• Title/Summary/Keyword: Promotion focus

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Analysis of Tangible and Intangible Attributes in Foodservice products by IPA - Focus on Dumpling shops - (IPA (Importance-Performance Analysis)를 활용한 유무형 외식 상품 속성 연구 - 만두전문점을 중심으로 -)

  • Oh, Ji Eun;Cho, Mi Sook
    • Journal of the Korean Society of Food Culture
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    • v.31 no.2
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    • pp.149-160
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    • 2016
  • This study utilized importance and performance analysis (IPA) in order to improve and plan tangible (menu) and intangible (service) products at dumpling shops. Menu attributes for tangible products were classified into sensory factor, health factor, hygiene factor, and external factor. Attributes for intangible products were classified into response factor, visual factor, spatial factor, package factor, and promotion factor. In IPA analysis of tangible products, sensory factor and hygiene factor were located in Quadrant I (Keep up the good work). Health factor was located in Quadrant III (Low priority for management) and the external factor was located in Quadrant II (Possible overkill). In IPA analysis of intangible products, response factor and visual factor were located in Quadrant I, whereas promotion factor was located in Quadrant III. The attributes related to kindness of staff and space for customers in the store were more important, but due to their low performance level, they were located in Quadrant IV (Concentrate management here). Thus, the product planner should improve attributes of the related product immediately. As a result, the development of competitive products within the market is possible.

Barriers to Health-Seeking Behavior in Midlife Women (중년여성의 건강추구행위의 장애요인)

  • Hong, Young Sang
    • Korean Journal of Occupational Health Nursing
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    • v.7 no.2
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    • pp.121-129
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    • 1998
  • Health behavior constitutes the single most important factor in an individual's health maintenance program. Pender's health promotion model emphasizes the positive aspects of health-seeking behavior hut omits some negative ones. Although Pender's work does include the concept of barriers, the main focus is upon health habits rather than upon the interaction between the consumer and the health care system. Therefore, since individuals actually do face many barriers in their health-seeking behavior, the present study deals with negative concepts-the barriers to health and healthy behavior. For this reason the expression health-seeking behavior was chosen over health promotion. In conclusion, the results show that barriers to health-seeking behavior are causal factors that could explain and predict the health-seeking behavior of middle life women. Midlife women shows that they have barriers to health-seeking behavior especially in inconvenience, cost, healthcenter site-related problem, relationship, fear. These findings suggest the need to develop a nursing strategy to improve the empowerment of self-determination in middle-aged women. Consequently, a goal of nursing care for middle-aged women should be to help them pursue health care with a greater degree of self-sufficiency.

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Study of Fashion Retail Management Curriculum - 4-year Colleges in Korea and the USA - (패션 소매 경영과정을 위한 교과과정 연구 - 한국과 미국 대학교를 중심으로 -)

  • Jung, Hyun-Ju
    • Journal of Fashion Business
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    • v.13 no.1
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    • pp.34-50
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    • 2009
  • The purpose of this study was to compare the curricula majored in fashion retail related area at 4-year colleges in Korea and the USA. Courses were divided into 15 elements including basics, design, production, textile, marketing, industry, merchandise planning, promotion, consumer behaviour, management, business, organization, internship and etc.. The research findings were as follows: 1. Most of 'industry' related majors in Korea consisted of fashion manufacture-oriented curricula elements including design, pattern making, tailoring, draping and textile sciences. 2. Fashion Marketing major stressed on a merchandising element and a marketing one, and the Fashion major focused on the promotion element and the merchandising element as well. However, the retail element was less focused than other elements in the Korean colleges. 3. Fashion Retail related majors in the USA College were likely to focus on the practical fashion retail management elements including retail, marketing, management, business, organization behavior and internship specialized by the major. The different curricula between two countries were clearly existed in terms of the major name and the construction of the course element. The results made in the research would be applied with some modification or adjustments in the fashion retail oriented curricula in order to produce the competitive retail human resource in Korea.

