• Title/Summary/Keyword: Promotion Strategy

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A Study on the Lunch Box Promotion of Convenience Store by Commercial Areas (상권별 편의점 도시락 판매 전략에 관한 연구)

  • Choi, Sung-WooK;Shin, Yong Jae
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.77-91
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    • 2019
  • In order to establish a sales strategy for convenience store lunches, this study conducted analysis using association rules based on POS data obtained from convenience stores located in four commercial districts. For this purpose, the data used in the analysis were divided into the time zones from 6:00 am to 8:00 pm, 17:00 pm to 19:00 pm, and the convenience stores according to the commercial areas. As a result of the analysis, it was found that products that were sold together with a lunch box were mainly made of products that could be eaten together with lunch such as milk, beverage, and cotton. However, it was confirmed that there were differences in the types and numbers of the products that were sold together with the lunch boxes of the morning time and the afternoon hours for the other products. These results and approaches are expected to contribute to finding and responding to the needs for goods and services that change as well as convenience stores as well as sociocultural changes.

A Study on the Effects of NCS-based Beverage Certificate Education Satisfaction on Major Satisfaction and Employment Preparation Behavior (NCS기반 음료자격증교육만족도가 전공만족도 및 취업준비행동에 미치는 영향 연구)

  • Kim, Jung-Won;Shim, Hong-bo
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.4
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    • pp.37-45
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    • 2018
  • This study was conducted to analyze the effects of NCS-based beverage certificate education satisfaction on major satisfaction and job preparation behavior and to suggest an improvement plan. Questionnaire survey was made from May 1, 2018 to June 30, 2018 for the students who specialize in department of hotel tourism at colleges in the metropolitan area, and 271 copies of the total 300 questionnaires were used for analysis. The results of this study showed that hypotheses in this study were analyzed as having a significant positive effect and the results were found to have important effects especially on items such as 'curriculum', 'professor in charge', 'efficacy of certificate', 'type of certificate', 'satisfaction of professor', and 'major professor'. Thus, when operating the beverage certificate education program in the course of department of hotel tourism, the education program must be operated to increase the satisfaction of students by giving priority to the above items. In addition, beverage certificate has significant influence on job preparation and major satisfaction and therefore, it should be used as a strategy of student guidance to help improve the satisfaction of the department and the employment rate.

A Study on User Experience Factors of Display-Type Artificial Intelligence Speakers through Semantic Network Analysis : Focusing on Online Review Analysis of the Amazon Echo (의미연결망 분석을 통한 디스플레이형 인공지능 스피커의 사용자 경험 요인 연구 : 아마존 에코의 온라인 리뷰 분석을 중심으로)

  • Lee, Jeongmyeong;Kim, Hyesun;Choi, Junho
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.9-23
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    • 2019
  • The artificial intelligence speaker market is in a new age of mounting displays. This study aimed to analyze the difference of experience using artificial intelligent speakers in terms of usage context, according to the presence or absence of displays. This was achieved by using semantic network analysis to determine how the online review texts of Amazon Echo Show and Echo Plus consisted of different UX issues with structural differences. Based on the physical context and the social context of the user experience, the ego network was constructed to draw out major issues. Results of the analysis show that users' expectation gap is generated according to the display presence, which can lead to negative experiences. Also, it was confirmed that the Multimodal interface is more utilized in the kitchen than in the bedroom, and can contribute to the activation of communication among family members. Based on these findings, we propose a user experience strategy to be considered in display type speakers to be launched in Korea in the future.

Social Responsibility Activities and Financial Performance of the Financial Industry (금융업의 사회적 책임활동과 재무성과)

  • Xia, Xuehao;Bae, Soo Hyun
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.3
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    • pp.71-78
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    • 2019
  • The importance of social responsibility such as ethical management and social contribution activities is emphasized for the sustainable growth of companies. Although there is a great deal of research on corporate social responsibility due to the increase in social interest and expectation, most of them have been limited to research on general manufacturing industry. The purpose of this study is to analyze the effect of social responsibility activities on financial performance. In addition, we want to analyze the difference in the financial performance of companies with excellent social responsibility activities announced by the Institute of Economic Justice and others. The analysis period is from 2011 to 2016, and we analyze using the robust regression methodology which is relatively effective in solving the autocorrelation and this dispersion problem. First, it is proved that the higher the KEJI index, the more positive effect on financial performance. In addition, we found that there is a significant difference in the financial performance of companies with excellent social responsibility activities and those with other social responsibility activities. These results will have important implications for establishing a firm's financial strategy and will serve as useful information for the financial industry that is striving for sustainable management.

