• 제목/요약/키워드: Public Relations Design

검색결과 154건 처리시간 0.028초

현대 공간 디자인의 매체성에 관한 연구 (A Study on the Media Characteristics of Contemporary Interior Design)

  • 신홍경
    • 한국실내디자인학회논문집
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    • 제16권5호
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    • pp.30-37
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    • 2007
  • According to the passage of an age, a method which communicates each other between the city and space, and space and a human has changed. Recently, as the city is developing related with the public, the sphere and a territory of activity of a public has been wider in an environment of the city. Therefore, development of night scenery and the rise of a medium of a vision are accompanied with a new material and the high-technology. Innovation of abundant techniques tends to being surface and mass media, and breaks from the architectural aspect of space as mutual expansion of relations between interior and exterior, and making a boundary obscurely. Space design represents peculiarity of non-territorial which modern art, an advertisement, a media and a reflection are integrated as getting over above tendency. As we find out methods which the public can communicate with the space in wider territory, the public and the space can extend mutual relations and the design of modern space is been varying a part as the space which has a context of city and synthetic sociality for the public by avoiding independent objects.

공공공간의 컨텍스트 표현 특성 연구 - 청계천 거리, 광화문 광장 사례를 중심으로 - (A Study of the Expressional Characteristics of the Context of Public Space - Focused on the Case of the CheongGye-Cheon and the Gwanghwamun Square -)

  • 용은영;이찬
    • 한국실내디자인학회논문집
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    • 제20권6호
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    • pp.88-96
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    • 2011
  • In contemporary urban space, the identify is absent because of the object-oriented plans that ignore the context of urban space, and the ignorance of the regional characteristics and the historicity of places. Due to this reason, urban space lost its unique characteristics and becomes a mismatch with its surroundings. To solve these problems, the ideological trend of post-modernism emerged and new spatial paradigm rose based on the contextual concept to go with this trend. This contextual concept should be considered more importantly in the public space with discontinuous many and unspecified behavioral patterns. The components of space do not exist independently with individual identity. They should be considered based on a holistic view formed by the relations among elements and the establishment of those relations, and through this, correct identity can be established. Thus, this paper aims to analyze the context of spatial components through new contextual views on public spaces and study the expressional characteristics unveiled between these relations.

공공화장실 "Between you and me" 의 작업논리와 메타디자인적 성격에 대한 연구 (A Study on the Logics and the Meta-design of a Public Restroom "Between you & me")

  • 오창섭
    • 한국실내디자인학회논문집
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    • 제13권3호
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    • pp.93-103
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    • 2004
  • This thesis aims to show the design logics and the meta-design of a public restroom "Between You and Me." This work reinterprets a public restroom regarded as the typical public space by means of spatial agency's influences, on the assumption thor spatial agency controls the properties of public space. This thesis examines our representational system against the public space, and our specific experience in it with the conceptual model of meta-design. Meta-design is a design beyond the design usually we think of. Experiential meta-design, "Between You and Me" presented as the object of this thesis, is a constructive design project which converts our negative perception of the restroom to a new one, "interface." This project, composed of the surrealistic spatial arrangement, urges us to reconsider our fixed thoughts of the restroom and try a creative experience in it. Finally this thesis shows how the space's way of existence fixes our acts and thoughts, and what enables the repetitive acts and thoughts often emerged In our relations with the public space through a meta-design.c space through a meta-design.

현실치료를 적용한 행복선택 프로그램이 간호대학생의 주관적 안녕감과 대인관계능력에 미치는 효과 (Effects of a Happiness Choice Program Based on Reality Therapy on Subjective Well-being and Interpersonal Relations in Nursing Students)

  • 이은숙
    • 한국보건간호학회지
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    • 제29권3호
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    • pp.503-514
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    • 2015
  • Purpose: The purpose of this study was to determine the effects of a happiness choice program based on reality therapy on subjective well-being and interpersonal relations in nursing students. Methods: A nonequivalent control group pre-posttest design was used. The participants were 45 nursing students, 22 in the experimental group, and 23 in the control group. They were from 2 different colleges of nursing located in 2 regions. The happiness choice program based on reality therapy was held 6 times over 6 weeks, taking 120 minutes per session. Nursing students' subjective well-being and interpersonal relations were measured. SPSS 18.0 using the ${\chi}^2$-test, t-test, and paired t-test were used in data analysis. Results: Nursing students in the experimental group showed significantly higher life satisfaction (t=3.81, p<.001), positive emotion (t=2.09, p=.042), and interpersonal relations (t=4.11, p<.001), while significantly lower negative emotion (t=-2.59, p=.013). Conclusion: The findings of this study suggest that a happiness choice program based on reality therapy could be a useful intervention for improving subjective well-being and interpersonal relations of nursing students.

