• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.640-653
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• 2014

The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.394-394
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• 2023

The world's sustainable growth is being severely hampered by the inefficient use of water resources. Despite the widely acknowledged importance of trade in global and regional water and food security, societal reliance on local production as well as international trade remains inadequately assessed. Therefore, using South Korea as a case study, this study fills in this research gap by applying the virtual water concept, the logarithmic mean divisia index (LMDI) method, and the Tapio decoupling model. The virtual water concept was used to estimate South Korea's net virtual water trade for major grain crops from 1992 to 2017. Then, the LMDI method was utilized to assess the driving factors causing changes in net virtual water trade. Lastly, the Tapio decoupling model was used to investigate the decoupling relationships between economic growth and the driving factors of net virtual water trade. Results showed that South Korea remains a net importer of virtual water flows with respect to grain crops, with an average import of 16,559.24 million m³ over the study period. In addition, the change in net virtual water trade could be attributed to water intensity effect, product structure effect, economic effect, and population effect. However, water intensity and economic effects were the major decisive factors for decrease and increase in net virtual water trade respectively, while the population and product structure effects had minor positive influences on the net virtual water trade. Furthermore, water intensity and economic growth showed a strong decoupling in most periods, while the decoupling state between product structure and economic growth was observed as expansive negative decoupling. Likewise, population size and economic growth showed a weak decoupling in most periods. The results reveal South Korea's status as it concerns the virtual water trade of grain crops, thus providing valuable insights into the sustainability of trade activities for the management of local water resources.

• Journal of Hydrogen and New Energy
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• v.21 no.4
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• pp.328-339
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• 2010

A new gasification model for coal char was developed considering the effects of pore structure and solid reaction product (ash) and compared with conventional models. Among various parameters reflecting microscopic pore structure, initial pore surface per unit volume of char was found to have the largest effect on carbon conversions. Reaction studies showed that the proposed model can predict carbon conversion more accurately over a broader range of reaction degree compared to the conventional models. Therefore the model proposed in this study would be useful for the design of pilot or commercial scale gasifiers.

• Journal of Korea Port Economic Association
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• v.29 no.2
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• pp.239-253
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• 2013

Changes of a port's market share in the exports of domestic ports result from many interrelated factors. Therefore, the analysis of the export performance of a port should be put in perspective by analysing long periods to identify trends. This paper aims to show the development of competitiveness, product and geographical structure of the Busan Port's merchandise exports from 1995 to 2012 using constant-market shares (CMS) analysis. This article is relevant for Busan port because its export market shares have been showing disappointing path. The dynamic consideration of the CMS analysis, which the static indicators have been replaced by time series, helps to track all changes in the export structure and competitiveness of the Busan port over time. The long-term trend of the indicators suggests that it may be very hard for the Busan port to maintain its market share in the global environment. The advantage in competitiveness of the Busan port has vanished and the product and geographical structure effects show negative trends after 1995, pointing to vulnerability in the Busan port's exports.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.47-57
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• 2019

The purpose of the study was to explore effective satisfaction factors for continuous partnerships between fashion companies and artists. A questionnaire was developed by the researchers and results were collected from a total of 273 people who were working for a fashion company or working as an artist. Data was analyzed by the use of a frequency test, a reliability test, an exploratory factor analysis and a structure equation model analysis using AMOS 18.0. The results of the study were as follow. First, profitability and adequacy had significant effects, but awareness had no effect on confidence concerning the partnership. Second, awareness and profitability showed significant effects, but adequacy showed no effect on the flow among those in the partnership. Third, confidence had a significant effect on flow. Fourth, among the partnership factors, confidence and flow had significant effects on partnership satisfaction. Fifth, flow showed a significant effect on the intent for a continuous partnership, but confidence showed no effect.

