• 한국초등과학교육학회지:초등과학교육
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• 제22권1호
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• pp.81-96
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• 2003

The purpose of this study is to draw up the promoting plan of science preference by survey and analysis of the preference for science of the elementary students. The preference for science is defined theoretically with three categories ; they are emotional response, behavioral response and value establishment. Causal factors of the science preference were composed of individual factor, educational factor and social factor. According to this theoretical model, a questionnaire was developed, and administered to 696 students of 4,5,6 grade of randomly selected eight elementary schools all over the nation. Elementary students liked science, but they didn't want to select their future job in science-technology area. The science preference of boys was higher than that of girls. The science preference of 4th grade students was higher than that of 5th and 6th grade students. Individual factor affected the curiosity. learning interest, subject accomplishment on the science and course selection in life. Educational factor not only directly affected the curiosity. learning interest, value establishment and belief of the science but also indirectly affected the individual factor and social factor. Therefore, educational factor was the most important on the science preference. Social factor only affected the value establishment and belief on the science. Elementary students wanted to team science through experiment and they wanted science to be easier than that of now. On the analysis of result, the promoting plan of the science preference was suggested.

• 복식문화연구
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• 제24권3호
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• pp.324-335
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• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• 한국조경학회지
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• 제30권2호
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• pp.1-11
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• 2002

The purpose of this study is to investigate landscape image and define elements of difference in visual preference of bridges on the Han River. To do this end, video was used as a media for the evaluation of the landscape image of 16 bridges on the Han River using a Semantic Differential scale. Data is collected by 50 students from Woosuk University, majoring landscape architecture. Final analysis utilized a total of 704 samples of data. Data is analyzed through descriptive statistics, and spatial image is analyzed by factor analysis algorithm Principle component analysis using Varimax method is applied far extraction and factor rotation. T-test is used to find the difference between the bridge type of preference with the data of factor score. Logistic regression is used to select the factors that influences the visual preference among the image factors. The results of this study can be summarized as follows; The image of whole bridges on the Han River is somewhat orderly, sequential and open. The degree of visual preference of unique bridge type is higher than normal but there are some differences in visual preference within the same type of structure. This suggests that the surrounding landscape is one of the important factor for visual preference. Factors covering the image of bridge are found to be 'aesthetic',　'structure','spatial factor', and 'shape'. Total variance is obtained as 60.4%. The aesthetic variables are the most important factor for visual preference and the structural factor presents no significant difference in visual preference between more preferred and less preferred bridges. Since the collapse of Songsu Bridge, we thought the structural factor is very important but the results of this study suggest that it is more important to consider the aesthetic and spatial factors of the bridge to increase the visual preference when planning and designing bridges. Simulations with more detailed data about surroundings should be utilized practical design.

• 한국조리학회지
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• 제14권2호
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• pp.215-224
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• 2008

The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

• 디자인학연구
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• 제19권1호
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• pp.273-282
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• 2006

본 연구는 수량에 의한 수면폭의 변화로 인한 하천경관의 시각적 선호도에 미치는 선호요인을 파악하기 위하여 '주변 환경이 일정할 때 수량에 의한 수면폭은 어떠한 요인에 의해 선호되어지는가?'에 대한 연구의문에서 출발하여 금강경관의 수면폭에 미치는 선호요인을 구명하였다. 1) 수면폭 변화에 따른 금강경관의 시각적 선호요인 변수는 먼저 갑천의 경우 감정적 인자, 물리적 특성 인자, 심미성 인자, 개성적 인자 4개의 변수, 무주의 경우 감정적 인자, 물리적 특성 인자 2개 변수로서 모두 유의성이 있는 것으로 판명되었다. 모든 선호요인의 값이 증가함에 따라 시각적 선호의 값도 증가를 가져오곤 그 반대의 경우도 마찬가지였다. 2) 다중회귀모형에서 다른 조건이 불변일 경우, 갑천, 무주 모두 감정적 인자의 값이 증가할 때 전체적인 시각적 선호에 가장 크게 영향을 미치고, 다음으로 물리적 특성 인자가 두 번째로 영향을 미치는 것으로 판명되었다. 선호요인이 시각적 선호에 기여하는 상대적 중요도는 갑천의 경우 감정적인자, 물리적 특성 인자, 심미성 인자, 개성적 인자 순으로 나타났으며, 감정적 인자는 개성적 인자에 비해 4.3배만큼 중요도가 큰 것으로 나타났다. 무주의 경우 감정적 인자, 물리적 특성 인자 순으로 나타났으며 감정적 인자는 물리적 특성 인자 비해 1.1배만큼 중요도가 큰 것으로 나타났다. 따라서 두 장소 모두 감정적 인자가 가장 중요한 선호요인으로 판명되었다. 수면폭 변화에 따른 금강경관의 시각적 평가에 의한 요인분석 결과는 하천의 수면 폭 및 수량에 큰 영향을 미칠 것이다.

