• 수산경영론집
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• 제42권2호
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• pp.47-68
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• 2011

Values are lasting beliefs that are at the center of human behavior and not be often changed. Different values make different behaviors, and similar values form similar behaviors. Consumers' values affect not only the cognitive process but also behaviors in a powerful and comprehensive way. There have been many studies regarding prediction of consumer patterns and identification, measurement methods of values. This is because if we can accurately measure the value system, it can be used in many areas of marketing such as market segmentation, new product development, and advertisement. In case of seafood, it is also necessary to make marketing strategies by segmenting consumers based on their value systems. The objectives of this study are as follows: First, it is to find out the connection process from the properties of seafood products that consumers consider important, to the benefits, and finally to the values they pursue by applying the means-end chain theory, using the Laddering method. Second, using a two-step cluster analysis, we aim to segment seafood markets based on consumers' values and investigate characteristics of segmented markets. Based on objectives, it is expected that this study would provide informations on seafood consumers and help to establish seafood marketing strategies for producers and distributors. Analytical results of the value system using a means-end chain theory indicated that there were seven complete links, that is, ladders among fresh seafood products. In case of processed seafood products, there were total 9 complete ladders. The empirical analytical results of market segmentation according to the values showed fresh seafood products were divided into three groups. In case of processed seafood products were segmented into two groups.

• 한국측량학회지
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• 제23권2호
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• pp.205-210
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• 2005

산업이 발달됨에 따라 산업 제품들은 대형화되고 더욱 정밀화 되고 있다. 생산자들은 제품이 요구에 맞게 정밀하게 제작되었는가를 확인할 수 있는 방법이 필요하게 되었고 이러한 이유로 대상물에 접촉을 하지 않으면서 신속하고 정밀한 데이터를 취득할 수 있는 산업사진측량기법이 관심을 끌게 되었다. 따라서 본 연구에서는 산업제품들의 정밀도를 검사하기 위한 방법으로 산업사진측량의 적용성을 알아보기 위하여 O-2A 항공기를 대상으로 실험을 실시하였다. 항공기의 정렬상태를 확인하기 위한 검사점사이의 거리 측정과 변형이 발생하였을 것으로 추정되는 부분의 변형량을 프로젝트 타겟을 이용하여 변형량을 정량적으로 해석함으로써 항공기 정비 및 사고분석 등에 필요한 데이터를 신속히 제공할 수 있었다.

• 한국콘텐츠학회논문지
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• 제21권10호
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• pp.286-308
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• 2021

오랫동안 누구나 안방에서 즐길 수 있었던 드라마는 디지털 기술의 발달과 한류 영향으로 가장 대중적인 문화콘텐츠로 탈바꿈했다. 이 연구는 1991년 외주제작 정책의 시행으로 드라마 생산과정에 등장한 TV 기획 프로듀서의 등장 배경과 역할과 정체성, 노동 경험에 대해 심층 인터뷰와 참여관찰을 통해 '가까운 거리'에서 살펴본 연구이다. 2000년대 중반 한류 열풍으로 급격하게 늘어난 드라마 제작 편수를 배경으로 드라마 제작과정에서 자신들의 영역을 확장하며 새로운 드라마 생산 주체로 등장한 기획 프로듀서들은 '창작자는 아니지만 드라마 생산자'라는 정체성을 가지고 있었으며, 작가와 감독을 선별하고 드라마 기획을 주도하면서 드라마를 제작할 수 있는 제반 환경을 만들어 주는 역할을 하고 있었다. OTT의 등장과 인터넷 다시 보기 등 'TV 없는 드라마'가 일상화되어 전통적인 드라마 보기 방식이 무너지고 드라마 소비자의 정서적 취향이 까다로워지고 있는 환경에서, 작가와 감독 못지않은 영향력을 행사하면서 드라마 제작을 주도하고 있는 TV 기획 프로듀서들은 탄탄한 기획력을 기반으로 자금력을 확보해 드라마 생산자들 사이의 새로운 권력관계를 형성하고 있는 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제16권7호
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• pp.598-608
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• 2016

