• Title/Summary/Keyword: Public service broadcasting

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Who Uses OTT Services and How Much Time They Spend There? Focusing on Socio-Demographic and Personality Characteristics (누가 OTT 서비스를 이용하고, 얼마나 시간을 보내는가? 인구사회학적 및 성격 특성을 중심으로)

  • Yesolran Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.5
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    • pp.29-34
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    • 2023
  • Understanding individuals who consume content on OTT platforms is crucial for media operators and marketers due to the dominance of OTT services in the global media market. This study compared socio-demographic and personality characteristics of OTT non-users and users, and tested these characteristics impact on usage time of OTT services. Cross-sectional data from 9,686 respondents aged 13 and above that extracted from the 2022 Korean Media Panel Survey were analyzed, revealing significant differences between the groups in gender, age, education level, income level, employment status, openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. Moreover, gender, age, education level, income level, employment status, conscientiousness, extraversion, and agreeableness influenced usage time of OTT service. The findings expected to be valuable data that media operators and marketing practitioners can refer to when formulating strategies that consider the characteristics of users.

Preliminary Study on Traffic Information Broadcasting Using a Gadget Framework (가젯을 이용한 교통정보 제공기법 기초연구)

  • Lim, Kwan-Su;Nam, Doo-Hee
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.6 no.2
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    • pp.26-33
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    • 2007
  • Social cost has been increased by traffic accident and congestion since early 1990s. The construction of roadways and railways has been suggested as countermeasures. However, ITS has finally introduced as a logical solution because the expenses of infrastructures are costly. The data collection field has developed through numerous researches and pilot projects. However the information provision field does need a lot of study. The traffic information broadcasting whether simple traffic information or the value-added information has been available via radio, television and internet which does not require tremendous investment compared with data collection stage. Therefore, this study reviews the suitability of the gadget service usually offered by window vista users which is the result of the development of technology and the changes of internet environment. It also suggests to using the RSS(Really Simple Syndication) manner as a basic method to provide the traffic information based on the needs of user in order to enhance the usability of traffic information. For this, this study analyzes the current methods and techniques of traffic information service which is widely available by local governments and companies and suggest possible changes and methods in order to provide Gadget-based service to the public.

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Perception Survey for Demonstration Service using Drones (드론을 활용한 실증 서비스에 대한 인식 조사)

  • Jina Ok;Soonduck Yoo;Hyojin Jung
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.1
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    • pp.125-132
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    • 2024
  • The purpose of this study is to discover a drone utilization model tailored to local characteristics, propose directions for building a drone demonstration city based on demand surveys for drone activation, and suggest ways to utilize and support a drone application system. First, according to the survey results, there was a high understanding of and necessity for drone demonstration projects, particularly in addressing urban issues, which were deemed to have a significant impact. Second, based on the analysis of priorities and short- and long-term approaches, disaster-related tasks were evaluated as a priority, requiring an approach through medium- to long-term strategies. Third, it was noted that budgetary considerations emerged as the most critical issue during project implementation. Practitioners and experts expressed willingness to actively introduce drone-based technologies into their work when budget and technology were ready. Budgetary constraints were identified as the most significant obstacle to proper implementation, emphasizing the need for resolution. Fourth, the necessity of demand surveys during project development was identified in certain areas. Demand surveys were deemed essential for drone-based demonstration city construction, and a survey indicated that public leadership in this regard was also necessary. Fifth, concerning approaches in specific areas, the field of safety and disaster management was highlighted as the most crucial for application.

A Study on User Perception of Tourism Platform Using Big Data

  • Se-won Jeon;Sung-Woo Park;Youn Ju Ahn;Gi-Hwan Ryu
    • International journal of advanced smart convergence
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    • v.13 no.1
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    • pp.108-113
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    • 2024
  • The purpose of this study is to analyze user perceptions of tourism platforms through big data. Data were collected from Naver, Daum, and Google as big data analysis channels. Using semantic network analysis with the keyword 'tourism platform,' a total of 29,265 words were collected. The collection period was set for two years, from August 31, 2021, to August 31, 2023. Keywords were analyzed for connected networks using TexTom and Ucinet programs for social network analysis. Keywords perceived by tourism platform users include 'travel,' 'diverse,' 'online,' 'service,' 'tourists,' 'reservation,' 'provision,' and 'region.' CONCOR analysis revealed four groups: 'platform information,' 'tourism information and products,' 'activation strategies for tourism platforms,' and 'tourism destination market.' This study aims to expand and activate services that meet the needs and preferences of users in the tourism field, as well as platforms tailored to the changing market, based on user perception, current status, and trend data on tourism platforms.

Design and Implementation of an Interactive Streaming Platform for Supporting Instant Retrieval of Product Information in Product Placement Advertisement (간접광고에서 제품 정보의 즉각적 검색을 지원하는 인터렉티브 동영상 플랫폼 설계 및 구현)

  • Im, Hyeon-Jin;Cho, Dae-Soo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.15 no.5
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    • pp.931-938
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    • 2020
  • Recently, with the expansion of the use of cross media, the public is not just watching the broadcast, but is also consuming various information about actor, stories, products, etc. that appears during the broadcast. However, the devices used for viewing and the devices used for searching are different, which is inconveniences, and due to the differences between the point in time when the desired information is provided through the search, the public has difficulty in obtaining detailed information of the target product after encountering product placement advertisement. In addition, it is difficult for advertisers to confirm the effect of product placement advertising through the reaction of viewers who have encountered product placement advertising. In this paper, we intend to propose an interactive streaming platform that supports the instant retrieval of product information to users by including product placement advertisement information in broadcasting. Through this, viewers can quickly receive detailed information of products on the screen by giving an event when a product of interest comes out while watching the broadcast, and advertisers can check the effectiveness of product placement advertisements by receiving interactive responses from viewers.

