• 제목/요약/키워드: Product Design Collaboration

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Integration of Social Media with Product Data Management for Collaborative Product Design (협업 설계를 위한 소셜미디어와 Product Data Management 통합)

  • Do, Namchul
    • Journal of Korean Institute of Industrial Engineers
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    • v.42 no.1
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    • pp.50-56
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    • 2016
  • Social media (SM) for expressing thoughts and opinions of people in network communities can support collaboration among stakeholders in business activities. To enhance collaboration for product design, this study integrates SM with a product data management (PDM) system that manages main product development processes and data in manufacturing companies. This study proposes a text messaging SM model that shares core components of PDM systems and uses product structures in PDM systems as networks for SM broadcasting. The SM model is implemented with a research purpose PDM system and applied to product design experiments to show feasibility of the proposed SM model in PDM systems.

Impact of the selective factors of collaboration fashion products on product preferences and behavioral intention (콜라보레이션 패션제품 선택요인이 제품 선호도 및 행동의도에 미치는 영향)

  • Kim, Yubeen
    • Journal of the Korea Fashion and Costume Design Association
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    • v.23 no.2
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    • pp.53-65
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    • 2021
  • The study of behavioral intention in the fashion industry, until recently, focused on the variables of satisfaction and the intention of purchase, and were limited to specific individuals who were fashion consumers. It was found that variables of intention of recommendation have a greater impact on many other potential customers from a study on consumer behavioral intention. Thus, this study seeks to examine the relationship between the selection factors of collaboration fashion products and preference, and the relationship between preference and the intention of purchase. Moreover, the purpose of this research is to find the influence of relationships between selective factors of collaboration fashion products and the intention of recommendation. The 'intention of recommendation' was set as a dependent variable, that influences the relationship between preference and intention of recommendation. For empirical analysis, SPSS 25.0 software was used to conduct frequency analysis, reliability analysis, factor analysis, and multiple regression analysis based on a survey results conducted upon 217 people in their 20s. The empirical analysis results are as follows: First, collaboration fashion product selection factors consisted of 'product originality', 'designers and artists' reputation', 'product reliability', and 'products' aesthetic impression'. Second, the selection factors of fashion products had a positive influence on product preferences. Third, the preference for collaboration fashion products had an influence on intention of purchase and intention of recommendation. Fourth, collaboration fashion product selection factors affected intention of purchase. Fifth, selection factors of collaboration fashion products were found to have a significant impact on the intention recommendation.

Using Features as the Knowledge Carrier for Cross Company Collaboration and Change Management - A design methodology for compressing lead-time from plastic part design to mold making

  • Zengzhi, Li;Qinrong, Fu;Feng, Lu Wen;Bin, Song
    • International Journal of CAD/CAM
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    • v.3 no.1_2
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    • pp.43-50
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    • 2003
  • This paper presents a methodology in which the knowledge of design intents and change requests is communicated unambiguously cross collaboration partners through features. The domain of application is focused on the plastic part design for enabling effective collaboration between the product design and plastic mold making. The methodology takes the feature-based design approach and allows design features and knowledge to be reused in plastic injection mold design. It shortens the mold design lead-time, reduces mold design efforts, and enables unambiguous and fast design change management between product and mold designers. These contribute to the reduction of product development cycle time.

Research on Character Collaboration Expression in Cushion Cosmetic Products (쿠션화장품에 나타난 캐릭터컬래버레이션 표현분석)

  • Shang, Cun;Lim, Kyung-Ho
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.5
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    • pp.111-117
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    • 2019
  • This paper analyzes the unique consume psychology characteristics of the youth consumer groups, analyzes art collaboration in the cosmetics products design, and takes the cushion cosmetic product as example, and study the expression of art collaboration between the character image and the cosmetic products. The purpose of research is to improve the product value and brand image by analyzes the art collaboration of cosmetics product, In order to provide consumers with novel and personalized product experiences, and to make products more attractive to the youth consumer groups. It can be provided some reference and inspiration for the future direction of cosmetic packaging design for the youth consumer groups.

An Analysis on Cases of Fashion Collaboration Strategy

  • Jang, Eun-Young
    • Journal of Fashion Business
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    • v.10 no.6
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    • pp.110-121
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    • 2006
  • The purpose of this study is to analyze the various types and areas of recent collaborations in fashion industry and to find the utility value of collaboration. Seventy seven cases of fashion collaboration marketing strategies were selected from officially announced literature survey and enterprises information around the world. Among the seventy seven cases of fashion collaboration surveyed in this study, collaboration with other fields made up 59.7 percent, collaboration between the same fashion categories made up 40.3 percent. Among the areas of other fields, collaboration with IT(Information Technology) or Motor enterprises were included and made up 36.4 percent. Collaborations with Culture and art world that fashion brands collaborate with world-renowned industrial designer or artist and star entertainers were also included and made up 23.3 percent. Among the areas of the same categories, collaboration of fashion designer and sports or casual brand made up 22.1 percent. Collaborations of home shopping mall and fashion designer made up 18.2 percent. Collaboration cases surveyed in this study were classified according to three types; co-product development, co-branding, and co-marketing. Collaboration for co-product development made up 72.7 percent. Collaboration for co-branding made up 27.3 percent. Collaboration for co-marketing made up 37.7 percent. These collaboration marketing strategies are very efficient to upgrade brand image and cut the marketing cost by creating new target, product, brand, and promotion through successful partnerships. Therefore, much more various types and areas of fashion collaborations should be developed to create something new for future consumers.

