• Information Systems Review
• /
• v.18 no.3
• /
• pp.185-207
• /
• 2016

This study investigated the relationship between privacy policy awareness and willingness to provide personal information. Online privacy policies published on the Internet aim to build the trust of consumers and reduce their concerns about the provision of providing personal information. This study uses FIP(FIP; Fair Information Practices) principles to measure awareness of privacy policy. The result of the survey indicates significant relationships among awareness of privacy policy of e-commerce websites, privacy trust, and privacy risk. Privacy policy aims to improve transparency of collection and use of personal information. A high level of privacy trust is related to a high level of willingness to provide personal information on an e-commerce website. A low level of privacy risk is related to a high level of willingness to provide personal information on an e-commerce website. This study found that disposition to trust moderates the relationship between privacy policy awareness and privacy trust. This study contributes to further research on the relationships among privacy policy awareness, privacy trust, and privacy risk. The result of this study can be used by companies that aim to build privacy trust and reduce privacy risk.

• The Journal of Information Systems
• /
• v.26 no.2
• /
• pp.43-62
• /
• 2017

Purpose This study provided empirical support for the model that explain the formation of privacy concerns in the perspective of Information Boundary Theory. This study investigated an integrated model suggesting that privacy concerns are formed by the individual's disposition to value privacy, privacy awareness, awareness of privacy policy, and government legislation. The Information Boundary Theory suggests that the boundaries of information space dependends on the individual's personal characteristics and environmental factors of e-commerce. When receiving a request for personal information from e-commerce websites, an individual assesses the risk depending on the risk-control assessment, the perception of intrusion give rise to privacy concerns. Design/methodology/approach This study empirically tested the hypotheses with the data collected in a survey that included the items measuring the constructs in the model. The survey was aimed at university students. and a causal modeling statistical technique(PLS) is used for data analysis in this research. Findings The results of the survey indicated significant relationships among environmental factors of e-commerce websites, individual's personal privacy characteristics and privacy concerns. Both individual's awareness of institutional privacy assurance on e-commerce and the privacy characteristics affect the risk-control assessment towards information disclosure, which becomes an essential components of privacy concerns.

• Journal of Korean Society for Quality Management
• /
• v.42 no.3
• /
• pp.387-406
• /
• 2014

Purpose: The widespread use of social network services (SNS) has caused users concern about the disclosure of their privacy or personal information. The purpose of this study is to analyze the factors of privacy concern and self presentation that affect the user resistance in the use of social network service. Methods: This study verifies the factors that affecting the user resistance in SNS. The research model suggested in this study is tested via a survey of 260 SNS users. SPSS and Smart PLS had been used to test the suggested hypotheses. Results: This study shows that privacy experience, privacy awareness, self esteem, and social desirability significantly influence perceived risk and that privacy awareness, self esteem, self efficacy, and perceived risk significantly influence perceived trust. It also verifies that perceived risk and perceived trust positively affect user resistance. Conclusion: This paper suggests that high awareness on privacy of SNS user encourages the SNS companies to consider the privacy protection mechanism for eliminating various factors that affecting the risk. This study also shows that the privacy calculus model applies to understanding the mechanism on resistance of SNS user.

• Management & Information Systems Review
• /
• v.36 no.1
• /
• pp.81-94
• /
• 2017

In the age of information overload such as Internet of Things(IoT), big data, and cloud computing, Data and informations are collected to processed regardless of the individual's will. The purpose of this paper presents a model related to personal information overlord, information privacy risk, information privacy concern (collection, control, awareness) and personal information privacy protective response. The results of this study is summarized as follows. First, personal information overload significantly affects information privacy risk. Second, personal information overload significantly affects information privacy concern(collection, control, awareness) Third, information privacy risk significantly affects collection and awareness among information privacy concern, but control does not significantly affects. This results shows that users are cognitively aware the information risk through collection and awareness of information. Users can not control information by self, control of information does not affects. Last, information privacy concern(collection and awareness significantly affect information privacy protective response, but information privacy concern (control) does not affect. Personal information users are concerned about information infringement due to excessive personal information, ability to protect private information became strong.

• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.1-12
• /
• 2016

Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.05a
• /
• pp.185-187
• /
• 2015

Increasingly important user based service on the smart media era, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. In this research, we aim to analyze factors influencing of the invasion of privacy on continue using intention in online environment. Based on these findings, several theoretical and practical implications were suggested and discussed. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.149-150
• /
• 2015

Today, rapid evolution of information communication technology occurring in Korea has extensive influence on our daily life, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. In this research, we aim to analyze factors influencing of the invasion of privacy on intention to use in e-commerce environment. Based on these findings, several theoretical and practical implications were suggested and discussed. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies.

• Convergence Security Journal
• /
• v.20 no.2
• /
• pp.15-28
• /
• 2020

Smart City is highly anticipated to solve the problems of existing cities and create new added value, but there is also increasing concern about security risks. The negative view of smart city according to security risk awareness is a problem that needs to be improved in order to activate the fourth industrial revolution technology and develop smart city. This study examined risk factors in smart cities based on perceived risk and user resistance theory, and empirically analyzed the relationship with resistance attitudes. According to the empirical analysis with 288 research samples, security, social, and physical risk factors directly affect smart city resistance, while financial, performance, and privacy risk have no significant effect. In addition, it was verified that the security risk can is an antecedent factor for other risk factors, and it was confirmed that it is required to separately discuss the security and privacy risk in the smart city environment. This study shows that it is necessary to prepare policy supports for social interactions as well as security and physical safety issues in order to activate smart city by discussing the risk factors that negatively affect smart city perception from the public's point of view.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.27 no.6
• /
• pp.1483-1490
• /
• 2017

Wearable devices need a host device to be paired with because of connectivity, functionality and ease personalization. There should be frequent update and backup processes between the paired devices even without user's consciousness. Due to pairing process, user-specific data are copied from smartphone and transferred to paired smartwatch. We focus on what happens in smartwatch because of pairing process. We perform an experiment study by observing and extracting data from smartwatch under real world usage phases. With a survey of user awareness on smartwatch regarding security and privacy, moreover, we suggest risk assessment on smartwatch in five levels, particularly considering pairing process based on security and privacy.

• Journal of Platform Technology
• /
• v.6 no.4
• /
• pp.11-17
• /
• 2018

In the smart intelligence information society, there is a possibility that the social dysfunction such as the personal information protection issue and the risk to the electronic surveillance society may be highlighted. In this paper, we refer to various categories and classify electronic surveillance into audio surveillance, visual surveillance, location surveillance, biometric information surveillance, and data surveillance. In order to respond to new electronic surveillance in the intelligent information society, it requires a change of perception that is different from that of the past. This starts with the importance of digital privacy and results in the right to self-determination of personal information. Therefore, in order to preemptively respond to the dysfunctions that may arise in the intelligent information society, it is necessary to further raise the awareness of the civil society to protect information human rights.