• KSII Transactions on Internet and Information Systems (TIIS)
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• v.13 no.11
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• pp.5631-5652
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• 2019

The existing defense strategy selection methods based on game theory basically select the optimal defense strategy in the form of mixed strategy. However, it is hard for network managers to understand and implement the defense strategy in this way. To address this problem, we constructed the incomplete information stochastic game model for the dynamic analysis to predict multi-stage attack-defense process by combining Bayesian game theory and the Markov decision-making method. In addition, the payoffs are quantified from the impact value of attack-defense actions. Based on previous statements, we designed an optimal defense strategy selection method. The optimal defense strategy is selected, which regards defense effectiveness as the criterion. The proposed method is feasibly verified via a representative experiment. Compared to the classical strategy selection methods based on the game theory, the proposed method can select the optimal strategy of the multi-stage attack-defense process in the form of pure strategy, which has been proved more operable than the compared ones.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.51 no.4
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• pp.196-201
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• 2002

An important aspect of the study of power system markets involves the assessment of strategic behavior of participants for maximizing their profits. In models for imperfect competition of a deregulated system, the key tack is to find the Nash equilibrium. When the constraints are not considered in the power market, the equilibrium has the form of a pure strategy. However, the constraints are considered, the equilibrium has the form of a mired strategy. In this paper the bimatrix game approach leer finding a mixed equilibrium is analyzed. The Nash equilibrium of a mixed strategy will be used adequately for the analysis of market power.

• Journal of Electrical Engineering and Technology
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• v.8 no.4
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• pp.675-685
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• 2013

Generation capacities and transmission line constraints in a competitive electricity market make it troublesome to compute Nash Equilibrium (NE) for analyzing participants' strategic generation quantities. The NE can cause a mixed strategy NE rather than a pure strategy NE resulting in a more complicated computation of NE, especially in a multiplayer game. A two-level hierarchical optimization problem is used to model competition among multiple participants. There are difficulties in using a mathematical programming approach to solve a mixed strategy NE. This paper presents heuristics applied to the mathematical programming method for dealing with the constraints on generation capacities and transmission line flows. A new formulation based on the heuristics is provided with a set of linear and nonlinear equations, and an algorithm is suggested for using the heuristics and the newly-formulated equations.

• Korean Institute of Interior Design Journal
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• v.20 no.1
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• pp.33-42
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• 2011

This study, by applying the experiential and psychological thought category of "impression" as the space design strategy for drawing out "sensitivity," aims to break down the psychological mechanism forming the image held by the subject, and based on such segmentation, seek and strategize an effective design methodology. The subject's memory, pure sensation, and movement sensation are set as the preceding determinants comprising the psychological mechanism of space impression. The control determinants for achieving activation of psychological effect are reinterpreted as the relations of memory-cognition, sensation-perception, and movement-sensation and categorized into a cognitive strategy based on association, metaphor and remembrance; a direct sensation strategy based on formation, superposition and transposition of sensation; and a sensation strategy of process-formation based on expectation organization and reversal, contraction and relaxation. Each strategy is achieved through the formal, material and structural control of architecture. As a restructuring of the design methodology that has been experientially applied, the strategy categorization is important in that, by presenting the usefulness and effect by strategy according to space experience, it makes concrete the basic data that are useful for designing experience of sensitivity.

• Management & Information Systems Review
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• v.22
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• pp.193-209
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• 2007

This study is concentration on our automobile industry past and future. A core contents are changing industry society with our automobile industry side by side worldwide global strategy. First, I owe to Lee Chul prof.(Sogang Univ.) and Chung Tae Young prof.(Hongik Univ.), Because, I have been studied International Trade throughout above two profs. I knowed after I write two important points, first past our automobile industry passing with present ones, and future our foreign entry strategy side by side worldwide global complex reallities. Powerfully speaking, Hyundai-Kia sources offered to me, according to I must thank interested with parties belong to institutes. I now looking forward to future our automobile circled Hyundai-Kia Co. for pure independent own technical skill overcome U.S.A, EU and JAPAN.

• Journal of Korea Trade
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• v.25 no.4
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• pp.128-145
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• 2021

Purpose - The main purpose of this study is thus to investigate the contingent effect of imitation strategies on firm performance in transition economies such as China, focusing on pure and creative imitation. Design/methodology - We conducted a survey targeting department heads of each company who have more than 10 years work experiences. We assessed that the ability to gain trust and to access information from high-ranking informants would be greater if the firms were from the same country - Korea - as the lead researcher. A total of 200 highly reliable samples were obtained, which could effectively explain the nine variables set in the study. Relevant hypotheses were tested using a hierarchical linear model (HLM). Findings - The findings suggest that SMEs' technology level also had a positive impact on performance. Firms with better technology had a positive impact on performance, irrespective of pure or creative imitation. This reflects the cases where many Korean SMEs entering China without high technology level lose their competitiveness due to Chinese firms' technology catch-up within a short period of time. Originality/value - SMEs that lack technology and know-how need to focus on pure imitation strategies. It is possible that SMEs can perform creative imitation, but it seems difficult under the current circumstances. Therefore, SMEs with limitations in technology and know-how should maintain their competitive advantage for a while, by maintaining their pure imitation strategy.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.10 no.5
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• pp.1976-1997
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• 2016