Yangsaeng and Health Related Quality of Life (HRQOL) in Middle Aged Women (중년여성의 양생과 건강관련 삶의 질)

  • Kim, Ae-Kyung
    • Women's Health Nursing
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    • v.16 no.3
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    • pp.297-306
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    • 2010
  • Purpose: The purpose of this study was to investigate the relationship of Yangsaeng and HRQOL in middle aged women. Yangsaeng as a traditional health care regimen for the promotion of health and prevention of illness by means of specific principles and methods, which purpose was to improve longevity and healthy life. Methods: The subjects of this study were 200 middle aged women in Korea. Data were collected by using a self-reported questionnaire and analyzed through descriptive statistics, Pearson's correlation coefficient, t-test, ANOVA and multiple linear regression. Results: There was statistically significant difference in Yangsaeng according to age, stress and working hours. There were significant differences in HRQOL according to stress and working hours. The relationship between Yangsaeng and HRQOL had a significant positive correlation. Mind and diet Yangsaeng, christianity, and working hours were found to be significant predictors (24.6%) of HRQOL. Conclusion: To promote HRQOL of middle aged women, the nurse should focus on the factors identified in this study when she develop nursing intervention programs for health promotion.

A Study on the Current Customer's Defection Due to Promotions Focused on New Customer Acquisition (신규고객 유치에 따른 기존고객의 이탈가능성 연구)

  • Lee, Ki-Soon;Kim, Sang-Yong
    • Journal of the Korean Operations Research and Management Science Society
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    • v.32 no.1
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    • pp.105-124
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    • 2007
  • CRM (Customer Relationship Management) becomes a crucial paradigm as the environment of the market changes. About the CRM actively maintaining and managing customers that have been already acquired, the research has been done as a plan to lure loyal customers who bring lucrative profits in the long term for the company in order to increase the value to the customers. However, in practice, the focus is on putting spurs to attracting new customers in a short term rather than retaining existing customers who give profitable revenues. If the company puts high emphasis on drawing the new customers, in a CRM's point of view in relation to the value of the customers, it can incur a loss in the long run. The reason is that if the firm conducts discriminative sales promotion, the existing clients with high loyalty will feel relatively treated inappropriately and they will have negative feelings such as being betrayed from the company they prefer. This occurrence of negative emotion can in-crease the possibility of highly profitable clients' secession. In consequence, this paper focusing on the process of the client segmentation at the mobile telecommunication services shows that the sales promotion strategy for the new customer attraction can lead to negative effect on the loyalty of the existing customers.

Determinants of women's contraceptive use in rural Ethiopia using Andersen's model (앤더슨 모형을 이용한 에티오피아 농촌지역 거주 여성의 피임실천 영향요인)

  • Sim, Boram;Nam, Eun Woo;Jin, Ki Nam
    • Korean Journal of Health Education and Promotion
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    • v.33 no.2
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    • pp.77-87
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    • 2016
  • Objectives: This study was conducted to provide data in order to develop effective family planning programs by analyzing the factors which affect contraceptive use among women in Ethiopia. Methods: The community health survey was conducted on women of childbearing age. The research model was developed based on Andersen's Model. A total of 320 respondents were analyzed through Chi-square analysis, t-tests and logistic regression analysis. Results: Contraceptive prevalence rate was 43.1% and most of them were using modern and short-term methods. Among three factor categories, the need factor(unwanted pregnancy experience) was revealed as the most important factor, following enabling factor which was knowing the FP services in health center. Conclusions: These results lead to several conclusions. First, the results imply that programs should focus on women who are in the over 30yr. as well as the poorer economic group and urban residents. Second, to improve the effectiveness of the program, it is important to help them to be motivated themselves and to promote knowledge on various methods. Third, in terms of service delivery, community health workers are expected to take a crucial role. To improve the availability of services, they should provide practical services as those in health center.

Health Promoting Behaviors and Influencing Factors in Middle School Students - Focus on Optimism and Pessimism - (중학생의 건강증진행위와 영향요인 - 낙관성과 비관성을 중심으로 -)

  • Kim, Nam-Sun;Kwon, Mi-Kyung
    • Child Health Nursing Research
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    • v.14 no.4
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    • pp.388-395
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    • 2008
  • Purpose: The purpose of this descriptive study was to identify predictors of behavior that promotes health in middle school students. Method: The participants for this study were 361 students from one middle school, located in Gangwon province. The data were collected by a questionnaire given to the students. Descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients and stepwise multiple regression were used to analyze the data. Results: The highest score for behavior promoting health was refraining illegal substances abuse. There was a significant positive correlation between behavior promoting health and optimism. There was a significant reverse correlation between behavior promoting health and pessimism, and also between optimism and pessimism. The predictors of behavior promoting health in middle school students were optimism, school life, pessimism, school record, grade, and smoking. These factors explained 25.7% of the total variance and the most powerful predictor was optimism (15.5%). Conclusion: The findings from this study, indicate a need to develop a nursing intervention programs to promote health behavior in middle school students including the promotion of optimism.

