• 보건교육건강증진학회지
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• 제22권1호
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• pp.55-71
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• 2005

Purpose: The purpose of this study was to find out what are the major motivations of middle and high school students to quit attempts and stay as non-smokers. Method: Data was collected through focus group interviews with 3 groups(15 students), and was analyzed according to Morgan and Kruger(1998)'s analytic method. Results: We identified 6 categories of motivations for Smoking Cessation. They include perceptions of negative consequences of smoking on health, influences in significant others, being ashamed of oneself, drop of academic achievements, narrowness in interpersonal relationships, determining priorities for a student. Although 'perceptions about negative health consequences' was one of the most significant motivation of smoking cessation for adolescents, participants did not know the seriousness of nicotine addiction. Moreover, their contents of motivations were different from those of adults such as responsibility for their family, decreasing curiosity about smoking and test of self willingness. Also most of them were extrinsic motivations and related to their highly competitive school life. Conclusion: To conclude, considering the results of our analysis, smoking cessation programs should be carefully developed to more effectively help adolescents quit and stay away from smoking.

• Asian Pacific Journal of Cancer Prevention
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• 제14권9호
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• pp.4977-4982
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• 2013

Background: The aim of the present study was to investigate perceived inhibiting and facilitating factors concerning cervical cancer early diagnosis behavior in Turkish women over the age of 40. Materials and Methods: The study was carried out by qualitative focus group interview with 35 participating women, in the period between April-June 2010. A semi-structured interview questionnaire based on the Health Belief Model and the Health Promotion Model was used. Content analysis was applied to the study data. Results: Barriers such as lack of knowledge of women as regards to the cervical cancer and early detection, lack of sensitivity-negligence, forgetting, fear, inadequacy of health insurance and transportation, financial problems, inability to get an appointment, lack of female doctors, embarassment, fatalist approach were frequently addressed. As for facilitating factors, these included provision of information, health professionals showing interest and tolerance, free services, provision of transportation means and reminding telephone calls. Conclusions: Focus group interviews were found to be effective in determining inhibiting and facilitating factors concerning cervical cancer early diagnosis behavior. In line with the results of the study, preparation of structured national and regional education programs and their addition to curriculum programs may be effective in realizing and maintaining positive early detection behavior.

• 한국멀티미디어학회논문지
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• 제25권1호
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• pp.103-113
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• 2022

Based on the information framework and regulatory focus theory, this paper verifies the impact on the advertising effect when the matching effect forms between the video advertising content type (Information Type, Entertainment Type) and the information framework (Promotional, Prevention) and the regulatory focus (Promotion Orientation, Prevention Orientation) in social media. In order to verify, after selecting of the experimental subjects and finishing the prior investigation of the experimental operation, four video advertisements and formal experiments were performed. The experimental results showed that first, the content type affects the advertising effect of the video and the information framework; when the information video matches the preventive information framework, it will have a more obvious positive effect on the advertising effect; when the entertainment video matches the promotion information framework, it will have a more obvious positive effect on the advertising effect. Second, with the two matches of video content type and information framework, the entertainment-oriented video has a more obvious positive effect for the information-oriented video audience; the above results enrich user created content research and improve the quality and communication efficiency of video in social media.

• 공학교육연구
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• 제26권4호
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• pp.66-78
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• 2023

The purpose of this study was to analyze the actual condition of the innovative sharing university project. To this end, a focus group interview was conducted by selecting officials participating in the innovative sharing university project as study participants. The collected data was analyzed using the content analysis method. The results of the study are as follows. First, in terms of the promotion system and operation dimension of project group, study participants presented difficulties and improvements in terms of the national promotion system and university-level project operation. Second, in terms of curriculum management dimension, study participants presented difficulties and improvements in content development and sharing, engagement support for professors and students participation, and securing and sharing educational infrastructure. Third, in terms of management of project performance indicators, study participants presented difficulties and improvements in managing core performance indicators, managing autonomy performance indicators, and sharing project performance. Based on these study results, suggestions for the use of research results were presented.

• 감성과학
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• 제17권4호
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• pp.101-108
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• 2014

손실회피에 대한 연구는 많은 진보가 있었다. 특히 Brenner et al. (2007)은 소유손실회피 (possession loss aversion: PLA)와 유인가손실회피 (valence loss aversion: VLA)의 상황을 구분하면서 현금과 현물 (돈, 부동산)에 대한 손실 (PLA)과 잠재적으로 획득할 가치 (해외연수, 쿠폰)에 대한 손실 (VLA)에 대한 사람들의 반응이 어떻게 다른지 관찰하였다. 그러나 일상생활에서 소유와 유인가의 득과 실이 명확하게 구분되는 경우는 드물고, 대부분 소유와 유인가의 득과 실 사이에 일장일단이 있어, 결국 사람들이 평소 가지고 있는 사고방식이나 주의의 초점이 의사결정에 반영되는 경우가 더 많다. 따라서 본 연구는 사람들이 평소 어디에 주의를 기울이는지에 따라 손실회피의 반응이 어떻게 달라지는지 살펴보고자 했다. 구체적으로 자기초점을 촉진초점 또는 예방초점으로 점화한 후, 이직결정상황에서 소유와 유인가의 득실이 경쟁 (연봉증가 해외연수기간감소: P+V-, 연봉감소 해외연수기간 증가: P-V+)할 때, 이직할 것인지 여부를 결정하는 과제를 수행하였다. 결과적으로 촉진초점의 경우 소유인지 유인가 인지에 관계없이 잠정적으로 얻게 될 이익 (+)에 주의를 기울인 결과 이직하겠다는 응답이 증가한 반면, 예방초점의 경우 잠정적으로 감수할 손실 (-)에 주의를 기울인 결과 현재 회사에 머물겠다는 응답이 증가하였다. 본 연구의 결과는 소비자 및 광고심리와 마케팅분야에 폭넓은 시사점을 가진다.

