• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.83-90
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• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

• Korean Institute of Interior Design Journal
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• v.19 no.4
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• pp.66-73
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• 2010

The purpose of this study is to develop the basis data for methods of the plan to make the office space of the psychological environment by survey of preference to users in Department Store. The results are as follows : First, we could know that the space plan has to be considered the privacy and sociality for the psychological environment in office space. Second, we could know that there are efficient methods of space plan to use the cutoff division by partitions, the psychological division by furniture and the sensitive division by material for privacy in office and resting space. For sociality, there are efficient arrangement methods to plan by division type in office space and by opening type in resting space. And it is good method to use by color that is one in esthetical elements. Third, if we considered users, it is good method to use partitions to cutoff from the floor to the ceiling for privacy in office space and to use movable furnitures to cutoff for privacy in resting space. Forth, we could know that there is the difference in methods of space plan to be preferred by user's variables for privacy and sociality in office and resting spaces. Thus, i think that we have to study considering user's variables and types of department store.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.7
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• pp.2969-2974
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• 2011

It is about the study of life satisfaction with type of employment(entrepreneur/paid employee), social factor(social capital), and psychological factor(self efficacy) in Seoul. The empirical results using Seoul Welfare Panel showed that psychological factor was the most powerful, and economic (household income levels) and social factor were in order. Type of employment was also significantly affected on life satisfaction, and paid employee's life satisfaction was higher than entrepreneur's one. In case of paid employee, psychological(self-efficacy) and social(norms, informal networks of participation, non-profit trust) factor in addition to the economic factor were significantly. In case of entrepreneur, economic and psychological factor and only norm among social factors were significant. Finally, The implications for politicians and local public officials were reported.

• Journal of Korean society of Dental Hygiene
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• v.24 no.3
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• pp.263-270
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• 2024

Objectives: The purpose of this study is to identify the effects of dental hygienists' cooperation and compensation satisfaction on job embeddedness through positive psychological capital, and to provide basic data on ways to improve the welfare of dental hygienists and the quality of medical services. Methods: From July 1 to 20, 2023, a questionnaire survey was administered to 206 dental hygienists via an online link. SPSS Statistics ver. 22.0 was used to conduct the frequency analysis, t-test, one-way ANOVA, Pearson's correlation coefficient, multiple regression analysis and hierarchical multiple regression. Results: Factors influencing dental hygienists' job embeddedness were type of compensation satisfaction (β=0.362, p<0.001), intangible compensation satisfaction (β=0.190, p<0.001), cooperation between dental hygienists (β=0.178, p<0.05), and age (β=0.112, p<0.05). Positive psychological capital was found to have a complete mediating effect on work cooperation in the effect of dental hygienists' job embeddedness (p>0.05), and partial mediating effect on compensation satisfaction (p<0.01). As a result of the Sobel test, it was confirmed that it was statistically significant as dental hygienist work cooperation (Z=2.339, p=0.019), dentist work cooperation (Z=1.985, p=0.047), intangible compensation satisfaction (Z=2.286, p=0.022), and type compensation satisfaction (Z=1.980, p=0.048). Conclusions: In order to improve the work environment of dental hygienists, develop programs to improve positive psychological capital, secure access to education, and various related studies are needed.

• Journal of Oriental Neuropsychiatry
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• v.29 no.4
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• pp.231-238
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• 2018

Objectives: To evaluate the psychological characteristics of Korean medical students focusing on the Holland types and the MMPI-2. Methods: A survey was conducted on 81 Korean medicine students to investigate psychological characteristics focusing on the Holland types and the MMPI-2. Results: The orders of frequency of the Holland type in Korean medicine students were S>I>C>A=E>R (all), I>S>C>R=E>A (male) and S>A>C>I>E>R (female). The relationships between the Holland types and the MMPI-2 were R type (Mf negative), A type (Mf Pa Ma positive, Si negative), S type (Mf positive, D Pt Sc Si negative) and E type (Ma positive, D Si negative). Conclusions: From personality tests for male and female Korean medical students, there were differences on some scales of the Holland types. The Holland types are related to the specific scales of the MMPI-2.

• Asia Marketing Journal
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• v.20 no.3
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• pp.39-62
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• 2018

Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers' psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research comparing drink-type specific consumption motivations in an Asian market. Paying attention to some recent new changes in the alcoholic-beverages market of South Korea, this study investigated South Korean young adult female consumers' alcoholic-beverage type-specific drinking motives. A self-administered online survey of 340 young adult female drinkers about their alcohol-consumption patterns, alcoholic-drink preferences, involvement with alcohol, and four types of drinking motives (coping, social, conformity, and enhancement motives) revealed differences in: (1) the association between the consumer's alcohol involvement level, alcohol consumption frequency/amount, and preferences for alcoholic beverages across different types of alcoholic drinks; (2) the underlying psychological motives for drinking different types of alcoholic beverages; (3) the association between consumption contexts and alcoholic drink types; and (4) the consumption patterns and drinking motives across different consumer groups that are segmented in terms of their most preferred type of alcoholic beverages. These findings point to the importance of investigating drink-type-specific consumption motivations in alcoholic-beverage consumption research. Limitations and implications for future research are also discussed.

