• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.59-80
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• 2004

As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.382-393
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• 2017

Smart TV sareequipped with an operating system and combined with internet functionality. They can use various apps and contents, and provide personalized and interactive services. However, the Internet connectivity of smart TVs has several security vulnerabilities that can cause significant personal and social harm. Therefore, it is necessary to develop a smart TV with a higher level of security than is currently available. In this study, we analyze consumers' purchase intention for smart TVs with security reinforcement by applying the UTAUT2 model. The results are as follows. Firstly, it was found that performance expectancy, social influence, facilitating conditions and price value, as important variables under the existing UTAUT2 model, have significant effects on purchase intention. Secondly, effort expectancy did not have a positive impact on purchase intention. Thirdly, there was a moderating effect of gender on social influence. According to the results of this study, social influence has the most powerful effect on the purchase intention of smart TVs with security reinforcement. Therefore, in order to improve the purchase intention of smart TVs, it is necessary to expand the publicity activities designed to promote the necessity and importance of reinforcing the security of smart TVs and make them easier to use.

• Korean Journal of Environment and Ecology
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• v.37 no.6
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• pp.499-507
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• 2023

This study conducted an empirical analysis on a land purchase requisition policy in Bukhansan National Park to draw the efficacy, limitations and implications of this policy. A logistic regression analysis was conducted to identify factors that affected the landowners' decision on applying for land purchase requisition using the government's records on acquisition of private lands in the park since 2006 when this policy began to be implemented. Results illustrate that the probability that a landowner applied for purchase requisition increased if the land was classified as forest, if a large proportion of the land was designated as the nature conservation district, if it was located farther from park boundary, and if it had higher appraised value per square meter. These results indicate that as the landowners had less chance to utilize their lands, they more likely apply for purchase requisition. These results also imply that the government can achieve a high conservation performance level if private lands are acquire by the land acquisition requisition policy. The logistic regression model also predict that 401m² of the private lands in Bukhansan National Park will likely be purchase-requested in future. Despites its usefulness in mitigating landowners' complaints in national parks, the land purchase requisition policy has not been widely utilized. Based on these empirical results, this study provides policy implications to facilitate the ulitization of this policy.

• 한국벤처창업학회:학술대회논문집
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• 2007.04a
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• pp.405-433
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• 2007

This study is conducted to examine how purchase behaviors of consumers have affected by the promotion of coupons in internet shopping mall. This study was conducted with the purpose of identifying the differences in purchase behavior based on consumer' s perception and experience of internet shopping mall coupons, and based on consumers' perception of cost and value of coupons, using a theoretic framework presented in previously conducted studies. The results of this study can be summarized as follows. First, based on the perception of coupons, there were significant differences in intent to use and intent to re-use at the time when coupons are offered, and at the time when coupons are offered, no significant differences were found between the level of interest and the importance of coupon at the time of visiting the shopping mall; however, significant differences were found in the overall purchase behavior based on perception of coupons. Second, when overall differences m purchase behavior based on experience in coupon use was observed, having experience in using coupons showed a higher average than did having no experience in using coupons, showing a significant difference. It was found that compared to those without experience in using coupons, those with experience with coupons had higher intent to use at the time when coupon is offered, intent to re-use at the time when coupon is offered, and higher level of purchase behavior in the importance of coupons at the time of visiting the shopping mall. Third, when relationship between purchase behaviors, cost of coupon, and perception of convenience was observed, a clear static relationship was found. This suggests that as the cost and perception of convenience of coupon increases, purchase behavior also increases. Such result suggests that there is a difference in purchase behavior based on experience in coupon use. When relationship of purchase behavior by variables of cost of coupon and perception of convenience is observed, it has a positive relationship with the perception that the use of coupon includes saving money, financial help, enjoyment of use, habitual use, has a short effective date, and has a negative relationship with the perception that it saves little money and is a waste of time. Therefore, it can be seen that purchase behavior has the highest relationship with enjoyment of coupon use and habitual coupon use. Such results suggest that purchase behavior will be significantly influenced based on cost of coupon and perception of convenience.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.759-769
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• 2008

The purpose of this study was to classify consumption value and analyze the relationship between consumption value typology and fashion product purchasing behavior of college students as consumers. Data were gathered by surveying college students living in Daegu and Kyungbook area using convenient sampling, and 513 questionnaires were used in the statistical analysis. Data were analyzed by frequency, factor analysis, cluster analysis, ANOVA, Duncan-test, Chi-square, and t-test. The findings are as follows. According to the consumption value typologies of college students were classified into three groups such as Social Value oriented, Functional Value oriented, and Differentiated Individuality oriented group. The Social Value oriented group and the Differentiated Individuality oriented group were more conscious of clothing pursuit propensities behavior such as brand, shopping place, and price than Functional Value oriented group. The Functional Value oriented group showed the lowest interest in brand name. Purchasing behavior of casual wear and bags fashion product had the significant effects on the shopping place, and price.