도시 이미지 개선을 위한 평택시 홍보 디자인 개발 (Developing a Promotional Design of Pyeongtaek City for the Improvement of its Image)

  • 이영화;석승민
    • 한국융합학회논문지
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    • 제10권6호
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    • pp.147-155
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    • 2019
  • 글로컬(Glocal) 시대는 국가 단위보다는 도시 중심의 지역 발전 경쟁이 심화되고 있다. 도시는 이미지의 생산과 소비를 통해 지역 발전의 가치를 창출한다. 이는 긍정적 도시 이미지를 통해 그 도시만의 매력을 높이는 것이 지역 발전 경쟁에서 우위를 선점할 수 있음을 시사한다. 이러한 배경에서 본 연구는 평택시의 도시 이미지 개선을 위한 홍보 디자인 개발을 목적으로 평택시가 추구하고자 하는 이미지 가치와 발전방향의 제시함으로써 평택시의 긍정적 이미지 개선에 기여하고자 하였다. 연구의 내용으로는 도시 이미지의 개념과 필요성에서 도시 홍보의 효율적인 수단으로서 도시 이미지를 인식하였다. 이에 따라 평택시에 대한 현황 분석과 이미지에 대한 설문조사를 실시하였다. 단계별 진행으로 시정홍보 디자인 개발을 통한 결과물과 활용방안 등을 매뉴얼에 제시하여 평택시의 긍정적 이미지를 개선하는데 기여하고자 한다.

국공립 박물관 전시 행정담당자의 의식 연구 (A Study on the Consciousness of Exhibition Administrator of National Museums)

  • 차동익
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.182-189
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    • 2010
  • An exhibition administrator, one who works in the exhibition space of museums and exhibition halls, has carried on various tasks in order to improve the exhibition standard and viewer's satisfaction. Although exhibition administrators have a variety of direct perceptions regarding an exhibition in the actual on-site space, a study on their consciousness was absent. Thus, this study was to comprehend the awareness of how the consciousness of exhibition administrators, who directly understand the various matters regarding the exhibition on-site, was structured and to investigate the difference between the consciousness of exhibition viewers and designers. For the study, Q-Methodology, which can scientifically manage the consciousness such as awareness and the acquired attitudes through individual experiences from a specific group, was applied. The classification of 33 Q-methodology research questions was carried out with 18 exhibition administrators, who are working at either national or public museums and exhibition halls in Korea, and the Principal Component Analysis (PCA) using the QUANL PC program was performed. The results of the analysis provided the following 4 types: 'viewer attraction and exhibition method oriented', 'exhibition standard oriented', 'public relations oriented' and 'the public and government's interest oriented'. Each type showed significant characteristics. Additionally, n showed that 'exhibition standard oriented' was the common type after comparing the type of consciousness among the 3 groups of people, such as an exhibition administrator, an exhibition designer, and a viewer. It indicated that the types of 'public relations oriented' and 'the public and government's interest oriented' from the consciousness category for the exhibition administrator were the most independent type, not being found in any of the other groups. And the Significant correlation between the exhibition viewers and designers was identified after examining the Pearson's correlation among the 3 groups.

공기업의 실감콘텐츠 개발 프로세스 사례연구 - 한국산업단지공단 홍보관 사례를 중심으로- (Case Study on Realistic Content Development Process of Public Enterprise - Focus on case of Korea Industrial Complex Corporation Gallery -)

  • 정해원;조우리
    • 문화기술의 융합
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    • 제10권2호
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    • pp.91-97
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    • 2024
  • 최근, 디지털미디어기술의 비약적인 발전으로 사용자의 오감을 자극하는 실감콘텐츠가 여러 분야에서 활용되고 있다. 본 연구는 공기업의 실감형콘텐츠 개발 프로세스를 연구하기 위해 한국산업단지공단 홍보관 개발 사례를 연구대상으로 선정하였다. 본 연구를 통해 첫째, 실감콘텐츠 개발 프로세스를 10개의 단계로 구분하였고 각 단계에서 중요한 개발 포인트와 방법을 제시함으로써 향후 실감콘텐츠개발에 도움이 되는 실무적인 가이드라인을 제시하였다. 둘째, 실감콘텐츠 개발 프로세스 중에서도 시나리오 단계에서 스토리텔링의 중요성을 분석하였다. 스토리텔링은 서사구조의 이야기(story)를 나레이션을 통해 전달되어야 감정이입이 되며 관람객은 스토리를 자기의 스토리로 받아들인다. 셋째, 콘텐츠를 보여주는 다양한 방식에 대해 분석하였다. 한국산업단지공단 홍보관의 경우, 스토리영상, 체험영상, 미디어월이라는 세가지 방식으로 제안되었다. 효과적인 개발 프로세스를 통해 브랜딩과 프로모션, PR의 역할을 하나의 홍보관에서 수행할 수 있다는 점을 제시한다.

