• Title/Summary/Keyword: Price Discount

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South Korean Consumers' Experiences and Underlying Shopping Mechanism of Black Friday

  • LEE, Jin Suk;CHUN, Seungwoo;CHOI, Jayoung
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.63-72
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    • 2019
  • Purpose: Black Friday is a globally used as a promotion event. A lot of South Korean retailers also have used it as their promotion concepts. But South Korean Consumers' response to Black Friday has never been investigated academically. This study examined Black Friday shopping of South Korean consumers, including experiences, perceptions, motives and shopping mechanism. Research design, data and methodology: To verify the purposes of this research, a survey was conducted with 462 participants. This study analyzed descriptive features of experiences, perceptions and motives and developed and tested the model of shopping mechanism. Results: South Korean consumers perceive Black Friday as one of the credible marketing tactics offering a big price discount. They have generally positive perceptions and shopping experiences toward Black Friday. The key motive of Black Friday shopping is for saving cost. In addition, for South Korean consumers, perceived deal value, perceived innovativeness, saving cost motive and fun motive are important antecedents of shopping on Black Friday, and attitude toward Black Friday plays a mediating role between antecedents and shopping behavior. Conclusions: The findings of this study provide practical and theoretical insight to understand the impact of Black Friday in South Korea.

A Study on the Book Purchases in Public Libraries (공공도서관의 자료구입에 관한 연구)

  • Kang, Eun-Yeong
    • Journal of Korean Library and Information Science Society
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    • v.44 no.3
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    • pp.153-182
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    • 2013
  • This study intends to analyze the acquisition process in public libraries. It specifically attempts to survey the collection development policy, staff structure of acquisition departments, overall process of book purchasing, conclusion of contract for book purchasing and discount rate of book. Data are drawn from a survey with 315 public libraries in the country. As a conclusion, this study discusses such as current situation in book purchases in public libraries and possible impetus toward a better collection development process.

A Case Study on Investment Evaluation of Hadong T/P(Thermal Power) Port

  • Kim, Myoung-Hee;Lee, Ki-Hwan;Jang, Ji-Tae
    • Journal of Navigation and Port Research
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    • v.39 no.2
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    • pp.99-105
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    • 2015
  • Until recently, thermal power plants have used high-rank coals to generate electricity. The switched to low-rank coals, primarily because of the rising coal price and the advancement of combustion technology. Therefore the thermal power plants need more fuels aspect of quantity and they are going to build extra infrastructure to deal with the increased fuel demand in their specialized ports. This paper introduces the process of the economic analysis as a case study for Hadong T/P(Thermal Power) Port. This study also evaluates investment for mew projects in ports. We analyze the costs and benefits of the port investment project using various information. And then we conduct the economic analysis using NPV(net present value), B/C ratio and IRR grounded in a financial theory. Out result of the economic feasibility shows that the new project of constructing a third berth in Hadong T/P Port has positive economic value. Additionally, this study conducts the sensitivity analysis of the major variables like cost, benefit and discount rate.

Determination factors of Purchase Expansion for Environment friendly Agricultural Products on Consumers (소비자의 친환경농산물 구매확대 결정요인 분석)

  • Ro Chae Yeong;Ahn Pyong Ryol
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.1
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    • pp.1-15
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    • 2005
  • This study was designrd to determination factors of purchase expansion for environment-friendly agricultural products on consumers. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, descriptives, T-test and logistic regression by SPSS WIN 10.0. The results were as follows : First, it is proved that degree of cognition, standard of information acquisition, basis of valuation were significant variables, Second, it is revealed that the producer and the direct deal, the consumer organization's co-op and the food floor of large-sized discount hoarded goods for purchase places of environment-friendly agricultural products were significant variables. Third, it is proved that reduction in a price the improvement matter for purchase expansion of environment-friendly agricultural products was determination factors. Forth, it is proved that age and income for purchase expansion of environment-friendly agricultural products was determination factors. Accordingly, we should find the positive factors of purchase and consumption that it will become an important subject for environment-friendly agricultural products on consumers.

