• Journal of Service Research and Studies
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• v.11 no.1
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• pp.21-30
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• 2021

This study examined methodologies for establishing a customer experience-focused innovation strategy, which is essential to transforming existing collection and preservation-oriented museum service into a visitor-oriented service. To this end, a review of studies examining good customer experience and bad customer experience was conducted, focusing on change in museum environments and customer experience from the service science and customer experience management perspectives. Research was conducted to present and prove. Implementing a customer experience-oriented innovation strategy in a museum requires exploring the various approaches that can be used to reach the target state from the present state, focusing on the customer, and selecting the most appropriate transformation plan. This study found that effective approaches are distinguished by the fact that they generate positive emotions in customers and use customer experience data to make important decisions regarding the establishment of practical resources in museums. This innovation model was developed and validated by analyzing how it differed from existing evaluation methods. Finally, a regression analysis using the customer experience measurement procedure, customer experience diagnosis/evaluation, customer experience innovation strategy, and museum performance as variables revealed a significant causal relationship.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.1
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• pp.182-192
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• 2022

Motorcycle accidents are increasing at an average annual rate of 10.01%, and fatalities are also increasing by 2.64%. Enforcement cameras are installed to enforce safe driving of more-than or equal-to four-wheeled vehicles on the road. Even though the main purpose of this enforcement camera is to disencourage the speed violation of all types of vehicle, one cannot expect complete enforcement by these cameras. In particular, enforcement of the motorcycle should rely on on-site activities through the input of on-site personnel. Recently, to discourage the illegal acts of motorcycling, the National Police Agency introduced the 'National Police Agency SMART National Report'. However, it is necessary to prepare an appropriate practical plan to maximize the effect of enforcement requiring continuous manpower management. This study proposed four types of rider certification IDs for delivery motorcycles. These IDs are institutional devices to manage delivery motorcycle riders. In addition, a experiment on enforcement was conducted using those license ID systems for delivery motorcycles. This experiment confirmed through the image-processing program (D-MESO) if one of the systems was possible to implement for enforcement on the delivery motorcycle rider's license.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.788-797
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• 2022

The purpose of this study is to identify the satisfaction with medical services of the disabled elderly who have the highest need for medical services. For this purpose, the effect of health characteristics and medical service characteristics of the disabled elderly on medical service satisfaction was verified. The subjects of analysis were 3,323 persons with disabilities aged 65 or older who were taken from the national survey of people with disabilities in 2017. For statistical analysis, descriptive analysis, correlation analysis, and regression analysis were performed using the SPSS 26.0 program. The results of the study showed as follows. As a result of the regression analysis, gender (β= -.045, p<.05) and residence status (β= -.048, p<.05) among the demographic characteristics as control variables had a statistically significant effect on the level of medical service satisfaction. Among the health characteristics, IADL (β=-.044, p<.05) had a statistically significant effect on medical service satisfaction level. In the case of medical service characteristics, satisfaction with medical facilities and equipment (β = .290, p< .001), medical staff's level of understanding of disability (β = .404, p< .001), health-related service use (β = .182, p<.05) had a statistically significant effect on the level of medical service satisfaction. Based on the results, practical alternatives to ensure health equity in the community medical system were suggested in the discussion to enhance the health management and self-determination capabilities of the disabled elderly.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.467-481
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• 2022

What are the implications for us through the discussion on the effect of Germany's dual system of vocational education on the youth unemployment rate? You can find out what kind of evaluation Germany is receiving on the dual system vocational education system implemented based on the 'Vocational Education and Training Act' (Berufsbildungsgesetz), and the specific system establishment form for the industry-academic-government cooperation system. It was possible to present the crises and problems of these systems. Responsibility for the dual system of vocational education in Germany rests with the national and state ministries of education, and private enterprises and chambers of commerce are responsible for business practices. Practical work in a company is conducted through skill-oriented education, and in vocational schools, competency-oriented theoretical education is received. In addition, the necessity and demand for digital vocational and education training in accordance with German Idustrie 4.0 and higher vocational education degree acquisition through dual-degree courses were identified. It can be seen that the youth unemployment rate is the lowest in Europe due to the successful development and utilization of human resources to improve the competitiveness of companies, such as dual vocational education and training (VET) at all levels, higher vocational education at universities, and continuing vocational education programs. Vocational education in Korea will also be able to improve the unemployment rate by establishing a system that allows schools and businesses to conduct vocational education and training simultaneously. In particular, it was possible to judge the necessity of 'close consultation between labor, management, and government', which we consider the most important and should lead to in-depth discussion and cooperation for dual education between vocational schools and companies.

