• 제목/요약/키워드: Qualitative approach

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The Brand Identity Design Evaluation Using EEG Measurement (뇌전도를 활용한 브랜드 아이덴티티 디자인 평가)

  • Han, Yu-Rim;Kim, Da-Sol;Han, Ji-Ae;You, Sicheon
    • Smart Media Journal
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    • 제7권4호
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    • pp.106-113
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    • 2018
  • Brand identity (BI) is a key asset that affects consumers' psychological cognition of products and services. In the initial planning stage of the BI design development for a company, a unique approach strategy is required. In the final evaluation stage, a reasonable design evaluation method involving potential consumers needs to be prepared. However, conventional brand identity design evaluation processes tend to depend on the results of surveys, and in many cases it is impossible to be free from the distorting phenomenon of survey respondents' psychological manifestation which is often revealed in the process of the surveys. In this context, this research has explored whether the method of utilizing EEG data of the subjects along with the conventional survey method of preference could be helpful in the process of evaluating the brand identity design. To achieve that, we correlated the subject's preference survey results with the subject's EEG data. 'Attractiveness' and 'concentration' were used as variables. As a result, it was found that there was a high correlation between the results of preference survey on 'attractiveness' and the results of 'EEG' on 'concentration'. Therefore, in addition to the existing conventional qualitative evaluation methods, we confirmed that design evaluation methods using EEG are useful for evaluating tacit knowledge objects such as the BI design.

Development of self-esteem enhancement program and effective evaluation through instructional sand box play -Focusing on Multicultural Family Children- (지시적 개별모래상자놀이를 통한 자아존중감 향상 프로그램개발 및 효과성 검증 -해체 다문화가족 아동을 중심으로-)

  • Lee, Ok-Ja
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제20권3호
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    • pp.353-365
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    • 2019
  • The purpose of this research is to guide the development of the program for the Directive Individual Sand Box Play for the improvement of the self-esteem of children of the dissolved multicultural families. For quantitative analysis data, the scores from before and after the program were compared. The SPSS 18.0 Package was used for statistical analysis. For the qualitative analysis, the linguistic changes in B children during the session were collected and analyzed using the self-expression scale. The research period lasted for around 3 months from February 2017 to May 2017, for a total of 12 sessions which included individual activities, 1 session of group activities, and 1 night and 2 days of family camp activities featuring a total of 6 children. The main results of this research include quantitatively through the program of the Directive Individual Sand Box Play in relation to the social self-esteem capability at z=-2,200 on the level of p<.05, the significant difference was shown. Qualitatively, positive expression increased as sessions proceeded and negative expression reduced regarding the linguistic expressions by session of children B. This means that the method of the Directive Individual Sand Box which presents the topic and in addition, the process of visiting the house of a child which is the most secure environment had shown the effectiveness that increases the improvement of the self-esteem of the children of the dissolved multi-cultural families. According to the diverse special characteristics of clients, a preliminary basic framework for the mobile individual sand box program through the directive approach method will be prepared.

Domestic Research Trends and Cases of University Education and Operation in the Era of the Fourth Industrial Revolution (제4차 산업혁명 시대에서의 대학 교육 및 운영에 관한 연구 동향과 사례)

  • Kim, Kyu Tae
    • Journal of Digital Convergence
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    • 제17권8호
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    • pp.15-26
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    • 2019
  • This study was to explore the domestic research trends, and education and operation cases concerned with Korean colleges in the fourth industrial revolution era. It was conducted through the analysis of 114 academic papers registered to the Korea Research Foundation, the newspaper articles, and the main 4-year university homepage from 2016 to April 2019. The results was as follows. Research papers have been increasing since 2016; research were conducted by humanities and social sciences as well as engineering academics interesting in research topics such as technologies, curriculum, and teaching and learning by mainly using quantitative research, literature research. As for the college education, reorganization of the undergraduate and majors centered on the science and engineering field, teaching and learning related with learner's participation and performance, and provide efficient academic affairs management and career guidance using Chatbot or Cloud computing. Industry-academia cooperation was focuses on the field of science and engineering. In future research, it is necessary to explore the research on college students' career and employment, the research on academic affairs management and infrastructure, the relational research considering the variables among college students and faculties, and the qualitative and mixed method approach.

