The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
권호 표지
DOI QR코드

DOI QR Code

A Study on the Privacy Concern of e-commerce Users: Focused on Information Boundary Theory

전자상거래 이용자의 프라이버시 염려에 관한 연구 : 정보경계이론을 중심으로

  • 김종기 (부산대학교 경영학과) ;
  • 오다운 (부산대학교 일반대학원 경영학과)
  • Received : 2017.04.30
  • Accepted : 2017.06.27
  • Published : 2017.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

Purpose This study provided empirical support for the model that explain the formation of privacy concerns in the perspective of Information Boundary Theory. This study investigated an integrated model suggesting that privacy concerns are formed by the individual's disposition to value privacy, privacy awareness, awareness of privacy policy, and government legislation. The Information Boundary Theory suggests that the boundaries of information space dependends on the individual's personal characteristics and environmental factors of e-commerce. When receiving a request for personal information from e-commerce websites, an individual assesses the risk depending on the risk-control assessment, the perception of intrusion give rise to privacy concerns. Design/methodology/approach This study empirically tested the hypotheses with the data collected in a survey that included the items measuring the constructs in the model. The survey was aimed at university students. and a causal modeling statistical technique(PLS) is used for data analysis in this research. Findings The results of the survey indicated significant relationships among environmental factors of e-commerce websites, individual's personal privacy characteristics and privacy concerns. Both individual's awareness of institutional privacy assurance on e-commerce and the privacy characteristics affect the risk-control assessment towards information disclosure, which becomes an essential components of privacy concerns.