• International Commerce and Information Review
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• v.19 no.1
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• pp.279-304
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• 2017

The objective of this study has two filds. The first is to examine the effect of native employee's psychological capital on their pro-social organizational behavior in the context of a local subsidiary in abroad. The second is to investigate the moderation effect of non-native managers' leadership type in the relationships between psychological capital and pro-social organizational behavior. The researcher provides the theoretical research model based on the pro-social capital theory and then empirically tests the model by using a valid 334-case collected from three overseas-affiliated-companies in Philippines. The results show that native employees' psychological capital positively and significantly influences to pro-social organizational behavior. Moreover, non-native managers' type of leaderships has the significant moderation effects in relationships between native workers' psychological capital and pro-social organizational behavior. Specifically, stronger relationships are identified in all of relationships when the managers show transactional, transformational and authentic leaderships. Theoretical contributions and practical recommendations are also discussed based on the results of the study.

• Journal of Physiology & Pathology in Korean Medicine
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• v.25 no.2
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• pp.345-351
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• 2011

This study was to examine the positive and negative affect related to psychological characteristics of each Sasang types using Positive and Negative Affect Schedule (PANAS) with 78 students from School of Korean Medicine, Pusan National University. After determining the Sasang types by QSCC II, the psychological characteristics of each Sasang types were analysed by PANAS. We did ANOVA analysis with eight related scales and found significant differences between the Tae-Eum type ($18.71{\pm}8.75$, $6.47{\pm}3.36$, $6.31{\pm}2.47$, $3.18{\pm}2.77$, $10.94{\pm}10.08$) and the So-Eum type ($13.38{\pm}6.03$, $4.55{\pm}2.23$, $4.19{\pm}2.16$, $5.81{\pm}4.20$, $1.83{\pm}9.17$, respectively) in Positive Affect (PA) (F=3.931, p=0.024), PA-Joy (F=3.991, p=0.023), PA-Interest (F=5.025, p=0.009), NA-Afraid (F=3.118, p=0.050), and Difference between Positive and Negative Affect (DPN) (F=6.355, p=0.003) scores. The post-hoc analysis showed that the Tae-Eum type ($18.71{\pm}8.75$, $6.47{\pm}3.36$, $6.31{\pm}2.47$, $10.94{\pm}10.08$) has significantly higher score than So-Eum type ($13.38{\pm}6.03$, $4.55{\pm}2.23$, $4.19{\pm}2.16$, $1.83{\pm}9.17$, respectively) in PA (p=0.018), PA-Joy (p=0.021), PA-Interest (p=0.017), and DPN (p=0.002) scores. The So-Eum type ($5.81{\pm}4.20$) showed significantly (p=0.047) higher score than the Tae-Eum type ($3.18{\pm}2.77$) in NA-Afraid. Results demonstrated distinct affect profile differences between Tae-Eum and So-Eum Sasang types using PANAS. This study may serve as the foundation in identifying psychological traits of Sasang types, especially regarding the aspect of affect.

• Journal of Families and Better Life
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• v.34 no.5
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• pp.21-33
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• 2016

The purpose of this study is to explore the relative influence of psychological well-being and social support on the burnout of infant care teachers. Participants were 194 infant care teachers from 52 infant daycare centers in Gyeong-gi-do. Psychological burnout was assessed by the Maslach Burnout Inventory(Lee, 2011), psychological well-being was measured by the Psychological well-being scale(Cho & Cha, 2001) and social support was measured by the social support questionnaire(Bak, 1985). Date were analyzed using descriptive statistics and analysis, t-test, Pearson's correlation analysis, and multiple regression analysis. The major results of this study were as follows; First, there were differences in burnout in terms of marital status, work experiences, classroom operation type and income. Second, Infant care teachers' burnout was negatively correlated with psychological well-being and social support. Third, the most influential factor on infant care teachers' burnout was purpose in life, the second most influential factor was self-acceptance, the third most influential factor was emotional support, and the least influential factor was environmental mastery. Results of this study indicate that a psychological well-being enhancement program should be developed and emotional support from a social relationship network should be enhanced in order to prevent infant care teachers' burnout.

• Journal of Families and Better Life
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• v.11 no.1
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• pp.159-175
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• 1993

The purpose of this study was to find out the psychological distance through semantic app-roach perceived by adolescent child in the subtypes of 'Extrem Family' dysfunctional families by classification of Olson and his associates ' Circrumplex Model. The subjects of this research were 1072 abolescents living in Seoul. Korea The survey methods were questionnaires including FACES II and The Psychological Distance Scale. Data were analyzed by means of the statistics of frequency percentage arithematic mean standard devia-tion crosstabs and one way-anova. The major findings are as follows: 1) The levels of family cohesion family adaptibility and the psychologival distances with father mother and siblings perceived by adolescent were high. 2) The most of subject's families belonged to 'Balanced Family' in the types of family system ' Extreme Family' type showed the lowest frequency and the main subtypes of it that had the highest frequency were 'Enmeshed Chaotic Family' ' Disengaged Rigid Family' 3) While adolescents of 'Enmeshed Chaotic Family' perceived most closely with other family members. those of 'Disengated Rigid Family' most distantly totally and in evaluation potency and activity three subfactors in psychological distance. 4) There were differences of unit points in subfactors of psychological distances with other family members perceived by adolescents according to the types of family system. While the points of 'Enmeshed Chaotic Family' were the highest those of 'Disengaged Rigid Family' were the lowest. 5) While 'Enmeshed Chaotic Family' were located most closely 'Disengaged Rigid Family' were located most distantly in the mutual distances and direct distances among family concepts on semantic space.