• Asia pacific journal of information systems
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• v.9 no.1
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• pp.17-38
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• 1999

While the value of information technology has long been a hot issue, few solid results have been found as of yet. It is partly due to methodological factors and model underspecifcation. This study empirically develops a ITS(information technology structure) taxonomy and investigates the relationships between ITS taxonomy and business performance in the Korean firms. Among factors that impact business performance, organization structure and control system are selected and they are hypothesized to moderate-the relationships between ITS taxonomy and business performance. By surveying 91 manufacturing firms and applying hierarchical cluster analysis, four ITS are identified : centralized, decentralized, centralized cooperative, decentralized cooperative. ANOVA, correlation analysis and crosstable analysis say the presence of moderating effect of organization structure and control system. Cooperative ITS is best in business performance. Centralized ITS is related to functional organizational form. Decentralized ITS is related to product organizational form with decentralized decision making, Centralized cooperative ITS is related to matrix organizational form. Decentralized cooperative ITS is related to matrix organizational form with high integration. These findings have implications for the opportunities and challenges to match information technology with organization structure and control system.

• The Transactions of the Korean Institute of Electrical Engineers P
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• v.57 no.3
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• pp.270-274
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• 2008

The microwave sensor in which the sensitivity was excellent and a structure is simple was developed and it manufactured. And the sensing range that uses the developed product was confirmed. When the developed microwave sensor was set up in the ceiling of a building, we confirmed that the amplitude of the sensitive area increased as the tilting angle was enlarged. The sensitive area became a greatest in case the tilting angle was 65 degree. According to the height of a ceiling, because the sensing range is determined, in case of using in the building in which the height of a ceiling is enough secured it is determined to secure the more wide sensitive area. Moreover, the configuration of the circuit having the simple structure makes the miniaturization of a product, and the light weight possible. It is considered to have the price competitive power which it reduces the manufacturing cost, is sufficient.

• Korean Management Science Review
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• v.34 no.2
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• pp.15-33
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• 2017

This paper considers a Bayesian Network analysis for understanding the heterogeneous cross-category effects of different promotion activities and developing an efficient overall promotion strategy for a large retail store. More specifically we differentiate price reduction promotion and floor promotion and study their heterogeneous effect on consumer purchase behavior under a market basket setting. We then utilize Bayesian networks in identifying complex association structure in market basket dataset by analyzing the effects of different promotional activities and also include the effects of time, family income and size. We find from our Bayesian network analysis that the dominant cross-category promotion effect of price promotion is the indirect effect whereas the dominant cross-category promotion effect of floor promotion is the direct effect. Also, among the demographic variables we find that family size of the household is linked with more product categories compared to income and see that there are differences in the extent of the effects by product category. Finally, we also show the existence of products acting as a network hub and how they can be utilized by retailers faced with a limited marketing budget and suggest a more efficient promotion strategy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.66
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• pp.37-45
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• 2001

Because the structure of the economy is being changed from product-oriented and company-centered economy to service-oriented and customer-centered economy, and the market competition is varying with the competition of non-price factors, the importance for customer service of logistics system is being increased. Thus, the level of customer service should be represented as an element of the logistics decision and the facility location decision. The level of customer service provided by logistics system has an effect on customers\` purchase decisions, hence on the market demand. That is, the market demand is elastic for customer service as it is influenced by product price. Considering the effect of customer service on demand, this study develops the market area which each facility will serve. That area is circular, and distance norm is considered Euclidean and Rectilinear (or Manhattan) distance norm. The market demand for product at a particular area is affected by the level of customer service that facility provides, and the relationship between the market demand and the level of customer service is represented with a mathematical function.

• Design & Manufacturing
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• v.10 no.3
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• pp.46-50
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• 2016

Laminate products for motor core are developed with a structure in which the importance of quality level and clamping force is influenced by the recent performance and safety of the product. It has been confirmed that the accuracy of the mold is emphasized, and that the accuracy of the tightening force produced by the stacked product for the motor core is greatly influenced by the change in the bottom dead center displacement of the aged high speed press. The reason why setting the mold, and test the effect of bottom dead center of high speed press is to improve product pull force in embossing process at mold. We have applied the system to minimize the effect on the damping displacement under the dynamical degree of the equipment by applying the emboss complement device which can test the influence and complement in the process.