Keywords

References

  1. Altman, I., The Environment and Social Behavior: Privacy, Personal Space, Territory, and Crowding, Books/Cole Publishing: Montrey, CA, 1975.
  2. Bansal, G., Zahedi, F. M., and Gefen, D., "The Impact of Personal Dispositions on Information Sensitivity, Privacy Concern and Trust in Disclosing Health Information Online," Decision Support Systems, Vol. 49, No. 2, 2010, pp. 138-150. https://doi.org/10.1016/j.dss.2010.01.010
  3. Belanger, F. and Crossler, R. E., "Privacy in the Digital Age: A Review of Information Privacy Research in Information Systems," MIS Quarterly, Vol. 35, No. 4, 2011, pp. 1017-1041. https://doi.org/10.2307/41409971
  4. Cohen, J. O., Statistical Power Analysis for the Behavioral Science (2nd ed), Hillsdale, New Jersey: Lawrence Earlbaum Associates, 1988.
  5. Culnan, M. J. and Armstrong, P. K., "Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation," Organization Science, Vol. 10, No. 1, 1999, pp. 104-115. https://doi.org/10.1287/orsc.10.1.104
  6. Culnan, M. J. and Bies, R. J., "Consumer Privacy: Balancing Economic and Justice Considerations," Journal of Social Issues, Vol. 59, No. 2, 2003, pp. 323-342. https://doi.org/10.1111/1540-4560.00067
  7. Culnan, M. J. and Williams, C. C., "How Ethics Can Enhance Organizational Privacy: Lessons from the Choicepoint and TJX Data Breaches," MIS Quarterly, Vol. 33, No. 4, 2009, pp. 673-687. https://doi.org/10.2307/20650322
  8. Dinev, T. and Hart, P., "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, Vol. 17, No. 1, 2006, pp. 61-80. https://doi.org/10.1287/isre.1060.0080
  9. Dinev, T. and Hart, P., "Internet Privacy Concerns and Social Awareness as Determinants of Intention to Transact," International Journal of Electronic Commerce, 2005, Vol. 10, No. 2, pp. 7-29. https://doi.org/10.2753/JEC1086-4415100201
  10. Dinev, T. and Hart, P., "Internet Privacy Concerns and Their Antecedents Measurement Validity and a Regression Model," Behaviour & Information Technology, Vol. 23, No. 6, 2004, pp. 413-422. https://doi.org/10.1080/01449290410001715723
  11. Hulland, J., "Use of Partial Least Squares in Strategic Management Research: A Review of Four Recent Studies," Strategic Management Journal, 1999, Vol. 20. pp. 195-204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2<195::AID-SMJ13>3.0.CO;2-7
  12. Kim, D. J., Ferrin, D. L., and Rao, H. R., "A Trust-based Consumer Decision-Making Model in Electronic Commerce: The Role of Trust, Perceived Risk, and Their Antecedents," Decision Support Systems, Vol. 44, No. 2, 2008, pp. 544-564. https://doi.org/10.1016/j.dss.2007.07.001
  13. Li, Y., "Empirical Studies on Online Information Privacy Concerns: Literature Review and and Integrative Framework," Communications of the Association for Information Systems, Vol. 28, No. 28, 2011, pp. 453-496.
  14. Li, Y., "The Impact of Disposition to Privacy, Website Reputation and Website Familiarity of Information Privacy Concerns," Decision Support Systems, Vol. 57, 2014, pp.343-354. https://doi.org/10.1016/j.dss.2013.09.018
  15. Li, H., Sarathy, R., and Xu, H., "Understanding Situational Online Information Disclosure as a Privacy Calculus," Journal of Computer Information Systems, Vol. 51, No. 1, 2010, pp. 62-71.
  16. Liao, C., Liu, C. C., and Chen, K., "Examining the Impact of Privacy, Trust and Risk Perceptions beyond Monetary Transactions: An Integrated Model," Electronic Commerce Research and Application, Vol. 10, No. 6, 2011, pp. 702-715. https://doi.org/10.1016/j.elerap.2011.07.003
  17. Liu, C. and Arnett, K. P., "An Examination of Privacy Policies in Fortune 500 Web Sites," American Journal of Business, Vol. 17, No. 1, 2002, pp. 13-22. https://doi.org/10.1108/19355181200200001
  18. Luo, X., Li, H., Zhang, J., and Shim, J. P., "Examining Multi-Dimnsional Trust and Multi-Faceted Risk in Initial Acceptance of Emerging Technologies: An Empirical Study of Mobile Banking Services," Decision Support Systems, Vol. 49, No. 2, 2010, pp. 222-234. https://doi.org/10.1016/j.dss.2010.02.008
  19. Lwin, M., Wirtz, J., and Williams, J. D.,"Consumer Online Privacy Concerns and Responses: A Power-Responsibility Equilibrium Perspective," Journal of the Academy of Marketing Science, Vol. 35, No. 4, 2007, pp. 572-585. https://doi.org/10.1007/s11747-006-0003-3
  20. Petronio, S., Boundaries of Privacy: Dialectics of Disclosure, State University of New York Press, 2002.
  21. Scoeman, F. D., Philosophical Dimensions of Privacy: An Anthology, Cambridge University Press: Cambridge, UK, 1984.
  22. Smith, H. J., Dinev, T., and Xu, H., "Information Privacy Research: An Interdisciplinary Review," MIS Quarterly, Vol. 35, No. 4, 2011, pp. 989-1015. https://doi.org/10.2307/41409970
  23. Solove, D. J., "I've Got Nothing to Hide and Other Misunderstandings of Privacy," San Diego Law Rev, Vol. 44, No. 4, 2007, pp. 745-772.
  24. Stanton, J. M. and Stam, K. R., "Information Technology, Privacy, and Power within Organizations: A View from Boundary Theory and Social Exchange Perspectives, Surveillance & Society, Vol. 1, No. 2, 2002, pp. 152-190.
  25. Sutanto, J., Palme, E., Tan, C. H., and Phang, C. W., "Addressing the Personalization- Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users," MIS Quarterly, Vol. 37, No. 4, 2013, pp. 1141-1164. https://doi.org/10.25300/MISQ/2013/37.4.07
  26. Taylor, D. G., Davis, D. F., and Jillapalli, R., "Privacy Concern and Online Personalization: The Moderating Effects of Information Control and Compensation," Electronic Commerce Research, Vol. 9, No. 3, 2009, pp. 203-223. https://doi.org/10.1007/s10660-009-9036-2
  27. Tenenhaus, M., Vinzi, V. E., Chatelin, Y. M. and Lauro, C., "PLS Path Modeling," Computational Statistics & Data Analysis, 2005, Vol. 48, No. 1, pp. 159-205. https://doi.org/10.1016/j.csda.2004.03.005
  28. Warren, S. D. and Brandeis, D. L., "The Right to Privacy," Harvard Law Review, Vol. 4, No. 5, 1890, pp. 193-220. https://doi.org/10.2307/1321160
  29. Weinstein, W.L., "The Private and the Free: A Conceptual Inquiry," Privacy: Nomos XIII, 1971, pp. 624-692.
  30. Westin, A. F., "Social and Political Dimensions of Privacy," Journal of Social Issue, Vol. 59, No. 2, 2003, pp. 431-453. https://doi.org/10.1111/1540-4560.00072
  31. Wu, K. W., S. Y. Huang, D. C. Yen, and I. Popova, "The Effect of Online Privacy Policy on Consumer Privacy Concern and Trust," Computers in Human Behavior, Vol. 28, No. 3, 2012, pp. 889-897. https://doi.org/10.1016/j.chb.2011.12.008
  32. Xu, H., Dinev, T., Smith, H. J., and Hart, P., "Examining the Formation of Individual's Privacy Concerns: Toward an Integrative View," ICIS 2008 Proceedings, 2008, 6.
  33. Xu, H., Dinev, T., Smith, H. J., and Hart, P., "Information Privacy Concerns: Linking Individual Perceptions with Institutional Privacy Assurances," Journal of the Association for Information Systems, Vol. 12, No. 12, 2011, pp. 798-824. https://doi.org/10.17705/1jais.00281
  34. Xu, H. and Teo, H. H., "Alleviating Consumers' Privacy Concerns in Location-Based Services: A Psychological Control Perspective," ICIS 2004 Proceedings, 2004, 64.
  35. Xu, H., Teo, H. H., Tan, B. C. Y., and Agarwal, R., "Effect of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services," Information Systems Research, Vol. 23, No. 4, 2012, pp. 1342-1363. https://doi.org/10.1287/isre.1120.0416
  36. Xu, H., Teo, H. H., Tan, B. C. Y., and Agarwal, R., "The Role of Push-Pull Technology in Privacy Calculus: The Case of Location Based Services," Journal of Management Information Systems, Vol. 26, No. 3, 2009, pp. 135-173. https://doi.org/10.2753/MIS0742-1222260305
  37. Zakaria, N., Stanton, J. M., and Stam, K. R., "Exploring Security and Privacy Issues in Hospital Information System: An Information Boundary Theory Perspective," AMIA Symposium, Vol. 2003,
  38. Zhao, L., Lu, Y., and Gupta, S., "Disclosure Intention of Location related Information in Location Based Social Network Service," International Journal of Electronic Commerce, Vol. 16, No. 4, 2012, pp. 53-90. https://doi.org/10.2753/JEC1086-4415160403