• 한국의류학회지
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• 제31권2호
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• pp.300-307
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• 2007

The purpose of this study was to identify and to compare the internet service factors affecting shopping satisfaction and intention to return between total shopping sites and fashion specialty sites. Data were obtained from 208 men and women aged between 20-40 who used internet. Factor analysis, Multiple regression, chi square test and F test were applied. The results were as follows. First, there were some demographic differences between two site shoppers. Young, low-income, student consumers were more likely to visit fashion specialty site than older, high-income, non students were. Second, consumer satisfaction and revisit to the total shopping sites were influenced by site composition, purchasing convenience, and after-purchase service. For the fashion specialty sites, consumer satisfaction was affected by site composition and after-purchase service while consumer intention to return was only by site composition. Thus, big sized total shopping sites should provide all kinds of online services to satisfy consumers. Small sized, fashion specially sites had better concentrate on site design or fashionable, creative product merchandising to get a competitive edge for young customers.

• 가족자원경영과 정책
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• 제11권2호
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• pp.133-154
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• 2007

This research investigated consumer's usage of, evaluation on and satisfaction of the Auction Site, with a view to analyze the key factors influencing a commission paid Auction Site. The findings of results from the analysis are summarized as follows. First of all, the consumer group at the age equal to and less than 20 years old showed the highest purchasing frequency, and the consumer group with a household income less than 2,500,000 won showed the highest number of hours on the site. Secondly, the evaluation index showed that consumers think highly of the complaint resolution process, and, especially, the aged consumer group respected the Auction Site's level of confidentiality of transaction and privacy. Thirdly, among consumers' satisfaction, subdivided by types, price satisfaction was the highest followed by quality satisfaction, settlement satisfaction, delivery satisfaction, information satisfaction and AS satisfaction, in that order. Fourthly, in the event consumers used the commission paid Auction Site, the number of times it has been used, evaluations related to information provision and evaluations on confidentiality of transactions and privacy are influential parameters.

• 복식
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• 제56권7호
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• pp.46-57
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• 2006

The purpose of this study is to analyze whether perceived utilitarian value and service qualify have an effect on repurchase intention of fashion merchandise in internet shopping. A survey was conducted from June 20 to July 30 in 2003, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows. 1. A married women aged in their 20s and 30s were shown to high-purchasing on nightgown, underwear, women's pants, casual wear through internet shopping. Their perceived utilitarian value had an effect on repurchase intention of fashion merchandise in internet shopping. 2. The service quality factors were determined to be site reliability, site reactivity, order assurance, order easy, site organization. Service quality factors of site reactivity, order assurance, order easy, site organization had an effect on repurchase intention of fashion merchandise in internet shopping.

• 품질경영학회지
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• 제50권2호
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• pp.287-304
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• 2022

Purpose: The size of the salad consumption market has expanded since Covid-19, and continuous growth is predicted. Therefore, by extracting influential core purchasers in the salad consumption market and analyzing their purchasing behaviors and consumer types, this study intended to provide basic data for establishing a marketing strategy. Methods: The analysis data is the purchasing data of 576 people who have purchased salads between 2016 and 2020 (panel data of the Rural Development Administration), and in the social network analysis, the centrality structure was analyzed. Results: First, in the results of analyzing the causes of the rapid increase in salad consumption in 2020, it was found that the increase in consumption of new purchasers (n=102) had little effect. The existing consumer type (n = 474), which has been the majority of the salad consumption market so far, were consumers with stable income. However, the results of study indicated that the type of consumers has expanded since low-income class as well as high-income class increased consumption of purchasing salad. Second, in the results of analyzing the types of key purchasers with great influence in the salad consumption market, there was a difference from the results of frequency analysis in age, number of family members, existence/absence of children, and income decile. This suggests that there should be a difference between the type of customers according to the apparent quantitative figure and the actual influential purchasers. Third, in the results of analyzing the salad purchasing behaviors of core purchasers, the purchasing site for existing purchasers was large-scale marts and for new purchasers it was corporate-type supermarkets. Purchases were concentrated on Saturdays for both existing and new purchasers. As for the purchased products, existing purchasers had a high preference for products made of chicken, and new purchasers had a high preference for vegetable/fruit salad. In particular, in the results of purchased products by age group, in the case of 50s and 60s, it was an interesting result that there was a difference between the products purchased by the existing and new purchasers even though they were the same age. Conclusion: When establishing a marketing strategy in the salad consumption market, it is necessary to pay attention to the purchasing behavior of key buyers.

• 한국콘텐츠학회논문지
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• 제22권7호
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• pp.149-163
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• 2022

문화산업의 발전에 따라 문화상품의 온라인거래가 활성화되고 있으며 웹 사이트에서 제공하는 정보와 고객과의 관계수립이 온라인 구매의사결정에 중요한 영향을 미치고 있다. 본 연구의 목적은 문화상품의 온라인 판매사이트에서 제공되는 정보와 관계혜택이 온라인구매의도에 미치는 영향을 살펴보고, 이러한 영향이 공연상품과 상영상품 간에 차이를 보이는지 실증분석을 통해 밝히는데 있다. 연구결과를 살펴보면 첫째, 전체의 경우 정보제공과 관계혜택 모두 온라인구매의도에 유의적 영향을 미친다. 둘째, 공연상품(연극)의 경우 상품이해정보, 경제적 관계혜택 및 고객화 관계혜택은 유의적 영향을 보였으나 상품구매정보는 유의적 영향이 없는 것으로 나타났다. 셋째, 상영상품(영화)의 경우 상품구매정보와 경제적 관계혜택은 유의적 영향을 보였으나 상품이해정보와 고객화 관계혜택은 유의적 영향이 없는 것으로 나타났다. 결론적으로 정보제공과 관계혜택이 온라인구매의도에 미치는 영향은 문화상품에 따라 차이가 있으며, 경제적 관계혜택은 모든 경우 온라인 구매의 사결정에 중요한 영향요인인 것으로 나타났다. 이러한 연구결과는 문화상품의 온라인거래에서 고객관계관리를 비롯하여 차별화된 마케팅전략을 수립하는데 도움이 될 것으로 기대된다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2002년도 학술.기술논문발표회
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• pp.133-138
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• 2002