정부 홍보책임자 개방직 도입과 인크로치먼트의 상관관계 연구 (A Longitudinal Study Of Korean Government's New Communication Policy and Encroachment)

  • 이완수;조정렬
    • 한국언론정보학보
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    • 제37권
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    • pp.171-203
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    • 2007
  • 이 연구는 인크로치먼트(encroachment) 개념을 적용해 한국 정부조직의 전문성 수준을 실증적으로 측정해 보기 위해 시도됐다. 구체적으로 한국의 중앙정부, 지방자치단체 조직의 PR 업무 연관성의 정도와 조직 내 PR 책임자의 업무 지향성과, 전문성을 계량적으로 측정하였다. 이 연구는 특히 지난 2004년 연구 결과와 비교해 3년이 지난 2006년 현재 시점에서 한국 정부조직 홍보 책임자의 업무 지향성, 전문성, 스키마 수준의 진화 정도를 구체적으로 보여주고자 하였다. 이를 위해 중앙정부 19곳, 지방자치단체 16곳의 홍보 책임자를 대상으로 심층 설문조사를 통해 한국 정부조직의 홍보 업무에 대한 지형구조와 의식의 단면을 계량적으로 측정하였다. 분석결과 (1) 한국 정부 조직 내 홍보 책임자의 업무 전문성 정도를 보여주는 인크로치먼트는 여전히 심각 수준이었으며, (2) 한국 정부조직의 PR 업무는 주변적이고, 보조적이며, 기술적인 위치에 머물러 있는 것으로 나타났다. 그러나 (1) 정부 조직 내 홍보 업무의 인크로치치먼트가 심각한 수준이긴 하지만, 홍보 업무의 효과적인 수행을 위해 직무 또는 연수교육이 활발해지고 있는 등 업무의 인크로치먼트를 줄여 나가려는 시도가 이루어지고 있으며, (2) 홍보업무는 전공교육이나 관련 경험을 필요로 하는 전문 영역이며, 전문가적 소양이나 직무능력을 갖춘 사람이 맡아야 한다는 의지나 신념이 강화되고 있음이 발견됐다.

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대학홍보용(大學弘報用) 의류상품개발(衣類商品開發)에 관(關)한 연구(硏究) - 전남대학교(全南大學校)의 사례(事例)를 중심(中心)으로 - (A Study on the Development of Clothing Products for University PR - Focusing on the Case of Chonnam National University -)

  • 배수정
    • 패션비즈니스
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    • 제7권1호
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    • pp.160-178
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    • 2003
  • Recently, the field of university PR(public relations) and UI(university identity) come to be emphasized as a remarkable one because the applicants to the universities are consistently reduced in Korea. The purpose of this thesis is to present a souvenir for university PR which is designed in a clothing commodity, easily accessible to visitors, helping students and university officials to keep a pride to our university. We have designed four kinds of clothing, ie T-shirts, polo-shirts, trousers, and hats, after scrutinizing those of other universities. By making change the length of sleeves and slacks, the four kinds were transformed into eight kinds of clothing commodities. The basic trend of this design is on the trompe l'oeil, with the colors being white, grey and black ones, which are of 100% cotton.

폐기물 처리시설 홍보실내 화재 및 피난에 관한 연구 (A Study on Fire and Evacuation in the Public Relations Room of Waste Treatment Facilities)

  • 이재영;전용한
    • 대한안전경영과학회지
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    • 제23권1호
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    • pp.17-22
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    • 2021
  • The public relations room of the waste disposal facility is a space that can be visited by a large number of unevaluated personnel. Therefore, it is essential to design against fire, and research on fire and evacuation is essential. In this study, in order to evaluate the safety of the occupants in the event of fire and evacuation based on the life safety standards of occupants, the increase in risk due to heat, visible distance, and toxic gases on a plane 1.8m from the floor, which is the limit of breathing of the evacuee, over time. It was analyzed by location. As a result, the RSET of the P-01 exit was 93.0 seconds and the ASET was 272.6 seconds, the RSET of the P-02 exit was 45.8 seconds, the ASET was 147.7 seconds, the RSET of the P-03 exit was 106 seconds, and the ASET was 182.9 seconds.