• Journal of Practical Agriculture & Fisheries Research
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• v.17 no.1
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• pp.163-179
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• 2015

The aim of this study is to investigate to which degree farmers did the crop switching and cultivar renewal as a confrontational strategy to climate change, and which problems they had in that process, and then to provide the supporting plans for them. We conducted a questionnaire survey of 15 citrus farmers of the KNCAP graduates in Jeju Island. Most of the survey respondents agreed to the climate change of Jeju Island and the subtropical climate of its coastal area. The farmers have experienced irregular weather such as abnormal high temperature, frequent rain, and droughts, resulting in the harmful insects and new weeds attack. As the climate change strategies, they are adopting a greenhouse culture system, improving a soil drainage using reorganization of planting space, making a new pest management program, and trying to switch a crop to subtropical fruits. It is expected that 50% of the survey respondents have changed their crops or will do; and 73 % of them have changed cultivar or have a plan to do. Only a few farmers directly pointed to a reason for their efforts to change the crops or to renew the cultivars as the anti-climate change strategy, however, most farmers answered the reason was to increase profitability by meeting their consumers' tastes. Presently, it is not the anti-climate change strategy but increase of profitability by meeting the consumers' needs the reason why most of the survey respondents have changed their crops or renewed the cultivars, while a few of them switched their crops to a subtropical fruit trees due to climate change. On the crop switching, they had some difficulties such as a labor shortage, availability of land, operating costs and instable income. On the cultivar renewal, also, they encountered the lack of cultivating techniques for new cultivars and the dim future for the new market. In long-term perspective, Jeju's farmers need new information and educational programs about the effect of climate change on agriculture of Jeju, and cultivation techniques for new crops and new cultivars.

• Asia Marketing Journal
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• v.15 no.3
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• pp.97-115
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• 2013

This paper was motivated by two gaps in the extant literature on brand portfolio planning. First, research has shown that, as the number of products connected to a brand increases, the extended product receives more favorable evaluations. However, this result was obtained by comparing two brands with different number of products while controlling the brands' breadths. Hence one may question if the above result would hold when the brand is narrow as well as broad. Second, the literature has investigated the effect of brand breadth on the perceived fit and evaluations of an extended product within a relatively limited range ("narrow vs. broad") and not considered the case of a "very broad" brand. To address these gaps, we propose two hypotheses: 1) the effects of the number of products associated with a brand on the perceived fit and evaluations of a moderately far brand extension are moderated by the brand's breadth (H1); and 2) the relationship between a brand's breadth and a moderately far extension's perceived fit and evaluations looks like an inverse-U shape (H2). Study 1 was conducted to test H1. Study 1 employed a 2 × 2 within-subjects design in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow or broad). We measured brand breadth as the perceived similarity among products associated with a brand. Participants provided the perceived fit and evaluations of an extended product. Study 2 was conducted to test H2 as well as to replicate Study 1 in a more general setting and with different products. It employed a 2 × 3 within-subjects design, in which the first factor was the number of products (small (2) or large (5)), and the second factor was brand breadth (narrow, broad, or very broad). The results from two experiments support both hypotheses. This paper contributes to the literature on brand extensions in two ways. First, it broadens our understanding of the effects of product number and brand breadth on extended product evaluations by considering the two factors jointly. Second, we believe this study to be the first to present evidence that brand breadth can exert an inverted U-shape effect on the perceived fit and evaluations of an extended product. The results also offer implications for marketers. First, marketers should heed the finding that adding similar products to a narrow brand does not help the brand's extension launch. Second, the finding that the relationship between brand breadth and extended product evaluations might not be linear provides practical implications. While a narrow brand should not keep launching close extensions, nor should a broad brand continue producing far extensions to broaden its breadth. A firm with a broad corporate or family brand might want to consider introducing a new brand instead of adding dissimilar products under the brand umbrella.

