• Journal of Digital Convergence
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• v.15 no.11
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• pp.85-95
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• 2017

The news media report the pledges of presidential candidates, which have important implications for political communication. This study is to investigate the difference between news coverage on the presidential candidate' s pledge and to discuss its implications. The sampled news from the two newspapers were analyzed for content analysis. Frequency analysis and Chi-square analysis are utilized with SPSS. As results, there was no difference in the tone of the article's headlines, but the difference of the tone between the article content was statistically significant. The results means that the media framing affect on the reader's perception. Follow - up study can be suggested a comparative study of past election candidates 'pledge reports, a network analysis for the news language, and a comparative analysis of newspaper coverage and broadcast coverage.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.179-190
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• 2015

This study discusses on the influential factors of satisfaction in communication by focusing on the political communication phenomenon that is revealed in our society. The acts of political communication and its communication satisfaction are examined by exploring individuals' political inclination and their media usage which are the main influential factors of political communication. An interview survey was conducted on a thousand adults over the age of nineteen who are residing in sixteen cities and provinces nationwide. As a result, a high rate of online media usage was observed among people with progressive political inclination. It showed that the political communication acts of 'writing/communicating' which indicates ons actively posting their personal opinions, has a positive influence on communication satisfaction. On the other hand, the usage of offline media was dominant over people with conservative and neutral political inclination. A passive act of 'reading/watching,' which is to observe other people's opinions, was shown by most of the interviewees. Therefore, it was able to discuss that in order for a harmonious flow of political communication among our society, the understanding of citizens' political characteristic must be preceded and the differentiated political communication using media must be raised accordingly.

• Trans-
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• v.10
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• pp.31-50
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• 2021

Media audiences are defined in a complex relationship with a comprehensive media environment, and are structured and reconstructed according to changes in the media environment. Today, with the changes in the media environment represented by convergence and transmedia, discussions on audiences are actively developing, and debates between positive and negative views on the cultural and political characteristics continue. This paper aims to systematically examine the complexity and ambivalence of new audiences beyond the binomial confrontational debate, and to understand the conditions and mechanisms under which the progressive possibility can be actualized. First, it looks at the changes in today's media environment and contents, and examines the changing patterns of audiences in connection with them based on related research. In addition, it examines the debate on the cultural and political characteristics of new audiences, and explores ways to construct /reconstruct alternative audiences based on Jacques Ranciere's discussion. In conclusion, the characteristics and contents of the utopian and dystopian moments of the transmedia audience were examined, and the necessary works for realizing the former were identified.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.180-191
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• 2016

This study utilized a semantic network analysis for Korean major newspaper articles concerning 'Bernie Sanders'. 'Bernie Sanders' promotes conservative values of 'Americana' as well as the progressive values of 'relieving inequality', and thus, perhaps he is a subject on which ideological differences between the press can be distinctively manifest. Upon comparison of the priority of frequency between the conservative press and progressive press, the conservative press frequently used the expressions, 'socialist' and 'black man', whereas the progressive press frequently used the expressions, 'inequality' and 'problem'. Both the conservative press and progressive press displayed particularly different semantic compositions with the term, 'Korea'. The progressive press aimed to express the criticism of social problems and established politics identified by Sanders in relation to the 'Korean' society, whereas the conservative press criticized the blunt expressions stating that a specifically named politician resembles Sanders, and the specific party and term of 'Korea'. A completely different disposition of reports from different perspectives and context was ascertained, regardless of the use of the same terms. Thus, it is demonstrated that the semantic composition of the press on a specific issue displays significant differences according to their ideological disposition.

• Archives of design research
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• v.17 no.2
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• pp.105-112
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• 2004

Taking a broad view on the study, it enables one to understand all over the subject or discover some problem. On this thesis, by taking a broad view, the advertising was considered as a television media contents. And attempted to establish the identity of the audience's conception about the social or cultural influencing power of an advertising. Among the television media contents, the drama and cinema was compared with the advertising because of their influencing power in each personal, and tried to clarify diversely the influencing power of advertising. The influencing power survey for the advertising, cinema, drama was practiced by checking his or her conception about below three television media contents - advertising, cenema, drama. And the data were statistically conducted. As the result, some significant conception was found. The participants on the survey conceived the advertising as in the concept of 'Accomplishment', 'Variable', 'Progressive'. This results are considered as they prefered to be influenced by the advertising rather than the drama or cinema in the conception of 'New', 'Variety', 'Progressiveness'.

• Korean journal of communication and information
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• v.79
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• pp.40-69
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• 2016

This study examines how the Korean media has covered the leukemia case of Samsung workers. The news articles on the cases, published in the three terrestrial broadcasting stations, the five major newspapers, progressive Internet news media, conservative Internet news media, and business newspapers between 2007 and 2015, were retrieved and analyzed. Four characteristics of news reports were discovered as following: First, while conservative news media and business news media have exnominated the first phase of the case in which a civil organization Sharp claimed that Samsung workers had leukemia from their workplace; they have nominated the second phase of the case in which Samsung attempted to solve the problem by compensating the victims for their disease. Second, the media generally have displayed more interests in the results than in the causes of the case. Third, the conservative press and business newspapers have reported the case in favor of Samsung rather than laborer victims. Fourth, the conservative press have deployed market-friendly discourses, rather than problematizing the state and civil society. Through an abduktive analysis, this study argues that except the Hangyore and Kyunghyang Shinmun, most of the Korean media, assuming pro-business attitude, do not question or clarify where the responsibility of the industrial disaster lies by displaying their interests in the phase of solution, not in the phase of cause.

