no.1
    • /
    • pp.112-131
    • /
    • 1995
  • The purpose of this study is to know experiences and process of patients' healing relation with nurses. This study had been conducted from July to September in 1994. The subjects were 7 patients who had hospitalized within 10 days at general surgery unit in C university hospital. The data were collected through in-depth interview and observation on the basis of Grounded Theory. In-depth interview were performed 3-6 times for each patient and taken 10-15 minutes at once. The result were as follows : (1) The main concepts are worry to operation, worry to hospital environment, worry to their children, worry to nurses, general appraisal, appraisal of appearance, appraisal of attitude, appraisal of nurses' response, appraisal of nurses' help, interest to patients, appraisal of explanation, appraisal of direct nursing, appraisal of nursing role, appraisal of nursing fairness, empathy, feeling of jung, discontent exposure, content, rapport. (Jung is a unique feeling that appeared in only korean culture) (2) The main categories are worry, general appraisal, concrete appraisal, empathy, and rapport. (3) These process is worry, appraisal, empathy, and rapport in the order. (4) The core category is the need of relation formation. The hospitalized patients have had need of relation formation with nurses. In order to satisfy this need, patients in the early of hospitalization had the worries to nurses, hospital environment, their children and themselves. The more patients have information about themselves, the more they have worries. In addition to, patients have general appraisal through the first impression or feeling to nurses. A time goes by, general appraisal has changed concrete appraisal. High educated group (above bachelor degree) have expressed concretely and variousely their needs. The patients who have empathy to nurses are content with nurses and form rapport to be shown frankly thier discontents. Therefore, patients' healing relation formation is the process of being filled up the need of relation formaton with Nurses. As mentioned above, researcher suggests that nurses need study nursing strategies to make earlier the last phase of the healing relation formation, rapport.

  • PDF

The Influence of Instructor's Non-verbal Communication on College Student's Emotional Presence, Rapport and Learning Satisfaction (교수자의 비언어적 커뮤니케이션이 대학생의 감성적 실재감, 라포 및 학습만족도에 미치는 영향)

  • Song, Yun-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.10
    • /
    • pp.259-267
    • /
    • 2020
  • Teaching and learning is based on communication between instructors and learners. In addition to instructor's verbal communication in the classrooms, non-verbal communication plays an important role. There is growing concerned about instructor's non-verbal communication affecting the learning process and learning outcomes. Based on the literature research student's emotional presence and rapport were used variables of learning process, and learning satisfaction was used as a variable of learning outcome to see the relationship of instructor's non-verbal communication. Data was collected from 378 students at A university in Gyeonggi-do and K university in Daejeon. The data was analyzed through structural equations modeling. As a result of the study, instructor's non-verbal communication had a positive impact on emotional presence and rapport. Emotional presence had a significant influence on rapport and learning satisfaction positively, and rapport had a positive effect on learning satisfaction. Instructors should be able to recognize the role of non-verbal communication in the classes as well as be able to use it appropriately. This study could be used as basic data onto the use of non-verbal communication in university classrooms.

A Study on the Disciplinary Method in Korean Family: Comparing the cases of two generations between parents and children (부모세대가 받은 훈육방법과 그들의 자녀 훈육방법과의 비교 -서울시 일부 지역을 중심으로-)

  • 김희숙
    • Journal of the Korean Home Economics Association
    • /
    • v.26 no.3
    • /
    • pp.225-241
    • /
    • 1988
  • The purpose of this study is to find the difference between the parents generation and that of the children in the disciplinary methods by means of parental social population variation. With these purpose in mind, the problems have been suggested like following: 1) what are the general differences of between the two generations of parents and children in disciplinary method? 2)What are the general differences of the views between those two generations according to sex? 3) What are the general differences between the parents generation and the child generation according to age? 4) What are the general differences between the parents generation and the child generation according to education level? 5) What are the general differences between the parents generation and the child generation according to income level? In order to solve these problems, questionnaries were distributed on this appendix 374parents (father: 177, mother: 197) who have the children. Questionnaires were compose on "Parents Inventory" of Radke were employs, classfied five measures. To test and verifying the above hypothes, the following five measures. were used. 1) Philosophy of authority (authoritarian vs. democratic) 2) Parental restrition (strict and stubbon vs. democratic) 3) Severity of punishment (severity vs. mildness) 4) Parent-child rapport 9desirable vs. undesirable) 5) Relative responsibility of father and mothehr towards child disciplinary (equal vs. differ) The result of this study is like follows: 1) In general comparison of two generations, tends to be more democratic in the philosophy of authority, more relaxed and easygoing in the parental restroction, more severe in the severity of punishment, and good rapport in the parent-child rapport than grandparents generation and the responsibility of father don't change but that of mother tends to augment in child disciplinary 2) In comparison of two generation according to sex, the mother showed more democratic in the philosophy of authority and closely perceive her parents in the parent-child rapport as compared with the father. 3) In comparison of two generation according to age, the younger parents showed more relaxed attitudes towards the child disciplinary, the perception better relations of their parents in the parent-child rapport. 4) In the comparison of two generations according to education level the more educated parents showed the more relaxed and easygoing attitude towards in the parental restriction. 5) In comparison of two generation according to income, as the parents of large income generally (not always) showed easygoing than their previous generation in the parental restriction, and they perceive that they have a good one in parent-child rapport. This study caused by the some difficult problem required futher investigation on the result of two generations the problems happened in the inner unitary of items. And, it proposed some problems which constitutes the problems of the proper interpretation of the results between two generations brought about discordance of items between tow generations

  • PDF