Rebar work takes up big proportion in a construction work. The current process of purchasing, cutting and election, and working of rebar induces a lot of loss in rebar. This study is focused on analyzing the problem and the present condition of the process from the calculating of rebar quantifies to the actual constructional stage through surveying those who have experience in the estimation department, or the construction site of a domestic construction company. Many reform measures such as diversification of standard(i.e., 8-meter)bar, calculation of rebar quantities and construction according to the rebar election drawing, expansion of accuracy in layout plan, thoroughness in examination of layout plan in advance, utilization of the worked material, systemization of rebar control(management), and a shift in attitude of the field(site) manager were proposed as the result of the survey.

• Asia pacific journal of information systems
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• 제13권4호
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• pp.73-96
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• 2003

Shopping is a work and fun for a consumer. Retailers satisfy social and physiological needs through various experiences as well as economic and rational. Do offer online shopping malls fun and hedonic experiences that offline retailers do? This study applied the hedonic-experiential value relating to the consumption dimension of fun and excitement to online shopping. Especially, a model of online hedonic-experiential value, consisted of its antecedents and consequences, was developed and identified through a survey(n=436). As the result, graphic & multi-media, site structure & design, customer services, payment, individualization, product assortment & display, interactivity, dynamic pricing factors influence online hedonic-experiential value. Also, online hedonic-experiential value significantly related to revisiting, purchasing, and word-of mouth intention of the shopping site. The implications for online retailer are discussed and further research is suggested.

• 한국환경복원기술학회지
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• 제15권6호
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• pp.69-77
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• 2012

This study observes the purchased lands in riparian areas of Suncheon City region and proposes a reasonable management method. For the study, the site surveying and analysis on the neglected purchased lands is executed, then, based on the site analysis result, the appropriate management method for each neglected purchased land is established. Each management method is approached from the ecological restoration perspective. According to site surveying and analysis of the neglected purchased lands, most of the sites were bare and agricultural lands. The reason for this is thought to be as when purchasing a land, the areas with higher nonpoint source pollution are bought preferentially. As for the dominant species coverage, 26% ($364,000m^2$) of the total neglected purchased land area in Sucheon City was covered with the dominated species, and for the exotic species coverage, 17% ($232,000m^2$) of the total neglected purchased land area in Sucheon City was covered with the exotic species. The survey site constituted of five different invasive species such as Japanese Hop (Humulus japonicus), Daisy Fleabane (Erigeron annuus), and Evening Primrose (Oenothera odorata). As for the natural succession on site, about 47% of the area showed poor natural succession process. The reason for this outcome is understood as having a lack of appropriate management for purchased lands. Based on the site surveying and analysis, especially the current management state of the and its location, the research site was categorized into preservation, restoration, and improvement sites. During the establishment of the ecological riparian belt, the comprehensive management for preservation, restoration, and improvement of the purchased lands should be executed.

• 대한가정학회지
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• 제48권5호
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• pp.1-15
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• 2010

The purpose of this study was to find the characteristics of internet auction user groups by the levels of addictive tendencies among high school students. The questionnaire was conducted from December 16 to 23, 2008, and 288 high school students who were living in Cheongju area were selected. The main results were as follows. First, 13.4% of respondents were visiting internet site almost every day, and about 20% of them stayed more than 2 hours for visiting the internet auction site. Second, the price of purchasing goods through internet auction site(shopping mall) was less than 50,000 won. Third, the level of addictive tendencies of respondents was under average(2.08 out of 5 point scale), and about 10% of them evaluated by themselves as an internet auction. Fourth, relatively higher addictive tendencies group showed the characteristics such as lower self-esteem, higher depression, and higher feeling of isolation, internet related(general internet use, internet shopping, and internet game) addictive tendencies, and more often visiting and staying longer in internet auction sites and other internet sites.

• International Journal of Computer Science & Network Security
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• 제24권7호
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• pp.45-54
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• 2024

Ingrained in multiple consumption theories, this research covers the seven determinants (Hedonic Consumption, Consumers' mood, Store layout, product promotion, Persons' situation, Materialism, and Product Attributes) of purchase intentions of a consumer. For this study, 384 offline shoppers were surveyed and found that out of seven, six determinants significantly trigger impulse buying behavior of customers of beauty products in a modern market setting while one determinant 'Materialism' did not have any influence on the impulse buying behavior. The relationships of the variables were statistically checked by multiple linear regression. Results of this study show that a consumer's mood has a significant impact on impulse buying as it can trigger the impulse behavior of consumers. Person situations also have a positive impact on impulse buying it means time, money, fear of missing out can active impulse buying. Store layout can also trigger that unplanned purchase which means store lighting, the music of the store, ambiance may affect the purchasing. Product promotion has an impact on spontaneous purchase which indicates that free coupons, discounts, free delivery, offers to attract the customer to sudden purchase. Product design, packaging, color, labeling indicate a positive and significant impact on impulse buying. However, materialism indicates an insignificant impact on impulse buying.