• Title/Summary/Keyword: Promotion Strategy

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A Study on the Content Development of Oceanic Environmental Information - with Underwater Topography and Ecological Environmental Information (해양환경 정보제공 콘텐츠 개발 연구 - 수중지형 및 수중생태 환경정보를 중심으로)

  • Sung, Kyung;Kim, Soo-Yeol;Park, Sung-Soo
    • Journal of Advanced Navigation Technology
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    • v.18 no.5
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    • pp.409-414
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    • 2014
  • Since the five-day workweek has implemented and the spare time increased, the tourist industry has been showing the growth with quality. The tourist industry takes center stage as the twenty-first century higher value-added business on the strength of electronic communication development. Especially as being surrounded by water on three sides and national income has incremented, people have the interest in marine leisure industry. The Ministry of Maritime Affairs and Fisheries carries out a plan to promote marine tourism promotion plan through the significant policy support. Also, they makes an effort to lure the tourist through blending cultures. Therefore, through the 360 degree camera, the activity that mobilizes the policy fund can be monitored rightly and the application strategy that is useful to promote a higher value-added tourist industry can be suggested.

The Analysis of Visual Image of One-Point Graphic Appeared on T-shirt (티셔츠 상품에 활용된 원 포인트 그래픽의 시각이미지 분석)

  • Lee Mi-Yoen
    • Journal of the Korean Society of Costume
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    • v.55 no.8 s.99
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    • pp.15-29
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    • 2005
  • In these days, T-shirt is not only the simple wearing goods but also the suggestive communication, which is not showed outward as well as being intended. Also, it indicates expression of contemporary sensitive living, expression of substantial oneself, and the effective commercial promotion fer advertising fashion brand and promoting the object's sale. Following the above concept, the aim of this study is to understand the outstanding tendency of ' The T-shirt one-point graphic's functions and visual image ', which is appeared after 2001 in the fashion industry's commercial aspects. The visual image's applicative rate of the T-shirt one point graphic is the following; The best applicative rate on T-shirt one- point graphic is the visual image using the mix & match technique shown 42.8 percent applicative rate. The second one is the visual image using the typography shown 38.7 percent. The third one is the visual image using the animals and plants shown 8.5 percent. The fourth one is the visual image using the person's character shown 3.8 percent. The fifth one is the visual image using the geometry shown 2.4 percent. The least one is the visual image using the cartoon character shown 1.6 percent. On the other hand, another important function of t-shirt one-point graphic is the following; 1, The essential function as t-shirt design factor. 2, The promotional function as brand image marketing and brand advertisement. 3. The communicative function as discriminative strategy of object. 4. The achievable function as value added goods.

A Study on the Strategy for Internet Electronic Commerce of Fashion Industry (패션산업(産業)의 인터넷 전자상거래(電子商去來) 활용방안(活用方案)에 관(關)한 연구(硏究))

  • Chung, Hye-Joo;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.3 no.1
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    • pp.81-92
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    • 1999
  • The purpose of this thesis is to analyze the present conditions and problems of the Electronic Commerce, specially by the fashion companies that utilize the Internet and to propose using plans of Internet Electronic Commerce as a strategic method of fashion companies that have a information-oriented mind to adapt itself to modern century. On the basis of my analysis, I propose some using plans of Internet Electronic Commerce by the fashion companies as follows. As a means of construction method, it is need for the pertinent companies to have an information-oriented mind and then to construct the low-expense but high-speed communication Infrastructure. As an operation and management method, positive web site advertisements plans, such as promotion, using various mass media, subscribing to the Internet search engines and dissemination of products information, etc., are need for companies to attract the consumers to connect to the web site. Second, to offer more satisfactory experiences, it is need for companies to frame the integrated shopping mall as a strategic alliance in the management of shopping mall. To frame the integrated shopping mall is also effective in solving financial problems of shopping mall management and introducing of security system As a means of technology supplement, security management systems, such as SSL or SET, should be introduced for consumers to pay the price and furnish their personal informations. Second, new technology developments, such as the newest simulation programs using Virtual Reality to solve the problem of products' actual feeling, should be need for consumers to feel as they really put clothes on. If these technological developments are realized, fashionable products will be dealt in the Internet shopping mall as well and the marketability of Internet shopping mall will be expanded.

