Determination factors of Purchase Expansion for Environment friendly Agricultural Products on Consumers

소비자의 친환경농산물 구매확대 결정요인 분석

This study was designrd to determination factors of purchase expansion for environment-friendly agricultural products on consumers. The 310 subjects formatted questionnaires were analyzed to frequency, percentage, descriptives, T-test and logistic regression by SPSS WIN 10.0. The results were as follows : First, it is proved that degree of cognition, standard of information acquisition, basis of valuation were significant variables, Second, it is revealed that the producer and the direct deal, the consumer organization's co-op and the food floor of large-sized discount hoarded goods for purchase places of environment-friendly agricultural products were significant variables. Third, it is proved that reduction in a price the improvement matter for purchase expansion of environment-friendly agricultural products was determination factors. Forth, it is proved that age and income for purchase expansion of environment-friendly agricultural products was determination factors. Accordingly, we should find the positive factors of purchase and consumption that it will become an important subject for environment-friendly agricultural products on consumers.