The Case Study on the Characteristics of Classroom Community in a Christian Alternative School : in Aspects of Activity, Relationship and Value (기독교 대안초등학교 학급의 공동체 특성에 대한 사례연구: 활동, 관계, 가치를 중심으로)

  • Ji, Mikyoung;Kim, Junghyo
    • Journal of Christian Education in Korea
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    • 제64권
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    • pp.445-477
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    • 2020
  • The topic of school community is considered very important in Christian education because the Christian religion is based on relationships. However, the studies on school community in Christian education are insufficient. Therefore, this study intends to explore the characteristics of school communities in Christian elementary school through descriptive approach. For this, data was collected through a ten-week participant observations and ten-time interview with the teachers, students, and parents, and artifacts collection. The result of the analysis, students were growing up with experiencing inner conflicts when they have a good relationship with their friends as a member of one community. This study gives suggestions to Christian school and public school communities as follows. First, studies on Christian schools' community have to be based on the Christian worldview. Second, The community of justice needs to be included in Christian school communities. Third, Christian school students experience continuous inner conflicts when practicing Christian values, thus the classroom community needs to be a place where students can talk about it openly. Fourth, public schools only consider the abilities to cultivate community competence, but it needs to apply the Christian school community where it is comfortable and acceptable to reveal weakness. In this way, the community will become a more humanistic environment.

The Path Analysis of Action Planning and Physical Activity that affect the Depression in the Aged in Community (지역사회 노인의 우울에 영향을 미치는 행동계획과 신체활동의 경로분석)

  • Hwang, Hwan
    • 한국노년학
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    • 제37권3호
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    • pp.567-582
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    • 2017
  • The purpose of this study is to investigate the path model consisted of action planning, physical activity, and depression in order to obtain an enhanced understanding of their relationship and to support the aged with depression in community. In order to achieve this, precedent study was reviewed and the program with physical activity and action planning was executed. the data of a investigation of action planning, physical activity, and depression of the aged participated in the program which was consisted of physical activity with Action Planning was used and 116 cases were analyzed. The data analysis was done by descriptive statistics, correlation analysis, and path analysis. The results were as follows. First, the path model was accepted. Second, the direct path of action planning to physical activity was significant. Third, the direct path of both action planning and physical activity to depression were significant. Fourth, the effect size of action planning to depression was more than that of physical activity. Fifth, the indirect path of action planning to depression through physical activity was significant. On the basis of these results, this suggests a need to add action planning on national physical activity plan, establish the delivery system for physical activity program with action planning in mental health center in community, and applicate narrative approach skills for qualitative improvement of action planning.

A Study on the Experience of Life in Near Poor Elderly Living Alone in Depression: Phenomenological Study (차상위 계층 우울 독거노인 삶의 경험: 현상학적 연구)

  • Kim, Jae-Eun;Lee, Mi-Hyoung;Lee, Chai-Won;Lee, Sang-Eun;Park, Si-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제21권12호
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    • pp.759-771
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    • 2020
  • The purpose of this study was to explore the meaning of life in near-poor elderly living alone and experiencing depression. We focused on their lived experiences so that we could understand the essential structure of what kind of life they live. The eligible population included those aged 65 or older, showing 9 points or higher in the Korean form of Geriatric Depression Scale (KGDS), currently living alone for more than 1 year, having no problems of communication difficulties, and nationally defined as a near-poor group. A purposive sample of 8 seniors enrolled in s mental health welfare center in Incheon Metropolitan City were recruited. The phenomenological approach suggested by Colaizzi was used. Data was collected from May 2018 to October 2019 through in-depth interviews. As a result of the study, 6 categories, including 48 themes and 19 theme clusters, were drawn from the data: 'a shabby life that cannot live without help', 'a life where the body and mind are sick', 'a life that wants to be self-reliant', 'a life of gratitude', 'a life with inner peace', and 'a life that needed institutional support.' Findings of this study can be evidence for developing suitable emotional support programs for the near-poor elderly living alone and to enact various welfare laws and policies at the national level.

A Content Analysis of the 'Adopted Family' of Major Textbooks in Child and Family Welfare Studies: With Focus on the Stereotypes of and Prejudiced Descriptions about Adoptive Families (아동·가족복지학 전공교재의 '입양가족'에 대한 내용분석 - 입양가족의 고정관념과 편견적 서술을 중심으로 -)

  • Bae, Jiyeon;Lee, Sunhyung
    • Journal of Family Resource Management and Policy Review
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    • 제26권3호
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    • pp.35-48
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    • 2022
  • This study aims to investigate prejudiced descriptions of adoption and adoptive families in the major textbooks in the field of child and family welfare studies. To this end, we analyzed the compositions and contents of eleven different textbooks and found four necessary changes to recommend: first, we found it essential for authors to have a comprehensive understanding of the characteristics of the open adoption culture and adoptive families. Second, we observed the need for the revision of prejudiced terminology found in textbooks' descriptions of adoptive families - about adopters, adoptees, and adoption institutions. Third, we advise an enhancement in the understanding of adoptive families reflecting both qualitative and quantitative understandings of the open adoption culture and perspective about social prejudice against adoptive families. Finally, we advocate for the inclusion adoptive families as one of the diverse forms a family can take, not only in the curriculum of child (children's rights) studies but also in the curricula of other family-related disciplines such as family welfare and healthy family theory. Based on these four changes, we propose a new approach to authoring including a multifaceted review of the subject composition and the content of the major textbooks and revision of the overall contents of the textbooks.