This paper investigates the problem of co-tier interference mitigation for dynamic small- cell networks, in which the load of each small-cell varies with the number of active associated small-cell users (SUs). Due to the fact that most small-cell base stations (SBSs) are deployed in an ad-hoc manner, the problem of reducing co-tier interference caused by dynamic loads in a distributed fashion is quite challenging. First, we propose a new distributed channel allocation method for small-cells with dynamic loads and define a dynamic interference graph. Based on this approach, we formulate the problem as a dynamic interference graph game and prove that the game is a potential game and has at least one pure strategy Nash equilibrium (NE) point. Moreover, we show that the best pure strategy NE point minimizes the expectation of the aggregate dynamic co-tier interference in the small-cell network. A distributed dynamic learning algorithm is then designed to achieve NE of the game, in which each SBS is unaware of the probability distributions of its own and other SBSs' dynamic loads. Simulation results show that the proposed approach can mitigate dynamic co-tier interference effectively and significantly outperform random channel selection.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.6 no.8
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• pp.63-71
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• 1983

Aggregate planning coordinate the control variable over long-term to apply a demand variable and forcasting. In order to necessary the goal that doesn't make an inter-contradiction and explicitly defined. We made a considerable point of system approach for scheduling establishment. It include the control variables of aggregate planning : 1) employment 2) over time working and idle time 3) inventory 4) delivery delay S) subcontract 61 long - term facility capacity. Each variables composed of pure strategy as like a decision of inventory level, a change of employment level, etc. md alternative costs make a computation on the economic foundation. But the optimum alternative costs represent the mixed pure strategy. The faults of this method doesn't optimum guarantee a special scheduling as well as increasing a number of alternative combination. Theoretical, Linear Decision Rule make an including all variables, but it is almost impossible for this model to develope actually And also make use of the aggregate planning problem for developing system approach : LDR, heuristic model, Search Decision Rule, all kind of computers, simulation. But these models are very complex, each variables get an extremely inter-dependence. So this study be remained by theory level, some approach methods has not been brought the optimum solution to apply in every cases.

• Asia Marketing Journal
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• v.15 no.1
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• pp.83-105
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• 2013

During recent decades, the number of mixed attribute products (henceforth mixed products), which have both utilitarian and hedonic benefits, has increased dramatically. Despite these products' growing popularity, academic research has paid little attention to them, and there remains a gap between theory and the real world. Hence, our study was undertaken to understand consumers' perceptions about and behaviors toward mixed products, as well as factors affecting the evaluation and choice of these products. We divided mixed attribute products into two categories: mixed utilitarian products (utilitarian products adding hedonic attributes) and mixed hedonic products (hedonic products adding utilitarian attributes). We then showed how adding different attributes affects consumers' perception, willingness to pay (WTP), and the choice of mixed attribute products compared to pure utilitarian or pure hedonic products. We conducted an experiment using a within-subject design. A total of 160 office workers and college students participated in the study. The pure utilitarian product used in the study was orange juice, and the mixed utilitarian product was carbonated orange juice. The pure hedonic product was chocolate, and the mixed hedonic product was polyphenol enriched chocolate. Results showed that consumers perceived a mixed utilitarian product to be less utilitarian, less pleasurable and more guilty than a pure utilitarian product. On the other hand, a mixed hedonic product was perceived to be more utilitarian, less pleasurable and less guilty than a pure hedonic product. Also, WTP for a mixed hedonic product was higher than WTP for a pure hedonic product, but WTP was lower for a mixed utilitarian product than for a pure utilitarian product. Furthermore, mixed hedonic products were likely to be evaluated more favorably when they were presented together with pure hedonic products, more so than when they were presented alone. Finally, when compared to low self-control participants, high self-control participants chose mixed hedonic products more frequently. The present study contributes to the existing literature on utilitarian and hedonic consumption by adding to the sparse literature on the consumption of products that have both utilitarian and hedonic purposes. Also, our research findings provide several useful implications for practitioners in related fields. First, the current study provides marketers with a useful guide for understanding consumers' perceptions of these types of products, and helps to predict how adding different attributes influences these products. Second, this study has examined the conditions that may moderate the evaluation and choice of hedonic base products and this finding will serve as a good reference for marketers of mixed hedonic products in marketing communication strategy, in-store marketing and targeting. Specifically, comparative advertising with a pure hedonic product will be beneficial for a mixed hedonic product. Also, displaying mixed hedonic products near pure hedonic products may enhance the effectiveness of in-store marketing of mixed hedonic products.

• Journal of Korean Institute of Industrial Engineers
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• v.22 no.2
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• pp.189-207
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• 1996

In this paper, a market share competition model for two firms with asymmetric conditions is considered with. In the model, the asymmetry between two firms is given by the difference of market shares In the existing market and the change of market share is supposed to be occurred only through pioneering a new market. Since the timing decision of market pioneering is based on the continuous time domain, a super game structure which has infinitely many numbers of subgames is employed for the modeling. In the course of equilibrium finding, we show that there exists no subgame-perfect pure strategy equilibrium In this game. So, we apply a mixed strategy concept and find a unique subgame-perfect equilibrium behavior strategy. As a result of equilibrium analysis, we know that the relative sizes of pioneering Incentives between two firms are varying with parameter conditions. However, the global speed of market pioneering is proven to be independent with the level of asymmetry between two firms.