이 연구는 <첫눈>(2007)과 <고스트>(2010)를 중심으로 한일 양국에 의해 공동 제작된 초국적 로맨스 작품들의 내러티브 전략을 분석하고 있다. 해외시장진출을 염두에 두고 국제공동제작을 진행할 경우에는 서로 상이한 사회문화적 배경을 보유한 생산주체들은 자국뿐 아니라 파트너 국가의 문화소비자들에게 공감을 얻기 위해서 기획단계에서부터 어떤 내용과 형식을 가진 작품이 가장 적합한가에 대해서 긴밀하게 논의하게 된다. 이러한 과정을 통해 양국의 생산주체들은 '문화적 할인'에 적극적으로 대처할 수 있게 된다. 한일 초국적 로맨스 영화제작에 있어서 주요 '문화적 할인 요인'이라면 민족주의이다. 역사문제나 국경문제 등 민감한 사안을 두고 한국과 일본은 시시각각 대립각을 세우고 있는 상황인 만큼 양국 관객들이 자칫 민족주의적 정서에 기반을 두고 작품을 해석할 소지가 다분하기 때문이다. 즉 초국적 캐릭터들의 사적인 스토리를 공적인 스토리, 즉 한국인과 일본인의 민족적 은유로 확대 해석한다거나 자국배우와 타국배우의 주도권 경쟁 등으로 해석할 소지가 다분하기 때문이다. 따라서 이로 인한 양국관객들의 불쾌감이나 사회적 논란을 미연에 방지하는 것이 공동제작주체들에게 있어 우선적 과제의 하나인 것이다. 두 작품의 내러티브 분석을 통해 공동제작주체들이 민족주의적 감정에서 촉발되는 '문화적 할인'에 대처하기 위해 어떠한 전략을 구사하고 있는지를 먼저 살펴본 후 그 산업적 역량에 대해서 평가하고자 한다.

• 유통과학연구
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• 제13권4호
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• pp.77-87
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• 2015

Purpose - This study aims to investigate the current state of distribution terminology usage by retailers and consumers nationwide, and to suggest a practical improvement plan for its standardization. The Korean distribution industry is closely related to consumers' daily lives. However, in reality, there exists a gap among producers, distributors, and consumers in terms of the definition, understanding, and perception of the terminology. Therefore, standardizing this terminology is essential for more smooth communication. This paper suggests the necessity of committing overall research and survey activities to the actual conditions of using Korean distribution terminology by organizations and their respective management situations, and further, the necessity of probing the problem and its measures in line with the objective and mission of the "Fundamental Law of the Korean Language." Research design, data, and methodology - This study's scope is limited to wholesale and retail including some information systems. First, the study covers most written material including lexicons and glossary of distribution terminology, university textbooks and teaching material for national certificate of qualification, and related laws and ordinances. Second, the survey covers retailers' management situations by store format. The retailers used as the sample for the survey include department stores, discount stores, SSM, and convenience stores. Altogether, 20 specialists were interviewed in their respective sectors or retail formats. Finally, the project team surveyed a sample of 1,300 consumers nationwide on 50 distribution terms mainly used by consumers, including those about awareness, understanding, usage, and attitude. Results - In total, 1,249 terms are drawn through literature research including distribution terminology used in the related literature, glossary and lexicons, distribution terminology in textbooks, and legal terminology. A classified table comprises four large categories including general distribution, distribution marketing, distribution information, and merchandise. The results of the three-step research including literature survey, field survey of retailers, and consumer survey were advised to be screened by academia (retail associations, faculty etc.), retailers (major retail management by store format), retail specialists and consultants, consumers, and Korean linguists. In total, 1,300 questionnaires for 50 terms of the distribution terminology closely associated with consumers were distributed to subjects nationwide. Conclusions - The desired and expected results from this study are summarized from three perspectives as follows: First, from retailers' perspective, a new concept, or coinage of new terms of the distribution industry stems from advanced countries such as America and Europe. However, the original meaning and definition are diluted and distorted with changes in the language users' situations and context. This study provides basic guidelines for standardization of distribution terms used among various retail formats in most daily life situations that consumers encounter. Second, from the nation's perspective, this study suggests optimal choices of distribution terminology in the context of laws and ordinances regarding concerned Ministries. Last, from the consumers' perspective, this paper enables consumers to understand and use distribution terms properly in their daily life.

• 한국수산과학회지
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• 제36권4호
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• pp.389-401
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• 2003

The changes in structure and abundance of taxon or species groups in the East Sea ecosystem were compared between pre- and post-Climatic Regime Shift (CRS) occurred in the mid 1970s using an ECOPATH model. Although the East Sea ecosystem consisted of primary producers, primary consumers, secondary consumers and terminal consumers most species groups were classified as secondary consumers. The mean trophic level between pre- and post-CRS increased from 3.09 during the pre-CRS period to 3.28 during the post-CRS period. Total biomass of the species groups in the East Sea ecosystem increased by $9\%$ due to the CRS, and total catch increased by $48\%.$ The most significant differences between pre- and post-CRS models occurred at the mid/high trophic levels occupied by fishes and cephalopods. Relative contribution of the different species groups to the total energy flow was calculated for the trophic level III. As a result, the status by the dominant species in the East Sea ecosystem shifted from cephalopods to walleye pollock due to the CRS. Relative contribution of 5 species, which were commercially important, such as Pacific saury, Pacific sardine, filefish, walleye pollock and sandfish in trophic level III, were also changed due to the CRS. Finally, the CRS turned out to cause large variations in biomass and catch of fisheries resources as well as the status and role of the major species.