Research of Student-teachers' Recognition on Korean Education for Specific Purposes - Focusing on Korean Education for Mission Purposes with Bibles (예비교사들의 특수목적 한국어교육에 관한 인식 연구 - 선교목적 성경 한국어교육을 중심으로 -)

  • Lee, Ran
    • The Journal of the Korea Contents Association
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    • 제21권7호
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    • pp.427-439
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    • 2021
  • This study surveyed the recognition on the Korean education for specific purposes targeting student-teachers majoring Korean language education in a Cyber University located in Seoul. 50 among 57 students taking the class participated in this survey. The participants were the students-teachers interested in Korean education for the mission purposes and took the class during the second term in 2020. At the end of the term they participated in this survey. 6 items were objective and 4 items were narrative. Among the narrative ones, one was excluded from analysis. The objective items were investigated by descriptive statics and the narrative items were analyzed with qualitative approach. As a result, most of the participants preferred the combined textbooks with others such as the ones for general and mission purposes rather than the bibles only. They had positive opinions on using the bibles, but proposed that the bibles themselves are not the best choice for improving communicative competence and the text combination is the better choice because of the difficulty of the bibles, the lack of teachers' competence, and the learners' needs. However, while taking this class, they became to be aware of the possibilities of the bibles as textbooks, to possess the concern about the mission areas, to consider the possibilities of application and the educational methods in it, and to reflect the ways for self development. This study suggested several points as follows: the development of diverse textbooks according to situations and learners, two directions of teacher education and the cooperative works, and the necessities of the related departments and classes with mission purposes.

Factors Influencing Innovation Performance through Industry-Research Institute Cooperation of Researchers at Government-Funded Research Institutes in Daedeok Innopolis: An fsQCA Approach (대덕연구개발특구 정부출연연연구기관 연구자의 산연협력 혁신성과 결정요인 분석: 퍼지집합 질적 비교분석 접근)

  • Hwang, Kyung-Yun;Sung, Eul-Hyun
    • Journal of the Korea Convergence Society
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    • 제12권7호
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    • pp.221-233
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    • 2021
  • The purpose of this study is to analyze the effects of determinants of innovation performance on innovation performance in industry-research institute(IR) cooperation for researchers of government-funded research institutes in Daedeok Innopolis. We reviewed the existing literature on the determinants of innovation performance through cooperation, and established a conceptual framework to analyze the combinatorial effect of the determinants of innovation performance on innovation performance in IR cooperation. Data for empirical analysis were collected through a questionnaire survey targeting researchers at a government-funded research institute in Daedeok Innopolis. The fuzzy-set qualitative comparative analysis (fsQCA) was used to analyze the combined effect of determinants of innovation performance. The fsQCA results show that the configuration of high motivation, high trust, high commitment and high satisfaction of researchers of government-funded research institutes improve innovation performance. On the other hand, it shows that the configuration of high motivation, high trust, low commitment and low satisfaction of the researcher improves innovation performance.

A Study on the Subjectivity of the Restaurant O2O Service Operation Behavior according to the Corona Pandemic (코로나 팬데믹에 따른 레스토랑O2O서비스 운영 행태에 관한 주관성 연구)

  • Jeon, Mi-Hyang;Kim, Ho-Seok
    • The Journal of the Korea Contents Association
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    • 제21권7호
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    • pp.340-350
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    • 2021
  • This study was conducted by utilizing the Q research method, which is one of the qualitative analysis methods that can approach the in-depth and essential meaning of consumers' restaurant O2O service operation behavior. The purpose of this study is to classify the behavior of restaurant O2O services by type, to find out the characteristics of variables, and to suggest future improvement directions. An exploratory study was conducted using the Q-methodology to analyze the subjective perception of the restaurant O2O service behavior. To this end, positive and negative statement cards were prepared, P samples were selected, and Q-sort, which was subjected to classification, was analyzed using the PC QUANL program and Q factor analysis. As a result of the analysis, it was classified into three single types. Type 1 【(N= 7: Restaurant O2O Service Convenience Syndrome Type】, Type 2 【(N= 7): Restaurant O2O Service Benefit Pursuit Type】, Type 3 【(N= 6): Restaurant O2O Service Convenience Type】 The name of the factor was set as [Type], and it was found that each type has different characteristics. Through this analysis, the marketing strategy according to each factor detected is presented, and the point of supplementing the restaurant's O2O service and the direction of future operation. services in future studies.