• Korean journal of communication and information
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• v.56
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• pp.175-193
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• 2011

This study explored how South Korean newspapers covered North Korea's second nuclear test in May of 2009. Findings show that South Korean newspapers mostly reported North Korea's nuclear experiment in relatively negative tones. Their coverage mainly focused on the influences of nuclear threat from the North on the military, political and economic areas in South Korea. However, the media's agenda settings and frames were not similar in terms of each paper's political and ideological inclination. Whereas the progressive papers, such as the Hankyoreh and the Kyunghyang Shinmun, recognized that the current nuclear issue in Korean peninsula is getting worse because of South Korea's rigorous pressure on North Korea, the conservative papers, such as the Chosun Ilbo and the Donga Ilbo, see that the deadlock between North and South mainly comes from the system malfunction of North Korea. To prevent the current impasse, the left-side papers emphasized to develop the six-party talk in dealing with North Korean issue, while the right-wing papers paid attentions to the West's sanctions on North Korea and ensuring national security.

• Journal of Industrial Convergence
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• v.20 no.12
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• pp.135-143
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• 2022

This paper aims to grasp what propensity users have in their ideology from the comments in the Web Portal News and the Press Website News. Through these analytical results, the political propensities of not only the Web Portal News and the Press Website News but also the voters who use these news media could be grasped. The collection of data necessary for this study has been made from the comments of 174 news stories for about 90 days before the election day. For the analysis, T-test has been used in order to compare Naver News with Daum News, the Minjoo Party of Korea with the People Power Party, and the Press Web Site News with Naver News. As a result of the analysis, the comments of Naver News took the higher percentage in the positive writings about the candidates of the conservative party. but, in contrast, those of Daum News in that percentage were higher about the ones of the progressive party. Accordingly, it can be found that Naver News is mainly used by users with the politically conservative propensity, while Daum News is mostly used by those with progressive one.

• Asian Journal for Public Opinion Research
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• v.8 no.2
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• pp.105-125
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• 2020

The purpose of this paper is to analyze 1) who created and distributed fake news, 2) the distribution channels of fake news, 3) who fake news has targeted, and 4) the effects on voting and the impact of fake news on Korean politics. In South Korea, fake news was mainly created by candidates or election campaigns. The reason is that in the wake of the impeachment of President Park Guen Hye, all the political parties in Korea used fake news as a means of mobilizing supporters for each of their candidates or parties to gain an advantage in situations involving political divisions and confrontations between the pro-impeachment, progressive young generation and anti-impeachment, conservative senior generation. Voters' media usage patterns were polarized through social network services (SNS) media and television. Fake news was mostly received through these two media outlets. According to the spreading structure of fake news in Korea, the younger generation generally uses SNS posts intended for unspecified individuals, and the older generation uses closed SNS like KakaoTalk or Naver's BAND. In the end, it is typically characteristic of the older generation to spread fake news through existing offline human networks. In the 2017 presidential election, fake news has been confirmed to have the effect of mobilizing supporters for each political party. In the presidential election, an increase in voter turnout was confirmed among those in their 20s and those in their 60s or older. Evidently, fake news influenced the election of Moon Jae-In. The influence of fake news is expected to grow further as ideological polarization and consequent political polarization continues to intensify in South Korea.

• Korean Journal of Artificial Intelligence
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• v.12 no.2
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• pp.9-16
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• 2024

In this study, we delve into the effects of personalization algorithms on the creation of "filter bubbles," which can isolate individuals intellectually by reinforcing their pre-existing biases, particularly through personalized Google searches. By setting up accounts with distinct ideological learnings-progressive and conservative-and employing deep neural networks to simulate user interactions, we quantitatively confirmed the existence of filter bubbles. Our investigation extends to the deployment of an LSTM model designed to assess political orientation in text, enabling us to bias accounts deliberately and monitor their increasing ideological inclinations. We observed politically biased search results appearing over time in searches through biased accounts. Additionally, the political bias of the accounts continued to increase. These results provide numerical evidence for the existence of filter bubbles and demonstrate that these bubbles exert a greater influence on search results over time. Moreover, we explored potential solutions to mitigate the influence of filter bubbles, proposing methods to promote a more diverse and inclusive information ecosystem. Our findings underscore the significance of filter bubbles in shaping users' access to information and highlight the urgency of addressing this issue to prevent further political polarization and media habit entrenchment. Through this research, we contribute to a broader understanding of the challenges posed by personalized digital environments and offer insights into strategies that can help alleviate the risks of intellectual isolation caused by filter bubbles.