• Title/Summary/Keyword: Program Genre

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Characteristics of a Producing Process of the Television Genre -over Program: Focused on the KBS 2TV <Sponge>- (텔레비전 탈장르 프로그램의 제작과정 특성 -KBS 2TV <스펀지>를 중심으로-)

  • Kim, Sang-Keun
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.251-258
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    • 2011
  • Nowadays, 'fusion style' television programs are increasingly found in the production of television program. Originally such a trend has been developed with a purpose of changing tedious cultural program into entertaining style. Recently, however, it has also become as an alternative style of genre which is against from lasciviousness or lewdness of entertaining programs. This study is designed to analyse the characteristics of television production and theorize a producing process of the television genre-over program As a result of various aspects of research, it is found that recent producers who make genre-over program choose any kind of genre which is thought to be needed for their program, without any limitation in terms of methods or skills for specific genre. And with this change of concept for making programs, genre-over programs are newly defined as the entertaining programs, in which its entertaining function is widen and broaden, absorbing the informative function of cultural programs.

Determinants of User Immersion for Korean Drama and Entertainment Genre Programs among Chinese Students in Korea (중국 유학생의 한국 드라마 및 오락 프로그램 몰입 결정 요인)

  • Ma, Si;Chon, Bum-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.111-119
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    • 2012
  • This study examines determinants of user immersion for Korean drama and entertainment genre programs among Chinese students in Korea. The major results are as follows: firstly, user immersion for entertainment genre was more greater than that of drama genre. Although drama was tended to evaluated based on star appearance and narrative structure, entertainment program was favored by its pleasure and vividness. Secondly, there were gender differences for entertainment and drama genre programs between male and female respondents. Also, there was a correlation between drama immersion and duration of stay. Thirdly, although determinants of drama immersion were program characteristics, duration of stay and drama preference, those of entertainment immersion were program characteristics, appearance of star players and entertainment preference.

A Study on the Viewers' Reponses to In-Program Advertising According to TV Program Genre (프로그램 유형에 따른 중간광고에 대한 시청자 반응 연구)

  • Lee, Hyun-Seon
    • Korean journal of communication and information
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    • v.43
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    • pp.282-313
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    • 2008
  • Advertising is both applauded and criticized for its characteristics and roles on society. Advertising environment is changing and developing. The important changes in advertising are fragmentation of traditional media, growth of new media, and increasing clutter. The major issue in advertising and broadcasting system in Korea is reintroduction of in-program advertising on terrestrial television stations. The purpose of this study is investigate the responses of viewers to in-program advertising. This study considers program genre as mediating variable which may affect the viewers' responses to in-program advertising. Independent variables of this study are the insertion of in-program advertising (insertion/non-insertion) and program genres(news/educational/drama/entertainment program). Dependent variables of this study are viewers' responses, attitude towards broadcasting station and attitude towards advertiser. This study was run as a $2{\times}4$ factorial design with 30 subjects per cell, resulting in a total sample size of 240. This study randomly assigned each subject to 1 of the 8 treatment groups. The result of this study shows that in-program advertising induces negative responses of viewers, attitude towards broadcasting station and advertiser. And this study found that viewers showed the negative responses to in-program advertising regardless of program genre. The findings of this study illustrate the need of consideration and planning of in-program advertising to protect viewers' right.

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Genre Oriented Characteristics of Virtual Reality Programs (가상 리얼리티 프로그램의 장르적 특성)

  • Hong, Sook-Yeong
    • The Journal of the Korea Contents Association
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    • v.10 no.1
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    • pp.202-212
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    • 2010
  • The purpose of this study is at clarifying what the genre oriented characteristics of virtual reality programs are. For this, the tests of 'We Are Married' being broadcasted in 'Sunday, Sunday Night' Part 1 of MBC from episode 1 to 8. As a result of analysis, this program was mixing together virtuality and reality by placing the image of virtual couple's life and presentness of entertainers existing in reality appearing at the studio. Also, it was forming sympathy with users as it satisfies fantasy and sense of reality toward marriage by the entertainer couples showing love and conflict that may happen between real couples after setting various categories of couple types. Also, through the device for the public space to confess private feelings through television, it shows the boundary between public domain and private domain breaking up. Along with this, it has implemented amusement characteristics by inspiring enjoyment of users by a substituted satisfaction through various forms of impressions presented to spouse such as materials, effort, gesture or language, etc. Accordingly, the virtual reality program shows authenticity, fiction and amusement by being mixed together and we can see that such genre oriented characteristics act as important strategy appealing to users based on breakup of boundary and genre oriented ambiguity.