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Development of a Comprehensive Safety Education Model for Elementary Schools in Korea (초등학교 교육의 통한 체계적 안전교육 접근모형 개발)

  • 김은주;박남수
    • Korean Journal of Health Education and Promotion
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    • v.20 no.3
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    • pp.39-59
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    • 2003
  • The aim of this study was to describe the status and needs of safety education in elementary schools and to develop a model of the comprehensive school safety education in Korea. A literary review was used to assess the status of safety education materials in Korea, the safety education program, and the laws and policies about safety education. A self-administered questionnaire survey was conducted in Seoul, Kyonggi Province, Kwangwon Province, and Jeonbuk Province to assess the status and needs of school safety education. Survey data was obtained in June 2002 from 83 teachers and 21 focus group consisting of experts. The primary goal of safety education is to help students to acquire knowledge, attitudes, and beliefs on safety. Comprehensive safety education has these primary goals: To provide an opportunity for students to develop their values, attitudes and beliefs about safety. This study will help assess the feasibility of applying safety education guidelines in elementary schools in Korea, including theoretical aspects of the field and practical aspects of safety education in relation to guidelines containing the diverse types of safety activities in Korea. In particular, it will suggest appropriate alternatives to current methods, protecting elementary school students in Korea, and how those can be created in the cultural context of Korea.

Improvement of Child Welfare Service Using Health Impact Assessment: A Case of the Cheongju Dream Start Center (건강영향평가를 통한 아동 복지서비스 개선: 청주시 드림스타트 센터 사례)

  • Kang, Eun-Jeong;Lim, Sung-Eun
    • Korean Journal of Health Education and Promotion
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    • v.28 no.1
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    • pp.115-130
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    • 2011
  • Objective: This study aimed to introduce Health Impact Assessment using the case of a HIA on 2008 Dream Start Project in Cheongju. Methods: We followed the typical procedure of HIA recommended by the Merseyside Guidelines on HIA. In scoping, the steering committee decided 5 key domains of child health to be assessed: prenatal care, vaccination, nutrition, access to health care, and child abuse and also the methods of collecting the evidence. The HIA appraisal team collected information from various sources including literature, community survey, and focus group interviews. The HIA appraisal team also synthesized the collected information in terms of the nature of health impacts and equity and made recommendations accordingly. Results: Positive impacts were expected in prenatal care, vaccination, and nutrition, while negative impacts were expected in access to health care. The impact of Dream Start on child abuse was uncertain. Several recommendations were made and submitted to the Dream Start team for their consideration. About 2 years later, we found many of them were implemented in 2009 Dream Start project. Conclusion: HIA was found to be applicable and effective to make decision makers in the welfare sector consider health in their work.

Knowledge, Self-Efficacy and Compliance on Breast Self Examination among Female College Students in Gyeonggi Province (경기지역 여대생이 지각한 유방 자가검진의 지식, 자기효능감 및 이행 간의 관계)

  • Yang, Nam-Young;Moon, Sun-Young
    • Korean Journal of Health Education and Promotion
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    • v.26 no.1
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    • pp.27-37
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    • 2009
  • Objectives: This study was conducted to identify the relationship among knowledge, self-efficacy and compliance behavior on breast self examination(BSE) of female college students'. Methods: This descriptive study was conducted with a convenient sample of 499 female college student. Surveyed data collected from May to August 2008 were analyzed using descriptive statistics, t-test, pearson correlation coefficients and stepwise multiple regression. Results: The mean score of knowledge and self-efficacy concerning BSE was low, and compliance was high. The levels of knowledge, self-efficacy and compliance were differed significantly by experience of thinking about breast cancer, perceived susceptibility of breast cancer, experience of meeting with breast cancer patient, and educational experience of BSE. Significant correlations were found between knowledge and compliance, knowledge and compliance, knowledge and self-efficacy. Knowledge and self-efficacy were a powerful predictor of compliance. Conclusion: Focus on perceived knowledge, self-efficacy about breast self examination(BSE) of female college students may be beneficial to improve compliance, and should be reflected in the development of effective BSE education program.