• 한국가금학회지
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• 제12권1호
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• pp.45-50
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• 1985

본 연구는 우리나라의 계란 유통현황을 조사하기 위하여 서울근교, 대전근교, 광주근교, 부산근교에 소재하고 있는 수집상 8개소, 도배상 16개소, 소매상 12개소 및 슈퍼마켓 6개소를 대상으로 설문서를 작성하여 설문조사하였고 그 결과를 계란의 유통규격 설정을 위한 기초자료를 얻고자 실시하였다. 1. 계란의 중량별 구분은 생산자가 주로 실시하며 이 계란의 유통가격은 유통단계별로 2-3원 차가 있었으며 왕란 및 특란은 가정소비가 많았고 대란은 음식점과 가정집에서 그리고 중란과 소란은 음식점에서 주로 소비하고 있다. 2. 소비자 측면에서 볼 때 갈색란을 개당 1.5원씩 더 주고 구입하는 경향이 있었고 중량별 구분은 대체로 믿고 있었다. 3. 소비자의 계란 1회구입량은 30개 주였으며 포장할 경우 10개 단위의 포장을 희망하고 있으며 10개의 포장비용은 10-20원이었고 포장판매를 원하고 있는 비율이 55-64% 정도나 되었다. 4. 유통상인이 구입한 계란은 7일이내에 대부분 판매하고 있으며 계란이 가장 많이 판매되는 계절은 가을이며 G. P센타가 필요하다고 생각하는 비율이 36.4%나 되었다.

• 농촌계획
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• 제28권4호
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• pp.83-91
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• 2022

The goal of this study is to promote the spread of environmentally friendly agricultural products, which have been receiving a lot of attention lately, as a way to improve food safety and quality. As a result of the increased labor input, increased production costs, and an aging population, environmentally friendly agriculture is making it more difficult for farmers to expand their enterprises. In the meantime, consumers find it difficult to spread eco-friendly agricultural products due to their high expectations for safety and quality, as well as the desire to purchase products at a reasonable price. Previous studies have revealed differences in perceptions between eco-friendly agricultural producers and consumers. In light of this, this study divided consumers based on their characteristics (such as age, purchase history, health concerns, etc.), and different policies were proposed in order to increase purchasing factors for each group based on their characteristics. In order to gather information for this study, general citizens were asked about their perceptions of eco-friendly agricultural products, future purchase intentions and awareness, reliability, necessity, purpose, and information sources. A two-step clustering analysis was conducted using nominal and continuous variables simultaneously. The paper presents the three derived group differences (senior organic interest group, middle-aged organic interest group, and indifferent young organics) as well as group differences for the purchasing/non-purchasing factor analysis and policy improvement for each group. An eco-friendly agricultural product distribution proposal was made at the end of this article.

• 복식
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• 제61권5호
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• pp.93-105
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• 2011

This research is aimed at examining the characteristics of the fun fashion design in the emotional consumption era from a broad perspective, and it is meaningful in the sense that it presents the ideal direction for the development of fashion products that can satisfy the changing desires of the consumers today and tomorrow. For this, the documentary study and practical case study have been executed. This paper examined the two aspects of the fun definition when it comes to the characteristics of the fun fashion design that are manifested in the emotional consumption era. First, fun fashion design that is presented by designers from the consumers' position manifests in the form of deviation from the every day life rules, use of the child-like expression mediums and unexpected turning, fun fashion design when it pertains to the deviation from the every day life rules is expressed freely, adopts object and forms it, and mixes in the alien elements, fun fashion design when it pertains to the use of child-like expression element is manifested in the form of child-like expression, child-like expression of the form, child-like drawing, introduction of the child-like object, character and graffiti. Moreover, fun fashion design of the unexpected turn is expressed with illusion and storytelling. Next, fun fashion design from the participants' position is a design created by the active participation of the consumers. As the producers who participate actively in the product design process, design is modified by the design of participation and users so that the users can enjoy it. Likewise, it is manifested in the form of design of participation.

• 농업과학연구
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• 제43권4호
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• pp.688-703
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• 2016

The 6th industrialization, which is the policy strategy to combine the 1st, 2nd, 3rd agro-food industries in order to create synergy effects, is one of the most important policy strategies for the Korean government. Local governments as well as the central government, especially the Ministry of Agriculture, Food and Rural Affairs, have introduced various specific programs for the 6th industrialization. Among them, the 6th industry antenna shops located in Cheonan and Daejeon which were introduced by the Chungcheongnam-do Provincial Government to offer a better market place for 6th industry producers. However, few studies have been conducted to evaluate the performance of 6th industry antenna shops. The purpose of this paper is to analyze consumers' satisfaction of 6th industry antenna shops through survey and econometric modeling and to present some implications of the better operation of the 6th industry antenna shops. The results of the studies in this paper present some of the following findings: first, the overall level of satisfaction towards 6th industry antenna shops is high but consumers still claim some problems. Second, products which are sold at 6th industry antenna shops have important problems, including high prices and deficient product variety. Third, if these problems were fixed, the operation of 6th industry antenna shops would be successful and contribute to the development of 6th industrialization in Korea.