• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.1
• /
• pp.35-51
• /
• 2023

This study used text mining to extract 2,842 keywords from 7,397 product names and organized them into categories in order to analyze the characteristics of keywords appearing in the product names of jeans after 2020. The item category included denim and Chungbaji [청바지], and Ilja [일자], while the silhouette category included wide and bootcut. In addition, high-waist and banding comprised the making sector, and the materials category consisted of napping, spandex, and soft blue. Denim surpassed the others in frequency, co-occurrence frequency, and centrality, and co-appeared with various other keywords. Also, the co-appearance of item and silhouette was prominent, and there were many keyword combinations that showed characteristics related to (a) high waist; (b) hemline detail; (c) rubber band; and (d) partial tearing. Furthermore, idiom expressions such as 'slim fit' and 'back tearing', which were not highlighted in the co-occurrence frequency, were additionally confirmed through correlation. Therefore, the product name analysis effectively identified the detailed characteristics of the silhouette and the making of jeans preferred by consumers.

• The Pure and Applied Mathematics
• /
• v.28 no.2
• /
• pp.187-198
• /
• 2021

This work presents an exposition of both the internal structure of derived category of an abelian category D^*(𝓐) and its contribution in solving problems, particularly in algebraic geometry. Calculation of some morphisms will be presented between objects in D^*(𝓐) as elements in appropriate cohomology groups along with their compositions with the help of Yoneda construction under the assumption that the homological dimension of D^*(𝓐) is greater than or equal to 2. These computational settings will then be considered under sheaf cohomological context with a particular case from projective geometry.

• Korea Trade Review
• /
• v.46 no.5
• /
• pp.99-113
• /
• 2021

This study aims to analyze the effect of product information quality and source credibility on product arousal in fresh food website. Despite fresh food websites are selling products with various feature, prior studies have focused on consumer behavior for fresh food website characteristics or specific products without considering the feature of the products. Consumers' attitudes, beliefs, and behaviors vary depending on the feature of the product. In other words, depending on the category of product, the decision making process that consumers purchase products can be differ. So, we classify products considering the feature of these products to examine the effect of information quality and source credibility on product arousal into experience goods and search goods. We surveyed 288 consumers having experience of purchase in fresh food website and verified the hypothesis through One-way ANOVA by classifying the information quality and the source credibility as high level and low level. As a result, there was a difference in product arousal according to the product information quality level and the source credibility level for each product category exposed to the fresh food website. In experience goods, source credibility have a more important effect on product arousal than product information quality, and in search goods, product information quality have a more important effect on product arousal than source credibility.

• The Research Journal of the Costume Culture
• /
• v.12 no.6 s.53
• /
• pp.984-998
• /
• 2004

The purpose of this study was to analyze contents of clothing product evaluation statements in the internet shopping mall and to discover consumers' recognition and evaluation of it. The data were collected from 151 consumers' statements in the four internet apparel shopping malls and a questionnaire was developed to measure consumers' recognition of clothing product evaluation statements. The questionnaire was administrated 272 consumers over 18 years old. The results of this study were as follows; First, The contents of clothing product evaluation statements in the internet shopping blog, were divided into three categories which were product, service and consumer buying decision process. Product category include evaluation of clothing product, description of difference between real product and product on the screen, and advice of uses. Service category include quickness and kindness in delivery, store preference for good service. For consumer buying decision process, motivation of purchasing, perceived risk, expression of satisfaction from good buying and canvassing for purchasing were included. Second, consumer recognized that clothing product evaluation statements has function of furnishing information, confirmation of purchasing decision, risk reduction of internet shopping, and interesting entertainment. Consumers also were dependent on product evaluation statements for making purchasing decision. And it was trusted by consumers. This recognition & evaluation were correlated with consumer's clothing product knowledge, involvement, risk perception of internet shopping, experiences of internet shopping. Managerial implications are provided for internet shopping mall.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.2 no.3
• /
• pp.17-21
• /
• 1992

In this paper we consider the notion of fuzzy relation as a generalization of that of fuzzy set. For a complete Heyting algebra L. the category set(L) of all L-fuzzy sets is shown to be a bireflective subcategory of the category Rel(L) of all L-fuzzy relations and L-fuzzy relation preserving maps. We investigate categorical structures of subcategories of Rel(L) in view of quasitopos. Among those categories, we include the category L-fuzzy similarity relations with respect to both max-min and max-product compositions, respectively, as a cartesian closed topological category. Moreover, we describe exponential objects explicitly in terms of function space.