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Factors Associated with Self-Assessment of Halitosis in Adult (일부 성인에서 자가 구취 인식도와의 관련요인 분석)

  • Han, Ji-Seon;Hong, Ju-Hee;Choi, Jun-Seon
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.347-356
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    • 2011
  • The aim of this study was to determine the prevalence of self-assessment halitosis and to offer the basic information that establishes a strategy of effective health promotion and to enhance the quality of life. This study performed a questionnaire survey. The questionnaire was filled out by the 362 adults, who lived in Incheon Metropolitan City from May to July, 2010. The data were analyzed using a Chi-square test in the SPSS version 12.0 program. The prevalence rate of self-assessment halitosis was 24.3%. Hypertension, diabetes, medication and inadequate oral hygiene practice were significantly associated with self-assessment halitosis. Other factors of self-assessment halitosis were older age and occupation. As a result, dental professionals have to investigate a systemic disease history thoroughly. And they have to educate regular checkup of oral health and to perform a continuous feedback. The self-assessment halitosis has a negative influence on mental health and social life, so dental professionals must take into consideration about the halitosis.

Characteristics of Highschool Students about Choosing a University (고교생들의 대학진학선택에 대한 특성)

  • Roh, Hyo-Lyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.7
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    • pp.2964-2970
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    • 2012
  • The objective of this paper is to understand the characteristics of highschool students in selecting a career. The subject included 750 students from, who became a university student in 2011. The most of number of students answered that they applied to 3 to 4 universities and they decided their major and university on their last year of high school. Many placed weight on the major rather than the school. Among types of selecting career, family-type received the most voted. In selecting a major, the most answered that they consider their aptitude and then career opportunity. Most students said they were equipped with information and knowledge about the major they applied for beforehand. In selecting a university, many mainly applied for the ones with the highest chance of getting accepted. Many said they learned of the university from their high school/teacher or through the internet. A very few answered that they learned of the university through media such as TV/radio and newspaper. Therefore, appropriate information should be provided to the ones who have the greatest influence on students in selecting a career, family. Also, universities need to develop a promotion strategy that utilizes high schools as well as the internet and smartsphones.

Obesity and Cardiopulmonary Function in Urban Adult Females (도시 성인 여성의 연령 및 건강지각에 따른 비만과 심폐기능 정도)

  • Chaung, Seung-Kyo;Kim, Chun-Gill
    • Women's Health Nursing
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    • v.6 no.4
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    • pp.594-605
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    • 2000
  • The purpose of this study is to collect fundamental data for adult female health improvement based on urban adult female obesity and cardiopulmonary function. Surveyed were 859 adult females who visited a health improvement center in D district in Seoul between April, 1999, and December, 1999, and the resulting data are as follows: 1. The adult female mean BMI was $23.97{\pm}3.11kgm^2$, which comes within the range of overweight. Among them, BMI of the females aged 41-60, and over 60, were significantly higher. Mean percentage of body fat was $32.07{\pm}4.63$, and it significantly increased in accordance with age, recording the highest among those aged over 60. 2. The systolic blood pressure significantly increased in accordance with age, recording highest among those aged over 60. Those aged 41-60 and over 60 showed significantly higher diastolic blood pressure than those in their 20s and 30s; however, they had a significantly lower heart rate. Vital capacity and maximum oxygen intake significantly decreased in accordance with age, and those aged over 60 were lowest. 3. As to health perception, 20.6% of the subjects perceived themselves as healthy, and those who perceived themselves as unhealthy showed significantly higher BMI than those who perceived themselves to be of moderate health. 4. There were no significant differences in blood pressure, heart rate and maximum oxygen intake in accordance with health perception, but those who perceived themselves as healthy showed significantly higher vital capacity than those who didn't. 5. As to cardiopulmonary function in accordance with obesity, the obese group showed significantly higher systolic blood pressure than those whose weight was normal to overweight. The diastolic blood pressure of the normal weight group was the lowest, while the obese group showed significantly lower vital capacity and maximum oxygen intake. These findings indicate that the womens' health promotion program must include an effective strategy for preventing obesity, and strengthening cardiopulmonary function.

