• Journal of Advanced Navigation Technology
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• v.13 no.2
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• pp.272-279
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• 2009

A location information used in LBS provides convenience to the user, but service provider can be exploited depending on how much risk you have. Location information can be exploited to track the location of the personal privacy of individuals because of the misuse of location information may violate the user can import a lot of damage. In this paper, we classify the life cycle of location information as collection, use, delivery, storage and destroy and analyze the factors the privacy is violated. Furthermore, we analyze information security mechanism is classified as operation mechanism and policy/management mechanism and propose a security solutions of all phase in life cycle.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.2
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• pp.135-141
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• 2010

This research examines technologies and systems regarding right to control information in the network era. For this purpose, It attempts an integrated analysis of technologies and systems on the basis of the tree components of cyberspace. And it examines the prior researches and cases on privacy, personal information, and right to control information with emphasis on technologies and systems of the cyberspace. To protect privacy information, it analyses vulnerability of element technology, platform service technology, and individual technology. In particular, it describes, from the perspective of right to control information, the risk and security measures for personal information to be used as relation-context in the Web 2.0 environment. The research result will assist the methodology of future researches for grand theory on privacy information and help understanding the interaction between technology and society.

• Journal of the Korea Society of Computer and Information
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• v.23 no.12
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• pp.241-248
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• 2018

Recently, there have been calls for approaching from the irrationality point of view to better explain the privacy paradox phenomenon. This study is a kind of response to them. The aim of the study is to investigate how satisfying competence needs, one of basic psychological needs suggested in self-determination theory, affects irrational information disclosure decision (i.e., risk-benefit assessment). To do this, the study builds an irrationality-based model in which competence needs satisfaction affects both perceived risks negatively and perceived benefits (i.e., relationship building and maintenance), which in turn determine a level of self-disclosure. Based on the data from Facebook users which is collected by a large sample survey (N=1050), the study analyzes it using Mplus, a powerful structure equation modeling tool. The study results reveal that while the relationship between competence needs satisfaction and perceived relationship building and maintenance is statistically significant, the relationship between competence needs satisfaction and perceived risks insignificant. These findings imply that people who is in a high level of competence needs satisfaction is more likely to respond to some opportunities for social benefits and in turn disclose more information about self.

• The Journal of Information Systems
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• v.33 no.3
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• pp.251-286
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• 2024

Purpose The purpose of this study is to identify various consumer groups by analyzing the consumer's DISC behavior type targeting consumers who have used chatbots in online shopping malls. By analyzing the relationship between DISC behavior type, chatbot information delivery method, and chatbot satisfaction, we want to reveal how the information delivery method by chatbots affects consumer satisfaction. Design/methodology/approach This study constructed a research model based on previous studies focusing on chatbot's information delivery method, consumer satisfaction with chatbot, and DISC behavior type. Findings According to the results of the empirical analysis, this study confirmed that there is a privacy concern in the form through the perceived privacy risk derived from the tendency to value privacy. In addition, this study confirmed that the behavior of Internet users involved in providing personal information is caused by perceived benefits that contradict privacy concerns.

• Asia pacific journal of information systems
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• v.19 no.4
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• pp.29-45
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• 2009

In the information age, cheap price of information processing and advances in personalization technology have allowed companies to enhance the relationships with their existing customers and to expand their customer base by effectively attracting new customers. However, most customers are reluctant to provide their personal information to companies. This study explores the tension between companies' desire to collect personal information to offer personalized services and their customers' privacy concerns. The psychological reactance theory suggests that when individuals feel that their behavioral choice is threatened or restricted, they are motivated to restore their freedom. Therefore, despite the expected benefits from personalized services, customers may perceive the services to be restrictive of their freedom to choose. This adverse effect may undermine the relationships between companies and their customers. We conducted experiments to explore the dynamic roles of transactional and environmental factors in motivating customers to provide personal information. We revisited online privacy issues from the perspective of psychological reactance. For the experiments, we created an online shop and randomly assigned the participants to one of the two experimental conditions-high and low levels of information requirements. The results of the experiment indicate that threatening the free choice serves as a transactional cost in online profiling. On the other hand, the expected benefits of personalization services have positive correlations with customers' willingness to provide personal information. This study explains privacy based on transactional and environmental factors. Our findings also indicate that the environmental factors such as the Internet privacy risk and trust propensity do not significantly affect the willingness to provide personal information when firms required much personal information. Implications and contributions are discussed.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.171-178
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• 2023

