• Title/Summary/Keyword: Product-management strategy

Search Result 701, Processing Time 0.164 seconds

- Web-based Collaborative Design Environment for Reliable Product Design Systems - (신뢰성 있는 제품설계시스템을 위한 웹기반 협업설계환경 구축)

  • Seo Kwang Kyu
    • Journal of the Korea Safety Management & Science
    • /
    • v.6 no.3
    • /
    • pp.153-160
    • /
    • 2004
  • An issue of globalized and competitive business environment is a transformation of manufacturing strategy for rapidly product development. To copy with these trends, building up a market from various product is becoming conspicuous the core strategy of manufacture. Therefore, it is increasing of necessity for the environment of collaborative product development. As a part of corresponding for these demands, we propose the method that allows easy and rapid integration of legacy resources within the company and between departments. The proposed framework can easily construct a distributed environment for collaborative design between departments in the companies. It was implemented using CO/sup TM/ based on DOME (Distributed Object-based Modeling Environment) that is knowledge based engineering solution.

Recognizing the Necessity for Developing Customer-Oriented New Products for the 4th Industrial Revolution (4차 산업혁명 시대를 대비한 고객 중심의 신제품 개발 필요성 인식 제고)

  • Oh, Won-geun
    • Journal of Information Technology Applications and Management
    • /
    • v.27 no.1
    • /
    • pp.97-109
    • /
    • 2020
  • It is expected that the Fourth Industrial Revolution will have a great impact on the manufacturing industry, especially as it will cause big changes in industry, economy as well as socio-cultural. To cope with this situation, each country is promoting the policy of cultivating its manufacturing. This study derives the effect of the fourth industrial revolution on product lifecycle management for smart manufacturing through expert's cognitive analysis. The knowledge area of product lifecycle management is divided into Project Portfolio Management, Collaborative Product Design, Customer Needs Management, Direct Material Sourcing, Product Data Management, Digital Manufacturing & Engineering, R&D Foundation, New Product Development through academic research. The expert survey was conducted in five different perspectives: Importance, Insufficiency. Then, using the results of the survey and the academic research the implication about Product Lifecycle Management were derived. The significance of this study is that it derives the change areas and factors of the product life cycle management knowledge domain in preparation for the fourth industrial revolution according to the perspective of importance and insufficiency.

Marketing strategy and the current status of Global SPA Brands

  • Kim, Mi-Kyung
    • Journal of Fashion Business
    • /
    • v.14 no.3
    • /
    • pp.35-51
    • /
    • 2010
  • This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

The Effects of the Fit between Forms of KM Strategy and Types of IT Capability on the Innovations of Manufacturing Firm: Innovation Openness (지식경영 전략과 정보기술 역량 간의 적합 관계가 제조기업 혁신에 미치는 영향: 혁신의 공개성)

  • Choe, Jong-min
    • The Journal of Information Systems
    • /
    • v.28 no.2
    • /
    • pp.1-23
    • /
    • 2019
  • Purpose This study exploratory investigated the effects of the fit between forms of knowledge management(KM) strategy and types of information technology(IT) capability on the kinds of innovations such as product and process innovations. In this study, the openness of innovations that affects the innovations of a firm is considered. Design/methodology/approach For this empirical study, 104 manufacturing firms' data were finally collected through field survey. For the analysis of the data, cluster analysis and multiple regression analysis were employed. Findings This study demonstrated that when a system-oriented KM strategy is adopted, IT flexibility, which supports the implementation of a system-oriented strategy, is highly employed and utilized. It was also found that under a dynamic KM strategy, both IT integration and IT flexibility are highly employed. For the innovation of a firm, it was found that when a system-oriented strategy is employed and the flexibility of IT is highly adopted, the levels of product innovation are enhanced. Under a dynamic strategy, when the degrees of IT integration and IT flexibility are high, high levels of product and process innovations were empirically found. The impact of innovation openness on the innovations of a firm were partially demonstrated. Finally, the positive impact of the innovations on the improvement of performance in manufacturing firms were demonstrated.

A Study on the Induction Procedure of PLM in the Multi-Item Product Business : Benchmarking Method (다품종 사업환경에서의 PLM 적용에 대한 연구 : Benchmarking 기법)

  • Ahn, Yong-Ho;Jeong, Woo-Cheol;Kim, Tae-Sung
    • Journal of Digital Convergence
    • /
    • v.10 no.5
    • /
    • pp.125-133
    • /
    • 2012
  • To make maximum benefit through the R&D investment, various methods is presented to support cooperating company in managing product information which reaches to conceptual design, detail design, production and a service from planning phase of production. Recently, the induction of PLM (Product Lifecycle Management) is being accelerated to design the enterprising system which is various from the idea phase for a product plan to the elimination through the life cycle of the product by the major companies. This study is focused on the research and development of the major companies which is producing products like sets, parts and equipment. This study proposes the process of product strategy, goods planning, development, information and the renovation of decision-making system.