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Effect of Postpartum Outcomes in Mother's Upright Position During the Second Stage of Labor: Systematic Review (분만 2기 산모의 직립자세가 분만결과에 미치는 효과: 체계적 문헌고찰)

  • Park, Seong-Hi;Hwang, Jeong-Hae;Choi, Yun-Kyoung;Kang, Chang-Bum
    • Women's Health Nursing
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    • v.18 no.3
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    • pp.209-222
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    • 2012
  • Purpose: The purpose of this study was to determine whether upright position is effective in labor through systematic review in randomized controlled trials. Methods: We established the PICO (Patient-Intervention-Comparator-Outcome) strategy, and reviewed 282 literatures from national and international electronic databases, and finally selected 9 references based on inclusion and exclusion criteria. We evaluated the quality of references and carried out a meta-analysis. Results: The maternal outcomes showed that the duration of their second-stage labor was 2.29 minutes shorter than that of the women in the recumbent position, and were less likely to have episiotomy. The other outcomes, including the mode of delivery, blood loss, hemoglobin level, use of oxytocin, use of analgesics, and perineal laceration, did not differ between the groups. The fetal heart rate abnormality occurred less than in the control group. The Apgar scores of the groups did not differ. Conclusion: There is evidence that an upright position in the second stage of labor reduces the duration of the second stage of labor, the incidence of episiotomy, and an abnormal fetal heart rate.

Association between Compliance with Dietary Guidelines and Dyslipidemia among Koreans (한국 성인의 식생활 지침 실천도와 이상지혈증의 관련성)

  • Hong, So-Young;Lee, Kye-Heui;Lee, Hong-Soo;Lee, Myoung-Sook;Jee, Sun-Ha;Joung, Hyo-Jee
    • Journal of Nutrition and Health
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    • v.40 no.8
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    • pp.745-752
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    • 2007
  • While metabolic syndrome(MS) is rapidly expanding and dietary pattern, the known risk factor of MS, goes through heavy transition to western diet, not many researches have been done on the association between dyslipidemia and dietary factors in Korean adults. The purpose of this study was to investigate the association between compliance with dietary guidelines and dyslipidemia among Koreans. The subjects of 399 adults who visited health examination center were classified into dyslipidemia(n=180) and control(n=219). Diagnosis of dyslipidemia was based on NCEP-ATPIII criteria(triglyceride>=150mg/d, HDL-C<50mg/dl for male, HDL-C<40mg/dl for female). A questionnaire based interview was done to collect information on compliance with dietary guidelines, general characteristics and health related behaviors. Anthropometric variables were measured during the survey. Mean compliance score of dietary guideline was significantly lower in dyslipidemia group than in control. It was associated negatively with waist circumference and positively with serum HDL-cholesterol(p<0.05). Risks of dyslipidemia were significantly decreased in the group with highest dietary guideline score, high serum triglyceride levels(OR=0.484, 95% CI=0.268-0.875), abdominal obesity(OR=0.296, 95% CI=0.159-0.553), and dyslipidemia(OR=0.481, 95% CI=0.266-0.869). These results indicated that increasing compliance with dietary guidelines could be an effective strategy to lower the risk of dyslipidemia among Koreans.

Use of Licensing for Animation Business Promotion (애니메이션 산업 활성화를 위한 라이선싱 활용 방안)

  • Kim, Joon-Young;Kim, Jae-Woong
    • The Journal of the Korea Contents Association
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    • v.7 no.2
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    • pp.255-264
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    • 2007
  • This study considers the use of licensing for One source-Multi use revitalization for high profitability in domestic animation industry. To grasp the controversial point in domestic licensing case and establish success point through the study for expansion success case in USA and Japan. Workers in domestic animation industry vaguely think 'Licensing will be succeed naturally, when animation product gets the fame.' However, it is very important to consider licensing in making plan to reflect creating animation product. And also licensing property in included in animation product should have competitiveness, premise understanding of consumption type in relation industry market. Finally, it is necessary to expand by stage better than synchronistical way and management in marketing way, it should be accomplished to manage through technical know-how management system and relation the strategy systematic.

A Study on Librarians' Perception about the Changing Role of University Libraries (대학도서관의 역할변화에 관한 사서의 인식조사 연구)

  • Noh, Younghee
    • Journal of the Korean Society for information Management
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    • v.33 no.2
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    • pp.227-256
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    • 2016
  • This study was carried out for the university library to find out a strategy to stand tall as an institution to lead the university, by reflecting the university environment having with drastic environmental changes and reflecting the evolution of information technology. As a result, first, university librarians responded that big issues related to the university library is the University Library Promotion Act, University Library evaluation and assessment indicators, the value of university libraries at the university, and changing spatial composition and functions of the university library. Second, university librarians responded that changes of the university environment, government policy on universities, various national projects, and various university reform policy significantly affect to the university library. Third, about what you think would be helpful to the crisis in their universities as changing role of the library, they responded that they can contribute in terms of improving students' information and technology literacy, improving students' reading skills, improving research capacity, and improve students' learning ability. Fourth, they responded that services that users demand the highest in the university library will be expansion of e-books and information resource.