• 한국의류산업학회지
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• 제13권5호
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• pp.717-727
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• 2011

As new luxury brands are becoming more popular, recent new luxury consumers are showing different tendencies of consumption. The purpose of this study is to investigates the specific bond between the product benefits for new luxury fashion brand and the consumer-brand relationship. Specifically this study conceptualizes the dual path which leads to brand loyalty and brand commitment. 300 data from on-line survey were collected from middle class women who had trading up needs and respondents were asked to select their favorable new luxury fashion brand. As a result of an exploratory factor analysis to identify the structural dimensions of product benefit for new luxury brand groups, four factors were extracted; psychological/emotional benefits, social/symbolic benefits, self-expressive benefits, and product functional benefit. Additional results show that brand attitude had more positive effect on brand loyalty and brand attachment had more positive effect on brand commitment. The findings of this study contribute to provide practical implication on market segmentation for new luxury brands.

• Asia pacific journal of information systems
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• 제19권4호
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• pp.29-45
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• 2009

In the information age, cheap price of information processing and advances in personalization technology have allowed companies to enhance the relationships with their existing customers and to expand their customer base by effectively attracting new customers. However, most customers are reluctant to provide their personal information to companies. This study explores the tension between companies' desire to collect personal information to offer personalized services and their customers' privacy concerns. The psychological reactance theory suggests that when individuals feel that their behavioral choice is threatened or restricted, they are motivated to restore their freedom. Therefore, despite the expected benefits from personalized services, customers may perceive the services to be restrictive of their freedom to choose. This adverse effect may undermine the relationships between companies and their customers. We conducted experiments to explore the dynamic roles of transactional and environmental factors in motivating customers to provide personal information. We revisited online privacy issues from the perspective of psychological reactance. For the experiments, we created an online shop and randomly assigned the participants to one of the two experimental conditions-high and low levels of information requirements. The results of the experiment indicate that threatening the free choice serves as a transactional cost in online profiling. On the other hand, the expected benefits of personalization services have positive correlations with customers' willingness to provide personal information. This study explains privacy based on transactional and environmental factors. Our findings also indicate that the environmental factors such as the Internet privacy risk and trust propensity do not significantly affect the willingness to provide personal information when firms required much personal information. Implications and contributions are discussed.

• 한국융합학회논문지
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• 제9권12호
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• pp.485-493
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• 2018

본 연구는 심리적 인슐린 저항성이 있는 제2형 당뇨병 환자들의 인슐린 치료 시작과 관련하여 겪게 되는 어려움과 동기의 변화과정을 파악하고자 제2형 당뇨병 환자의 동기강화상담 내용을 분석하였다. 동기강화상담 과정에 기초하여 지속적 비교분석 방법(consistent comparative analysis)을 활용하였다. 연구결과는 관계 형성하기, 초점 맞추기(당뇨병 자가관리에 대한 문제점을 스스로 탐색하기, 당뇨병 관리에 대한 한계점 인식, 합병증에 대한 걱정, 미래의 모습 상상하기), 유발하기(인슐린 투여 시 예상되는 장단점 그려 보기, 인슐린 강점 새롭게 알아가기, 인슐린 치료 시작에 대한 생각의 변화), 계획하기(변화에 대한 구체적 호기심 들어내기, 변화 계획하기), 변화행동 유지하기(변화 자신감 유지), 평가(내담자 상담자가 평가같이 내려 보기)로 도출되었다. 연구결과를 바탕으로 심리적 인슐린저항성이 있는 제2형 당뇨병 환자를 이해하는 데 기여할 것이다. 또한 이러한 대상자를 돕는 전문가들에게 시사점을 제공할 수 있을 것이다.

• 문화기술의 융합
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• 제9권4호
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• pp.601-610
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• 2023

본 연구는 가상현실(VR) 매장의 VMD 구성요소가 기술수용의 심리적 효용에 미치는 영향을 분석했다. 분석결과, 패션 가상현실(VR) 매장의 VMD 구성요소 중 체험성, 심미성, 적합성은 지각된 유용성, 지각된 사용 용이성, 지각된 유희성에 유의한 정(+)의 영향을 미쳤으나, 유행성은 지각된 유용성, 지각된 사용 용이성, 지각된 유희성 모두에 유의한 영향이 없었다. 본 연구의 결과는 아직 충분히 연구가 이루어지지 않은 패션 가상현실(VR) 매장의 VMD 구성요소를 추출하고 기술수용의 심리적 효용과 패션 가상현실(VR) 매장의 사용 의도에 미치는 영향을 실증적으로 규명하였다는 점에서 학술적 의의를 갖는다.

• 인간식물환경학회지
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• 제22권1호
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• pp.109-118
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• 2019

Physical activities in the forest environment stimulate the parasympathetic nervous system of humans and have positive effects on the autonomic nervous system as well as moods and emotions. However, there are almost no studies on the benefits of exercise in the forest environment for patients with myocardial infarction. The aim of this study was to investigate the effects of 15-minute single session walking by myocardial infarction patients in the forest and urban environment on the physiological and psychological states. The heart rate variability was measured in 10 patients with myocardial infarction to assess physiological state after single session walking for 15 minutes in the forest environment and urban environment. In order to evaluate the psychological state, a profile of mood scale (POMS) and semantic differential (SD) questionnaire were used. The results of this study showed that 15-minute single session walking in the forest environment activated the parasympathetic nervous system of adult myocardial infarction patients more than 15 minutes of single session walking in the urban environment, and also made them feel more positive in terms of the POMS and SD. Therefore, this study suggests that even single session walking in the forest environment can positively influence the physiological and psychological states of adult heart disease patients and may also contribute to health care.