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The Consumption Pattern of Further Processed Chicken Product (닭고기 가공식품의 소비성향에 관한 조사)

  • 김종원;이영현
    • Food Science of Animal Resources
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    • v.21 no.2
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    • pp.116-125
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    • 2001
  • This survey is carried out in order to understand the perception and eating pattern of chicken further processed product of the housewives in Korea. 894 questionnaires were used for analysis. Chicken is loved by all age groups of people, especially at home of young housewives and of high educational background. The reasons of purchasing chicken further processed products were \"Children(57.8%)\", \"Convenience(43.2%)\" and \"Taste(30.1%)\". The average purchasing frequency of chicken further processed products is \"Once a month\". The criteria for selection of chicken further processed product were \"Hygiene(64.9%)\", \"Expiration date(58.4%)\", \"Brand(25.4%)\", \"Taste(21.9%)\" and \"Price(19.0%)\". Housewives depend on the \"Brand\" in selection of chicken further processed products as the educational background improves. The shopping place of purchasing chicken further processed product were \"Discount store(43.1%)\", Department store(27.4%)\" and so on. The pattern of consumption \"Buy chicken further processed products and cook at home(5.9%)\" was still very low. \"Order for delivery(57.4%)\" increased rapidly for chicken consumption. The housewives suggest to produce chicken further processed products \"Hygienically(16.7%)\", \"Improve taste(12.2%)\" and \"Restrict food additives(11.9%)\" among 311 responses.

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Purchasing Behavior of Outlet Store Patronage Consumers (상설할인매장애고자의 구매행동)

  • 구양숙
    • Journal of the Korean Society of Costume
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    • v.33
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    • pp.201-215
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    • 1997
  • The purpose of this study was to investigate the actual state and problems of outlet stores. And examine store attributes shopping orientations information sources according to demographic characteristics for outlet store patronage group. The questionnaires were administered to 400 women living in Taegu. The data were analyzed by using Frequency Percentage Factor Analysis MANOVA. The results of the study were as follows; 1) Outlet stores in Taegu area were run as the type of agency and dealt in most brands of their own companies, There were plenty of as-sortment and merchandise. The discount rate was 50-60% Stores' locations were scattered which made shopping environment incon-venient. 2) The store attributes were composed of five factors such as fashion & products diver-sity service store reputation convenience and price. Shopping orientation were com-posed of six factors such as self-confidence for shopping brand oriented store loyalty & near-store oriented economical self-assumed shopping and difficulty of choice. Information sources were composed of four factors such as print media & display personal information advertising and store visit. 3) There were significant differences be-tween patronage group and non-patronage group in store reputation service fashion & products diversity. Patronage group is more satisfied with these three factors. There were significant differences between patronage group and non-patronage group in brand oriented and economical Non-patronage group was more brand oriented and patronage group was more economical. There were significant difference between patronage group and non-patronage group in print dedia & display factos. Non-patronage group made more use of print media& display than patronage group as information sources. There were significant differences between patronage group non-patrpnage group in age marital status and levle of education.

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The Empirical Study on Purchasing Behavior between Costco Wholesale Members and Non-Members

  • KIM, Jae-Jin
    • Journal of Distribution Science
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    • v.17 no.9
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    • pp.25-33
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    • 2019
  • Purpose - The purpose of the study was to seek to find out what factors having differences between paid membership customers (Costco membership) and general customers in retail industry. Since Costco operates differently from other conventional retailers, which is expected to have a substantial impact on consumers' preference of retail stores. Research design, data, and methodology - The survey conducted covered 1,000 adults in their 30s~50s living in Goyang and Gwangmyeong where Costco runs stores to determine the effects of Costco's local market-entry from consumer perspectives. 500 respondents were surveyed in each region and those working in the retail sector were excluded to ensure the objectivity of the answers. Results - Costco members in Goyang considered the price, bulk purchasing, and membership benefits as important criteria when choosing their retail store. On the other hand, as for Gwangmyeong, the non-member group's prominent characteristic was that they considered accessibility including travel distance and location and in-store amenities including food court services as important criteria for decision-making. Conclusion - Unique business model of Costco shows a statistically significant difference in terms of consumer awareness. the feature of Costco served as an critical criteria for consumers in their purchasing decision. Moreover, Bulk packaging purchases at Costco results in a strong supplementary relationship with neighborhood supermarkets.