Valuation on Economical Value of Operation Frequencies for the Fishery Communications (어업통신을 위한 운용주파수의 경제적 가치 평가)

  • Choi, Jo-Cheon;Kim, Geon-Ung;Kim, Jeong-Nyun;Lee, Seong-Ro
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39C no.9
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    • pp.774-781
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    • 2014
  • Demand for spectrum resources is increasing with the development of mobile telecommunications and so is their economic value. As a way to enhance the economic efficiency of use of spectrum resources, many countries have focused on the management of public and broadcasting spectrums which have traditionally been undercharged compared to their economic values. In this paper, we discuss the economic value valuation of the frequencies for the fisheries communications. The estimated value is the average value of the total equipment cost of the mobile communication services that their service coverage is nation-wide, and the value that adjusted the auction price for the LTE service frequencies in 2011 to the characteristics of fisheries communications.

Verification and Analysis for Recommendation ITU-R P.526, P.1546, P.1812 of Propagation Model Loaded in Spectrum Management Intelligent System (주파수자원분석시스템 탑재 전파모델 ITU-R P.526, P.1546, P.1812의 검증 및 분석)

  • Kim, Dong-Woo;Oh, Soon-Soo
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.2
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    • pp.247-254
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    • 2021
  • Problems such as a limited frequency resource and interference between adjacent bands have been continuously raised because of rapidly developing wireless technology and communication service. In order to solve that problem, government has been developed and operating the Spectrum Management Intelligent System(SMIS). This paper compares the results simulated by SMIS with the ATDI and the Matlab coded provided by ITU-R for verification of SMIS operating for the public interests. The Recommendation ITU-R P.526, P.1546, and P.1812 among the propagation model loaded in SMIS were chosen because of the relation to the broadcasting service. The comparison and analysis result shows that the outputs derived by SMIS has the small error of less than 1 dB. This research could be utilized for the policy establishment and R&D for the frequency allocation and the interference between adjacent bands.

A Study of ePub-based Standard Framework Supporting Mutual Comparability of eBook DRM (전자책 DRM의 상호호환성을 지원하는 ePub 기반 표준 프레임워크에 관한 연구)

  • Kang, Ho-Gap;Kim, Tae-Hyun;Yoon, Hee-Don;Cho, Seong-Hwan
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.11 no.6
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    • pp.235-245
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    • 2011
  • EBooks refer to electronic versions of books which are accessible via internet with forms of digital texts. In recent years, Amazon's Kindle digital eBooks has revealed the possibilities of success of the e-book market, which leads other companies to launch eBook service such as Google's eBook stores and Apple's iPad and eBook service. These reveal that the eBook market is finally showing a substantial amount of growth. Although the issue of technical support of eBook copyright protection emerges from the fast growing eBook marketplace, current technic of commercial DRM for protecting eBook copyright protection still has problems of non-comparability. Therefore, with the current technical status, DRM comparability problems, which have already occurred in music DRM environment, would also happen in eBook environment. This study suggests a standard framework to support eBook DRM comparability. When development of the standard reference software for eBook DRM comparability is completed, the sources will be registered as shareware to be open to public.

A Study on the Development of Intelligent Markup Indicator (IMI) Technology for Underground Facilities Management Using IoT (IoT를 이용한 지하매설물관리용 지능형표지기(IMI) 기술개발에 관한 연구)

  • Kim, Tai-Dal
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.129-136
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    • 2017
  • Geographic Information System The geographic information system (GIS) has been limited to the government and some public sectors. Recently, the market has been diversified by combining with other areas such as mobile and CRM (Customer Relationship Management). The development direction of GIS technology in the 21st century is Web GIS, 3D GIS, mobile GIS, LBS, etc. as general technology for GIS application system development and spatial information service. In this study, we developed a new concept marking nail (a marking nail with built - in intelligent storage memory device) from the function of simple positioning of a marking nail related to a previously used underground item,, Burial depth, pipe thickness, piping material, management agency, contractor, contact, etc.) and store it in DB server, if necessary.Make it available in the right place. Through this research, it is possible to prevent and minimize various accidents caused by irregular excavation works, etc., and to provide information for establishing countermeasures related to sink holes. In order to provide systematic and reliable information on underground burial management, it was proposed to input information conveniently in the field, and the purpose was to reduce the incidence of buried underground pipes absolutely.

A Study on Backup PNT Service for Korean Maritime Using NDGNSS (NDGNSS 인프라를 활용한 국내 해상 백업 PNT 서비스 연구)

  • Han, Young-Hoon;Lee, Sang-Heon;Park, Sul-Gee;Fang, Tae-Hyun;Park, Sang-Hyun
    • Journal of Navigation and Port Research
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    • v.43 no.1
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    • pp.42-48
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    • 2019
  • The significance of PNT information in the fourth industrial revolution is viewed differently in relation to the past. Autonomous vehicles, autonomous vessels, smart grids, and national infrastructure require sustainable and reliable services in addition to their high precision service. Satellite navigation system, which is the most representative system for providing PNT information, receive signals from satellites outside the earth so signal reception power is low and signal structures for civilian use are open to the public. Therefore, it is vulnerable to intentional and unintentional interference or hacking. Satellite navigation systems, which can easily acquire high performance of PNT information at low cost, require alternatives due to its vulnerability to the hacking. This paper proposed R-Mode (Ranging Mode) technology that utilizes currently operated navigation and communication infrastructure in terms of Signals of OPportunity (SoOP). For this, the Nationwide Differential Global Navigation Satellite System (NDGNSS), which currently gives a service of Medium Frequency (MF) navigation signal broadcasting, was used to validate the feasibility of a backup infrastructure in domestic maritime areas through simulation analysis.