• 한국식품영양학회지
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• 제28권4호
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• pp.658-665
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• 2015

This study was conducted to provide desirable way on the eating of sugar foods, specifically the differences between dietary attitude, dietary behaviors and intake frequency. Data was collected from 279 middle students in the Incheon region through a self-administered questionnaire. According to the results of the reliability and factor analysis, the dietary attitude, dietary behaviors and intake frequency was 3.52, 2.89 and 2.51, with a Cronbach alpha coefficient of 0.867, 0.789, 0.940 and KMO of 0.899. Factor analysis extracted three components of the sugar preference, which we named dietary attitude (factor 1), dietary behaviors (factor 2), and intake frequency (factor 3). The dietary attitude and dietary behaviors showed a significant difference between sugar preference and non-preference (p < 0.05). Also, intake frequency of sugar food showed a significant differences in chocolate, chocolate products, and ice cream between sugar preference and non-preference (p < 0.05), whereas no significant differences were found in cake, bread kinds, juice, sweetness milk, yogurt between sugar preference and non-preference (p > 0.05). A significant positive result of intake frequency of sugar food (p < 0.05) was shown for the dietary attitude, BMI, weight, and monthly pocket money. Based on this study, the reduction of sugar intake is needed especially for middle students.

• 한국환경복원기술학회지
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• 제2권4호
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• pp.9-15
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• 1999

The purpose of this study was to investigate factors and variables which have significant effects on visual preference of urban stream in Taejon city and to suggest design & management information for urban stream. These works consist of two phases. First, we tested the Hyechon college students' visual preference for 36 spots of urban stream slide and then selected 10 spots slide by the Sturges' formula. Second, we analyzed factors and variables of visual preference of urban stream using the semantic differential scale method and then processed using descriptive analysis, factor analysis and multiple linear regression analysis. The major findings of this study can be summarized as follows. 1. The difference of landscape adjectives between the highest score of visual preference slide (No.10) and the lowest score of visual preference slide (No.2) was cleanness. 2. Three factors, the nature, the cleanness and the movement, were derived from the factor analysis. 3. Factors covering the visual preference of urban stream have been found to be the landscape of urban stream, the nature, the cleanness, and the movement. The visual preference factors of urban stream need to be considered in creating or restoring the ecological urban stream landscape.

• 디자인학연구
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• 제16권4호
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• pp.405-412
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• 2003

본 연구는 이용자 중심의 버스정류장 쉘터를 계획, 설계함에 있어서 필요한 시각적 선호요인을 파악하기 위하여 “주변 환경이 일정할 때 쉘터는 어떠한 요인에 의해 선호되어지는가？”에 대한 연구의문에서 출발하여 버스정류장 쉘터 형태에 영향을 미치는 선호요인을 구명하였다. 본 연구는 등간척도의 점수부가체계를 적용하여 이용자에 의한 쉘터 형태의 시각적 선호를 평가한 후 시각적 선호와 이에 영향을 미치는 선호요인들과의 관계를 다중회귀분석방법으로 검정하였다. 이상의 연구 결과를 통하여 버스정류장 쉘터 형태의 시각적 평가에 의한 요인분석 결과는 이용자 중심으로 한 버스정류장 쉘터 디자인에 큰 영향을 미칠 것이다. 그러므로 본 연구 결과는 버스정류장 쉘터의 계획 및 설치에 필요한 지식을 제공해 주고 이용자의 만족을 극대화할 수 있는 쉘터 디자인과 버스정류장 조성에 기여할 것이다. 또한 버스정류장 시설물 관리에 있어서 이용자 중심의 쉘터 관리를 전략적으로 마련하는데 유용한 지침을 제공할 것으로 판단된다. 특히 일상생활에서 대중교통 이용자의 시각적 평가에 의한 선호요인 분석은 버스정류장 계획에 요체가 될 것으로 판단된다.

• 수산해양교육연구
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• 제23권1호
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• pp.116-125
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• 2011

In this study, a survey research was conducted on government employees in Busan Metropolitan City to identify the influence of cyber education factors (learning factor, learner factor, and learning system factor) on the preference for government employee cyber education offered by the government always learning system. Analyzed results, recognition of learning factor, learner factor, and always learning system were shown to have significant influence on the preference for cyber education, but no indication of influence by always learning support. This study intends to assist stimulating voluntary participation in cyber education and active commitment in learning activities through improving learning effect and fortifying convenient informatization education, with regard to activation of cyber education and improved preference for cyber education.

• KIEAE Journal
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• 제6권4호
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• pp.3-10
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• 2006

To preserve scenic-view of Gwanak Mountain from the urban development, the viewshed component ratio and the scenic-view preference are investigated and analyzed by selecting view points at Nangokro. After 16 candidate view points are selected from the site, sight component ratio is measured through visual structure analysis and preference are measured by using the Likert scale. In addition, factor analysis, and regression analysis were conducted to examine the relationship between influencing factors and preference. As a result of the regression analysis of the 9 factors to influence the scenic-view preference, two factors such as degree of natural landscape and degree of arrangement around the site are chosen to influence the scenic-view preference. Through the preference factor analysis, two preference factors are selected as follows; 1) The factor of the landscape formation - Existence and nonexistence of the scenic-view conservation, degree of the landscape opening, and degree of natural landscape, degree of the landscape originality, and degree of the landscape sequence, degree of the landscape intimacy 2) The factor surrounding the landscape - Degree of arrangement around the site, degree of the landscape complexity, and atmosphere around the site.