Collaborations in Fashion and Arts Across Industry Disciplines (패션, 예술, 산업의 협업사례 고찰)

  • Park, Kyung-Ae;Kim, Sook-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.7
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    • pp.1152-1163
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    • 2009
  • Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

Collaboration Among Design Fields With a Focus on the Fashion Industry (패션산업을 중심으로 한 디자인 영역간의 콜레보레이션)

  • Jeong, Hoon-Sil;Kim, Young-In
    • Journal of the Korean Society of Costume
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    • v.58 no.6
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    • pp.110-123
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    • 2008
  • The objectives of this study are to define the fundamental notions of collaboration in design field. The results of this study are summarized as follows: Firstly, collaboration means a cooperative work which are cooperatively done by collabarator and collaboratee on the equal status within a certain period of time, based on core ability of each of them. This cooperative work is presented with a visual image based on the identity of participants, and it creates an added value. Collaboration is different from convergence and hybrid in the methodological aspects and from brand alliance and strategic alliance in the aspects of the subject of project. Secondly, collaboration has been developing through step of using the specific ability, step of sharing each core abilities, and step of fusing their identities, in a view of the sphere of cooperative work and the intimate relations in reciprocity. Thirdly, according to strategic purpose, collaboration can be classified into value ascending collaboration, image changing collaboration, business-field extension collaboration, and event collaboration. Fourthly, production methods of collaboration consist of limited edition method, premium line method, common line method, producing a collaborative product, and so on. Fifthly, differentiation effect, image upgrade effect, production of higher value-added products, sale increase, diversification of business, sharing the targets, and promotion effect are achievable through collaboration. Sixthly, to make progress in collaboration successfully, the compatibility of combination between collaborator and collaboratee, the superiority of collaboratee, definitude of collaboration, the fit method of collaboration, the novelty of collatoration, possibility of issuing of collaboration, and perfection of collabo-product must be the points which deserve our attention.

The Effect of Collaboration Motive Types on Collaboration Areas, Trust/devotion, and Performance/satisfaction in Fashion Business (한국 패션기업 콜레보레이션 동기 유형에 따른 콜레보레이션 분야, 신뢰와 몰입, 성과 및 만족도)

  • Hong, Won-Pyo;Hwang, Jin-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.5
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    • pp.692-703
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    • 2008
  • In the fashion enterprises of today, there are many kinds of inter-enterprises' collaborations which are related to the strategic management for reinforcing their competitiveness in various fields. These inter-enterprises' collaborations, which began to increase in the year 2000, will increase even more in the near future. The study investigated the differences of collaboration motive types in collaboration areas, trust/devotion, performance and satisfactions of collaborations, and characteristics of collaborated companies and their partners. A questionnaire was administered to 194 key employees of the fashion enterprises in Korea and the analysis was performed by factor analysis, cluster analysis, ANOVA, and $X^2$ test. The results showed that the collaboration motive had four factors: economic efficiency, business expansion, product planning improvement, and brand competitiveness increase. The cluster analysis showed that there were four collaboration motive types: brand competitiveness type, economic efficiency type, product planning type, and passive collaboration type. There were significant differences among the collaboration motive types in regard to collaboration areas, trust/devotion, and the performance/satisfactions of collaboration, and characteristics of companies. The brand competitiveness motive type tended to choose the marketing and brand collaboration areas, had a higher trust, and had higher scores on the performance and satisfactions of collaboration than did the other types.

Fashion Brand Collaboration, with Whom and What to Collaborate? -Proposing a Strategic Collaboration Model, according to the Level of Clothing Involvement- (패션브랜드 제휴-누구와 무엇으로 제휴할까? -의복관여수준에 따른 전략적 제휴모형 제안-)

  • Lee, Hye-Rim;Lee, Soo-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.9
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    • pp.1467-1477
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    • 2008
  • This research examined how customers evaluate fashion brand collaborations in speculating the collaboration factors, product, model, and designer. Respondents evaluated 8 different collaborate case cards from 1 to 8, presenting a certain fashion brand, who had recently teamed up with various kinds of product companies for collaboration. Product was found as the most important factor in evaluating the collaboration case cards, analyzed through Conjoint Analysis. Respondents segmented additionally by clothing involvement valued different collaboration factors; products for the high clothing involvement group and messenger and designer for the low clothing involvement group. All the segments and respondents chose the best the card presenting blue jeans, Mr. Chang, and B.S. Choi, as similarity for products, fame for mdoel, and similarity for designer, respectively.

CPC Framework for Sharing Product Information Across Enterprises (기업간 제품정보 공유를 위한 협업적 제품거래 프레임워크)

  • Kim, H.;Kim, H.S.;Lee, J.H.;Jung, J.M.;Do, N.C.;Lee, J.Y.
    • Korean Journal of Computational Design and Engineering
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    • v.8 no.4
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    • pp.201-211
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    • 2003
  • Collaborative product commerce (CPC) is a newly emerging technology to support inter-enterprise collaboration through the product life-cycle. From the IT point of view, CPC is software technology to integrate product, process and resources of different enterprises using Web technologies. In this paper, we introduce a CPC framework for integrating product information across enterprises, which being developed as a part of the CPC project by ETRI. The product metadata represented by XML schema, which is compatible with ISO STEP PDM Schema standard, is presented to semantically and schematically integrate distributed product information. The web services technologies are discussed to support the interoperability of application systems related to the product development, such as CAD and PDM, where most of these applications run in a distributed environment. Finally, we implement the frame-work to integrate distributed product information.