• Journal of Distribution Science
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• v.21 no.4
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• pp.113-119
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• 2023

Purpose: This study aims to investigate the effect of retailer's ESG performance on consumption value. The research analyzed the effect of consumption value that can be obtained through ESG management of retail companies on consumer attitude and repurchase intention. Research design, data, and methodology: A research model and hypothesis were established, and statistical analysis was performed on a total of 278 samples of all age groups. To secure the reliability and validity of the data, confirmatory factor analysis and discriminant validity analysis were performed, and the causal relationship of latent variables was verified through path analysis. Results: As a result of the analysis, it was found that among the characteristics of consumption value according to ESG management, social value, economic value, accessible value, and eco-friendly value had an effect on social contribution attitude. Also, the economic value was found to have an effect on the self-actualization attitude, and both the social contribution attitude and the self-actualization attitude have an effect on the purchase intention. Conclusions: This study empirically analyzed the value of ESG management in the retail industry that consumers are paying attention to recently. This will serve as a basis for revising and supplementing the retail companies' strategy in the near future.

• Asia pacific journal of information systems
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• v.33 no.2
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• pp.342-366
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• 2023

This study attempts to extend the customer value - customer satisfaction - customer loyalty framework by introducing key constructs of scarcity messages as a major environmental stimulus and the urge to buy impulsively as its response in the context of group-buying social commerce, across countries including Korea and China. More specifically, this study proposes that scarcity messages influence customers' value perception (i.e., utilitarian value and hedonic value) and thereby influencing customer satisfaction and further customer loyalty. Moreover, the study suggests that scarcity messages and utilitarian and hedonic values arouse the urge to buy impulsively. In the Korean sample, the results show that scarcity messages increase both utilitarian and hedonic values as well as the urge to buy impulsively, which in turn leads to customers' satisfaction and further loyalty. Besides, customer satisfaction is determined by utilitarian value, not hedonic value. In the Chinese sample, utilitarian value-related relationships are insignificant. More specifically, scarcity messages only influence hedonic value which increases the urge to buy impulsively. Besides, customer satisfaction is determined by both utilitarian and hedonic values, but not by the urge to buy impulsively.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.05a
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• pp.905-906
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• 2012

In this paper, we develope new goods for helping of increasing income that tube arched POP by using PVC papers to PET plating films. General market is supported with high quality POP by using specified goods and increased value of goods. Also, it is easily developed with new material with re-combination of existing materials. The purpose of this paper is that good design and materials of POP spreads widely not only big markets but also small shops.

• Journal of the Korean Society of Costume
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• v.52 no.6
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• pp.127-137
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• 2002

The purposes of this study were to compare and analyze application cases of POP(Point of Purchase) in each ISM(In Store Merchandising) for domestic and imported cosmetics. to present basic data for setting up effective marketing strategies according to types of ISM. The results were as follows : 1. In the Department Stores, counselling comers for customers were located at all domestic and imported cosmetics. A small quantify of new release cosmetic items were displayed in order to elevate those added value in most cosmetics floors excepts Estee Lauder. 2. In the Discount Stores, most cosmetic items were displayed in category or in color for customers to choose those easily. 3. In the Cosmetics Specialties. display for show case couldn't be accessible by customers and cosmetic items were disordered because too many itmes from various companies were displayed

• The KIPS Transactions:PartD
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• v.14D no.4 s.114
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• pp.395-406
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• 2007

The development of e-commerce made a great effect on all the aspect of marketing mix. Especially, marketing stimuli of Halfplaza.com, excessive price discounts and auction by order of arrival, spread out gradually in internet shopping mall industry. The study showed that excessive price discounts combined with auction by order of arrival increased consumer's perceived value, but decreased perceived risk. In conclusion, legal protections must be established since consumers tend to be vulnerable to various marketing mix of deceptive e-commerce players.