• Korean Journal of Culture and Social Issue
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• v.24 no.4
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• pp.541-562
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• 2018

Conflict of interest (COI) is one of the dominant circumstantial factors of moral corruption across various fields. Several management strategies have been proposed to prevent self-interested decision making in COIs. Among these strategies, message persuasion has been considered as a practical and effective approach. Prior studies have found that framing and repetition are two of the major factors in the persuasion effect of message. However, their effect on moral decision making in COI has not been well explored. The purpose of this study was to compare the differential effects of positively framed message and negatively framed message, and secondly, to investigate how the effectiveness of persuasive message changes through repetitive exposures. A total of 63 participants were randomly assigned to one of 3 framing conditions: positive framing, negative framing, and no-message condition. Prior to the on-line experiment involving a consultation task, differently framed persuasive message were presented to the participants. This process was repeated four times in a row. The results showed that participants with positive-framing message were less likely to provide self-interested consultation than participants in the no-message condition. Also, a U-shaped quadric relation between repetition and self-interest consultation was found. Implications and limitations are further discussed.

• Journal of Industrial Convergence
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• v.21 no.8
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• pp.59-67
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• 2023

This study aims to examine how individual variables (motivation to participate, leadership life skills, aging awareness), interpersonal variables (relations with subjects, colleagues, and employees), and institutional variables (recognition compensation, institutional education) affect the continuity of volunteer activities. To this end, a survey was conducted on women aged 40 to 64 working at volunteer centers and local volunteer institutions in Seoul for 20 days from August 2, 2019, and a total of 300 questionnaires were distributed and 298 copies were collected, of which 180 were used for the final analysis. For data analysis, frequency analysis, descriptive statistical analysis, correlation analysis, and hierarchical regression analysis were conducted. As a result of the analysis, it was found that leadership life skills and motivation for participation, relationships with colleagues as interpersonal variables, and recognition compensation as institutional variables had a positive effect on the continuity of volunteer activities. This study aims to provide practical and policy suggestions to revitalize and maintain the continuity of volunteer activities of middle-aged women, and basic data for the development of programs to be used in the field of practice.

• Journal of Industrial Convergence
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• v.21 no.8
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• pp.75-86
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• 2023

The purpose of this study was to provide basic data to increase happiness by verifying the mediating effect of career identity in the relationship between community consciousness, civic consciousness, career identity and happiness of high school students. Data analysis used data from the '2020 Generation Z Teenage Values Survey' conducted by the Korea Youth Policy Institute. Among the survey subjects, 2,959 out of 3,037 high school students who met the purpose of this study, excluding missing, were sampled and analyzed using the SPSS WIN 25.0 program. The analysis method used frequency analysis, descriptive statistical analysis, correlation analysis, and Bayron and Kenny's analysis methods to verify the mediating effect, and applied Sobel test techniques to analyze indirect effects and significance. The results of the study showed that, first, high school students' sense of community and citizenship increased their happiness. Second, career identity had a partial mediating effect in the relationship between community consciousness and happiness. Third, it shows a partial mediating effect of career identity in the relationship between citizenship and happiness. Based on this, this study is meaningful in that it suggests policy alternatives and practical programs to promote high school students' happiness.

• Journal of Practical Engineering Education
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• v.14 no.3
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• pp.601-608
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• 2022

This study examines the current status of smart manufacturing innovation policies in Germany and Korea, compares and analyzes the supply industry strategies of both countries, and suggests the direction for Korea's smart manufacturing innovation supply industry. Germany's supply industry strategy aims to strengthen the market dominance of domestic suppliers through high technology, compatibility, and high reliability based on reference for global demanding companies. On the other hand, the Korea's supply industry strategy remains at the level improvement of the demanding companies by stage, so it is time to take a long-term and consistent response with the goal of implementing smartization at the advanced level. By referring to Germany's supply industry strategy for the advancement of smart factories, it was intended to help in establishing government support policies and supplier strategies. In addition, based on the analysis results of the supply industry strategies of both countries, improvement measures for the advancement of Korea's smart factories were presented. Ultimately, the contents of this study can be used as basic data for policy establishment to strengthen the industrial competitiveness of Korea's small and medium-sized suppliers.