Association between period of living alone in a shabby one-room and depression experience (쪽방지역 주거기간과 우울증상 경험과의 관련성)

  • Kim, Jin-Sung;Che, Xianhua;Kim, Chang-Soo;Park, Hee-Jung
    • The Journal of Korean Society for School & Community Health Education
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    • v.20 no.2
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    • pp.37-51
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    • 2019
  • Purpose: This study aims to substantiate a correlation between the period of living alone in a shabby one-room and a depression experience. Methods: We conducted a cross-sectional study using data from the Korea Homeless Survey carried out by the Korea Institute for Health and Social Affairs in 2016. In the study, the data included 485 survey participants who resided in a single room. The period of single-room occupancy being divided into three groups: less than 1 year, 1 to 4 years, and more than 5 years was considered a primary independent variable. The outcome variable which represented a depression experience was measured by CESD-11(The Center for Epidemiological Studies-Depression Scale). We carried out a Chi-square test and multiple logistic regression to evaluate the association. Results: The rate of depression experienced in this population was 77.5%. Almost 83.9% of the participants were reported as being unable to receive the mental health counselling in the last 12 months. After controlling for covariates, subjects who were living in a single room occupancy for 1-5 years(OR=3.89; 95% CI=1.43-10.56) and more than 5 years(OR=2.71; 95% CI= 1.05-6.95) were found to be more likely to experience depression. Conclusions: The results showed that living alone in a shabby one-room had a high correlation with experiencing depression. We proposed that there is a need to develop a new strategy for mental health promotion program for the poor, vulnerable and deprived population.

Status and Trend of Foreign Underground Data Centers (해외 지하 데이터센터의 현황과 동향 분석)

  • Lee, Chulho;Choi, Soon-Wook;Kang, Tae-Ho;Chang, Soo-Ho
    • Tunnel and Underground Space
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    • v.29 no.1
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    • pp.52-63
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    • 2019
  • It is highly in demand to establish a bunker-type underground data center to ensure the safety of national critical data, such as financial information and medical information, and prevent those outflow of national important data. In particular, the security of a data center which is a key national structure has become a social issue due to EMP weapon and earthquakes, but data centers in the nation have not been able to deal with it properly. Therefore, it is necessary to develop an underground data center that is safe from human-induced and natural disasters while reducing power costs by utilizing the benefits of underground spaces such as constant temperature and isolation. In this analysis, the status and trends of data centers around the world were analyzed and based on those trend analyses, the research strategy for underground data center were discussed.

A Study on the Innovation of Modern Design in Korea -A Study on the Collection of Modern Design Museum- (한국 근대디자인의 혁신성에 관한 연구 -근현대디자인박물관 소장 자료를 중심으로-)

  • Park, Arm-jong
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.1-12
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    • 2019
  • Even though Korea has lost its important modern era due to Japanese colonialism, it is in the rank of advanced nation today. It is common to think that there was no creative and innovative design activity because it was highly constrained by design activities. Is there no creative idea or innovative design in this period of design activity? As a result of analyzing the various products of modern design left in the question, I was able to find a new and unique Innovation in 10 fields. In other words, today, we can confirm that we have utilized innovative strategies in the field of design such as brand family, new sign system, modernism style, localization, star marketing, one source multi use, private brand, nature friendly, fusion and parody strategy.

Industrial Structure and Development of Welfare State : Using Fuzzy-set Analysis (산업구조와 복지국가 발달 관계에 관한 연구 : Fuzzy-set 질적 비교분석을 활용하여)

  • Jung, Yuiryong
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.27-36
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    • 2019
  • The industrialization theory that industry and economic development of country has an important influence on the development of the welfare state had become a major theory explaining the development of the welfare state. However, the theory of industrialization faced criticism that the size of public welfare was relatively weak even in advanced industrial countries where industrialization developed. To complement and explain these limitations, The theory of democracy that the welfare state could be expanded as a strategy for election competition, and the theory of power-resources theory that welfare states could develop when the power of unions and left parties demanding welfare states were strengthened. This study uses Fuzzy-set analysis for the data of OECD countries adding industrial structure variables to existing theory of the development of welfare state. The result suggests that the proportion of manufacture such as industry structure of country is important for the development of welfare state.

A Study on Activation of Movie Marketing Using Interactive Media (인터랙티브 미디어를 활용한 영화 마케팅 활성화 방안)

  • Song, Joon-hee;Lim, Chan
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.1
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    • pp.243-248
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    • 2019
  • As digital media technology continues to evolve, media arts are being created using new technologies. Among them, interactive media provides new experience and interest to the audience in that the audience is completed only by participating in the works. The use of these characteristics as a marketing strategy has led to an increase in sales and a positive image of the company. Through this study, we analyze the case of interactive media contents and infer the usage plan and elements. In addition, we propose a prototype of interactive media contents that can be used as a strategic marketing element by exploring ways to utilize interactive media as a marketing element of the film industry. This suggests the development direction of interactive media that provides a continuous and new sense of immersion to the audience, and suggests subsequent research on effective use of the industry as well as movie marketing.

Development strategy of acting skills based on the principle underlying physical behavior - Using Taekwondo technology - (신체행동에 내재된 원리를 바탕으로 한 연기술의 발전방안 - 태권도 기술을 활용하여 -)

  • Nam, Chan-Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.2
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    • pp.233-238
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    • 2019
  • The purpose of this study was to realize and apply Taekwondo's technology and the fact that actors on stage and screen have much in common. In the meantime, there have been many prior studies on the development of the theoretical field. However, there is a slight lack of practical development and development plans, and it is time to improve. This seems to be a lack of practical experience leading to the creation of physical images. In that sense, I think that it should be supported by the complement of concrete and detailed research that seeks to make changes in open technology significantly. Considering this situation, it is necessary to further develop the practical field in parallel with the theoretical field. Therefore, I suggested the principle of physical behavior through Taekwondo technology and the development of acting skill. The performance training using these taekwondo techniques is meaningful research.