As the risk of privacy invasion due to self-disclosure increases in SNS environment, many studies have tried to discover the influencing factors of self-disclosure. This study is an extension of this research stream and pays attention to the role of interaction privacy controls(friend list and privacy settings) as a new influencing factor. Specifically, the study theorizes and test the logic that the ability to effectively control interactions between individuals using IPC(called IPC usefulness) satisfies the three psychological needs(autonomy, relationship, and competency needs) suggested by the Self-Determination Theory, and in turn increase the amount of self-disclosure. As a result of data analysis, it was found that IPC usefulness has a very strong influence on the satisfaction of psychological needs and is a major factor in increasing the degree of self-disclosure by users. Based on these findings, the study discusses the theoretical and practical implications as well as future research directions.

• Journal of Platform Technology
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• v.12 no.1
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• pp.151-163
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• 2024

The Privacy Impact Assessment, PIPA in Korea refers to the process of analyzing risk factors and identifying improvements that must be carried out by organizations that operate personal information files as stipulated in Article 33 of the Personal Information Protection Act, PIPA and Article 35 of the Enforcement Decree of the PIPA. There are two main limitations of the PIA in Korea. The first limitation is that the targets of the PIA are limited to public institutions and organizations that are legally equivalent to public institutions, and the second limitation is that only organizations with adequate manpower, facilities, and other necessary requirements which are regulated upon the Enforcement Decree of the PIPA can conduct a PIA. This paper proposes to develop a preliminary diagnostic tool that can be performed by private companies, small and medium-sized venture companies, and small businesses in the era of rapidly developing data in recent years and presents an analysis of specific assessment factors. The results of this study are provided in the form of a self-checklist, which is expected to serve as a pre-diagnostic tool for the PIA that can be easily accessed by the general public. It is also expected to contribute to strengthening privacy protection and achieving legal compliance at the national level.

• Journal of the Korea Society of Computer and Information
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• v.12 no.3
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• pp.213-223
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• 2007

The aims of this study are to determine if the perceived risk of e commerce affect the Internet shopping mall users'decision to pre-purchase an item via e commerce, to find out if there are differences among the induced perceived risk according to gender, and to verify if the perceived risk according to gender have a correlation to a person's decision to pre-purchase an item via e commerce. It was found from the analysis of the collected data that there are five factors of perceived risk of e commerce: economic risk, the product performance risk, social risk, technology/time loss risk, and privacy risk. First, the collected data were analyzed to determine if the perceived risk of e commerce affect people's purchase intentions, and on the matter of whether there are differences among the pre-perceived risk according to sender, As regards the differences among the relationships between the pre-perceived risk of e commerce and the purchase intention of the Internet shopping mall users based on gender. It can thus be concluded that the pre-perceived risk of e commerce affect the Internet shopping mall users purchase intention. Different results were obtained, though, according to sender. This means e commerce purchasers can use these results to recognize the risk of e commerce.

• The Journal of Information Systems
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• v.15 no.1
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• pp.215-238
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• 2006

The purpose of this study is to develop the measures of the perceived risks involved in e-commerce. To do this, we first review the literature and examine the sub-constructs of the perceived risks. The risks classified are economic risk, product performance risk, social risk, technology/time loss risk, and privacy risk. Based on these findings, we identify the appropriate items for assessing these various risks. Then, we evaluate, basically using a structural equation model, the important several attributes of the measurs such as various validities and reliability. This study finally provides the rigorously tested measuring instruments of the construct of the perceived risks.

• Journal of Technology Innovation
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• v.14 no.3
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• pp.183-208
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• 2006

Mobile banking is one of the most representative services applied to the mobile technology. However, there are few recent studies about the user acceptance of mobile banking, and prior studies only have been related to the positive effects of the service acceptances such as e-commerce and Internet banking service. The purpose of this research is to grasp the particular risk essentials in mobile banking which customers perceive, and the risk degree of user recognition which affect customer intention to adopt mobile banking through the exploratory research. The perceived risk is segmented into the performance risk, financial risk, time risk, social risk (or psychological risk), and privacy risk based on Cunningham's research (1967) and other recent studies. In the Unified Theory of Acceptance and Use of Technology (UTAUT), we have attempted to determine how different perceived risks have influence on the mobile banking adoption intentions of both the mobile banking users and potential users. The results indicate that performance expectancy, effort expectancy, and social influence have positive influences on the intention to use mobile banking service while perceived risk has a negative influence on the intention to use and performance expectancy.