• 복식문화연구
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• 제22권5호
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• pp.823-833
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• 2014

The objective of this study was to take a closer look at the clothing benefits sought by breast cancer survivors in Korea. A qualitative descriptive study was conducted, using the focus group interview. Data was collected from members of online breast cancer forum. 18 participants were breast cancer survivors who had mastectomy or lumpectomy in their 30s~50s. The data was analyzed using content analysis in order to identify significant themes. The analysis indicated that benefits were sought after functional/comfort, health, feminity, and compensation were found. First, breast cancer survivors considered functional/comfort to be most important benefit so as to keep the body comfortable from the weather. Second, participants put the healthy body as the first priority and chose a well-being lifestyle and were likely to wear clothes made in healthy fabric, such as organic, bamboo or charcoal. Also, they preferred to look active by wearing sport brands or outdoorwear brands. Third, after the surgery, they experienced the sense of femininity loss and the sense of crisis as a woman. Single women and married women in early 30s recognized more seriously, and they tried to recover feminity by wearing clothes with feminine details. Forth, breast cancer survivor consumers tended to shop for the psychological compensation. In summary, consumers with breast cancer surgery, unlike general healthy women, did not sought to be economic, fashion, self-expression benefits, rather they sought health, femininity, and compensation benefits. Therefore, it seems necessary to develop proper products and marketing strategy to meet the said consumer's special needs.

• 디지털융복합연구
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• 제15권12호
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• pp.195-202
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• 2017

영업사원에 관한 기존의 연구들은 주로 성과 등을 통한 영업사원의 만족이나 커뮤니케이션 증대 등을 통한 영업 방식에 중점을 두었다. 본 연구는 IT 영업사원의 무형식 학습과 긍정심리자본이 직무만족 및 고객지향성 간에 대하여 어떻게 영향을 미치는가를 검증하는데 그 목적이 있다. 이를 위해 3개 회사를 선정하여 159명의 IT 영업사원으로부터 자료를 수집하고 구조방정식모형 (SEM)으로 분석하였다. 연구결과, IT 영업사원의 무형식 학습은 긍정심리자본과 유의한 정적 관계가 있는 것으로 나타났다. 긍정심리자본과 직무만족 및 고객지향성도 모두 유의한 관계가 있는 것으로 나타났다. 또한 매개효과를 확인하기 위해 부트스트래핑으로 분석한 결과, 긍정심리자본은 무형식 학습과 직무만족 및 고객지향성 간의 관계에 대하여 매개효과를 가지는 것으로 나타났다. 이러한 연구의 결과는 긍정심리학으로 기반으로 한 무형식 학습을 개발하고, 이를 반영하여 직무만족 및 고객지향성을 강화할 수 있는 필요가 있다는 것을 함의한다.

• 복식문화연구
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• 제22권1호
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• pp.158-166
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• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

• 정신신체의학
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• 제4권1호
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• pp.98-108
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• 1996

Korean women are now living almost 1/3 of their life after menopause. Sex-steroid hormone deficiency adversely affect various fields of physical & mental activity and quality of life during this period. Therefore, replacement of deficient hormone is thought to be natural therapeutic modality. Postmenopausal syndrome is recently redefined as an endocrinopathy with both short-and long-term sequelae, as a result of cessation of ovarian function. Hormone replacement therapy taken at or near time of menopause alleviates shot-term acute menopausal symptoms such as vasomotor disturbances and psychological problems. HRT also beneficially affects some of intermediate symptoms such as urogenital atrophy and cutaneous problems. The major benefits of long-term use were reductions in risk of long-term sequelae, that is, total fracture by 50-60%, cardiovascular disease by 50% and cerebrovascular disease by 30-40%, respectively. In addition, HRT may also positively influence Alzheimer's disease, reduce the colorectal cancer risk and increase longevity of the life. In conclusion, all postmenopausal women should consider preventive HRT when there are no contraindications.

• 보건의료산업학회지
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• 제10권2호
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• pp.133-144
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• 2016

Objectives : This study sought to identify the predisposing factors which influence the adolescent oral health enhancement behavior by analyzing controlling effects depending on the parents' oral health care behaviors in the relationship between the predisposing factors and adolescent behavior improvements which enhance oral health. Methods : A structured, self-administered questionnaire was given from July 6 through July 24, 2016. The collected data were analyzed with the SPSS 18.0 program. Results : Parents' oral health behaviors in terms of discipline and guidance showed a controlling effect in terms of importance (${\beta}$=.116) and benefits (${\beta}$=.133). In addition, the analysis showed that the parents' oral health care behavior had a controlling effect in terms of benefits (${\beta}$=.164) and susceptibility (${\beta}$=-.116). Conclusions : From the results of this study, the development of materials and education courses to lead to behavior changes are thought to be necessary in order to enhance the importance and benefits of the factors of oral health beliefs and to reduce psychological discomfort. Moreover, the role of parents with regard to desirable habits and beliefs to maintain oral health in their children is essential.