A Representation of Engineering Change Objects and Their Integrity Constraints Using an Active Object-Oriented Database Model (능동형 객체지향적 데이터베이스 모텔을 이용한 설계변경 개체 및 제약조건의 표현)

  • 도남철
    • Journal of Information Technology Applications and Management
    • /
    • v.10 no.1
    • /
    • pp.111-125
    • /
    • 2003
  • This paper proposes a product data model that can express and enforce integrity constraints on product structure during engineering changes (ECs). The model adopts and extends an active object-oriented database model in order to Integrate IC data and their integrity constraints. Tightly integrated with product structure, It will enable designers to maintain and exchange consistent EC data throughout the product life cycle. In order to properly support operations for ECs, the model provides the data, operations, and Event-Condition-Action rules for nested ECs and simultaneous EC applications to multiple options. in addition, the EC objects proposed In the model integrate the data and Integrity constraints into a unified repository. This repository enables designers to access all EC data and integrity constraints through the product structure and relationships between EC objects. This paper also describes a prototype product data management system based on the proposed model In order to demonstrate its effectiveness.

  • PDF

Improving Product Quality through Conflict Management: A Study of Hong Kong ODM Suppliers

  • Lam, Ping-Kit;Chin, Kwai-Sang
    • International Journal of Quality Innovation
    • /
    • v.5 no.2
    • /
    • pp.70-78
    • /
    • 2004
  • Client-supplier collaboration in new product development (NPD) has been a strategy in response to fierce global competition. Traditionally, Hong Kong suppliers collaborate with worldwide clients through original equipment manufacturing (OEM) arrangement in which suppliers manufacture products according to clients' design. In recent years, a growing number of Hong Kong suppliers have transformed to original design manufacturing (ODM) in which they are assigned a design responsibility other than manufacturing products. The ODM arrangement necessitates a close interaction between clients and suppliers, which brings about intense conflict. Conflict has been recognized as an important factor affecting NPD performance including product quality. This paper studies the conflict handling practices of Hong Kong ODM suppliers based on 87 survey data. The results show that the suppliers frequently adopt effective conflict handling practices by which they can develop products of good quality through better design decisions. The results also suggest that the use of ineffective conflict handling behaviors, particularly avoiding, should be reduced for better product quality.

Effect of The Relationship between Flexibilities, Types of Strategies, Characteristics of Management accounting Information on Manufacturing Performance (유연성, 전략유형, 관리회계정보특성간의 관계가 생산성과에 미치는 영향)

  • Jung, Jae-Jin
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.10
    • /
    • pp.218-226
    • /
    • 2014
  • In order to improve manufacturing performance by flexibilities, type of strategies, types of information with manufacturing companies in Korea. This study is based on the situation theory. The variables of flexibility were applied with 'product flexibility' and 'mix flexibility'. 'low-cost strategy' and 'differentiation strategy' were applied at strategy types. Financial information and non-financial information, information attributes are applied at. At this study, product flexibility is significantly influenced the differentiation strategy. Mix flexibility is significantly influenced the low cost strategy. Only the low-cost strategy significantly affected on financial information and non-financial information. financial information and non-financial information were significantly influenced on Productive performance. To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

Innovative Product Strategy of KIA SOUL - Attract customers' soul - (기아자동차 SOUL의 혁신적인 제품전략 - 소비자의 soul을 움직이다 -)

  • Lee, Doo-Hee;Lee, Jong-Ho;Jeon, Ki Heung
    • Asia Marketing Journal
    • /
    • v.11 no.3
    • /
    • pp.151-165
    • /
    • 2009
  • The objective of this case study is to analyze how effectively KIA SOUL, which is a leading Crossover Utility Vehicle (CUV) brand, has created a new market space through innovative product strategy. Up until now, most car manufacturers have focused only on the traditional product market segments missing out on the opportunity of the crossover segment market. KIA SOUL found a new market space by identifying the high crossover utility demand and filling the gap between the current product category values and the emerging crossover product category values. This case study illustrates that an innovative product strategy can be effectively employed to create a new market space in the saturated car manufacturing industry. The case summarizes that the innovative product strategy of KIA SOUL is comprised of four primary pillars: design innovation, market frontier in CUV, the first company to launch customizing service brand-TUON, and functional innovation. The KIA SOUL case study provides valuable insights and implications for many other companies that are planning to find "blue oceans" for their own business.

  • PDF

The Analysis of Relation on Marketing Success Factors and Performance for Silver Industry (실버산업의 마케팅 성공요인과 경영성과와의 관련성 분석)

  • Lee, Lae Hyung;Kim, Byeong Chan
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.8 no.4
    • /
    • pp.245-261
    • /
    • 2012
  • This study thus set out to empirically analyze connections between the success factors of marketing and management performance in the silver industry. For that purpose, the investigator analyzed relations between independent variables, which include such success factors of marketing as market segmentation, product mix, customer relational management, brand asset, price strategy, and marketing information system, and dependent ones, which include financial and non-financial management performance. Those results partially support the hypothesis that the six success factors of marketing set in the study have effects on financial and non-financial management performance in the silver industry. Customer relational management had the biggest influence, being followed by brand asset and price strategy in the order. Those results indicate that companies need to consider customer relational management, brand asset, and price strategy before other success factors of marketing to achieve financial and non-financial management performance in the silver industry.