Application of Motivation-Hygiene Theory and Kano Model to Investigate Dimensionality of Consumers' Satisfaction and Dissatisfaction with Social Commerce (동기위생이론과 Kano 모델을 적용한 소셜커머스의 만족과 불만족 차원 연구)

  • Gao, Yan;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.3
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    • pp.355-371
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    • 2014
  • The present study investigated the dimensionality of satisfaction and dissatisfaction as well as evaluated the effects of social commerce characteristics on satisfaction and dissatisfaction. The conceptual framework of the study was built on Herzberg's motivation-hygiene Theory and the Kano Model. We gathered 519 data by social commerce users through an online survey and used SPSS 20.0 for the analysis. The findings showed that satisfaction and dissatisfaction are two distinct constructs; in addition, nine characteristics of social commerce were derived from factor analysis. Among the nine factors of social commerce characteristics, diversity had a positive influence only on satisfaction and uncertainty had only a positive impact on dissatisfaction; however, price discount, product quality and transaction safety, influenced both satisfaction and dissatisfaction. There were several factors that had no significant influence on both satisfaction and dissatisfaction. The findings of the study support Herzberg's motivation-hygiene Theory and the Kano Model. The present study helps social commerce managers establish a plan to maximize factors that influence consumer satisfaction and minimize the factor influencing dissatisfaction.

A Study on A method to Evaluate Market Dominance Transfer through Bundling Services in a Telecommunication Market (통신시장 결합상품을 통한 지배력 전이 검증 방법에 대한 연구)

  • Shin, Minsoo;Kim, Iljung
    • Korean Management Science Review
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    • v.32 no.2
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    • pp.37-50
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    • 2015
  • The number of contracts for bundling services in a domestic telecommunication market records 1.3 miilion as of the first half year in 2007, and steadily increased to 8.97 million in 2010, to 12.76 million in 2013. In 2014, 70.4% of telecommunication service consumers are found to subscribe to bundling service. Bundling services provide consumers with benefits such as price discount, convenience, increase ARPU. However, a market dominant player in a specific market may transfer its market power to another market by selling bundling services. SSNIP has been adopted to provide a market definition. However, SSNIP is not suitable to measure the effect of market power transition through bundling services because SSNIP cannot measure the effect of changeover sales of bundling services. Thus, in this study, we have investigated the effect of market power transition through bundling services reflecting market power effect and quality upgrade using Gross Upward Market Power Pressure Index metho and reviewed UPP and derivative UPP models.

A Study on the Realities of Purchasing and the Degree of Satisfaction of Maternity Dress on the Market (시판(市販) 임부복(姙婦服)의 구매실태(購買實態)및 만족도(滿足度))

  • Park, Young-Hee
    • Journal of Fashion Business
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    • v.7 no.4
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    • pp.67-77
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    • 2003
  • This study investigated the difference of the purchasing realities and the degree of satisfaction of maternity dress according to occupation and age. The purpose of this study was to collect data needed to the maternity dress maker for the better quality of their product and the more comfortable maternity dress wearing of pregnant women. The results of study were as follows. The attitude of purchasing and the degree of satisfaction of maternity dress according to age showed significant differences as follows. First, the dress styles were the significant difference in the kind of formal trousers and casual trousers, one-piece dress, jumper skirt+shirt, vest+trousers. Second, the purchase place was the significant difference in the shop of clothes made, market, maternity dress shop, wearing together. Third, at the purchase time of dress, the satisfactory degree of an appraised standard was the significant difference in the period of wearing, the easiness of exchange and repayment, the wearing numeral degree of other people, price, discount sale, degree of brand recognition, encouragement of other people.