• 한국엔터테인먼트산업학회논문지
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• 제14권6호
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• pp.29-42
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• 2020

본 연구는 경상북도 23개 시군의 수학여행 및 현장체험학습의 새로운 개념, 체험의 중요성에 따른 투어 프로그램 개발과 활성화 방안을 모색하기 위해 숙박 책임자, 관광 관련 이해관계자, 관광공무원 이해관계자, 그리고 관광학 교수를 대상으로 FGI(포커스 그룹 인터뷰)를 통한 질적 연구를 수행하였다. FGI 분석결과를 통해 경상북도 지역의 이해관계자들이 인식하는 경상북도 수학여행 및 현장체험학습을 유치하기 위한 숙박수용태세, 식음료, 안전·서비스 개선 관련의 문제점, 지자체 관광공무원의 협력 관계, 독특한 관광자원·홍보와 연계한 학생단체 방문객에 대한 만족도 제고와 수용태세 진단과 도입, 관리를 통한 지역 주민과 지역관광관계자, 공무원에 대한 인식전환을 통하여 관광정책 방향성과 프로그램 제시 필요로 하는 연구 계기가 되었고, 경상북도 숙박 수용태세, 식음료 시설 개선, 안전·서비스에 대한 서비스 구축 등 다양한 이해관계자 간 관계, 그리고 경상북도 수학여행·현장체험학습 방문객 유치를 위한 지역경제 활성화 방안 등의 주제를 도출하였고, 또한, 경상북도 지역의 관광 홍보관 책임자, 관광공무원 이해관계자, 관광 분야 전문가, 다양한 전공 분야의 교수에 대한 표본의 수를 좀 더 확보하여 분석 방법의 타당도와 신뢰도를 높일 수 있도록 질적 연구를 강화하기 위한 노력도 수반되어야 할 것으로 사료된다.

• 한국의상디자인학회지
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• 제17권3호
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• pp.45-60
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• 2015

The purpose of this study is to classify individualism-collectivism into groups and analyze the difference of attitude toward uniform and evaluation criteria toward uniform. Questionnaires are being administered to 369 middle and high school girls in Deagu province. The Frequency, factor analysis, reliability analysis, cluster analysis, correlation analysis, ANOVA, Duncan-test, and t-test are used for data analysis. Individualism-collectivism factors are found to be other focus, individuality focus, competition consciousness, love of family, and self-esteem. Attitude toward uniform are categorized into fashion pursuit, symbol of role, conformity, color, and neatness. Evaluation criteria toward uniform is categorized into 7 factors: practicality, care, promotion, aesthetics, service, brand focus, and regulation focus. Individualism-collectivism are classify into three groups such as high individualism-collectivism, low individuality, and high individuality. Individualism-collectivism shows a significant correlation with the sub-variable attitude toward uniform and evaluation criteria toward uniform. The groups show a significant difference in the attitude toward uniform and evaluation criteria toward uniform. There is a significant difference among individualism-collectivism, attitude toward uniform, and evaluation criteria toward uniform by the middle and high school girls.

• 유통과학연구
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• 제17권1호
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• pp.57-72
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• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• Asia pacific journal of information systems
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• 제34권1호
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• pp.91-113
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• 2024

In the wake of the COVID-19 pandemic, unsubstantiated information concerning vaccines and the coronavirus has proliferated on various social media platforms. Consequently, we have considered viable actions to mitigate the impact of such unverified content, enabling individuals to use social media platforms more effectively and minimize any ensuing confusion. Recent measures in this area have included YouTube's practice of labeling vaccine or corona videos as authoritative when emanating from reputable organizations and Twitter's practice of flagging vaccine-related content as potentially misleading or taken out of context. This study seeks to explore how such contrasting labeling practices influence users' believability and engagement differentially, while also examining the moderating impact of regulatory focus. The results indicate that authoritative labeling positively influenced users' believability and engagement, whereas misleading labeling adversely affected users' believability and engagement. Additionally, our findings revealed that authoritative labeling has a stronger impact on promotion-focused individuals, while misleading labeling has a more pronounced effect on prevention-focused individuals. Our findings offer insights into how social media platforms can design and present information to their users, taking into account their regulatory focus.

• 대한가정학회지
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• 제42권1호
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• pp.153-166
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• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.