• Asia Marketing Journal
• /
• v.13 no.4
• /
• pp.1-27
• /
• 2012

Extending the findings of Rajagopal and Burnkrant (2009), this research examines the moderating role of consumers' goals (i.e., head category-relevant goal vs. modifier category-relevant goal) in the effects of two different interpretation strategies (i.e., relational interpretation vs. property interpretation) on product beliefs and attitudes toward hybrid products. In the current research, we make two predictions. First, we predict that both head category and modifier category beliefs will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between each product category beliefs across the two interpretation conditions in the head category-relevant goal priming conditions. Second, we predict that attitudes toward hybrid products will be higher under property interpretations than under relational interpretations in the modifier category-relevant goal priming conditions, whereas there will be no significant differences between the attitudes toward hybrid products across the two interpretation conditions in the head category-relevant goal priming conditions. These predictions are tested and confirmed in two experiments. Finally, we discuss theoretical and practical implications of our findings and develop directions for future research.

• Fashion, Industry and Education
• /
• v.16 no.2
• /
• pp.30-39
• /
• 2018

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.

• Korean Journal of Mathematics
• /
• v.28 no.1
• /
• pp.75-87
• /
• 2020

Category F Rel of fuzzy sets and relations does not form a topos. J. Harding, C. Walker and E. Walker [3] showed that FRel has a tensor product and V. Durov [1] introduced basic definitions related to the notion of vectoid endowed with a tensor product. In this paper, we show that FRel forms a quasi topos. Also we show that there are quasi power objects in FRel. And by the use of the concepts of FRel and quasi topos, we get the logic operators of FRel. Moreover, we show that FRel forms a vectoid.

• Korean Journal of Mathematics
• /
• v.30 no.3
• /
• pp.513-524
• /
• 2022

In this paper, we introduce the notion of tensor product in groups and prove its existence and uniqueness. Next, we provide the Isbell's zigzag theorem for dominions in commutative groups. We then show that in the category of commutative groups dominions are trivial. This enables us to deduce a well known result epis are surjective in the category of commutative groups.

• KIPS Transactions on Software and Data Engineering
• /
• v.8 no.9
• /
• pp.363-372
• /
• 2019

A sequence refers to data in which the order exists on the two items, and purchase transaction data in which the products purchased by one customer are listed is one of the representative sequence data. In general, all goods have a product taxonomy, such as category/ sub-category/ sub-sub category, and if they are similar to each other, they are classified into the same category according to their characteristics. Therefore, in this paper, we not only consider the purchase order of products to compare two purchase transaction sequences, but also calculate their similarity by giving a higher score if they are in the same category in spite of their difference. Especially, in order to choose the best similarity measure that directly affects the calculation performance of the purchase transaction sequences, we have compared the performance of three representative similarity measures, the Levenshtein distance, dynamic time warping distance, and the Needleman-Wunsch similarity. We have extended the existing methods to take into account the product taxonomy. For conventional similarity measures, the comparison of goods in two sequences is calculated by simply assigning a value of 0 or 1 according to whether or not the product is matched. However, the proposed method is subdivided to have a value between 0 and 1 using the product taxonomy tree to give a different degree of relevance between the two products, even if they are different products. Through experiments, we have confirmed that the proposed method was measured the similarity more accurately than the previous method. Furthermore, we have confirmed that dynamic time warping distance was the most suitable measure because it considered the degree of association of the product in the sequence and showed good performance for two sequences with different lengths.