A Study on the Formative Process of Genre and Storytelling in Observation Entertainment Programs - Focusing on the Role of Observer (관찰 예능의 장르화 과정과 스토리텔링 연구 -관찰자의 역할을 중심으로)

  • Lee, Hyun-Joong
    • Journal of Popular Narrative
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    • v.25 no.2
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    • pp.217-245
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    • 2019
  • Recently, the interest among Korean broadcasters in the 'observation entertainment' genre has intensified. This study aims to analyze the genre and storytelling of observation entertainment programming from a narratological perspective. The origin of the Korean observation entertainment program began with the 'reality-variety show'. There was a 'real-life' debate in these reality-variety shows, and as an alternative, the observation entertainment program appeared. Documentary filming, omnibus composition, and spatialization of 'everyday' life have led to the recognition of observation entertainment as a single genre. In particular, 'observers' have become a key factor in the observation entertainment program. The subject of the program is determined by who the observer is. The variability of the program format is the same. The observer looks at the observation target on behalf of the viewer. At the same time, he or she serves as a narrator of the program. The observer functions as the most influential factor in the storytelling of the observation entertainment program. In the observation entertainment program, 'observation' is only a form. It is the observer who creates a narrative within this same format to make the difference between each program. Also, voyeurism has been considered a problem in reality shows such as observation entertainment programs. However, the form communicated by observers is not a direct peek, so much of the problem of voyeurism is mitigated. Such observation entertainment programs analyzed through observers are meaningful in that they make people understand the cultural meaning of "reality" in TV and the storytelling of contemporary Korean TV entertainment.

Competition among Chinese Broadcastings, CCTV1, Hunan and Gangso Satellite Broadcasting : The Programming Niche Dimension (중국 방송사들의 프로그램 자원의존 전략에 관한 연구 -CCTV1, 후난 위성방송, 강소 위성방송의 편성행위 분석을 중심으로-)

  • Yu, Sae-Kyung;Gu, Yang
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.116-126
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    • 2015
  • The purpose of this study is to analyze the change of programming strategies of chinese broadcasting as competitions intensify in the niche dimension. Specifically, the niche breadth which indicates the diversity of program genre and way of program production, the niche overlap which indicates the degree of competition among the channels, are investigated. The results show, as the competition has intensified, three chinese television pursued different programming strategies; CCTV1 maintained programming strategy without big change, while Hunan and Gangso pursued change of programming strategy. However the change of programming strategies of Hunan and Gangso showed different direction; Hunan has tended narrows niche breadth of program genre and the way of progrm production, while Gangso broadens niche breadth. In overall, Chinese broadcastings have found the way of co-exist pursuing different programming strategy. And the programming strategy of Gangso satellite broadcasting which broadens niche breadth has showed better performance in rating and advertising revenue.

A Faceted Classification Analysis of TV content: Using News and Current Affairs Programs (패싯분석 기법을 적용한 방송자료의 내용 구조화에 관한 연구: 시사보도 뉴스 프로그램을 대상으로)

  • Shim, Jiyoung
    • Journal of the Korean Society for information Management
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    • v.31 no.3
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    • pp.313-329
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    • 2014
  • This study aims to provide intellectual access to TV content using faceted classification. In order to describe the content of news and current affairs programs, a faceted approach was explored. Based on the Ranganathan's PMEST formula, the basic facets - 'who', 'what', 'how', 'where', 'when' - and their sub-facets were created, specifically for describing the news genre. Additionally, the formal structure and the contextual features of the news genre were mainly considered for creating sub-facets. These created facets were applied to a news genre program. The result shows that these suggested facets are useful for representing well the contextual components of the news genre. The application of faceted classification is expected to improve the identification of the specific TV content.

Genre-specific Cultivation Effect of Reality-based TV Programs: Perceived Realism's Mediation and Fatalistic Beliefs (리얼리티 표방 TV 프로그램 장르의 문화계발 효과: 현실유사성 인식의 매개와 숙명적 태도에 미치는 영향을 중심으로)

  • Na, Eun-Kyung;Kim, Do-Hyeon
    • Korean journal of communication and information
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    • v.57
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    • pp.181-201
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    • 2012
  • Classic cultivation theory and research has been noted for its failure to capture subtle variation in effects by genre and to consider tangible and practical dependent variables. Redressing these limitations, this study aimed at extending cultivation theory frame to incorporating fatalistic attitudes and reality television viewing, especially with the mediator of perceived realism. We first replicated the original cultivation effect by showing the significant effect of overall TV viewing. Even controlling for overall TV viewing, reality-based program use showed positive association with fatalistic beliefs; furthermore, the effect remained significant, additionally controlling for news(fact) use and drama(fiction) use. In a nutshell, the cultivation effect of reality-based TV program on fatalistic beliefs turns out quite stable even after controlling other competing genres.

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Genre-specific Cultivation Effects of TV Programs: Cultivating Viewers' Citizenship and Value Attitudes (텔레비전 시청 장르별 시민성 및 가치관 계발 효과의 차이)

  • Na, Eun-Kyung
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.150-157
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    • 2013
  • In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

Classification of Program Information Genre for Intelligent Personalized EPG (지능형 개인화 EPG를 위한 프로그램 정보 장르 분류)

  • Song, Jin-Seok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.05a
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    • pp.435-438
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    • 2007
  • 국내에서 디지털 방송 상용화에 성공하고 전송 모델 또한 다양화됨에 따라 사용자는 다양한 형식으로 다수의 방송 프로그램을 접할 수 있게 되었다. 이에 대한 효율적인 프로그램 관리를 위한 EPG(Electronic Program Guide) 서비스가 현재 제공되거나 개발 중이다. 지능형 개인화 EPG는 디지털 방송 스트림이 수신되는 환경에서 사용자와 방송 수신기의 지능적인 매개체로서 운영되며 본 연구는 기존 프로그램 정보에 대한 장르를 학습하고 새로운 프로그램 정보가 입력될 경우 올바르게 장르를 분류할 수 있도록 기계학습 기법이 사용되었다.